How to Boost the Efficiency of Facebook Lead Ads with the Right Images

Editor’s Note: To say that advertising on Facebook has become a revenue juggernaut is the understatement of the year.  Facebook ads have become ubiquitous, and are a core element of the marketing budget for many brands. Eugine Dychko discusses the art and science of creating effective ads on Facebook, focusing on the visual elements that work best in these ads.  Ever the researcher, I especially like the discussion of A/B testing she includes at the end.

Facebook should be right at the crux of your marketing strategy. According to a report by Social Media Examiner, 93% of all marketers use Facebook as a means of advertising. As staggering this number is, it shows Facebook’s potential as a “fertile soil” for marketing.

Sadly, many brands see their Facebook ad campaigns falter for one reason in particular – bad utilization of images. The right visual content does wonders for your brand, but how can you pick the right image and be sure of its success?

In this article, we will cover just that. The following sections discuss how to pick the right images for effective Facebook ad campaigns.

Be Up to Date

Lots of brands strive to do everything perfectly. They target their campaigns in a flawless manner and invest more than enough. Still, success doesn’t come, and they’re stuck with the same old click-through rate. Why is this the case?

Outdated images might be the reason. Just like in every other industry, visual trends change frequently.

If you wish to boost the efficiency of your Facebook lead ads, you need to follow trends and know what your customers want.

Tools Are the Pathway to the Right Images 

Thankfully, there are lots of tools that can help you design and utilize trendy images. Some of them also provide templates made by professional designers who follow the latest trends in graphic design. You can look at some of what we use at Crello as an example to get a feel of what it means to work with such instruments – and even create some animated Facebook ads.

Here are three reasons why using design tools can help you improve the efficiency of your campaigns.

Following trends sends a message that you care about providing the latest and greatest ad services to your customers
By knowing what’s going on in your niche, you get more ideas and can run more campaigns
More fresh content improves your online presence and helps build brand awareness

Unfortunately, being up to date is not good enough sometimes. It’s just one facet of picking the right image. As a marketer, you need to know the specific details that work with your audience. In the next sections, we will cover some specific characteristics of efficiency-boosting Facebook Ads.

Pick the Right Shape and Size

Facebook lead ads do contain text and the meta description next to the actual image. However, the right image has to be the right shape. The first rule is that you should pick a landscape-oriented image, each and every time.

Since Facebook publishes ads in a rectangular shape, you have to fill the space with a landscape image. Empty space will affect the success of your ads negatively.

As for the size, Facebook officially recommends images to be 1200×600 pixels. However, even if you pick a lower size, it doesn’t make such a difference. The only time you need to include a bigger image is when there is a lot to be included in the image.

Cover the Ad Space Wisely

The Facebook Ad image is quite small. So you have to utilize the space available in the most efficient fashion.

Avoid using text. The image is small and inserting text will only tire people’s eyes. Whatever you can get across using colors and shapes – do it. A two or three-word call to action is the only thing you should use. A CTA does not have to be very suggestive either. Anything that is salesy has a high chance of being ignored by the viewer.
Have only one central theme of an ad. Too much content increases the time needed to get your message across. If you’re running a campaign with ads that are bigger (marked as recommended on the Home Page), you can utilize multiple objects.
Never pushing anything close to the borders of the image. It will create confusion, and people won’t be able to discern what’s pictured.

You can choose to use your logo strategically in the ad. For example, Heal has used it wisely once as the main ad logo and then also on the person’s coat. That’s simply 2x the chances that you create for brand awareness.

 

 

Colors 

Facebook boasts a blue and white color scheme so using these two colors together is out of the question. Making this mistake will cause your images to blend in with the surroundings. Instead, use colors that jump in.

An ideal choice is to pick an image with a strong, bright color that is easily visible. Here is an example of successful ads that utilize great color combination so that its colors do not blend with Facebook’s blue and white.

 

 

If your image has multiple colors, make sure they are contrasting. This makes them more visible. If you’re unsure about which colors to use, check out this convenient Color Wheel. It allows you to pick one color and find it’s complementary contrasting hue.

Use People’s Photos, if Possible 

Popular companies like Nike, McDonald’s, H&M and, Adidas all run Facebook Ad campaigns successfully. Of course, they pick the right images thanks to one important detail:  They all feature people. Adding people to your Facebook Ad images gives your campaigns a human dimension.

Animated Images

Animated images are also a great way to boost the efficiency of your Facebook ads. By including a GIF or cartoon images into your campaign, you will utilize all the benefits of video marketing, but without using too much time.

Value Proposition

The key to creating an efficient image for your Facebook Ads is the value proposition. In this case, it isn’t just about the image – you’re going to have to utilize text as well. Give your customers an enticing visual representation of the product and use “value” words.

Limited, free, discount, excellent offer, don’t miss it – all of these words will work together with the image and create an excellent value proposition. Once people see the full benefit of your ad, they will find it more interesting and click on it.

Check out the difference here in this ad. The overall ad element and variations in text and image differ and might appeal to a separate set of people differently.

 

 

Never Forget to Test

Even if you think you’ve chosen the right image, there is always a possibility that will fail. Oftentimes, you may come with several good images for your Facebook ads. To easily solve your dilemma, A/B test your images to see how they perform against each other.

For instance, there are stats supporting the “animated ads are more effective than still image ones” hypothesis, and there are stats that prove the opposite. Thus, in the case of AdEspresso, their test took an unexpected turn, when the still image outperformed the animated image by 38.2% in terms of CPL.

And there is no contradiction here since a one-size-fits-all solution is non-existent. At Crello, we decided to check what works best specifically for us and run an experiment with advertising our guide on 100 free marketing tools. It has been expected to bring us new leads by making Facebook users interested in subscribing to our blog. It turned out that the animated ad performed 1.5x better by generating 325 clicks against 145 clicks we got from the still image ad. Worth mentioning, that the latter reached more users and still appeared to be less effective.

 

 

Another company, which zeros in on another audience, might get other results. And there is no other way to find out if it’s your case rather than running your own tests.

Concluding Thoughts

So, it turns out creating high-performing images for Facebook lead ads is not that difficult, time and money consuming. By knowing what people like, you can appeal to them and improve your click-through rate. Stay creative and never be afraid to come off as unique or different. Originality is a never-ending trend in digital marketing, and people will appreciate it.

 

Read more: greenbookblog.org

Sebastian Thrun initiates aggressive plan to transform Udacity

” I’’ m a fighter. I think in our individuals, I think in our objective, and I think that it ought to exist and should exist.”

Sebastian Thrun is talking animatedly about Udacity, the $1 billion online education start-up that he co-founded almost 8 years earlier. His tone is confident and resilient. He’s urged, he states over a sometimes crackly telephone call, about the development the business has actually made in such a brief time. There’s even a brand-new interim COO, previous HP and GE executive Lalit Singh, who signed up with simply days ago to assist Thrun perform this recently formed method.

That wasn’t the case 4 weeks back.

In a prolonged e-mail, acquired by TechCrunch, Thrun lobbed an impassioned missive to the whole business, which concentrates on ““ nanodegrees ” on a series of technical topics that consist of AI, deep knowing, digital marketing, VR and computer system vision.

It was, sometimes, raw, sincere and individual, with Thrun accepting blame for errors or confessing he was sleeping less than 4 hours a night; in other areas the e-mail seemed like a pep talk provided by a coach, motivating his group by noting their spirit and persistence. There were minutes when he displayed aggravation for the business’s timidness, stating “our strategies are ridden of worry, of uneasiness, we really draw!” And minutes simply as conciliatory, where he kept in mind that “I understand each of you wishes to double down on trainee success. I enjoy this about us.”

Thrun has actually sent out perky e-mails prior to. Experts state it’s not unusual which as a mission-driven person he typically gets in touch with staff members to take dangers and be imaginative. This one stood out for its underlying message.

If there was a style in the e-mail, it was an existential one: We need to act, and act now or deal with annihilation.

” It was a rallying cry, to be sincere,” Thrun informed TechCrunch. “When I composed this e-mail, I actually wished to get up individuals to the truth that our trajectory was not long-lasting tenable.”

““ I can inform you that I got up the soldiers, that is definitely sure,” he stated later on. “Whether my technique is sound, only time can inform.”

Udacity creator Sebastian Thrun speaks onstage throughout TechCrunch Disrupt SF 2017 at Pier 48 on September 19, 2017 in San Francisco, California. (Photo by Steve Jennings/Getty Images for TechCrunch)

Thrun stated the previous month has actually been transformative for the business. “It was a hard minute when I needed to take a look at business, take a look at the financials, take a look at individuals in the business,” Thrun stated, including, “And individuals in the business are fantastic. I truly think in them, and I think that they’’ re all behind the objective.”

.A hard year.

Part of Udacity’s battles were substantiated of its last financing round in 2015, when it raised $105 million and ended up being a unicorn . The evaluation and that round set high expectations for development and profits.

But the business began striking those targets and 2017 ended up being a breakout year.

After a flourishing 2017 —– with income growing 100 percent year-over-year thanks to some popular programs like its self-driving automobile and deep knowing nanodegrees and the conclusion of a previous turn-around strategy architected by previous CMO Shernaz Daver —– the list below year fizzled. Its customer organisation started to diminish, and while the production quality of its academic videos increased, the volume slowed.

” In 2018, we didn’t have a single a smash hit,” Thrun stated. “There’s absolutely nothing you can indicate and state, ‘‘ Wow, Udacity had a hit.’ “

By contrast, the self-driving cars and truck engineering nanodegree not just was a hit, it produced an effective brand-new business. Udacity vice president Oliver Cameron drew out a self-governing lorry business called Voyage .

