6 Ways to Make Your Local Company Nationally Competitive

Starting a regional organisation resembles finishing college. It might seem like a huge turning point (and it is!) It’’ s likewise the bottom of a brand-new ladder. At the top of that ladder are business business. It requires more than simply neighborhood assistance if your brand-new company hopes to one day reach that level.

Satisfied residents may inform their buddies about just how much they like your organisation, however word-of-mouth just presumes. New Yorkers just aren’’ t going to get on a flight to patronize a small company they became aware of in Arizona.

So how can you make your regional business a nationwide gamer? It takes a bit of luck, however it likewise takes method and thrift. The following actions are crucial:

.Select nationwide providers.

Your regional organisation requires the very best tools and items possible to do nationally competitive work. Unless you’’ re preparing to position an enormous order, beware that nationwide providers might not want to do service.As a regional business, your procurement technique must concentrate on utilize. Unite with other regional business prior to sending your order. If you can’’ t cobble together sufficient need yourself, think about signing up with a group buying company . GPOs integrate the purchasing power of countless business to work out rates and supply smaller sized companies with access to discount rates they couldn’’ t protected otherwise.

.Related: How to Bring Your Local Business Online in 4 Steps .Do more with information.

Construction devices leasing is barely brand-new. How did Missouri-based start-up EquipmentShare end up being understood as the ““ Airbnb of building and construction leasings ”? The response is its telematics system, ES Track, which collects information about its devices from another location. ES Track informs operators if their devices will break down, lessening upkeep expenses and taking full advantage of up-time. Think about how you can turn an information stream of your own into a service. If you ’ re a yard care business, could you track soilwetness levels to inform clients when to water their yards?

. Low-tech services can work, too. If you ’ re running a bed and breakfast, you may be able to attract broader interest by surveying visitors from afar about the destinations’they concerned the location to see. Post it on your site, and voila: more out-of-state visitors.

. Limitation labor expenses.

If you ’ re like the majority of the business surveyed by payroll company Paycor, nearly 70 percent of your overhead are labor expenses. You can ’ t scam your employees( a minimum of if you desire the very best possible efficiency from them), however you require those funds for organisation advancement.

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Lean on independent professionals when possible, particularly for short-term tasks. Agreement employees are 30 percent more affordable , typically, than standard workers. By choosing professionals, you prevent paying payroll taxes, joblessness insurance coverage, employees ’ settlement, pensions, ill days, medical insurance or holiday time. As a business owner with a brand-new service, a number of these expenses and costs that feature employing full-time staff members just do not make good sense at the start.

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Just ensure you wear ’ t misclassify workers, as the charges ’are high, and enforcement is up.

. Include creative style.

Why do consumers purchase from websites like Etsy when they could get a much better cost on a comparable item on,state, Amazon? Personalized individualized since buyersprefer chooseItems And considering that customized and handcrafted items can ’ t be quickly constructed by a significant maker, these craftspeople tend to be safe from copycats. Had Madd Child Clothing adhered to plain denims and T-shirts, for example, it would most likely run out company by now. Rather, it distinguished itself by offering custom-made zip tees and hand-studded mother denims. Madd Child Clothing may not be a home name, however the shop clothes brand name has actually discovered a specific niche with nationwide appeal.

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Ask yourself, how can you develop a specific niche with extensive appeal with your own item?

. Choose digital marketing.

Traditional marketing strategies are pricey. Rather of blowing your spending plan on a conventional advertisement buy, concentrate on online channels. Constructing a social networks existence might not be simple, however with web gain access to and a little bit of effort, you can reach a broad audience. Blogging, which can likewise assist your business ’ s site appear greater in search rankings, is another wise location to begin. Which digital channel provides the best ROI? Two-thirds of magnate think it ’ s e-mail marketing.

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Not just do newsletters cost little or absolutely nothing to send out and establish, however they ’ re constantly scalable. And due to the fact that e-mail is a main company interaction channel, newsletters are typically checked out by clients who are prepared to purchase.

. Register: Receive the StartupNation newsletter! . Benefit from your nimble nature.

Many individuals see nationwide brand names as having a huge benefit.They have the resources and the presence to identify patterns as they ’ re occurring. With a consistent finger on the general public’s pulse, they prepare for clients ’ requirements prior to consumers themselves frequently do.

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But start-ups have a trump card, too: their capability to innovate.

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There ’ s no factor regional companies can ’ t take advantage of the patterns and information highlighted by larger clothing. Take a look at methods to make your own offerings more enticing.

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Are consumers continuously annoyed by the quantity of product packaging utilized by brand names in your area? Do consumers ask great deals of concerns about’how to utilize the item?

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Running lean, you have more freedom to explore product packaging or launch tutorials on social networks, altering the dynamic more effectively and in a more direct way than your bigger rivals could.

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The nationwide phase just has a lot area. You require to contend like a bigger brand name if you desire your regional company to have an area on the phase. Cut your expenses, distinguish your item and optimize your marketing. You ’ ve made it this far; put on ’ t stop climbing up now.

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The post 6 Ways to Make Your Local Company Nationally Competitive appeared initially on StartupNation .

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WPP and Omnicom take a stand against Accenture-led audits

Two of the largest agency holding groups are pushing back hard against Accenture to prevent the consulting firm from auditing their media data.

Both WPP and Omnicom appear to have found ways to avoid having to trust Accenture’s agency division Accenture Interactive to objectively audit their media and in doing so shape the strategy for their own attempts to win lucrative media budgets. The agency groups have voiced their concerns over the conflicts of interests a business like Accenture would have, given the consultancy increasingly pitches competitively for the same client business.

Both Accenture and Deloitte have emerged as competitors to agencies to the point where they have started to contest some of the biggest accounts. Accenture Interactive narrowly missed out on the media and creative accounts for VodafoneZiggo to WPP in May as it sharpened its creative chops with the acquisition of Droga5 around the same time.

WPP plans to work with more media auditors that it believes don’t have any conflict of interest with the agency group in the future, according to CEO Mark Read. While WPP does not have an “edict” that it won’t let Accenture audit its media data, the agency business is more at ease when it isn’t being audited by them, said Read on an earnings call on Aug. 9. “We’re proceeding very carefully and making sure there’s a separation of that work, said Read. “There are a number of people who do that [auditing] and there are many other very good companies that clients can go to to do that, and we feel more comfortable doing it with people who don’t have a conflict of interest.”

WPP won’t participate in audits run by Accenture from 2020, according to ad executive sources. Holding companies like WPP give the likes of Accenture their media data when an advertiser wants to see how competitive those prices are, or if they want to compare the rates with that of other agencies. Having that data could also give Accenture’s agencies enough intelligence to undercut WPP in pitches with lower rates

Outside of Accenture, Ebiquity is widely regarded as the biggest auditor in the advertising space. Other firms include MediaSense, MediaPath, PricewaterhouseCoopers, KPMG and Abintus, which all vary in size and areas of expertise. Then there are the pitch consultancies, which tend to outsource their auditing projects to other specialist firms. Having so much choice has allowed some agency groups like Omnicom to sidestep, at a client-by-client level, the conflicts of interest that come from working with an auditing firm like Accenture.

“Often with clients, we mutually agree on who is going to audit and not audit our results,” said Omnicom CEO John Wren last month in an earning’s call. There are many occasions where the big agency holding groups haven’t been able to come to some resolution with consulting firms that want to audit how much an agency buys media for while rivaling those same agencies for budgets, said Wren. He added that he welcomed Mark Reid’s decision to make it a more public issue, but that Omnicom has been dealing privately with the issue on a client-by-client basis for a “long time.”

As much as the holding groups have grappled with their auditors becoming rivals for years, the threat those outliers pose to the beleaguered agency model is bigger than ever. At the same time, auditing, while nowhere near as lucrative as media trading, is in demand among advertisers looking to understand how much money they actually spend on media. Often, the starting point of many audits has shifted from agency selection work to an audit of an advertiser’s entire operating model, covering points like how that business structures itself internally and with which agencies, ad tech vendors and digital firms. There’s money on the table for auditors but that’s harder for them to get when there’s doubt about how transparent the consultancies themselves are.

The post WPP and Omnicom take a stand against Accenture-led audits appeared first on Digiday.

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What Hispanic Americans think when presidential candidates speak in Spanish

When Beto O’Rourke and Cory Booker try to one-up each other by speaking Spanish during a nationally televised debate, do voters perceive it as respectful or pandering? 

In the first set of Democratic presidential debates, televised in late June, both former U.S. Representative O’Rourke and U.S. Senator Booker used opportunities to connect with Hispanic voters in Spanish—as did former Secretary of Housing and Urban Development Julián Castro, the only Latinx candidate in the race.

Despite being panned by some pundits and turned into internet memes, the candidates’ efforts to speak Spanish are generally seen as a positive by Hispanic Americans.

Some 42 percent of Hispanic Americans said candidates speaking Spanish during a televised debate was “respectful,” according to a survey conducted by research firm YouGov after the first set of debates. By comparison, 31 percent of Hispanics said such language use was “pandering.” Another 28 percent said they didn’t know.

White Americans don’t view it the same way. Only 25 percent of white respondents said using Spanish during a debate was respectful, while a whopping 52 percent described it as pandering to the audience. Some 16 percent of white Americans said it’s never acceptable for a U.S. politician to speak in a foreign language.

In general, Hispanics see fluency in a second language (other than English) as a positive quality in a presidential candidate; 61 percent described speaking a second language as either very or somewhat positive for a candidate. 

Hispanics also are more forgiving of politicians who make a mistake while speaking in a second language; 40 percent said it’s acceptable for U.S. politicians to attempt to speak in a foreign language even if they make a mistake, compared to 35 percent of white Americans and 23 percent of black Americans.

In addition to the 42 percent positive feelings about using Spanish during a debate, 53 percent of Hispanic respondents told YouGov that candidates speaking Spanish while campaigning in a predominantly Spanish-speaking area was respectful. That was echoed by both white and black Americans.

“The use of Spanish seems to be more personal or authentic when a candidate is coming into their world,” says Linley Sanders, data journalist for YouGov.

The perceived value of language skills strongly correlates to political viewpoint, according to YouGov research.

While 73 percent of Americans who describe themselves as liberal (and 86 percent who describe themselves as very liberal) say a second language is a positive for a candidate, only 46 percent of Americans who say they’re conservative (and just 36 percent of those who call themselves very conservative) view it the same way. 

Respondents who said they voted for Donald Trump in 2016 were among the most critical of candidates speaking in a foreign language. Some 74 percent of Trump voters said it’s never acceptable for a U.S. politician to speak in a foreign language, and 75 percent said doing so in a televised debate was pandering to the audience.

Learn more: Ad Age Hispanic Fact Pack 2019

Want to know more about the Hispanic market?

Get the latest stats and facts on Hispanic marketing, media, agencies and demographics in the 16th annual Ad Age Hispanic Fact Pack.

Download digital edition of Ad Age Hispanic Fact Pack 2019. Digital edition available to Ad Age Insider, Editor’s Circle and Datacenter subscribers; also can be purchased for $49.

Ad Age Hispanic Fact Pack 2019 was bundled with Ad Age’s Aug. 12, 2019, print edition. Order print copies at customerservice@adage.com or call 877-320-1721. Outside the U.S., call 313-446-0450.
 

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‘A variety of different compensation models’: Incoming GroupM CEO Christian Juhl on the future of media agencies

Christian Juhl, the existing worldwide CEO of Essence , will take the reins of GroupM as worldwide CEO in October. Ahead of taking control of GroupM, which uses 35,000 individuals and has $48 billion in customer billings, making it the biggest media financial investment company on the planet, Digiday overtook Juhl to become aware of what he has actually prepared for GroupM, why WPP will not purchase an information business and customers taking work in-house. This interview has actually been modified and condensed for clearness.

What do you imagine for the future of GroupM? What do you wish to achieve?We’’d likewise like to be called the most smart purchaser in the market utilizing information, innovation, analytics in addressable formats to make certain that we’’ re coordinating customers and brand names in the most advanced method possible. That’’ s most likely the future of GroupM, matching our international scale and capability to produce worth with intelligence and insights.

WPP is offering the stake in Kantar to Bain Capital at a time when other holding business are buying huge information business. If the future of GroupM is data-led, how do you do that while leaving that relationship?Both [Acxiom and Epsilon] are openly readily available information sets. What’’ s crucial for us, we speak to our customers about the next impression they need to purchase, the next dollar they must invest and we actually wish to make certain we’’ re impartial because guidance. Those specific information sets are going to reveal up in their suggestion engine reasonably frequently when you own a specific information set or business. Customers are mostly looking more towards impartial suggestions because specific location. We’’ ll continue to purchase information sets and license information when we require it. We can supply that guidance without owning something.

What’s a huge focus location for you?Among the important things that’’ s most likely essential is that GroupM takes a management position in making marketing work much better on the planet. That’’ s a function a great deal of our individuals would support. There’’ s a remarkable quantity of ecological waste produced, sound pollution, inefficient waste, there’’ s scams, all of those things are things GroupM will take a management position to surpass.

How so?Innovation can play a significant function. We can deal with partners like Amazon, Google, Facebook, Twitter on these locations to utilize our scale with their scale to do a much better task than we’’ ve carried out in the past. We require to deal with our marketers — — if not GroupM, then who’’ s going to do this? We ’ re the biggest consumer of those platforms, we represent the biggest brand names worldwide and we have the best, most-scaled skill embeded in the world.

What does that appear like? Is it more interaction in between the platforms and companies to stop digital waste and scams?That’’ s going to require time for me to determine precisely. Innovation will play a big function in it. What you’’ re seeing with artificial intelligence, cloud computing, our capability to index material, that’’ ll need to play a significant function. When you take a look at the kinds of company groups we release, you’’ re currently seeing enormous quantities of human capital being released at Google and Facebook today to simply take a look at what’’ s being published. That, integrated with artificial intelligence, in collaboration with us on what we’’ re in fact purchasing, enhancing and handling, there’’ s power therein to do something much better.

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With huge brand names taking different firm tasks internal, be it imaginative or media, how does GroupM take on that?GroupM is the biggest media investment firm worldwide. We need to have a range of various methods to deal with customers depending upon what they desire from us. Even at Essence, we have a wide variety of customers that do their organisation in-house. If you take a look at T-Mobile they’’ re running their own search service and we’’ re assisting them with governance, finest practices, even accrediting tools and we deal with the digital media side of that.

There’’ s going to be a great deal of various kinds of work engagements or organisation engagement’that we ’ re going to establish deals for. My sense now is that in-sourcing is most likely spoken about a bit more than in the truth of just how much it occurs. What we require to be able to do is supply speaking with services that enable us to assist customers when they wish to take things internal, recommend them on the innovations and tools and how they must consider their information. We ought to likewise have full-service alternatives when customers desire to outsource it. Both are great. I’’ m not especially fretted about either. We have the biggest depth of know-how in the media marketing services area worldwide. We’’ re delighted to share that in a range of various settlement designs.

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WPP has actually stated it will not contend in Accenture-led advertisement pitches . Can you inform us a bit about why that is?We’’ re constantly pleased to abide by customer audits and have our worth assessed by a neutral third-parties. Plainly, in a few of the consulting areas today, they’’ ve increase their financial investments and acquisitions in media preparation and purchasing companies. We require to be really mindful that we have guarantees that if they’’ re going to get direct exposure to our financial investment cars, rates and settlements with our partners that that’’ s going to be held private to those specific engagements. If we put on’’ t have those, it ’ s totally sensible that we wouldn’’ t wish to engage with them because method.

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Are there any lessons from running Essence that you wish to carry out and take in GroupM?I wish to make certain that individuals that work here, the customers we deal with associate with each other as people, that we take proper threats, that we feel empowered to be ourselves which this is a workplace individuals anticipate concerning every day. It releases up individuals to truly enjoy what they produce and do if you do that. We require to bear in mind that we’’ re in an innovative organisation, even on the media side, which we require to be innovating. To do that, we require individuals to seem like they can be themselves. Essence has actually had a great deal of that, which’’ s something we require to bring into GroupM.

The post ‘‘ A range of various settlement designs’: Incoming GroupM CEO Christian Juhl on the future of media firms appeared initially on Digiday .

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RXBar ends Ice-T campaign, shifts marketing message from ‘No B.S.’ to ‘simple good’

RXBar is moving its marketing to concentrate on the components it utilizes with less focus on the ““ No B.S. ” objective that ’ s become part of the protein bar brand name because its early days.

A year back, rap artist and star Ice-T was the face of RXBar in its very first significant project , which originated from Wieden &&Kennedy Portland. Now, the brand name is working under the management of a brand-new chief marketing officer, with the aid of a concealed firm, to spread its message of ““ easy excellent. ”

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“ We wished to return into a great deal of the DNA and the tradition on which the business (and) the item was developed on, ” states Chief Marketing Officer Victor Lee.

The ““ easy great ” message is, in numerous aspects, a much safer line than “ No B.S. ” Yet, like in 2015 ’ s project, it is still made with a nod and a wink. In among the brand-new digital video advertisements, a hand providing the middle finger to the hand of another individual getting an RXBar is blurred out.

The brand name, which was gotten by Kellogg Co. in 2017, on Monday likewise started offering its brand-new oats item on its site. It prepares to broaden circulation of the cups of oats, almonds, dates, egg whites and other components, into shops and with Amazon.

Lee signed up with RXBar in early 2019, months after the project including Ice-T was running.

““ What we didn ’ t do a great deal of in the other one was actually emphasize and display the simpleness of the item itself,” ” he states of the earlier project.

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The “ No B.S. ” line stays “ as part of our mantra for the business” ” and will stay on the product packaging, Lee states. The phrasing and the brilliant product packaging with significant active ingredients noted on the front have actually assisted RXBar distinguish itself in the congested protein bar classification, where it contends versus the similarity Clif and Kind, which have actually been calling each other out over their components.