Udacity CEO Vishal Makhijani left in October and Thrun actioned in. He took control of as president and the head of material on an interim basis. Thrun, who established X, Google’s moonshot factory, is likewise CEO of Kitty Hawk Corp., a flying-car start-up.

His impression upon his return was a business that had actually grown too rapidly and was strained by its own self-inflicted bureaucracy. Personnel decreases quickly followed. About 130 individuals were laid off and other employment opportunities were left uninhabited, Thrun stated.

Udacity now has 350 full-time workers and another 200 full-time professionals. The business likewise has about 1,000 individuals contracted as customers or graders.

” A focus, when I rejoined, was to cut intricacy and focus the business on the important things that are working,” he stated.

One location where Udacity appeared to stand out had actually likewise produced an obstacle. The quality of Udacity’s video production led to Hollywood-quality shows, Thrun stated. That developed a traffic jam in the quantity of instructional material Udacity might produce.

Udacity’s material makers —– a personnel of about 140 individuals —– launched almost 10 nanodegrees in 2018. Today, as an outcome of cuts, just 40 material developers stay. That smaller sized group finished about 5 nanodegrees in the very first quarter of 2019, Thrun stated.

Last year, it took in between 10 to 12 individuals, and more than $1 million, to develop one nanodegree, Thrun stated. “Now it’’ s less than 10 percent of that.”

The business had the ability to achieve this, he stated, by altering its entire method to video with taping, modifies and trainee evaluations occurring in genuine time.

Udacity, under Thrun’s instructions, has actually likewise doubled down on a technical mentorship program that will now match every brand-new trainee with a coach. Udacity has actually worked with about 278 coaches who will work in between 15 and 20 hours a week on an agreement basis. The business is targeting about 349 coaches in all.

Students are likewise designated a mate that is needed to satisfy (practically) as soon as a week.

Thrun explained the brand-new coach program as the most significant modification in service in the whole history of Udacity. “And we actually did this in 2 weeks,” he stated.

The technique has actually met some resistance. Some workers wished to evaluate the mentorship program on one associate, or group of trainees, and broaden from there. Even because these current modifications, some workers have actually revealed doubts that it will suffice, according to unnamed sources linked to or within the business.

Even Thrun confesses that the “fruit stays to be seen,” although he’s positive that they’ve arrived at the best method, and one that will improve trainee graduation rates and ultimately make the business rewarding.

” If you offer any trainee a tailored coach that defends them, which’s the language I generally utilize, then we can bring our graduation rate, which is at about 34 percent to 60 percent or two,” he stated. “And for online organizations 34 percent is high. We have programs in that graduate more than 90 percent of our trainees.”

Udacity does not share specific numbers on post-graduation hiring rates. The business did state thousands of Udacity alumni have actually been employed by business like Google, AT&T, Nvidia and others in the U.S., Europe, India and China.

In the U.S. and Canada, finishes with brand-new tasks reported a yearly raise of 38 percent, a Udacity representative shared.

Indeed, Udacity has actually had some successes regardless of its lots of obstacles.

.Brilliant areas.

Udacity has actually continued to increase earnings, although at a slower rate than the previous year-over-year period. Udacity stated it created $90 million in income in 2018, a 25 percent year-over-year boost from 2017.

Udacity had actually informally provided business programs to customers like AT&T. In September, the business made business a devoted item and worked with a VP of sales to bring in brand-new clients.

Udacity has actually included 20 brand-new business customers from the banking, insurance coverage, telecom and retail sectors, according to the business. There are now 70 business clients worldwide that send out workers through Udacity programs to acquire brand-new abilities.

It continues to broaden its profession services and released 12 complimentary courses, integrated in cooperation with Google, with almost 100,000 registrations. It has actually likewise moneyed more than 1.1 million brand-new partial and complete scholarships to its programs for trainees throughout North America, Europe, the Middle East and Asia. About 21% of all Udacity Nanodegree trainees in the Grow with Google program in Europe have actually gotten task deals, according to Google .

The business likewise has a brand-new effort in the Middle East, where it teaches nearly a million young Arab individuals how to code, Thrun stated, an achievement he states is core to his objective.

Udacity isn’t lucrative yet on an EBITDA basis, Thrun shared, however the “system economics per trainees, and on a gross margin basis, are excellent.”

Now, it boils down to whether Thrun’s push to end up being much faster, more active and effective, all while purchasing trainee services and its business item, will suffice to right the ship.

” I actually think if you can specify that trainees pertain to us and we flex over in reverse to guarantee their success, we will be a business that has a truly great chance of lasting for a life time,” he stated.

” And if it doesn’’ t work, then we ’ ll change, like any other business. We can constantly move.”

Read more: feedproxy.google.com

Marketing Mistakes: Prepare for Growth Before It’s Too Late

Campaign Monitor provides a repeating series entitled Marketing Mistakes which has to do with the most significant e-mail or digital marketing mistakes made by different idea leaders throughout the market. As these leaders share some hard-won knowledge from earlier in their professions, the rest people have the chance to gain from their errors without the accompanying pricey repercussions.

In this series, we’’ ll cover the errors individuals have actually made, how they repaired them, and what they discovered in order to make all of us much better digital online marketers.

.Marketing Mistakes with Mari Smith, the queen of Facebook.

Mari Smith is extensively referred to as the premier Facebook marketer and a leading social networks believed leader. Mari is a searched for keynote speaker and brand name ambassador for leading companies, assisting them develop social networks marketing that gets in touch with their audience and develops a devoted following.

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Image Source: Mari Smith International, Inc.

She is likewise a specialist webinar leader, live webcast host, and author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour A Day.

But prior to she was social networks marketing royalty, she was CEO of Mari Smith International, Inc., and her business will remove. Mari wouldn’’ t rather be prepared to deal with all the quick development without experiencing a couple of snags along the method.

Read on to find what she did and how you can prevent her error:

.Mari’’ s greatest marketing error.

When she was CEO of Mari Smith International, Inc., Mari owned more than simply the business. She was accountable for growing business in every method. She directed marketing for her company, driving sales and earnings, in addition to in fact providing the guaranteed services.

She was no longer simply beginning. Her service was succeeding and, in truth, it will experience rapid development unlike anything it had actually gone through previously. Up up until that point, Mari had actually still had the ability to deal with most jobs on her own.

But not for a lot longer.

.The error: Not working with enough workers to expect development.

Mari Smith International, Inc. had actually grown beyond a one-woman operation at that point, and Mari dealt with a little group of virtual assistants and freelance specialists. And while that worked for a while, specialists and virtual assistants couldn’’ t sufficed when it was time to finish to the next level.

” Without specific essential functions filled with devoted full-time staff member, I’ve restricted my development.”

Full-time employee bring commitment and imagination to tasks that freelance experts simply can’’ t.

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Takeaway: Working with agreement workers may work for your service, however wear’’ t undervalue the power of causing full-time staff member who can be devoted to your business and its success.

.Working harder, not smarter.

According to Mari, ““ My Achilles heel is that I can turn my hand to such a range of abilities, and I actually have difficulty handing over.” ” When it ’ s your name on the business, it ’ s reasonable that you feel accountable for each and every single thing that needs to get done, however if you wish to grow past a particular point, you’’ ll lacked bandwidth.

While you may have the desire and even the ability to do all of it, there will come a time when you no longer have the energy or the time.

I enabled myself to get captured up ‘‘ doing it all’ and worked longer hours: working harder not smarter.

Takeaway: Just due to the fact that you have the abilities to ““ do it all ” doesn ’ t imply you need to.

. Get ready for the development youdesire.

Although she’’d been running her own organisation considering that the early 2000s and began focusing on Facebook in 2007, her company actually increased in 2009 when whatever appeared to line up.

After being active as a Facebook marketer for numerous years, Mari discovered success mentor, speaking, and providing webinars targeted at assisting organisations establish their Facebook marketing technique.

Building this faithful following suggested she had an area of her audience that excitedly desired a training program, which’’ s precisely what Mari provided. She introduced ““ Mentoring with Mari” ” in the spring of 2009, which then catapulted her organisation forward.

” Things were pregnant with possibility and I simply didn’t understand it. I’’d been laying the foundation for years.”

Takeaway: When you’’ re attempting to grow, wear’’ t forget the dedicated audience you currently have. While you require brand-new clients, think about the methods your current following can take your company and your profits to the next level

.What I missed out on: Opportunities for development throughout a duration of development.Opening the floodgates.

Mari installed a sales page on her site with extremely little details, asking individuals to pay a completely refundable deposit simply to find out what the pitch had to do with.

This strategy suggested she ““ eliminated the looky-loos,” ” enabling her to concentrate on high-value leads who didn’’ t balk at paying beforehand for a well-trusted idea leader. While some individuals chose they weren’’ t interested and requested their cash back, a lot of individuals were happy they purchased in.

The floodgates opened and Mari’’ s service practically tripled over night. ““ In hindsight, “” she informs us, “ I should have actually staffed up well ahead of time.””

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While it ’ s tough to prepare for precisely what brand-new hires you’’ re going to require and the number of, putting in the time to plan ahead and plan prior to introducing a huge effort can be the distinction in between sustaining a brand-new rate of development and continuing to increase it.

Takeaway: When you use a higher-end, big-ticket item, believe beyond package to produce interest and mystique around the deal in order to construct anticipation and drive in leads.

.Opportunities failed the fractures.

Ironically, although her business experienced huge development, not staffing up early sufficient suggested Mari couldn’’ t and didn ’ t benefit from the chances that accompanied the fast growth. ““ I understand there were many chances at that time that wound up failing the fractures,” ” she stated.

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Not to point out, she needed to press herself to get whatever done, typically at the cost of her own self-care.

” I needed to state ‘‘ no’ to some invites as I was so captured up in the operation of my service, in combination with being the skill providing all the training, speaking, speaking with, and so on”

Of course, Mari likes what she does and wouldn’’ t modification being the skill behind her company. That indicated she could not scale her business appropriately while likewise covering so lots of functions, even with the little group she had.