Now, though the focus is on ““ basic excellent. ” There are close-ups of active ingredients such as dates, eggs and nuts in the videos, which were produced online watching. There is a voiceover however the advertisements can be comprehended even if individuals have the noise off, as they may while enjoying on Facebook, Instagram or YouTube, a few of the locations it is set to run. Each of the areas starts with a mock play button, the kind one is utilized to seeing when seeing online videos.

Lee decreased to call the company behind the project. He states the brand name will deal with the concealed store through the rest of 2019.

Media is being managed internal and likewise by a concealed company. Costs wasn’’ t divulged, however Lee positions it in line with in 2015’’ s levels when omitting the broadcast TELEVISION areas that aired in 2018. There are no strategies to run the brand-new areas on TELEVISION.

The bulk of the brand-new digital areas include the bars, however a few of the marketing likewise showcases nut butters, which were contributed to the lineup in 2018.

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Read more: adage.com

Walmart removes pro-gun T-shirts and Verizon sells Tumblr: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.

 

Walmart removes pro-gun T-shirt listings
Walmart has removed T-shirts with pro-gun slogans from its website in the wake of the recent mass shootings, including at one of its stores in El Paso.

The move comes after the listings, from third-party vendors on the Walmart website, provoked outrage on social media with some calling them “disgusting” and “horrifying”. As Bloomberg reports, one shirt, for sale by a vendor called Tee’s Plus, suggested buyers can either be gun owners or victims. Another, offered by third-party seller Old Glory, says “gun control is being able to hit your target.”

As news reports started to emerge about the row, some of the original listings were removed, including the Tee’s Plus shirt. But not everyone was negative about the products: one commenter said: “most people in the country completely agree with the sentiment of this shirt.”  This is only the latest consequence of the shootings for Walmart: last week, it removed signage around violent video games.

Verizon offloads Tumblr
It was once seen as the social media jewel in Yahoo’s crown, but now Verizon has sold blog hosting site Tumblr to the owner of WordPress, the website publishing company, reports Ad Age’s Garett Sloane.

Terms of the deal were not disclosed but according to Axios, once source said it was for less than $20 million. That’s a little sad for a brand that was acquired by Yahoo for $1.1 billion in 2013. But, as Sloane writes, “the promise of the union never paid off and by the time Verizon agreed to buy Yahoo in 2016 it seemed obvious that Tumblr would not fit the company’s long-term plans.”

Additionally, he points out, the sale means quality-conscious Verizon won’t have to deal with safety issues arising from Tumblr’s less controlled, user-generated environment, which included a child-porn problem last year.

Now Givenchy and Coach apologize to China
As democracy protests continue to paralyze Hong Kong, with its airport closed yesterday, more luxury brands are having trouble with China over sensitivities about its sovereignty. As the New York Times reports, following Versace’s apology on Sunday to China over a T-shirt that mislabeled Hong Kong and Macao as independent countries, now Givenchy and Coach are also having to issue statements about clothing that caused similar problems. 

Givenchy yesterday removed a T-shirt design that appeared to characterize Hong Kong and Taiwan as autonomous countries. In Coach’s case, its offending designs were actually removed from sale in May 2018, but that didn’t stop the company from rushing to apologize on Instagram. And model and actress Liu Wen ended a contract with the company, telling her followers she was sorry for her “less careful choice of brand.”

Just briefly:
Dope ideas: The Clio Awards has launched a new award for cannabis marketing, in partnership with High Times. The awards, which begin accepting entries on Aug. 26, will celebrate creators who are “at the forefront of marketing and advertising for cannabis products” according to a press release. Find out more here.

Merging: MediaMonks, the digital content shop Martin Sorrell ‘s S4 Capital acquired last year, is merging with Amsterdam-based influencer marketing agency IMA, writes Ad Age’s Lindsay Rittenhouse. The move will extend the reach of IMA, which works with brands like Pernod Ricard, Under Armour, Diesel and Microsoft, into the U.S.

Hispanic fact pack: The new issue of Ad Age contains our Hispanic Fact Pack 2019. Find out about the varying tastes, wants, needs, and attributes among the nation’s 60 million Hispanic consumers in the quick stats summary here.

NBA meets Disney: The National Basketball Association opened a new “NBA Experience” at Disney World in Orlando yesterday, reports Ad Age’s E.J. Schultz. The venue boasts interactive activities that attempt to give fans a glimpse of what it’s like to be an NBA athlete—including comparing their own vertical leap to that of a leading player.

Viral Video of the Day: A video made by film director Vincent Peone, who runs production house ArtClass, has gone viral on Twitter; it’s a record of his journey as the only passenger on a commercial Delta flight from Aspen to Salt Lake City. Check it out if you’ve ever wondered what it’s like to be alone on a plane (or simply wished you could be alone).

Podcast of the Day: In this week’s episode of Ad Age’s “Ad Block,” Wieden & Kennedy New York managing director Neal Arthur discusses his time as a teacher at a Catholic school and his love of Nike’s “Mars Blackmon” ads starring Spike Lee. And, he confesses, he doesn’t like the Beatles. Have a listen here.

If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.

 

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“Bitcoin is the Future of Money” Claims Bitpanda’s Guerrilla Projection Campaign

In an effort to spread out awareness about the leading cryptocurrency, Bitcoin, personnel from Bitpanda Global Exchange have actually been forecasting pro-Bitcoin messages throughout cities in Europe . The “guerrilla forecast” task has actually struck London, Paris, and Zurich up until now.

The effort appears to share a lot in typical with Grayscale’s #DropGold tv marketing campaign. It is definitely a fantastic promotion stunt to assist promote Bitcoin adoption, it is likewise serves as an ad for the business that developed it.

.Bitpanda Promotes Bitcoin Across Three European Cities.

The Bitpanda Global Exchange has actually released a video recording what it refers to as a “guerrilla forecast” project. The cryptocurrency trading platform required to the streets of Europe equipped with a tremendously effective projector and a much more effective message.

Those behind the project forecasted a video promoting Bitcoin at an overall of 33 various websites in Zurich, London, and Paris. Numerous pro-Bitcoin expressions flash up throughout the video. They consist of the following:

” Do you trust your bank?”

” Why invest like your moms and dads?”

” Embrace the brand-new.”

” Move prior to the rest.”

” Bitcoin is the future of cash.”

Depending on the city, either the English, French, or German language was utilized for the above mottos.

The project has a clear concentrate on Bitcoin, instead of cryptocurrency typically. The renowned orange “B” logo design functions plainly, as does the traditional “physical envisioning” of a Bitcoin that ourselves and other news outlet are typically required to depend on. No other digital property is discussed or mentioned.

We’’ ve been on the roadway getting the word out about the Bitpanda Global Exchange by illuminating 3 European cities over 4 days throughout 33 various areas. Acknowledge the cities? Move prior to the rest at https://t.co/jcLHrhwrV7 #bitcoin #cryptotrading pic.twitter.com/6jb4fx4HTr

—– Bitpanda Global Exchange (@BitpandaGE) August 13, 2019

Since the forecast project concentrates on promoting digital property usage, it resembles the Grayscale effort previously this year to persuade financiers to #DropGold in favour of Bitcoin. Obviously, provided the rate efficiency of gold over the last couple of months, the project has actually not encouraged numerous to lose the glossy yellow metal from their portfolio simply.

A 2nd resemblance in between the 2 jobs is that the set are both focused on getting attention for Bitcoin, in addition to promoting the business behind it. This is, naturally, to be anticipated. The size of the Bitpanda forecasts recommend that the business handed over a lot to take its message on the roadway. Grayscale’s tv ad appeared on some of the world’s biggest TELEVISION channels. These consisted of Comedy Central, Fox News, National Geographic, and the NFL channel.

Excited to share that the #DropGold TELEVISION area starts airing nationally TODAY throughout business breaks on: – – AMC – Comedy Central – Fox Business – Fox News – FX – IFC – Nat Geo – NFL – Paramount – Sundance

Can'' t wait? #WatchNow by means of https://t.co/mo009CyYFL

—– Grayscale (@GrayscaleInvest) May 16, 2019

Bitcoin has actually not required such conventional marketing efforts in the past however the 2 projects are unquestionably bringing the cryptocurrency welcome mainstream attention. Neither appears not likely to encourage the masses to begin declining fiat in favour of Bitcoin anytime quickly.

That stated, for those up until now sceptical of the technological and monetary development, finding out about the digital currency in the paper, online, on the TELEVISION, or on the side of structures, in addition to seeing big companies stating that they accept Bitcoin payments for services and products will go a long method towards totally normalising its usage in the eyes of numerous.

Related Reading: Bitcoin Becoming a Better Hedge as United States National Debt Hits $22.5 Trillion

.Included Image from Shutterstock.

The post ” Bitcoin is the Future of Money” Claims Bitpanda’s Guerrilla Projection Campaign appeared initially on NewsBTC .

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How to continue to receive your Mercola subscription

I’’ ve revealed that I’’ m leaving Facebook, despite the fact that I have 1.8 million individuals who have actually been depending upon this opportunity to learn more about the current health news and details directly from me. The risks to security and personal privacy have just end up being undue, and there are other, much better methods to continue getting the health details you yearn for, including my complimentary e-mail newsletter.

However, it’’ s essential to be mindful that lots of natural health websites are being prohibited from sending out e-mails. Just recently, Mailchimp, which sends out digital newsletters and marketing material, eliminated so-called ““ anti-vaccination material ” that they stated breaches its Terms of Use.

Paying consumers sending out health info to individuals who willingly chose in to get stated details were unexpectedly cut off, without any caution. In a declaration to NBC News, a representative for the business stated:1

““ Spreading false information about the security and effectiveness of vaccines postures a severe hazard to public health and triggers real-world damage. We can not permit these groups and people to utilize our Marketing Platform to spread out damaging messages and broaden their audiences.””

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This attack on your access to health info, and outright censorship overreach, is a growing pattern, one that’’ s been likewise echoed by Amazon, Facebook, YouTube and Pinterest, which have actually likewise obstructed, pulled or handicapped material considered to be ““ anti-vaccination.”” 2

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Fortunately, we own and run our own servers to make sure no 3rd parties can obstruct of our interactions, however you require to act to guarantee invoice of our newsletters.

.Be careful of Google and its main e-mail service, Gmail.

Google’s main company is the harvesting of user information, and it captures whatever you do online when you’’ re utilizing a Google-based function , such as Gmail or a Chrome web browser. This information event goes far beyond what the majority of people understand was even possible and adds to what is among the biggest monopolies worldwide.

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This is why I got rid of Google Search from this site and changed it with an online search engine withoutthe personal privacy issues, however with comparable abilities. I likewise advise you prevent any and all Google items, consisting of:

. Stop utilizing Google online search engine. Far, one of the finest options I’ve discovered is Startpage Uninstall Google Chrome and utilize the Opera web browser rather, offered for all computer systems and mobile gadgets.4 From a security point of view, Opera is far remarkable to Chrome and provides a totally free VPN( virtual personal network) service to more protect your personal privacy. If you have a Gmail account, close it and open an account with a non-Google associated e-mail service such as ProtonMail , an encrypted e-mail service based in Switzerland5. Stop utilizing Google docs. Digital Trends has actually released a short article recommending a variety of alternatives6. Donot convert transform Google accounts you created developed a student trainee personal individual if you’re a high school trainee. How to make certain you see Mercola e-mails.

If you utilize Gmail, you may not understand that it utilizes algorithms to “ sort ”your inbound messages according to various classifications, consisting of main, social and promos tabs. It ’ s another method to reduce details, and many e-mails go to the promos tab– unless you alter that.

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To guarantee you continue to get your Mercola.com e-mail membership in your main — inbox, include Mercola.com to your Google contacts.( If you ’ re utilizing another e-mail service, likewise include Mercola.com to your contacts to be sure our newsletters go to your inbox rather of the “ scrap ” folder.)

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In Gmail, you can likewise move among our e-mail newsletters from “the promos tab to the main tab. Gmail will then ask if you constantly desire this newsletter provided to your main tab, to which you can respond yes. You can likewise pick to get rid of the extra classification tabs entirely, so you have just a main inbox. To do so:7

. Open Gmail. Click on the equipment icon at the leading. Open Settings. Click the Inbox tab. Select “ Default ” forInbox Type. Inspect just the classificationsyou desire; if you just desire a main inbox, make sure all other classifications are uncontrolled. Scroll to the bottom and click Save Changes. Where to get Mercola info.

In 2019, you can continue to get the info you require to take control of your health straight from my site, Mercola.com.There you ’ ll discover leading newspaper article, information about our most searched-for terms( CBD oil , the 5G armageddon and Forget Facebook have actually been specifically hot recently) and interviews with health specialists on whatever from the herbicide glyphosate to dealing with Lyme illness.

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If you ’ re trying to find something particular, you can utilize my search function to gain access to more than 100,000 pages of health info. Whetheryou’’ re beginning a ketogenic diet plan, discovering more about magnesium, looking for a healthy dish or finding a brand-new physical fitness strategy, you ’ ll discover it here. If you aren ’ t currently getting the most current headings sent out straight to your e-mail inbox, I prompt you to indication up for my complimentary newsletter .

. Sign&up for SMS– Text messaging.

SMS( brief message service) is another location you can discover info distinct to Mercola.com. When you sign up with Mercola SMS, you ’ llget repeating text from Mercola.com through automated innovation to the mobile number offered, using health news and special access to reward material.

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>>>>> Click Here <<<<<

. Mercola health news podcast.

Have you signed up for my >” https://www.mercola.com/downloads/podcast.aspx”> weekly podcast ? This is<

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In current weeks, I ’ ve talked with Stephanie Seneff, a senior research study researcher at the Massachusetts Institute of Technology( MIT) on the threats of glyphosate, talked to Dr.Dale Bredesen, director of neurodegenerative illness research study at the UCLA School of Medicine, about Alzheimer ’ s illness, and talked about the risks of electro-magnetic fields( EMFs )with Peter Sullivan, the creator of Clear Light Ventures, a company devoted to raising awareness about EMF health impacts.

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Other past subjects consist of the advantages of a meat-eating diet plan, natural cancer treatments and brand-new methods to deal with macular degeneration. For those of you who enjoy to absorb brand-new details while on the go– in your cars and truck, throughout an exercise or while you ’ re cleaning up your house, for beginners– podcasts are perfect.

. Mercola health blog site.

For bite-sized — little bits of health info you’require to understand, tune in to my health blog site . It ’ s revitalized daily with brand-new highlights covering leading newspaper article, nutrition info and health cautions. Did you understand, for example, that’another individual succumbed to flesh-eating germs in Florida in July 2019, or that antacid medications might be connected to allergic reactions?

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If you follow my health blog site, you ’ ll understand this and far more on subjects varying from physical fitness and healthy foods to medical gadget remembers and pointers for avoiding persistent health problem.

. Food dishes and realities.

When you ’ re after difficult realities about which foods are most wholesome to contribute to your diet plan, look no more than Mecola.com ’ s Food Facts . Broken down into food classifications, consisting of fruits, herbs, spices and veggies, nuts and seeds, grains and beans, dressings, meats and seafood and others, you can discover nutrition truths, health advantages and cooking suggestions for your preferred foods.

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At Mercola Healthy Recipes , you can likewise discover tasty methods to prepare the healthy foods you ’ ve check out.Based upon foods discovered in my enhanced Nutrition Plan , there are dishes for soups,’salads, meals, side meals and more.

. Why I ’ m leaving Facebook.

Facebook ’ s “ complimentary ” service has actually transformed the method lots of people stay connected with their good friends, household and associates, along with news and info thatintrigues them. This totally free” benefit comes at a rate of your individual privacy, as YOU are the item– one that ’ s being intensively mined for information.

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Every time you “ like ” a page or click an ad, you ’ re contributing more information about your choices and interests.Even information like your personal messages”, login places and individual info might be tracked and offered.

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As it stands, the Federal Trade Commission (FTC )fined Facebook $5 billion for its personal privacy breaches,8 however even that totals up to just a slap on the wrist for a business like Facebook, which published earnings of$ 15.08 billion in the very first quarter of 2019.9 What ’ s more, Facebook ’ s stock increased in worth by about$ 10 billion after news of the FTC fine broke.10

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This is just the idea of the iceberg when it pertains to Facebook’’ s personal privacy breaches. It ’ s approximated that Facebook might have 52,000 information points on individuals11– consisting of kids. What they finish with that’information now is pass it on to marketers, however what they may finish with it in the future stays to be seen.

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By belonging of Facebook, I might be adding to the intrusive information mining, which is why I chose that leaving the platform and returning to depending upon e-mail and other complimentary types of interaction is the accountable method forward. When I surveyed my audience they, too, concurred, with 65.49% specifying I need to stop publishing on Facebook totally.

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In the future, the only posts you might see from me on Facebook will be cautions about Google or Facebook, to motivate individuals to leave and secure their personal privacy.

. You can still access the Mercola health info you trust.

While I ’ m grateful for the a great deal of individuals who have actually followed my page on Facebook, if you ’ re among my previous or existing Facebook fans, make certain to sign up for my e-mail newsletter, which will provide you access to 3 health news posts every day, continuing to bring you’the details you require to take control of your health and improve your wellness.

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If you ’ re currently a newsletter customer, make certain to take the actions discussed to guarantee your membership goes right to your main inbox so you can remain abreast of any essential news.

. So, while I ’ m leaving Facebook, I ’ m not leaving my fans– simply bringing you news in formats that much better secure your right to personal privacy. In addition to my e-mail newsletter, make certain to take a look at the other sources of Mercola health details, consisting of:

. SMS text messaging. Podcasts. Health blog sites.