Takeaway: Find what location of your business or what tasks you can not step far from and entrust other jobs. You’’ ll have the ability to invest more of your time, energy, and abilities into the jobs and jobs where you’’ re most reliable

.What I discovered: The ideal group makes all the distinction.Don’’ t forget the coach.

Mari found out that no matter how great you are at what you do, your organisation will ultimately reach a point where you can no longer handle whatever by yourself. Which’’ s an advantage! When that time comes, you’’ ll requirement to ask for aid in more methods than one, such as working with a service coach, looking for coaches, and hiring the best group.

That’’ s what Mari discovered “: “ It’s difficult to really grow my company without a knowledgeable coach and without the best staff member.””

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In addition to assisting you and providing support as you construct your company method, the ideal coach can likewise assist you choose who the ideal staff member are: The best individuals will bring their A-game to their work every day, eventually affecting the bottom line throughout the board, in all functions.

Takeaway: No one can do all of it by themselves. Having the best individuals in location will assist your organisation prosper without compromising the quality of your life.

.State yes with discernment.

Mari likewise found out to be far more conscious when stating yes, just stating yes to particular things and constantly taking dedications seriously.

” I do my finest to remain concentrated on my ‘‘ something ’ that effects whatever else. For me, that is producing content, normally in the type of academic Facebook live video broadcasts on my company page, in addition to leading webinars and speaking.”

Takeaway: Find the something you do finest that distinguishes you and your company and consider that function whatever you’’ ve got.

. The option: Hire your dream team.Assistance for you, assistance for your group.

So in 2011, Mari employed an extremely experienced company advancement coach who assisted her in hiring the best employee for her company development. And it worked: Within simply a couple of months of that hire, whatever altered for her and her company.

” I wound up creating my previous year’s yearly profits in one week throughout Q1 the list below year.”

Takeaway: Having the ideal group in location will assist you, your service, and your bottom line.

.Her suggestions? Request for aid.

Mari’’ s suggestions? “ Absolutely do not hesitate to put your hand up and request assistance!” ” You shouldn ’ t anticipate yourself to understand how to run your service as it broadens and grows. You’’ re checking out brand-new area, after all, so Mari recommends getting a service and/or a coach to assist you and your organisation be successful.

To that end, sign up with a Mastermind that’’ s a great suitable for the function you’’ re becoming. Despite your experience level, look for individuals out who are where you’’ re at, however who are likewise wanting to progress.

” Seek out chances to grow yourself as an individual. File all your internal procedures. Make certain to work with sluggish and fire quickly! Clearness on the vision and objectives of your organisation will assist recognize the perfect staff member you require.”

Takeaway: Surround yourself with individuals who will assist you grow, whether that’’ s a mastermind, a coach, an organisation coach, an excellent group, or some mix of them all.

.Conclude.

Whether you’’ re simply beginning or your organisation has actually gotten some momentum, understanding when to entrust and employ more aid is an important ability. More than that, not understanding when to bring in more individuals can be damaging to your business. It may look like whatever with your service is great, and organisation is advancing as typical, however company as normal is seldom the point.

Usually, you desire your business to flourish, not simply be successful.

This indicates surrounding yourself with the ideal individuals and the best coaches. Take it from Mari, you wish to be prepared when your organisation removes. Don’’ t wait to prepare yourself, your group, and your method till you begin acquiring momentum, due to the fact that by that point, you’’ ll currently lag.

Want to share your experience as a part of the Marketing Mistakes series? Submit a visitor post and consist of Marketing Mistakes as your subject. If we wind up releasing your post, we’’ ll let you understand. * All posts undergo our standards and we keep the right to modify your post to fit our standards and voice.

The post Marketing Mistakes: Prepare for Growth Before It’’ s Too Late appeared initially on Campaign Monitor .

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Read more: campaignmonitor.com

Build a Search Intent Dashboard to Unlock Better Opportunities

Posted by scott.taft

We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.

I’m going to share how to take all that sweet keyword data you’ve categorized, put it into a Power BI dashboard, and start slicing and dicing to uncover a ton insights — faster than you ever could before.

Building your keyword list

Every great search analysis starts with keyword research and this one is no different. I’m not going to go into excruciating detail about how to build your keyword list. However, I will mention a few of my favorite tools that I’m sure most of you are using already:

Search Query Report — What better place to look first than the search terms already driving clicks and (hopefully) conversions to your site.
Answer The Public — Great for pulling a ton of suggested terms, questions and phrases related to a single search term.
InfiniteSuggest — Like Answer The Public, but faster and allows you to build based on a continuous list of seed keywords.
MergeWords — Quickly expand your keywords by adding modifiers upon modifiers.
Grep Words — A suite of keyword tools for expanding, pulling search volume and more.

Please note that these tools are a great way to scale your keyword collecting but each will come with the need to comb through and clean your data to ensure all keywords are at least somewhat relevant to your business and audience.

Once I have an initial keyword list built, I’ll upload it to STAT and let it run for a couple days to get an initial data pull. This allows me to pull the ‘People Also Ask’ and ‘Related Searches’ reports in STAT to further build out my keyword list. All in all, I’m aiming to get to at least 5,000 keywords, but the more the merrier.

For the purposes of this blog post I have about 19,000 keywords I collected for a client in the window treatments space.

Categorizing your keywords by topic

Bucketing keywords into categories is an age-old challenge for most digital marketers but it’s a critical step in understanding the distribution of your data. One of the best ways to segment your keywords is by shared words. If you’re short on AI and machine learning capabilities, look no further than a trusty Ngram analyzer. I love to use this Ngram Tool from guidetodatamining.com — it ain’t much to look at, but it’s fast and trustworthy.

After dropping my 19,000 keywords into the tool and analyzing by unigram (or 1-word phrases), I manually select categories that fit with my client’s business and audience. I also make sure the unigram accounts for a decent amount of keywords (e.g. I wouldn’t pick a unigram that has a count of only 2 keywords).

Using this data, I then create a Category Mapping table and map a unigram, or “trigger word”, to a Category like the following:

You’ll notice that for “curtain” and “drapes” I mapped both to the Curtains category. For my client’s business, they treat these as the same product, and doing this allows me to account for variations in keywords but ultimately group them how I want for this analysis.

Using this method, I create a Trigger Word-Category mapping based on my entire dataset. It’s possible that not every keyword will fall into a category and that’s okay — it likely means that keyword is not relevant or significant enough to be accounted for.

Creating a keyword intent map

Similar to identifying common topics by which to group your keywords, I’m going to follow a similar process but with the goal of grouping keywords by intent modifier.

Search intent is the end goal of a person using a search engine. Digital marketers can leverage these terms and modifiers to infer what types of results or actions a consumer is aiming for.

For example, if a person searches for “white blinds near me”, it is safe to infer that this person is looking to buy white blinds as they are looking for a physical location that sells them. In this case I would classify “near me” as a “Transactional” modifier. If, however, the person searched “living room blinds ideas” I would infer their intent is to see images or read blog posts on the topic of living room blinds. I might classify this search term as being at the “Inspirational” stage, where a person is still deciding what products they might be interested and, therefore, isn’t quite ready to buy yet.

There is a lot of research on some generally accepted intent modifiers in search and I don’t intent to reinvent the wheel. This handy guide (originally published in STAT) provides a good review of intent modifiers you can start with.

I followed the same process as building out categories to build out my intent mapping and the result is a table of intent triggers and their corresponding Intent stage.

Intro to Power BI

There are tons of resources on how to get started with the free tool Power BI, one of which is from own founder Will Reynold’s video series on using Power BI for Digital Marketing. This is a great place to start if you’re new to the tool and its capabilities.

Note: it’s not about the tool necessarily (although Power BI is a super powerful one). It’s more about being able to look at all of this data in one place and pull insights from it at speeds which Excel just won’t give you. If you’re still skeptical of trying a new tool like Power BI at the end of this post, I urge you to get the free download from Microsoft and give it a try.

Setting up your data in Power BI

Power BI’s power comes from linking multiple datasets together based on common “keys.” Think back to your Microsoft Access days and this should all start to sound familiar.

Step 1: Upload your data sources

First, open Power BI and you’ll see a button called “Get Data” in the top ribbon. Click that and then select the data format you want to upload. All of my data for this analysis is in CSV format so I will select the Text/CSV option for all of my data sources. You have to follow these steps for each data source. Click “Load” for each data source.

Step 2: Clean your data

In the Power BI ribbon menu, click the button called “Edit Queries.” This will open the Query Editor where we will make all of our data transformations.

The main things you’ll
want to do in the Query Editor are the following:

Make sure all data formats make sense (e.g. keywords are formatted as text, numbers are formatted as decimals or whole numbers).
Rename columns as needed.
Create a domain column in your Top 20 report based on the URL column.

Close and apply your
changes by hitting the “Edit Queries” button, as seen above.

Step 3: Create relationships between data sources

On the left side of Power BI is a vertical bar with icons for different views. Click the third one to see your relationships view.

In this view, we are going to connect all data sources to our ‘Keywords Bridge’ table by clicking and dragging a line from the field ‘Keyword’ in each table and to ‘Keyword’ in the ‘Keywords Bridge’ table (note that for the PPC Data, I have connected ‘Search Term’ as this is the PPC equivalent of a keyword, as we’re using here).

The last thing we need to do for our relationships is double-click on each line to ensure the following options are selected for each so that our dashboard works properly:

The cardinality is Many to 1The relationship is “active”The cross filter direction is set to “both”

We are now ready to start building our Intent Dashboard and analyzing our data.

Building the search intent dashboard

In this section I’ll walk you through each visual in the Search Intent Dashboard (as seen below):

Top domains by count of keywords

Visual type: Stacked Bar Chart visual

Axis: I’ve nested URL under Domain so I can drill down to see this same breakdown by URL for a specific Domain

Value: Distinct count of keywords

Legend: Result Types

Filter: Top 10 filter on Domains by count of distinct keywords

Keyword breakdown by result type

Visual type: Donut chart

Legend: Result Types

Value: Count of distinct keywords, shown as Percent of grand total

Metric Cards

Sum of Distinct MSV

Because the Top 20 report shows each keyword 20 times, we need to create a calculated measure in Power BI to only sum MSV for the unique list of keywords. Use this formula for that calculated measure:

Sum Distinct MSV = SUMX(DISTINCT(‘Table'[Keywords]), FIRSTNONBLANK(‘Table'[MSV], 0))

Keywords

This is just a distinct count of keywords

Slicer: PPC Conversions

Visual type: Slicer

Drop your PPC Conversions field into a slicer and set the format to “Between” to get this nifty slider visual.

Tables

Visual type: Table or Matrix (a matrix allows for drilling down similar to a pivot table in Excel)

Values: Here I have Category or Intent Stage and then the distinct count of keywords.

Pulling insights from your search intent dashboard

This dashboard is now a Swiss Army knife of data that allows you to slice and dice to your heart’s content. Below are a couple examples of how I use this dashboard to pull out opportunities and insights for my clients.

Where are competitors winning?

With this data we can quickly see who the top competing domains are, but what’s more valuable is seeing who the competitors are for a particular intent stage and category.

I start by filtering to the “Informational” stage, since it represents the most keywords in our dataset. I also filter to the top category for this intent stage which is “Blinds”. Looking at my Keyword Count card, I can now see that I’m looking at a subset of 641 keywords.

Note: To filter multiple visuals in Power BI, you need to press and hold the “Ctrl” button each time you click a new visual to maintain all the filters you clicked previously.

The top competing subdomain here is videos.blinds.com with visibility in the top 20 for over 250 keywords, most of which are for video results. I hit ctrl+click on the Video results portion of videos.blinds.com to update the keywords table to only keywords where videos.blinds.com is ranking in the top 20 with a video result.

From all this I can now say that videos.blinds.com is ranking in the top 20 positions for about 30 percent of keywords that fall into the “Blinds” category and the “Informational” intent stage. I can also see that most of the keywords here start with “how to”, which tells me that most likely people searching for blinds in an informational stage are looking for how to instructions and that video may be a desired content format.

Where should I focus my time?

Whether you’re in-house or at an agency, time is always a hit commodity. You can use this dashboard to quickly identify opportunities that you should be prioritizing first — opportunities that can guarantee you’ll deliver bottom-line results.

To find these bottom-line results, we’re going to filter our data using the PPC conversions slicer so that our data only includes keywords that have converted at least once in our PPC campaigns.

Once I do that, I can see I’m working with a pretty limited set of keywords that have been bucketed into intent stages, but I can continue by drilling into the “Transactional” intent stage because I want to target queries that are linked to a possible purchase.

Note: Not every keyword will fall into an intent stage if it doesn’t meet the criteria we set. These keywords will still appear in the data, but this is the reason why your total keyword count might not always match the total keyword count in the intent stages or category tables.

From there I want to focus on those “Transactional” keywords that are triggering answer boxes to make sure I have good visibility, since they are converting for me on PPC. To do that, I filter to only show keywords triggering answer boxes. Based on these filters I can look at my keyword table and see most (if not all) of the keywords are “installation” keywords and I don’t see my client’s domain in the top list of competitors. This is now an area of focus for me to start driving organic conversions.

Wrap up

I’ve only just scratched the surface — there’s tons that can can be done with this data inside a tool like Power BI. Having a solid data set of keywords and visuals that I can revisit repeatedly for a client and continuously pull out opportunities to help fuel our strategy is, for me, invaluable. I can work efficiently without having to go back to keyword tools whenever I need an idea. Hopefully you find this makes building an intent-based strategy more efficient and sound for your business or clients.

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Reasons Why You Should Start Using PPC for Your Small Business

Pay Per Click describes among the tools one can utilize to assist promote services in the online world. Pay Per Click design functions in an extremely simple method which validates why it is incredibly popular. This essentially indicates that when you run your advertisements, the overall quantity you pay will depend upon the number of times your advertisement was clicked.

There are great deals of advantages small companies can obtain from PPC. Any effective PPC project can creating revenues much quicker compared to other online promo types and can help any business to grow. Pay Per Click is thought about to be an exceptional tool that can make it possible for one to reach their target market. Noted listed below are the 5 primary advantages of PPC for your small company .

.1. Quick Results.

Any service will require outcomes and they will require them quickly. Among the fastest methods you can run your organisation ad campaign and get a quick outcome is by utilizing PPC. To make things basic, when you have a site up and running, you can constantly produce an AdWords account quicker, established your advertisements, run all of them in Google network and begin getting traffic.

PPC is understood to be really effective when it concerns getting to your target market in the quickest method possible.

.2. Quantifiable Results.

Another leading advantage that includes utilizing the PPC on your small company is that whatever you will be doing will have a clear quantifiable target. You can constantly determine anything associated to PPC project from views, expenses, check outs, revenues and a lot more.

Immediately you begin PPC, you will have the ability to inform just how much you have actually invested and if you are creating a loss of earnings. There are a number of reports that will assist equip you with the details you require which necessary information that will assist marketing departments and CEO’’ s.

. 3. Get to the Right Audience.

Whenever you are running the PPC project, you will constantly pick where and when your advertisements will be appearing depending upon aspects like time, place, gadget, date and a lot more. The quantity of versatility available will allow you to sector your market and use all the items and services to the best audience.

.4. Brand name Recognition.

It is possible to utilize PPC to target the keywords that belong to your market. This will make sure individuals who are browsing the keywords see your advertisements on a regular basis. In spite of the basic keywords not remaining in a position to create more sales, they will indirectly help you in increasing brand name awareness and develop your small company as a leader and authority in the market.

.Conclusion.

PPC has numerous advantages for small company considering that it can assist produce quick outcomes by targeting the ideal people at the correct time. SEO and PPC can quickly interact to produce the very best outcomes because they are 2 of the primary digital marketing parts. In case you stop working to get excellent arise from PPC in the beginning, you can attempt once again by enhancing the projects. Think about employing PPC specialists if it stops working once again.

The post Reasons Why You Should Start Using PPC for Your Small Business appeared initially on PPC – About PPC – Pay Per Click Management|ppc.org .

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Watch: The State of Internet Marketing in 2019

The internet is the fastest way for any practice to connect with new clients and generate new sources of revenue. For that reason, law firms must invest in digital marketing campaigns that have an impact. Unfortunately, creating these campaigns is easier said than done because today’s clients are complex and unpredictable. That complexity means firms need to be more aggressive in their marketing if they’re to remain visible, viable, and appealing among the multitude of choices clients have at their fingertips.

In this video, we’ll explore what’s happening in legal marketing right now and what’s coming in the year ahead so you can capture more attention, increase your appeal to potential clients, and strengthen your bottom line. In this webinar, you’ll also learn how:

Learning Objectives:

• Emerging digital trends are shifting the landscape of legal marketing and what you can do today that leverages these trends to generate new clients
• The shift in client expectations is forcing law firms to rethink their case acquisition strategies
• Technology is altering how Americans engage with digital content and what your practice must do to keep pace

Speaker:

Peter Webb – Senior Vice President of Sales

Peter Webb is the Senior Vice President of Sales at Scorpion. He has been at the company since its inception and has nearly two decades of experience helping law firms develop tailored marketing and business plans so they can better achieve the growth and case acquisitions they want. He has two daughters and spends time golfing, reading, BBQing, and cooking. Peter currently lives in Southern California, and is often educating attorneys and legal professionals at industry conferences and seminars.

Sponsored by:

 

The post Watch: The State of Internet Marketing in 2019 appeared first on Law Technology Today.


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Facebook’s Messenger, Instagram and Whatsapp Integration Isn’t Complicated, 8 Things to Know

 8 Things You Should Know About the Facebook Messenger Instagram and WhatsApp Integration

If you have not heard, Facebook revealed that it’s working to incorporate 3 significant chat platforms — — Messenger, Instagram and WhatsApp — in order to permit cross-communication for users.

This is a substantial advancement.

Facebook obtained Instagram in 2012 and WhatsApp in 2014, making this power relocation possible.

The brand-new facilities would keep the 3 applications unique while all at once permitting users to talk with each other, despite their platform.

The job is under advancement and has at least another year till the facilities are incorporated.

Today, here are 8 things you ought to learn about the Facebook Messenger, Instagram and WhatsApp Integration and what it suggests for users, online marketers and companies.

.1. Users Gain a Windfall of Convenience through the Integration.

When taking a look at all of individuals who utilize these apps, Facebook recognized that the procedure might be structured, making life more easy to use.

After revealing the brand-new messenger principle, the business informed The New York Times that they are aiming to “develop the very best messaging experiences we can; and individuals desire messaging to be quickly, easy, personal and trustworthy.”

” We’re dealing with making more of our messaging items end-to-end encrypted and thinking about methods to make it simpler to reach family and friends throughout networks,” stated Facebook.

.2. The Integration’s a Massive Opportunity for Businesses to Reach a Bigger and More Diverse Audience.

Along with the 3 chat applications’ cumulative 2.6 billion users, there is another group that will profit from this app combination: companies.

Think just how much more efficient it will be for companies to connect to consumers on 3 varied chat applications from one chat marketing platform.

With this brand-new upgrade, you will have the ability to reach a bigger, around the world group and invest more time getting in touch with both brand-new and returning consumers.