Read more: articles.mercola.com

Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos

profissional de B2B assinalando ícones interligados

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes.

Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo.

Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.

Mas o fato é que essas ações fazem toda a diferença na hora de conduzir clientes em potencial por meio do funil de vendas e construir relacionamento com eles.

E a boa notícia é que existem várias estratégias que você pode colocar em prática: blog, redes sociais, webinars e e-mail marketing, por exemplo.

Se você ficou curioso para entender melhor sobre o assunto, confira alguns tópicos que eu vou abordar durante o artigo:

O que é marketing B2B
Importância
Diferenças entre B2B e B2C
Tipos de negócio
Estratégias de marketing B2B
Exemplos de empresas.

Quer saber mais?

Então, boa leitura.

O que é marketing B2B?

profissional assinalando tablet com tema de B2B Marketing

Marketing B2B é o processo de aplicar uma estratégia de marketing para vender para outra empresa. B2B é quando uma organização compra um serviço ou produto de outra para revender, usar como componente para a fabricação de seus próprios produtos ou incluir nos processos do negócio para otimizá-los.

Antes de entrar na questão do marketing, é preciso entender o B2B, que é um conceito relativamente simples de entender.

A sigla B2B vem da expressão em inglês business-to-business, ou seja, de negócio para negócio.

Em uma definição para o site Investopedia, James Chen, estrategista de marketing, dá dois exemplos de como essa transação pode ocorrer:

Entre um fabricante e um atacadista
Entre um atacadista e um varejista.

É diferente de quando uma empresa vende para o consumidor final, processo que se denomina B2C (business-to-consumer).

O marketing B2B consiste em aplicar estratégias direcionadas para outras empresas.

Muitas vezes, esse é um desafio ainda maior, uma vez que o cliente será um gestor de negócios, que vai considerar todas as variáveis do serviço antes de tomar uma decisão.

Isso acontece porque, ao comprar a solução, a ideia é que ela aprimore a empresa de alguma forma, demonstrando potencial de aumentar lucros e otimizar processos.

A importância do marketing B2B

profissional de B2B

Contar com planejamento de estratégia de marketing é fundamental para qualquer negócio.

Quando falamos de empresas que vendem para outras empresas, não é diferente.

A importância do marketing B2B está no fato de que esse tipo de negócio precisa concentrar esforços em gerar leads qualificados.

Esse enfoque é crucial para tornar usuários em leads e, a partir disso, conduzi-lo no funil de vendas até que se tornem clientes.

Como a compra de uma solução no mercado B2B envolve uma tomada de decisão cuidadosa, o marketing precisa ser utilizado como uma peça-chave para apoiar esse processo.

Afinal, gestores que estão em busca de um produto ou serviço para a sua empresa querem ter certeza de que estão fazendo a escolha certa.

Mas até que isso aconteça, eles precisam ser educados, depositar confiança no vendedor, conhecer as ferramentas disponíveis e receber treinamento para utilizá-las.

Ou seja: o processo é longo, e quanto maior for a eficácia do marketing B2B em criar relacionamento com clientes e fornecer conteúdo relevante, maiores são as chances de fechar a venda.

Até porque atualmente empresas que não investem em marketing perdem espaço para a concorrência.

E não é isso que você quer para o seu negócio B2B, não é mesmo?

Marketing B2B e B2C: 10 diferenças entre os dois

mão escrevendo ilustração sobre Business to Customer

Agora que tal descobrir os principais fatores que diferenciam o marketing B2B do B2C?

Nas próximas linhas, você vai compreender melhor esse assunto. Vamos lá.

1. Tamanho dos mercados

O mercado B2C é aquele que abrange todos os consumidores finais.

Envolve a venda de produto e serviços em diferentes segmentos, e a competitividade é cada vez maior.

Portanto, estamos falando de um mercado grande e geralmente amplo.

Já no modelo B2B, o mercado tende a se direcionar para nichos, uma vez que o objetivo é entregar soluções bem específicas para outras empresas  - serviços esses que não são procurados pelo público em geral.

2. Processo de compra

Podemos dizer que, no modelo B2B, o processo de compra é mais complexo, podendo levar vários meses para ser concretizada.

Como eu mencionei antes, quem compra está tomando uma decisão que impacta na performance e no orçamento do negócio.

Por isso, a tomada de decisão leva mais tempo e, muitas vezes, a criação de um relacionamento intenso entre as empresas.

Já no mercado B2C, a tendência é que a compra seja efetuada com maior rapidez, podendo ser feita até mesmo por impulso.

3. Processo de vendas

Em relação ao processo de vendas, no marketing B2B, ele é mais complexo, pois demanda um trabalho ainda mais intenso dos vendedores com o cliente.

Antes de comprar, é comum que o consumidor (no caso, alguém responsável pelas aquisições da empresa) queira entender a solução, analisar se ela supre suas necessidades e de que forma pode reverter em mais lucro para o negócio.

Além disso, a confiança em relação à empresa que venda também geralmente deve ser maior do que no mercado B2C.

4. Custo de venda

profissionais de B2B trabalhando sobre custos de venda

De maneira geral, o ticket médio no mercado B2B é mais elevado, já que estamos falando de vendas de soluções geralmente complexas e nichadas.

Também há uma decisão importante a ser feita durante o processo, e a compra deve implicar em resultados para quem compra.

Já no mercado B2C, o custo de venda varia conforme o produto ou serviço.

Mas geralmente é um valor mais baixo, uma vez que as empresas vendem produtos ou serviços diretamente para o consumidor.

5. Valor da marca

A criação de valor é diferente para negócios B2B e B2C.

No caso do B2B, o valor é percebido por meio do relacionamento construído no longo prazo, desde o momento em que o cliente ainda é apenas um lead.

Envolve, portanto, o estabelecimento de confiança durante as conversas entre vendedor e consumidor, devido à própria característica da venda.

Claro que isso também acontece nos negócios B2C, mas o fato é que esses também conseguem maior abertura para agregar valor à marca por meio de mídias sociais e publicidade.

6. Valor a longo prazo do cliente

Esse é outro fator que distingue os dois modelos de comércio.

Como eu já disse, o B2B geralmente possui um ticket médio mais elevado.

Ao longo prazo, o valor agregado é maior em relação ao B2C, sobretudo porque é comum que as soluções sejam pagas por assinatura mensal ou precisem ser atualizadas com o tempo.

7. Marketing de conteúdo

profissionais produzindo conteúdo em smartphones

Sim, também há um diferença na maneira de produzir o marketing de conteúdo.

No marketing B2C, as empresas têm um pouco mais de flexibilidade, porque nem sempre os produtos e serviços oferecidos precisam ter informações de uso tão detalhadas.

No marketing B2B, o conteúdo deve ser detalhado, relevante e principalmente informativo, para explicar como a solução vendida funciona e pode trazer benefícios para as empresas.

Mas isso não significa falta de flexibilidade.

Em um artigo para a revista Entrepreneur, o growth hacker Syed Balkhi aconselha que negócios B2B façam conteúdos baseados em histórias.

“Um dos maiores erros que a maioria das empresas comete quando elabora conteúdo para estratégias de marketing B2B está tentando ser excessivamente profissional em seu conteúdo”, destaca.

Sabe qual é a razão por trás disso?

Como explica o autor, afinal de contas, o marketing é para quem administra as empresas  - pessoas que estão cansadas de ler conteúdo robótico em todos os blogs.

8. Relacionamentos de marca

tres quadrados com imagens e fundo azul

É claro que, independentemente do modelo em que as marcas atuam, todas elas precisam investir em relacionamento com o cliente.

No B2C, essa relação pode ser construída utilizando o recurso emocional.

Ou seja, incentivando que os clientes se tornem fãs da marca por meio de conteúdo capaz de engajar, muitas vezes, utilizando recursos como o bom-humor.

Já no mercado B2B, o relacionamento deve ser construído por meio de um auxílio intenso na tomada de decisão, focando em solucionar dúvidas de gestores e mostrar a eles de que forma a solução pode fazer diferença no negócio.

9. Intervalo de ciclo de compra do cliente

O intervalo entre cada compra é, de modo geral, maior no mercado B2B do que no B2B.

Afinal, pense na seguinte diferença.

No B2C, o consumidor pode fazer diferentes compras com a frequência que desejar, principalmente quando ele precisa atender suas necessidades imediatas.

Já no B2B, a empresa adquire uma solução que será utilizada em longo prazo e, portanto, permanece com ela até que um serviço melhor possa atender àquela necessidade específica.

10. Duração de contrato

Justamente pelas razões que comentei no tópico anterior, a duração do contrato no modelo B2B tende a ser maior, podendo chegar a meses ou anos.

No B2C, esse período pode levar alguns poucos minutos, enquanto o consumidor está, de fato, concretizando a compra.

3 Tipos de negócios B2B

profissionais de negócios B2B

Que tal conferir três tipos de empresas que fazem transações B2B?