Soon, not just will you link with the 16-24 year old group that control both Instagram and WhatsApp, however you’ll be able to reach the increasing number of 25 and older users that prosper on Facebook.

And there disappears requirement to stress over how to link international markets, with WhatsApp’s biggest user bases falling in Asia, South America and Europe.

.3. Facebook Expects Major Revenue from the Integration.

The combination opens significantly more income through brand-new organisation services fresh area for marketing stock for Facebook.

This is something the business requires, as they’ve voiced issue over saturated advertisement area over the last few years.

Let’s not forget that advertisement profits is important to the business’s survival also — — in a previous quarter, they drew in $6.2 billion in advertisement profits alone.

Sources likewise meant the possibility of unique functions that users can spend for.

By producing more area for development, Facebook generates larger revenues and more organisation.

.4. Chatbots will Explode in Marketing.

Chat marketing is the most significant chance for online marketers of the next couple of years.

Chat marketing automation mark off a variety of the most user-centric, growth-critical patterns in digital marketing, specifically: expert system, interactivity, automation and customization.

A conversational user interface combined with expert system squashes a service’s conversion barriers and makes it possible for instantaneous customer support.

Already enjoy utilizing chatbots to reach your clients on Facebook Messenger?

Get prepared to switch on those exact same chatbot marketing funnels through WhatsApp and Instagram with little extra effort.

With this combination, companies will have the ability to quickly get in touch with clients around the globe, throughout varied populations, utilizing a single chatbot structure platform.

.5. Organisations Gain an Effective Alternative to Email Marketing’s Declining Engagement.

This combination provides organisations a worldwide channel for direct interaction that’s more easy to use and appealing than e-mail marketing.

Benchmark reports reveal the typical open rate of marketing e-mails is 20%.

The typical click-through rate of those e-mails is a whimpy 2.43%.

Instead, services can delight in 60% to 80% open rates and click rates in between 4x to 10x higher than in e-mail.

This brand-new combination will provide companies a single platform for reaching consumers better than e-mail marketing projects.

.6. Facebook Stands to Rival WeChat through the Integration.

If taking a look at Facebook’s messaging app competitors, there is one application that stands above the rest: WeChat.

This app is utilized throughout China as a multipurpose platform, something that hasn’t been seen in other places due to user fragmentation.

By incorporating all 3 messaging apps however, Facebook will intrude on WeChat’s universality in China and its 1.08 billion regular monthly active users.

.7. Internal Restructuring at Facebook is Underway.

It’s clear that huge modifications cause internal restructuring.

The creators of WhatsApp and Instagram left after Facebook started taking more control over what was formerly their own company.

The New York Times likewise reported team member mentioning this brand-new job as factor for departure from the business.

.8. Online Marketers who Act Fast with Chat Marketing will Gain one of the most.

It is rarely in the tech world that big modifications such as this occurred.

If you’re constructing a unicorn organisation , you’re searching for every benefit.

Dive into MobileMonkey ASAP to incorporate chat into your marketing stack.

Odds are you’ll be the very first in your market to benefit from best-of-class engagement and reaction rates.

Image: MobileMonkey

This post, “ Facebook’s Messenger, Instagram and Whatsapp Integration Isn’t Complicated, 8 Things to Know ” was very first released on Small Business Trends

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❤ 14 Lovely SEO Tips for Valentine’s Day

It’s that time of the year when everybody is feeling deeply in love and thinking about presents and plans for Valentine’s Day. On this special occasion, we thought that a few SEO tips can really help both business owners to get more clients and customers, to buy the perfect gift for the beloved person.

 

A true love story doesn’t work without its successful ingredients. Same goes with SEO and UX – which is a true love story, SEO & content writing, SEO & PPC, SEO & social media. Different love stories, all bound to succeed if there’s commitment, honesty, transparency and hard work.

 

14_Lovely_SEO_Tips_for_Valentines_Day

 

SEO can be a nightmare, but also a blast. Getting your website ready for the occasion is a huge deal, so UX, content optimization, social activity, mobile setup, good website architecture should not be missing from your plate.

 

Below you can see our top SEO tips recommendations for online marketers that want to hook the client and offer beautiful V-Day experiences besides creating a long term relationship.

 

Find the Correct Timing to Meet Users’ Wishes and Needs
Select the Proper Keywords for the Occasion
Content Optimization Would Be like a Good Catch on Tinder
Speak on Your User’s Language as You’re Speaking to Your Perfect Date
UX Is Your Perfect Match
Don’t Place Content Marketing in the Friend Zone
Create Themed Landing Pages to Look Like a Fancy Location
Use Internal Links to Have a Strong Foundation
Don’t Use Nofollow Links like in a Friend with Benefits Relationship
Use Images for Eye-Contact
Social Media Is Your Wing Man
Setting AMP Is like Offering a Beautiful Valentine’s Day Gift to Your Partner
Have a User-Friendly Website to Create the Most Intimate Atmosphere
Create a Natural Flow on Site Like an Itinerary for Your Loved One

 
1. Find the Correct Timing to Meet Users’ Wishes and Needs

 

Correct timing is, just like in every relationship, highly valuable. You have to know when to enter the market and promote your business. For that, you must know your audience and understand their needs and be prepared to offer what they are ready to receive.

 

Since we’re talking about Valentine’s Day, which we know it’s a seasonal period, the preparations should start at least a month before the official event.

 

Google Trends can be used as a research tool to see the evolution of searches for different queries and topics. If you take a look at the next screenshot, you can see that the searches for Valentine’s Day start during Christmas.

 

Valentine's Day trends in Google

 

Marketers should launch their campaign early; when there’s interest in the trend and they can start to build up on that. 14th of February is the peak of the season. That means most people buy, search and get inspiration on the celebration day as we can see from the screenshot above.  

 

In addition to the timing topic, we’ve got to mention something we’ve written on the blog a little time ago. You all know that through our hundreds of written articles and tips gathered on the blog, we’ve learned together with you, our readers, some pretty valuable lesson. A few months ago, we talked on our blog about startup fails and gathered digital marketing tips from owners for all sorts of situations. And one of the company had a problem regarding bad timing.

 

Calxeda, the company that started to provide computers based on the ARM architecture moved faster than their customers’ understanding. They had problems getting in line with clients’ knowledge level.

 

Finding topics of interest and relevant queries and jumping in the online world at the perfect timing shouldn’t be a painstaking task. In the next digital marketing tips, I’ll show you how to select the right keywords to have an accurate representation of the topic.

 
2. Select the Proper Keywords for the Occasion

 

We’ve talked about finding the proper keyword for the occasion. And that implies keyword research. Our top favorites keyword research tools are Google Keyword Planner and Keyword Tool and Content Assistant.

 

They both can help you get quality keywords recommendations for optimizing your website. Google Keyword Planner aggregates data on average monthly search volume, competition, cost per click, localization. You have to search for a query and the tool will offer some keyword ideas. As you can see in the screenshot below, we could use “Valentine’s Day gifts”, “Valentine’s Day gift ideas” or simply “Valentine’s Day ideas” amongst other combinations.

 

Google Keyword Planner

 

For a more segmentation and accuracy on keywords, you can use Keyword Tool and Content Assistant. You have the option to see recommendations based on their typology:

having all terms: which mean you find all the keywords that contain all the combination of words;
phrase match: combination of keywords that contain the query you’ve searched for;
search suggestions: informational type of keywords; (in the tool you can also find brand keywords and commercial keywords)
focus keywords: those keywords that are recommended by Google in the Searches related to your query section, on the first page of search results;
questions: question-type of queries (what, why, how, who, when.. and so on)
or group topic: where you can find groups based on a particularity.

 

Search Valentine's day in keyword tool

 

Beside the part where you get keyword ideas and have lots of ways to filter and get what you need, there’s the competitive analysis section. In Ranking Analysis you can find your top competitors for a specific keyword and take inspiration. You can get some topic ideas from your competition, too. Basically see what they are writing, what type of content is ranking for that keyword (product page, homepage, blog post, youtube video and so on), how many words are on a page.

 

Ranking analysis pentru valentine's day gift

 

If you look closely on the screenshot, you can see that the searched keyword is commercial, that means the content that answers to this query should be commercial, too. After a full-size study on the market, you are ready for content optimization.

 
3. Content Optimization Would Be like a Good Catch on Tinder

 

Content optimization: everybody wants it and needs it, just like a good catch. I think that SEO & content marketing is the perfect marriage. Before SEO found its true love – the content gal – it was all over the internet fooling around together with spammy links, in its black hat SEO period. Everybody has teenage memories, but for SEO, black hat was a tough time.

 

Content strategy is salvation. It’s a treat! How you try to optimize your content should be a sweet ride, not a bumpy road though. Content Assistant is your best buddy because it shows tips and keyword recommendation. In the screenshot below you can copy-paste the content from your webpage, or simply import the URL. Based on that, you can see keywords you should use once, or more often.

 

Optimizing articles with Content Assistant

 

For a smart piece of content, try and add those keywords naturally into the page, as synonyms, or directly instead of other keywords. Get ideas on how easy it is to read and how many words are on a page.

 

You don’t have to create blockbuster content for Valentine’s Day, you just have to create content that the users want. Try and add pictures and create short sentences, because they are easier to follow.

 

Below you can see an example of a good page for Valentine’s Day. It has a simple introduction, eye candy images and presentation. Then you can see ideas for the occasion.

 

Valentines day example of website www.gifts.com

 
4. Speak on Your User’s Language as You’re Speaking to Your Perfect Date

 

Language, terminology, and context can’t miss from the secret love recipe. As an online marketer you must know your audience, what their needs and ”talk the talk” are.