Veja abaixo uma breve descrição de cada tipo de negócio.

1. Especialistas da indústria

Nessa categoria, estão incluídas as empresas que são referência em uma indústria específica.

Portanto, elas vendem para outras organizações que atuam na mesma indústria ou setor.

2. Fornecedores gerais

Os fornecedores gerais vendem produtos ou serviços para qualquer tipo de organização.

É o caso, por exemplo, das agências de marketing, que vendem planejamento de estratégia e presença digital para empresas de vários segmentos do mercado

3. Empresas especializadas em fornecer produtos para distribuidores

Aqui estão presentes as empresas que vendem produtos para outros distribuidores que, por sua vez, comercializam para outras organizações.

Justamente por isso, negócios inseridos nessa categoria têm um público bem específico, podendo fazer uma alta segmentação de marketing B2B.

As 10 principais estratégias de marketing B2B

peças de quebra cabeça montando B2B e B2C

Nas próximas linhas, elenquei dez estratégias que não podem faltar no seu planejamento. Confira.

1. Apresentações

Que tal criar uma apresentação em slides para falar sobre a solução da sua empresa?

Ter esse recurso sempre com você é crucial, pois assim pode apresentar para leads e clientes durante reuniões.

Apresentações também facilitam a explicação do produto ou serviço, além de fornecer dados relevantes, comprovando como ele pode ajudar nos processos de outros negócios.

2. Blog

O blog também é uma ferramenta fundamental, pois é lá que você pode criar conteúdos de valor, que sejam informativos para o usuário.

Fazendo um trabalho de otimização para mecanismos de busca (SEO), ainda é possível fazer com que pessoas que nunca ouviram falar da sua empresa entrem em contato com ela por meio dos artigos publicados.

3. Canal no YouTube

Canal do youtube como exemplo  de negócio B2b

O YouTube tem hoje mais de um bilhão de usuários  - o que equivale a quase um terço da internet.

Diariamente, as pessoas assistem mais de um bilhão de horas de vídeo, gerando bilhões de visualizações, de acordo com o próprio YouTube.

Ou seja, essa plataforma tem um potencial enorme para divulgação de conteúdo de marcas.

Você pode, por exemplo, fazer vídeos explicando como funciona a sua solução, modo de utilização e resultados ganhos na prática.

4. E-mail marketing

De acordo com uma pesquisa de 2018 da Rock Content, 76,7% das empresas já usam e-mail marketing.

Não é à toa, porque esse canal tem um grande potencial para criar relacionamento com o cliente a partir de conteúdos informativos, como as newsletters, por exemplo.

A dica é automatizar o envio de e-mail marketing, personalizando as mensagens para cada grupo de clientes, dependendo do estágio em que eles se encontram no funil de vendas.

5. Infográficos

Infográficos são conteúdos visuais a partir de layouts interessantes e atrativos.

Nesse tipo de recurso, é possível incluir números e estatísticas, organizando os dados com elementos gráficos e até mesmo criando um design interativo.

Utilize dados relevantes para gerar credibilidade ao seu negócio e comprovar os benefícios da solução que você oferece.

6. Redes Sociais

Não é porque você vende para outras empresas que a sua marca não precisa estar presente nas redes sociais.

Pelo contrário, marcar presença nesses canais é importante para aumentar a sua credibilidade e criar relacionamento com possíveis clientes.

7. Webinars

profissional  acessando webinars

Webinars são seminários online por meio dos quais você pode educar o público, fazendo com que pessoas interessadas na sua solução passem de leads a clientes.

É possível variar os assuntos abordados, mas eles sempre devem ter relação com o nicho de mercado que você atende.

Uma boa opção é promover uma conversa em vídeo com um atual cliente da sua empresa para demonstrar os benefícios da sua solução.

8. Eventos

Outra alternativa são os eventos, que você pode promover para engajar uma comunidade de gestores e líderes e ainda apresentar a sua solução.

Uma estratégia possível é convidar palestrantes que sejam referência no mercado, criando uma programação voltada a temas relevantes na área.

Sem dúvidas, essa será uma oportunidade para deixar o público curioso em relação ao seu produto.

9. Estudos de caso

O estudo de caso é uma ferramenta que permite investigar de que forma a aplicação da sua solução em uma empresa específica impactou os resultados dela.

Portanto, é um recurso eficiente para comprovar a outros possíveis clientes os benefícios do seu serviço ou produto, mostrando um exemplo prático e real que dá credibilidade para a sua marca.

10. Inbound marketing

inbound marketing como exemplo de negócio B2B

O inbound marketing consiste em criar estratégias de atração de público por meio de conteúdo relevante.

Ao invés de você ir até o consumidor, como ocorre em uma propaganda tradicional, é ele que vem até você, seja por meio do blog, seja pelas redes sociais.

O mais importante é que seu conteúdo tenha valor e resolva um problema do usuário, pois, dessa forma, ele verá sua empresa como autoridade na área.

E aí, você aumenta as chances de converter aquela pessoa em cliente.

Exemplos de empresas B2B

ilustração de marketing B2B

Antes de finalizar a leitura, é hora de conhecer três exemplos de negócios B2B.

Vamos nessa?

Tetra Pak

Tetra Pak como exemplo de empresa B2B

A Tetra Pak é uma multinacional que vende soluções de processamento e embalagem de produtos, mantendo padrões de segurança e sustentabilidade.

Vale a pena conferir o site da empresa para se inspirar nos conteúdos informativos publicados  - lógica que você deve usar no próprio negócio.

Salesforce

SalesForce como exemplo de empresa de marekting B2B

Outro exemplo de destaque é a Salesforce, uma empresa de software on demand que desenvolve aplicativos de negócios que ajudam empresas a gerar leads, conquistar clientes e fechar negócios.

Uma das soluções é o CRM para pequenas empresas, um sistema de customer relationship management.

WeWork

wework como exemplo de empresa de marketing B2B

O terceiro exemplo é a WeWork, uma empresa que oferece espaços de trabalho no mundo todo personalizados para cada tipo de demanda.

É interessante que, na página inicial, a empresa tem depoimentos de clientes que obtiveram benefícios com o serviço.

Conclusão

E aí, gostou do conteúdo deste artigo?

Como vimos, o marketing B2B é essencial para empresas que vendem para outras corporações.

Elaborar uma estratégia a partir dos recursos citados ao longo do artigo é fundamental para atrair leads, conquistar clientes e criar relacionamento com eles.

Afinal, vender para outras empresas é um processo complexo, já que a tomada de decisão de gestores é embasada e geralmente leva tempo.

Não é só a venda que importa, e sim o acompanhamento da performance do cliente a partir do momento em que ele adota a sua solução.

E o marketing B2B é essencial nesse desafio.

Se você gostou do artigo, compartilhe nas redes sociais.

Ficou com alguma dúvida a respeito do assunto?

Então, fique à vontade para deixá-la abaixo na seção de comentários.

The post Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos appeared first on Neil Patel.

Read more: neilpatel.com

Announcing the Disrupt SF 2019 agenda

Disrupt SF 2019 is set to be the biggest and best Disrupt yet. We’ve got a little something for everyone, including space chats with Lockheed Martin’s Marillyn Hewson and Blue Origin’s Bob Smith, a word from Snap CEO Evan Spiegel, a fireside chat with two of 2019’s big VC winners, Ann Miura-Ko and Theresia Gouw, as well as a rare chance to sit down with GV’s David Krane.

And that’s just a taste of what’s to come on the Disrupt Stage. The Extra Crunch stage will feature experienced operators giving practical, real-world advice on how to launch, run and grow a successful startup. Topics include how to raise your first dollars, how to be good at hiring, how to design a brand and how to iterate a product, among many more.

And, of course, we can’t forget the Disrupt Battlefield competition, which will see one more startup crowned as the winner, with $100K in cash and the Disrupt Cup to take home with them.

Tickets to the conference are available here. We hope to see you there!

So without any further ado, here’s a look at our 2019 Disrupt SF agenda.

(Editor’s Note: The agenda is subject to change.) 