 

For enticing the user to convert, you’ll have to speak their language, otherwise, they disappear as fast as they entered the website. Use words they know, don’t overcomplicate the meaning of the sentences or use complex phrases. Avoid insider language.

 

There are 6 golden rules for speaking the same language as your users:

Write short and simple sentences. There are tools for scanning content and calculating a readability score. Content Assistant has integrated the Flesch–Kincaid readability tests designed to indicate how difficult a passage in English is to understand.

 

Readability score

 

Observe word order typology which is Subject + Verb + Object (SVO).
Keep short paragraphs. It is highly important to have “breathable” spaces between paragraphs so that the users can read the article faster and get an idea from all of it. Otherwise, they will be stuck in the introduction, get bored, annoyed and leave the website.
Use the first voice. It would be like talking to somebody, making a conversation and not making assumptions in vain.
Lose the jargon. Valentine’s Day should not use any jargon, or language for a specific niche, or something more technical, because that’s not the case. You need to write for everybody to attract a bigger piece of pie from the market. Make sure the content is using a normal language, understandable to non-specialists or technical persons.
Spell out acronyms on first reference. For example, don’t use the language of millennials.

 
5. UX Is Your Perfect Match

 

Self-explanatory: visitors will have a good experience on site if it looks ok, with hearts, cupids; everything is in place and doesn’t take too long to load. Yes, content is a must but it is highly important to have good UX that accompanies it.

 

Great content with bad user experience would be like a smart date, who arrives looking sloppy; looking like they didn’t prepare for the meeting at all. If that was a real situation it would be like leaving the gym without showering and going out looking sweaty and smelly.

 

I mean, you had great talks before the meeting, but if they show up like this when they first meet you, it’s like they didn’t make any effort, and basically, don’t care. Which in terms of UX and content, should never happen. You must show interest in the user and really practice it. UX is one way to show it.

 

UX is like frosting on the cake. It completes it and makes it more appealing. And easier to digest it.

 

Just take a look at the next screenshot: Can you read the next text? Well actually you can not because of two reasons: one, it’s in a foreign language and two, the diacritics are looking funny.

 

Diactritics SEO - bad example

 

UX can arrange your website and make it look better. For Valentine’s Day especially, when everything has to be perfect and look more appealing, it’s important to have an easy-to-read website. That means:

readable font (size and font type);
line and paragraph spacing;
avoiding bright or neon colors for text;
high-quality pictures that load fast on webpages;
creating a high-speed loading website;
not using bright color text on images or textured background with colored text (like the example below)

 

Neon or Rainbow Colored text and background

 
6. Don’t Place Content Marketing in the Friend Zone

 

We’ve previously talked about content optimization and the importance of it. We really hope you didn’t skip it. Content marketing isn’t something you need to miss and it truly needs your attention.

 

Content marketing isn’t about rewriting history but making it.

 

For a successful content marketing campaign, you need to put in action all the steps included by this strategic marketing approach, which means creating, publishing, and distributing content. While the first two steps are highly important, a lot of people forget about the last one – distribution.

 

Content marketing doesn’t mean only the writing process.

 

Content distribution refers to the way you share your content through online platforms. Amplification is a good technique to reach a wider audience and distribute your content. The good thing about this last step is the fact there are lots of ideas you can implement. Maybe some of the most effective and interesting are the next actions for content amplification:

try email outreach;
use content syndication on websites such as Medium;
post on Zest.is app to attract new audiences;
share your content on Mix, a replacement to Stumbleupon;

 
7. Create Themed Landing Pages to Look like a Fancy Location

 

Having a webpage designed for the occasion will be highly appreciated. For product pages, you can create categories for her and him, for types of gifts, for the longevity of the relationship, for the type of person you want to offer the gift (friend, lover, married partner).  

For example, the website below has designed a love calendar and additional categories gifts by the day such as:

Hug day specials
Flowers for Valentine’s Day
Valentine gift combos
Cakes for Valentine’s Day
Chocolates for Valentine’s Day
Personalized gifts and so on

 

Valentine's day themed webpage

 

That is a an example of good practice for an innovative way of presenting Valentine’s Day gift ideas. There are lots of options. Either you use page builder in WordPress to create a template or use different fonts, themed pictures & icons designed by the same template.

 

Don’t forget the singles! Create a category for single people, too. They might be an unexplored niche for certain products. Being a holiday that is associated with spending money, targeting singles might be an unexpected way to generate new leads and make singles invest money on themselves.

 
8. Use Internal Links to Have a Strong Foundation

 

As it has been proven numerous times until now, internal links are rising in popularity. Dawn Anderson says that:

 

Internal links are often as powerful as external links.


Dawn Anderson

International SEO consultant & Digital Marketing Lecturer Move It/ @dawnieando

 

Since you’re trying to hook the user and increase their time spent on the website, internal links are the connections you should build.

 

Internal links are like tree roots. Anchoring in the website ground to collect information to supply the user.

 

Internal links work in a similar way as external links do. They carry value and can improve the performance for certain pages and make them acquire better positions on search engines. The more internal links pointing to one page of your website, the greater the value of that page within the website. For example, if you a have a page with 10 internal links pointing to it, it will have a higher value than a page with 3 internal links. If you link to another page from that page with 10 internal links, it will pass greater value than linking from the ones that only have 3 links.

 

To put them into a more romantic lighting, internal links are like memories you create with your better half. There might be times when you find yourself in a situation that is connected to something you experienced as a couple in the past.

 

For a website, you create internal links to redirect the user to a piece of information that could help them, in addition to what they’re already reading.

 

Put into another perspective, when a page has no links to it, that page does not exist because no one will ever be able to access it. Internal links can help pages from your website get noticed and receive backlinks.

 

Site Audit allows you to analyze the internal links and find the issues. For example, you can see orphan pages, which are pages that are not linked to from another section of your site and cannot be found by search engine crawlers.

 

Orphan pages

 

A good internal link appears when the needs arises. Basically, if you’re writing about a heart-shaped cake recipe, you can link to similar recipes that would work great with these instructions. Another good example, since we’re talking about heart-shaped cakes, is linking to other articles on how to make icing colors so that the users see how to make red icing or create buttercream flowers or link to products available on site, such as food colors and more.

 

feb-14-Chocolate-Espresso-Valentines-Heart-Cake

 
9. Don’t Use Nofollow Links Like in a Friends with Benefits Relationship

 

Nofollow links are like those intriguing, already-know-what’s-gonna-happen telenovelas. Some say it’s good, some say it’s bad, but if Google let them on this planet, that means they should exist. An equal distribution of both dofollow and nofollow links is ok. Also, if you have fewer dofollow links still ok. In case you have more dofollow links thank nofollow ones, the situation might not look so bright.

 

Using only nofollow links will be like a friends-with-benefits relationship. Sooner or later it will blow up in your face, and somebody will get hurt. Most probably you.

 

On our recent study, we dicovered that unnatural backlink profiles are related to a high number of nofollow links. We analyzed 100,000 unnatural links to see their effect and discovered that websites with highly unnatural backlink profiles have over 70% nofollow links.

 

Unnatural dofollow links and nofollow links

 

Since you want to attract visitors on Valentine’s Day and basically rank on Google to gain organic traffic, it’s important not to fall in any trap. Don’t overstep on Google’s shoes, because it can become a bitter mother-in-law.

 
10. Use Images for Eye-Contact

 

A relevant and high-quality sized image can attract users and help them remember the information better. A study by Brain Rules shows that people remember only 0% of a piece of information three days later after they hear it, rather than 65% of the information if a relevant image is paired with that same piece. That happens because 70% of all your sensory receptors are in your eyes.

 

Visual receptors

Source: neomam.com

 

Images can keep your users more on the site. People can follow directions with text and illustrations 323% times better than people following directions without illustrations.

 

Using relevant visual content can do your website a lot of good in terms of SEO too. Recently, Google’s John Mueller commented in a hangout that it’s worthwhile to have unique images on each page not only as a good branding move but possibly as a search engine optimization one as well.

 

People follow instructions with illustrations

 

Having original images on every page of your website isn’t going to catapult your site to position zero. But, it may help you get your images featured in the answer box or in the image box results, which is great brand exposure.

 

Valentine’s Day is all about the visuals, beautiful scenery and romantic looks, so you can’t skip this part. The page should express romanticism and give you a warm-hug feeling.

 

An example of Valentine’s Day campaign for brand awareness that used images as a creative and smart was is Practo, an app for finding the right doctors for your problems. The campaign was called #HealthyBreakups and you can see below some illustrations. It could inspire you to do better campaigns for online advertising.

 

Practo-HealthyBreakups

 
11. Social Media Is Your Wing Man

 

Previous studies (proudly conducted with lots of love by us) show that on average, social presences (which includes likes, shares and comments on Facebook, plus shares on Google+, LinkedIn and Pinterest) are negatively associated with site rank, that means the higher the average number of shares, comments and likes on social networking sites, the better ranking websites have in Google.

 

Social-Signals-Influence-SEO-

 

A proper campaign distributed on social media can have a high impact and collect site traffic and leads. Social Media doesn’t impact SEO directly but rather influences it in an indirect way, on the long run.

 

The 2017 Total Retail Survey by PWC shows that 47% shoppers choose either “social networks” or “visual social networks” as their main sources of inspiration. And that is a good practice because you can see what others are doing and see what hashtags are trending.

 

You can create social media marketing campaigns for everything. And the message is very important. If you want to be remembered, you need something short and smart. Take for example the #LoveInOtherWords campaign created by the publishing company Penguin Random House (PRH) in India.

 

Our love is hard-bound!#LoveInOtherWords#PunnyValentines#ValentinesDay pic.twitter.com/gEdgqBLIwt

— Penguin India (@PenguinIndia) February 13, 2016

 
12. Setting AMP Is like Offering a Beautiful Valentine’s Day Gift to Your Partner

 

AMP is a good implementation for websites that have a slow loading time. Developers claim that an accelerated mobile page is capable of loading up to 4 times faster than a regular HTML page. AMP is not mandatory, but it is desirable.