Wednesday, October 2

Morning

Reigniting the Space Race with Bob Smith (Blue Origin)

Blue Origin CEO Bob Smith intends to return the U.S. to crewed spaceflight, with a goal of doing so this year with its first suborbital trips. Hopefully, we can also get Smith to tell us the ticket price for a trip, once it begins taking on paying customers. Main Stage 

How to Build a Billion Dollar SaaS Company with Neeraj Agrawal (Battery Ventures), Whitney Bouck (HelloSign) and speaker to be announced

Growing your SaaS company to a billion dollars in revenue is no easy task. It takes patience, perseverance and a strong team. Often it doesn’t happen until well after a company has gone public. We will talk to three people who have experience working with SaaS startups and understand the unique challenges they face getting to a billion dollars and beyond. Extra Crunch Stage 

Creating the Means of Production with Joseph Gordon-Levitt (HitRecord)

For far too long, creators have been users of platforms rather than running those platforms. With HitRecord, Joseph Gordon-Levitt changed that. JGL has been head down and hands-on with HitRecord, and we’ll hear from him about how to put the power back in creators’ hands. Main Stage

Could the U.S. Government Be Your Next Investor with Steve Isakowitz (The Aerospace Corporation) and speakers to be announced

No founder likes dilution, which is why the US government is becoming an increasingly popular source for early-stage, ambitious venture capital. Hear from VC leaders and founders who have navigated the process to discover your next source of non-dilutive capital. Extra Crunch Stage

Getting to IPO with Aaron Levie (Box) and Jennifer Tejada (PagerDuty)

PagerDuty CEO Jennifer Tejada led the company to a successful IPO earlier this year. She’ll join Box CEO Aaron Levie to talk about how these two companies charted their path to an IPO, the pros and cons of doing so, and life after ringing the bell on Wall Street. Main Stage

How to Evaluate Talent and Make Decisions with Ray Dalio (Bridgewater)

Ray Dalio knows a thing or two about building successful startups. As founder of the firm, Bridgewater, he helped build it into one of the most successful investment companies ever, managing a whopping $150 billion in assets. He recently wrote a book called Principles, and he’s coming to the TechCrunch Disrupt Extra Crunch stage in October to discuss the book and companion mobile app on how building a strong culture can lead to a flourishing startup. Extra Crunch Stage

Setting the Pace for the Next Space Race with Marillyn Hewson (Lockheed Martin)

Lockheed Martin has had roots in Silicon Valley going back decades. Today the aerospace giant has its hands in AI, autonomy, space exploration, and more. CEO Marillyn Hewson joins us to discuss returning to crewed spaceflight, investing in startups, and what comes next for America’s biggest defense contractor. Main Stage

Afternoon

Startup Battlefield Competition – Session 1

TechCrunch’s iconic startup competition is back, as entrepreneurs from around the world pitch expert judges and vie for the Battlefield Cup and $100,000. Main Stage

How to Take a Digital Brand Offline with Rich Fulop (Brooklinen), James Reinhart (ThredUp), and Susan Tynan (Framebridge)

E-commerce has fundamentally changed the way we browse and buy physical goods. But even though online sales have taken a huge bite out of brick-and-mortar, it doesn’t mean that digital brands aren’t interested in the prospect of offline channels. Hear from three founders who have taken their own unique approach to launching a store. Extra Crunch Stage

The Next Generation of Wireless with Hans Vestberg (Verizon)

Hear us interview our boss’s boss’s boss about the promise (and potential perils) of deploying 5G wireless technology. Main Stage

How to Hire at Breakneck Speed with Scott Cutler (StockX), Harj Taggar (TripleByte), and Liz Wessel (WayUp)

Nothing is better than striking product-market fit and suddenly finding a path to rapid, venture-scale growth. But as that growth accelerates, how do you create the conditions to rapidly find, attract, and hire the talent you need to reach unicorn status? Hear from some of the leading recruiters and services on how they have successfully scaled recruiting and avoided key pitfalls. Extra Crunch Stage

‘The Fourth Big Wave’: Talking Crypto with Chris Dixon (Andreessen Horowitz)

If you care about understanding crypto and the ways it may well impact you sooner than you might imagine, you won’t want to miss this fireside chat with Andreessen Horowitz general partner Chris Dixon. Main Stage 

How to be a Serial Founder with David Cancel (Drift) and Caterina Fake (YesVC)

So your first company worked out well. Let’s say you have the burning desire to do another one — what’s the right way to do it the next time around? Hear from frequent founders David Cancel (formerly Performable/Hubspot, Lookery, Ghostery, Compete) and Caterina Fake (Flickr, Hunch) on what they’ve done. Extra Crunch Stage

Brex: Special Announcement 

Hear Brex CEO Henrique Dubugras announce news right from the Disrupt Stage. Main Stage 

Building Sticky Products with Cal Henderson (Slack) and Megan Quinn (Spark Capital)

Slack co-founder Cal Henderson and Spark Capital general partner Megan Quinn will discuss what it takes to create a billion-dollar business and, in Slack’s case, list on the New York Stock Exchange in one of 2019’s most highly-anticipated exits. Main Stage

How to Build a Subscription Product with Sandra Oh Lin (KiwiCo) and speakers to be announced

The direct-to-consumer landscape has exploded in the past year but the keys to making a subscription product indispensable are still up in the air as few have discovered a path to success. This chat with KiwiCo’s Sandra Oh Lin will address the constant struggles of getting a subscription service off the ground and retaining customers. Extra Crunch Stage

Serving startups with Henrique Dubrugras (Brex) and Michele Romanow (Clearbanc)

CEOs of two of the fastest-growing startups, Brex co-founder Henrique Dubugras and Clearbanc co-founder Michele Romanow, come together to unpack new solutions for startups looking to raise capital and scale — quick. Main Stage

Beefing Up with Patrick Brown (Impossible Foods)

Protein replacement for human consumption is going to be an $85 billion industry by 2030, according to UBS. Impossible Foods’ Patrick Brown will discuss how to build a business around removing animals from humanity’s food chain. Main Stage 

Startup Battlefield Competition – Session 2

TechCrunch’s iconic startup competition is back, as entrepreneurs from around the world pitch expert judges and vie for the Battlefield Cup and $100,000. Main Stage
Thursday, October 3

Morning

Robots and Returns with Frederic Moll (Johnson & Johnson) and Ajay Royan (Mithril Capital)

Frederic Moll is a pioneer in robotic surgical applications. Backed by Ajay Royan’s Mithril Capital he sold his last business to JNJ for $3 billion. Hear from these two industry leaders on the opportunities available in medical robotic field. Main Stage

How to Raise My First Dollars with Russ Heddleston (DocSend), Charles Hudson (Precursor), and Annie Kadavy (Redpoint Ventures)

Venture funding may have boomed over the last decade, but the decisions around your initial funding are as tricky as ever. Hear how to take advantage of the current landscape from top Silicon Valley early-stage thinkers including pre-seed investor Charles Hudson of Precursor Ventures, early-stage investor Annie Kadavy of Redpoint Ventures, and Russ Heddleston, CEO of Docsend. Extra Crunch Stage

Inside GV with David Krane (GV)

Gain insight into the inner workings of GV, the firm’s bold bets (Lime, Impossible Foods), recent wins (Uber, Slack) and how Krane views SoftBank from in an exclusive interview with David Krane, Google’s former director of global communications and public affairs and current CEO and managing partner of GV. Main Stage

How to Build a Secure Startup without Slowing Growth with Heather Adkins (Google), Jennifer Sunshine Steffens (IOActive), and Dug Song (Duo) 

Leading security experts from Google, Duo, and IOActive discuss some of the challenges startups and enterprises face in security. How do companies navigate the litany of issues and threats without hampering growth? Extra Crunch Stage

Beyond AI with Sam Altman (OpenAI) and Greg Brockman (OpenAI)

Fresh off a $1B cash commitment from Microsoft, OpenAI’s Sam Altman and Greg Brockman are joining us to talk about the company’s plans to bring about the age of artificial general intelligence. We’ll talk about whether that’s a good idea or not. Main Stage

The Future of Flight with Sebastian Thrun (Kitty Hawk)

Sebastian Thrun — the scientist and inventor, educator and serial entrepreneur, Google moonshot factory chieftain and self-driving car architect — is coming back to Disrupt SF. This time, it’s to talk about his latest passion project: Kitty Hawk, the electric flying car company led by Thrun and backed by Google’s Larry Page. We’ll talk about the future of flight and how this startup aims to free people from traffic. Main Stage

How to Build a Sex Tech Startup with Cyan Banister (Founders Fund), Cindy Gallop (MakeLoveNotPorn), and Lora Haddock (Lora DiCarlo)

As the old adage goes, sex sells. A panel of investors and founders will discuss the opportunities — and challenges — of building a successful sex tech startup, and how to capitalize on a market that’s projected to be worth more than $123 billion by 2026.  Extra Crunch Stage

Scooting to a Multibillion-Dollar Valuation with Travis VanderZanden (Bird)

It’s a jungle out there in the scooter wars, but that didn’t stop Bird from being on an epic tear this year. Hear from Bird CEO Travis VanderZanden about what it took to hit a $2.5 billion valuation and what the company is doing to improve its unit economics. Main Stage

Trophies, Twitch and T-shirts with Scooter Braun and Matthew Haag (100 Thieves)

100 Thieves is one of the few esports orgs to look to Silicon Valley for investment – and it’s paying off. Hear from former pro gamer and 100 Thieves CEO and founder Matthew “Nadeshot” Haag and 100 Thieves co-owner Scooter Braun on how they built a brand worth more than $130 million that turns fans into ambassadors. Main Stage 

Afternoon

Startup Battlefield Competition – Session 3

TechCrunch’s iconic startup competition is back, as entrepreneurs from around the world pitch expert judges and vie for the Battlefield Cup and $100,000. Main Stage 