 

Google regularly stated that AMP is a not a ranking factor, but encourages webmasters to build them. As a business owner, you want the best and according to experts, mobile pages built with AMP are likely to outperform existing mobile pages in terms of speed.

 

AMP setting can be a plus for your website during Valentine’s Day, when you want everything to work smoothly.

 

13. Have a User-Friendly Website to Create the Most Intimate Atmosphere

 

A proper strategy for having a user-friendly website is a fundamental part of SEO. Your website needs to be device-friendly especially if we’re talking about sales, because you want sales on Valentine’s Day. And lots of them.

 

It is a self-understandable fact that mobile searches have increased together with the increase of mobile devices purchased. More than that, Statista has found that mobile traffic globally has a larger share of internet usage than desktop traffic, which is 52.64%.

 

Percentage of all global web pages served to mobile

 

As a recommendation, you should have a responsive website. Also, all the well-designed features, pop-ups, and ads appearing in the website must also be very well-thought. Try installing plugins to make the website work smoothly with all the additional information that loads on page for Valentine’s Day.

 
14. Create a Natural Flow on Site like an Itinerary for Your Loved One

 

Just like you’re following instructions for getting to the fancy restaurant with your better half on Valentine’s Day, it’s natural to give similar instructions to the users that want to search for information on your site. Site architecture and a well-thought sitemap are in the driver seat of the limousine you could be riding. You are imagining yourself drinking campaign in the limousine, aren’t you? You’re not the only one. [*guilty giggling*]

 

Using a sitemap doesn’t guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on complex algorithms to schedule crawling. However, in most cases, your site will benefit from having a sitemap, and you’ll never be penalized for having one.

 

A sitemap is where you provide information about your web pages and the connections between them. An XML Sitemap explains to Google how your website is organized. You can create sitemaps and add them in Search Console. 

Google-Webmaster-Tools-Add-a-Sitemap

 

Search engines like Google read the sitemap file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your site. In case you are having any issues regarding your sitemap, use the Site Audit and find out the crawled pages, the included URLs and check sitemaps HTTP status codes.

 

Sitemap Site Audit

 

Conclusion

 

Valentine’s Day is a special occasion that should target both couples and singles for successful results. You need SEO and smart marketing strategy driven by awesome content with good UX, relevant pictures and good architecture on website.

 

A successful receipt for good rankings and lots of sales on Valentine’s Day requires you to follow our heart-shaped cake receipt. You start from the bottom-up using lots of layers, which includes the site architecture layer, then the UX buttercream filling, the second layer is content marketing covered on top by content and image optimization as the buttercream filling.

 

For the top, you’ll nead AMP and mobile setting crumb coat and for decorations, you’ll need links icing and social media sprinkles. And there it is: a really nice, clean, smooth SEO layer cake. Of, course you can add more layers, more decorations to it. It all depends on the business.

 

Good luck “baking” and growing your love and your business!

The post ❤ 14 Lovely SEO Tips for Valentine’s Day appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Read more: cognitiveseo.com

Best Social Media Marketing Tips to Implement Now

Best 25 Social Media Marketing tips to implement now

Social Media Marketing is not a nice to have any more, it’s an absolute must in any marketing strategy and there is no company in this world that can afford to ignore it. Knowing the best social media marketing tips and best practices that work in this very moment is a must.

We all have personal accounts on social media networks, nowadays if you don’t have such an account you do not exist, the same is valid for companies, they should have social media presence. This is not just a transitory tendency, social media has lately become a valuable marketing tool and is here to stay.

As Social Media Examiner in its Industry Report for 2018 highlights: 87% of marketers consider that social media helped them grow their exposure, 78% saw a rise in their traffic and 53 % sustain their sales were improved through social media marketing activities.

Benefits of social media marketing tips

Social Media Industry Report. Source: Social Media Examiner Report

Taking advantage of social media to grow a business is not exactly the easiest of tasks, but more and more companies are doing it and some even brilliantly. If you are planning to manage social media marketing for your clients or for your own company, here is a list of important tips you need to be acknowledged of and these will guide you towards the next level:

1. Your marketing strategy should include a social media strategy

Having a business strategy, a marketing strategy and furthermore a social media strategy seems to be still an alien concept for some entrepreneurs and business involved persons. It happens more often than expected to ask a business owner “Do you have a marketing strategy?” and receive an answer like “Yes, of course, it is in my head, I just have to put it together…”. Uh, splendid, just that there is some news… having a sort of idea about the strategy in “your head” does not qualify as strategy. Full stop! End of discussion!

The importance of a clearly written marketing strategy is not the subject of this article, but since we have to start from the foundation, this is the starting point: a coherent marketing strategy that includes the social media strategy, with SMART goals and media channels to be considered.

Use social media statistics to tailor your social media strategy according to your business needs. Select and target the channels where your audience is present and just those that have the best ROI for you. Concentrate your efforts on 3-4 channels and do it consistently, don’t try to be present on each and every social media network as there are great chances of being counterproductive.

2. Audit your social media presence

Before updating your strategy yearly, an audit of the social media presence is needed. Take the effort to investigate how your profiles are standing according to the latest social media best practices. Research your industry performers and verify their online social presence and see what performing elements they use.

Social Media Audit is the foundation of a successful strategy so, don’t skip it.

3. Draw a strategy and an implementation plan for each social media channel

Strategy for each social media channel

Maybe continuously emphasizing on the importance of strategy and plan seems useless to you, but the reality is that each business needs to know which are its objectives and how its limited resources are to be used in order to generate the best results. A plan and strategy are useful as they indicate the steps and actions to be executed, they give you direction.

It’s not an option to blindly immerse yourself into the social media game, just to find yourself busy, without objectives and return on investment activities. You should be able to answer to questions like why does your business use social media (just because everyone does is not the answer); why is your business present on a certain channel like Facebook or Pinterest; why did you choose Pinterest or Facebook? what type of content you want to publish? how often? The strategy offers answers to these questions.

Having strategy, implementation plan and calendars will ease the tasks of execution and increase your chances of reaching your goals faster and cheaper.

4. Be present on the social networks where your audience is

Being present on already famous social networks is not an issue any more. You just need to adjust your presence in function of your audience, be present where she is present. If your audience moves on new, less known networks you should consider installing your presence there also.

Give a chance to less known social networks like Snapchat, Medium, etc. since and when they fit your goals and those of your audience.

5. Optimize your social media accounts and posts

Like all your online presence, your social media accounts and posts should be optimized, as their algorithms are almost similar to that of search engines.

Optimize social media account and posts

For your social media posts use common keywords, relevant words that your audience use in her searches related to your niche. This tactic will make your content more searchable and easier to find. Do yourself a favour and facilitate the task of search engines. This social media marketing tip worth its weight in gold, so don’t ignore it.

Some social media optimization useful tips can be found on CoSchedule blog “How to Increase Visibility With Social Media Optimization

6. On the social media channels you choose, have a bold presence, post consistently

“Work hard, work smart and work consistent” is a dictum that applies greatly to social media marketing. Sending a Pin or a Tweet once in a while, equals zero, if you want results, traffic increased, expanding number of followers, likes, shares, etc. you have to post several times a day and be consequent. Being constantly in front of your audience is a must, otherwise you will likely lose her attention.

7. Tailor your social media posts for your buyer personas

Your audience is composed of multiple segments and thus buyer personas. Consequently, you should create content for each of your buyer personas. If you have consultants, bloggers and small and medium enterprises as your clients, it’s pretty obvious they will have different interests and will engage with different content.

A good tactic to raise engagement is to filter your social media audience in function of demographics, interests, domain of activity and deliver targeted posts. For example, a post like “How to double your consultancy rate in two months” will not be of interest for a start-up that sells yoga mats on Amazon.

8. Post and share only top-quality content

Share just the highest quality content

Even if quantity is required on social media, under the form of consistency, the quality of the shared material is even more important and this is among the social media marketing tips to remember. Your audience will share, tweet, pin, etc. only content that appeals to her, that she considers relevant and interesting. The audience will appreciate primarily just the content that has intrinsic value, from her own point of view.

Publish only the content that provides the best value you can offer, not everything you produce. Share valuable content published by influencers and reputable sources in your industry, not just your own.

9. Answer, engage and interact with your audience

It’s simply not enough to share links all day long on social media. As the name states, you have to be social and socialize, interact regularly with other users. It’s a chance to literally speak with your clients and get insights of which are their problems with your products/services and how to solve them. Get in conversations, reply to other posts, link to other posts, answer to questions, invite your audience to interact, encourage a two ways communication.

That’s the much-preached engagement – provoke reactions and respond, ask for feedback and opinions.

10. Use appealing visuals

The old diction “an image makes more than a 1000 word” is more valid than ever and particularly for social media. Visual content statistics come to support the idea that visual content is gaining momentum and is considered by far more entertaining. 80% of marketers use visual assets in their social media marketing, with video claiming 63%. Also, Cisco sustains that by 2021, 82% of global traffic will be referred by video content.

That visuals and images are extremely powerful in social media there is no doubt, Pinterest, a visual search engine is the obvious evidence. Instagram and Pinterest generate the highest rate of engagement, primarily thanks to visual content.

The explosion of high quality visuals is due to technology and user-friendly applications like Canva, Adobe Spark, Pixlr or PicMonkey. A collection of graphic apps that can support your social media design efforts can be consulted in this blog.

High Quality visuals are gaining momentum

11. Test Social Media headlines

Split testing or A/B testing is the norm for sales pages, landing pages, even for content headlines. In social media it is also important, because headlines are the first trigger to capture your audience attention. Schedule for publishing the same piece of content with different headlines and see which title generates more response.