When Spies Meet Startups with Admiral Mike Rogers and Nadav Zafrir (Team 8)

Since leaving the world of intelligence, former NSA director Adm. Mike Rogers and ex-Israeli cyber-intelligence chief Nadav Zafrir talk shop about what startups need to learn about security. Main Stage

How to Build a Space Economy with Tess Hatch (Bessemer Venture Partners), Sara Spangelo (Swarm), and Adrian Steckel (OneWeb)

From thousand-satellite constellations to space tourism, orbit is a fresh and inspiring source of new startup ideas and evolutions of established ones. Swarm’s Sara Spangelo is taking on low-cost global connectivity and Bessemer Ventures’ Tess Hatch provides the perspective of investors looking to make bets like these happen. Extra Crunch Stage 

Dominating Growth Markets with Bob van Dijk (Naspers)

Naspers is a quiet but massive conglomerate of e-commerce, media, gaming, and communications properties based in South Africa, not to mention a huge stake in Tencent. Hear from CEO Bob van Dijk about what Naspers believes is around the corner in these growth markets, and why we should or shouldn’t be concerned about an Amazon/Facebook/Google-dominated world. Main Stage 

State of the Security Union with Jeanette Manfra (DHS)

In an ever-evolving cyber world, from election security to the supply chain, Homeland Security assistant director Jeanette Manfra discusses the threats we face today — and tomorrow. Main Stage

How Do I Exit and What Happens Next with Justin Kan (Atrium), Jess Lee (Sequoia Capital) and Mike Marquez (CodeAdvisors)

Most good startup outcomes are acquisitions, and most good acquisitions happen because a buyer needs your company for a specific reason. Hear from Justin Kan (sold Twitch) and Jess Lee (sold Polyvore) plus top Silicon Valley banker Mike Marquez of Code Advisors about how to make them happen the right way. Extra Crunch Stage

Modernizing Matrimony with Shan-Lyn Ma (Zola) 

In just over five years, Zola has managed to become the go-to service provider for couples planning their wedding. Hear from Zola founder Shan-Lyn Ma on raising upwards of $140 million and how to capitalize on the most important day of her users’ lives. Main Stage

How to be a Positive Force in the Gig Economy with Derecka Mehrens (SV Rising) and Dan Teran (Managed by Q)

As gig workers continue to struggle with financial instability, inadequate labor protections and few alternatives, hear from leaders and companies that are now trying to figure out how to create an equitable, just, and sustainable economic system for gig workers. Extra Crunch Stage 

How AVs will Shape Cities with Aicha Evans (Zoox) 

Aicha Evans, the CEO of self-driving vehicle startup Zoox, will talk about the future of cities and how the tech her company is developing will change the look, feel and function of cities. Main Stage

How to Raise Capital without Talking to a VC with John Geiger (John Geiger Company) and Kathryn Petralia (Kabbage)

Raising venture investing is almost always a slog, but now there are a bevy of alternatives — many of which may not even require a slide deck and an uneasy coffee meeting with fleece-vest-wearing investors. Tune in to hear leading experts discuss how founders can raise VC without talking to VCs. Extra Crunch Stage 

Startup Battlefield Competition – Session 4

TechCrunch’s iconic startup competition is back, as entrepreneurs from around the world pitch expert judges and vie for the Battlefield Cup and $100,000. Main Stage 
Friday, October 4

Morning

The Business and Ethics of Real Tech Diversity with Tracy Chou (Block Party), Harry Glaser (Sisense), and Ellen Pao (Project Include)

There’s both a moral and a business imperative to building and fostering a diverse and inclusive workforce. Hear from Project Include’s Ellen Pao and Tracy Chou what it takes to get there, and from Harry Glaser, CEO of Sisense, how focusing on diversity has positively impacted his bottom line. Main Stage

How to Iterate Your Product with Manik Gupta (Uber), Diya Jolly (Okta), and Robby Stein (Instagram)

Launching an MVP and finding early product-market fit are just the first steps in the journey to build a great startup. Learn from leading product thinkers from Instagram, Okta and Uber on how they expand, grow, and refine their products to increase their value without alienating existing users. Extra Crunch Stage

The Grass Is Greener with Keith McCarty (Wayv) and Bharat Vasan (Pax Labs) 

The cannabis industry is projected to reach $50 billion in ten years. Keith McCarty and Bharat Vasan represent two of the biggest names in the market. Hear the duo talk about an industry with undeniable potential, but plenty of red tape to deal with, too. Main Stage

How to Take a Hardware Company Public with James Park (Fitbit) and Eric Friedman (Fitbit)

Ten years after launching their product at TechCrunch 50, Fitbit co-founders James Park and Eric Friedman join us to discuss the company’s ups and downs. Extra Crunch Stage

The Evolution of Online Video with Neal Mohan (YouTube)

YouTube remains the most popular destination for online video, and the platform for the next generation of stars. At the same time, it faces challenges around its original content strategy, competition, hate speech, misinformation and more. Chief Product Officer Neal Mohan will join us to discuss where YouTube goes from here. Main Stage

How to Build a Brand that Gets Attention with Brooke Hammerling (Brew PR), Chelsea Maclin (Bumble), and Ben Pham (Character)

Brooke Hammerling is the founder of one of the most iconic tech startup PR firms of the past decade, Brew PR, which was sold for $15 million in 2016. Chelsea Maclin is VP of Marketing at Bumble, one of the most recognizable brands in the app world today. And Ben Pham is the founder of Character, a brand design firm that’s worked with the likes of Oculus, Nike, DoorDash and Peet’s Coffee. The three will discuss how to think about brand design and what gets and keeps the attention of users.  Extra Crunch Stage

Lyft, The RealReal and 2019’s IPO circus with Ann Miura-Ko (Floodgate) and Theresia Gouw (Aspect Ventures) 

Floodgate co-founding partner Ann Miura-Ko and Aspect Ventures co-founder Theresia Gouw will unpack the trends in venture capital that have dominated headlines in 2019 and dive deeper into two of this year’s most talked about IPOs. Main Stage

The Ethics of Snipping DNA with CRISPR with Rachel Haurwitz (Caribou Biosciences)

Rachel Haurwitz is co-founder of Caribou Biosciences, a startup on the cutting edge of gene editing technologies — including animal and human DNA. She will chat with us about the ethical and scientific questions surrounding CRISPRing human embryos and what that could mean for the future of humanity. Main Stage

Snap Stays Sticky with Evan Spiegel (Snap)

Snap’s 2018 was rocky and its 2017 wasn’t much better, but in the face of renewed user growth and accelerating revenues, Snap has been mounting a massive comeback on Wall Street this year. Hear from CEO Evan Spiegel about the company’s long-term prospects and its biggest existential threats. Main Stage

Afternoon

Startup Battlefield Alumni Update

Battlefield startups from the past return to the stage to tell us what they’ve been up to since they competed for the Disrupt Cup. Main Stage

Startup Battlefield: Final

TechCrunch’s iconic startup competition is back, as entrepreneurs from around the world pitch expert judges and vie for the Battlefield Cup and $100,000. Main Stage

How to get into Y Combinator with Michael Seibel (Y Combinator)

The seed-stage venture firm has come to form its own startup economy over the years, with its network of companies and founders interconnecting across the tech industry and beyond. Find out how Y Combinator works today, and how you can become a part of it, in this discussion with CEO and partner Michael Seibel. Extra Crunch Stage

Bucking Smartphone Stagnation with Carl Pei (OnePlus) 

OnePlus has maintained impressive growth even as global numbers smartphone sales have faltered. Co-founder Carl Pei will discuss how the company has managed to buck industry trends by catering to a devoted fanbase and offering an innovative alternative to Apple and Samsung. Main Stage

Surviving the Smartphone with Cher Wang (HTC) 

No one knows the pain of slowing smartphone sales better than HTC. Co-founder and CEO Cher Wang will discuss how the company has maintained an industry-wide slow down and how technologies like blockchain and VR could hold the keys to the future. Main Stage

How to Build a Better Banking Startup with Chris Britt (Chime) Omer Ismail (Goldman Sachs), and Angela Strange (Andreessen Horowitz)

Chris Britt, the chief executive of Chime, Goldman Sachs’ Omer Ismail, and Andreessen Horowitz’s Angela Strange know that money is what everyone wants. The problem is how to make it more accessible to everyone in the world. Hear them discuss how to build a better bank for everyone. Extra Crunch Stage

Browse Different with Gabriel Weinberg (DuckDuckGo) 

In 2019, the average adult spends the majority of their day staring at screens, with a good chunk of that spent browsing the web. Hear from DuckDuckGo founder Gabriel Weinberg about how the company is looking to change the privacy dynamics of being on the web, and the challenges of competing with behemoths like Google. Main Stage

Hackathon

Everybody loves a Hackathon! Hear from developers about what they built in 24 hours. Extra Crunch Stage

Startup Battlefield’s Closing Awards Ceremony

Watch the crowning of the latest winner of Startup Battlefield. Main Stage

Read more: techcrunch.com