If your content doesn’t get enough attention in general, there are two obvious reasons either the headline is not catchy enough, either the content is not high quality enough. The first to investigate and test is the headline.

12. Improve efficiency with management tools for social media or outsource

Social Media Management Tools. Source: SproutSocial

Social Media Management Tools. Source: SproutSocial

Publishing and interacting on social media channels can be a great resource consumer in terms of time and effort. Entering on Twitter, Pinterest, Facebook, Instagram, LinkedIn, several times a day to publish content for one or more accounts takes time and it’s not very productive. To improve efficiency, there are two options either outsourcing social media marketing to a specialized company, either implement a social media management tool.

Outsourcing might be a solution when you want to focus on your core business and don’t have inside the capabilities to manage the social media marketing. Like any option, it has its pros and cons, but depends how this fits the reality of your company.

The second option refers to using a software application to manage your social media channels. These days there are several applications that promise to make your social media marketing a breeze. Meaning they have capabilities like publishing simultaneously content on multiple platforms, schedule publishing in advance, provide analytics, present the feed in one dashboard.

Several social media automation tools that you might want to consider are Hootsuite, Buffer, Sprout Social or Agora Pulse. A comprehensive comparison of automation tools available at the moment can be found in this article.

13. Use strategic following

Since your purpose is to attract as many interested followers as you can, a good tactic is to start following persons that are interested in topics related to your niche. Filter and follow users that are involved in conversations about your industry, use often related keywords or hashtags. Encourage them through interaction to join your audience.

Social Media Marketing tips social media marketing ideas social media marketing strategy social medi marketing business social media marketing posts.

14. Built relationships with influencers

When you are just starting up a company, acquiring the initial followers is the most difficult, but every company started somewhere. And, of course, competing with already established brands with tens or hundreds of thousands of followers seems a lost battle and overwhelming at least.

But, with step by step actions each goal can be accomplished. A sort of shortcut can be a partnership with industry influencers, if you can convince them to partner with you. This is a proven method that can catapult your following from zero to thousands in a couple of days, but since and when you can convince influencers to support you.

Influencers already have a large number of followers and once they “warrant” or recommend you, you will get in front of their audiences, which will be more likely to trust and follow you also.

Developing a relationship with influencers takes time and effort, but is very helpful. You can first follow the influencer, share his content, then approach directly with some piece of content that you think his audience will find useful.

15. Take advantage of contests

Organize contests to increase your following

When you are new brand, besides contacting influencers as indicated above to grow your social media following, another successful tactic is to organize contests. This is a pleasant way to encourage users to interact with your brand.

Instagram and Twitter are among the social networks that encourage contests, and thus engagement. You can set up a vote contest – ask opinion about a piece of content, image or video; photo contest – invite users to send some sort of photo related to your niche; caption contest; like to win; sweepstakes.

Before organizing a social media contest, take a look at the most successful contests organized by renown brands and study the available tips.

16. Increase your authority by curating content

Promoting uniquely your content is not exactly the best of tactic to attract your audience. In order to become an authority, a go to resource, you need to share and forward various quality content, from trustful sources that may interest your audience.

To help you streamline the content curating task, some interesting curating tools are available. Take advantage of their facilities and impress your audience.

17. Study social media analytics and measure your success

Social media marketing tips- check analytics

One of the greatest advantages that came with the digital marketing is analytics and the possibility to measure the effective results of your actions. Since social media is an important pillar of your marketing strategy, measuring the results that social media in general, and each channel in particular generates, is compulsory.

It’s a no-brainer that if 80% of your traffic, for example, comes from Pinterest and just 10% from Facebook, you should concentrate your effort on Pinterest, not on Facebook. But you have to be acquainted with this information. So, study your social media analytics and monitor them periodically: weekly, monthly, quarterly, yearly to observe progress.

Track and measure the metrics that are relevant for your goals.

18. Peak carefully the corresponding metrics for your social media ROI

There are quite many the metrics you need to measure for all your social media channels, but pay attention to consider particularly those that are relevant for your goals and ROI. If your goal is to increase the number of leads you get from the social networks to your site, the number of likes your company has is not exactly significant.

19. Consider social media advertising, if it serves your objectives

Social Media Paid Advertising

If you plan to boost your traffic rapidly and have a budget for that, you can opt for social media advertising. Be aware that this boost will be sustained as long as the ads campaign is active, not more. Since social media networks are also very interested in paid advertising, they privilege their paying clients and the organic visibility will be reduced.

Anyway, the costs for social media advertising are lower than other media buying or Google AdWords and thus affordable for small and medium enterprises.

A real advantage of social media advertising is the possibility to target in detail your audience upon different criteria like demographics, core interests, geolocation, etc. Social media advertising is a powerful tool that most companies should use, but is also true that implementation plays a huge role and can easily turn into loss, if not properly approached.

Before plunging into social media advertising do yourself a favor and study its basics.

20. Approach communities in your target niche

Each social network has its own groups and communities like Twitter Chats, LinkedIn Groups or Pinterest Communities. Join the groups related to your industry and niche and participate actively. It’s a valuable opportunity to get in contact with influencers and companies from your domain. And you can profit on to establish yourself as authority in your area.

21. Offer a strong motive to be followed on social media channels

There is a myriad of options on media channels from which to choose. So, you have to differentiate yourself and offer users a motif to follow you on a specific channel. Create and offer some valuable asset for your followers on a certain channel. For example, discount coupons exclusive for your Twitter followers, real-time customer support on Facebook, or exclusive offers for Instagram.

Conceive some unique advantages for each of your social media channels, that are not available anywhere else and add some sort of value.

22. Use hashtags in your advantage

Hashtags is a tactic you cannot ignore if you want to multiply impressions for your posts. Since organic reach has decreased significantly, alternative ways to boost reach is incorporating hashtags.

Identify the popular and trending hashtags for your niche and insert them into your posts on Instagram and Twitter and increase your chance of popping up in search results. Take advantage of Google Trends or Facebook Trending Topics to find current events that may help you reach new audiences.

Use analytics to detect the most successful hashtags that drive engagement.

23. Study your competition and its best practices

Keep an eye on your competitors and check which are their activities that bring them most social media success. Are you implementing those activities? Or not?

Study the competition and their practices

Verify what type of content your competitors are posting, what headlines they use, which are their most popular posts, on which channels, how often they post, which are their followers, who they follow, which communities they use.

The aim is not to copy your competitors, but to see what’s working for them, improve and apply in an original manner.

You can take advantage of some online tools that can help you depict your competitors successful activities on social media like Ahrefs, Marketing Grader, SocialMention.

Some other tools to “spy” on your competition are listed in this article.

24. LinkedIn presence is a must

A LinkedIn profile for your business, besides of being an opportunity provider, is compulsory. Being a business platform, LinkedIn offers the occasion to strengthen your credibility, get in touch with an extended network of professionals, and various marketing and sales opportunities. Study some LinkedIn best practices that can enhance your business.

25. Keep yourself up to date

The ever-changing rules of online medium are referring to social media too. So, constructing good profiles, posting consistently and engaging is not enough. You should also be always up to date with the latest modifications and releases of the social media and with the ultimate best practices and social media marketing tips. Social media platforms can change anytime the rules of the game, knowing them in due time is an advantage you should certainly use.

Put some of these tips or all of them to work and see which of them brings the best results for you.

Read more: feedproxy.google.com

2019 New Dentist Conference features innovation experts as speakers

The Bay Lights on the Bay Bridge

San Francisco — Two are better than one.

Two keynote speakers will grace the stage at the New Dentist Conference during the ADA FDI World Dental Congress in San Francisco this September, aiming to inspire new dentists to new heights.

New dentists — dentists who graduated from dental school less than 10 years ago as well as dental students — who register for the two-day conference will hear Dr. Miguel Stanley on Sept. 5 and then Marko Vujicic, Ph.D., on Sept. 6. The conference, which allows attendees to network and discuss practice issues in a small-group environment, will also include the ever-popular New Dentist Reception and other special opportunities.

Dr. Stanley’s address, titled “Are Consumers and Technology Driving the Future of Dentistry?,” will explore how consumer expectations and digital dentistry, along with the sharing economy of our profession, are shaping the future of dentistry. Dr. Stanley will share his philosophies on the global community of dentistry, dental artistry versus profit and how dentistry is changing lives. He is the host of the first National Geographic documentary on dentistry.

Dr. Vujicic’s keynote, titled “The Generational Shift: 5 Things Dentists Need to Know About the Changing Dental Patient,” will bring attendees the latest and greatest data showing the shifting paradigm young dentists are going to grapple with in their practice careers. Dr. Vujicic is chief economist and vice president of the ADA’s Health Policy Institute, where he is responsible for overseeing all policy research activities. Prior to joining the ADA, he was with The World Bank, where he directed the global health workforce policy program.

The rest of the New Dentist Conference will provide participants an ideal opportunity to network and focus on issues that concern them as new dentists, while allowing them to take advantage of the overall ADA FDI World Dental Congress experience.

The registration fee of $250 includes:

Customized new dentist continuing education track.
Two keynotes.
Ticket to the New Dentist Reception.
Networking opportunities and meals.
Access ​to the ADA FDI 2019 Exhibit Hall and free CE on the exhibit floor.

New Dentist courses include Breakthrough Digital Marketing: Growing the Modern Dental Practice; ​Pediatric Oral Diseases: The Times They Are A-changin’; Social Media and Other Electronic Communication in Dentistry; and Medical and Dental Collaboration: Working in the Community, among others.

Conference details and a schedule are at ADA.org/ndc. Registration will open Feb. 13 at ADA.org/meeting.

Read more: newdentistblog.ada.org