The Ultimate List of Blog Post Ideas

If you’ve ever gotten stuck in a blog rut—you’re not alone.

Coming up with weekly blog post ideas starts to get hard, especially if you have a small team. We’ve all hit that content brick wall and thought to ourselves—“there’s just nothing left to post about.”

At DigitalMarketer, we face the same struggle. Publishing content is our thing, but that doesn’t mean every now and then we don’t sit down and think, now what?

So to make sure this happens as infrequently as possible, we’ve created the The Ultimate List of Blog Post Ideas. You can check out the infographic linked below, or read on to get more explanation and curated examples of many of these post ideas.

We’ve grouped the ideas based on 8 goals for a blog post. This way you are writing posts that best fit your needs, rather than just churning out posts.

Useful Posts
Generous Posts
Entertaining Posts
Timely Posts
Human Posts
Promotional Posts
Controversial Posts
Engaging Posts

Here is the ultimate list of blog post ideas so you never face blog writers block again.

Download the full infographic HERE!
Useful Posts

List Post

List posts are everywhere, and for good reason… they flat out work. Create a list of books, tools, resources, or any other thing that your market will find useful.

The DigitalMarketer blog gets a ton of traffic when we post list style articles about book recommendations. So, guess what we keep posting?

You guessed it. Here’s one of our book recommendation articles.

Blog idea example

How-To Post

The How-To Post is another staple blog post idea. This post describes how to execute a process and uses images, video, or audio to enrich the post and make it as easy as possible for your visitor to take action.

An example of a How-To Post is our blog post, “How to Design Facebook Ad Images Like a Pro (…When You’re Really an Amateur).”

Blog idea example

Case Study Post

Using “case study” in your headline makes your article sound like it has more value than a regular blog post. Case studies carry weight; you know you’ll learn something from a case study post because they always open the hood on something we’re curious to know more about. The firsthand experience makes these posts extra juicy.

Case study posts outline and unpack the details of a project, event, or process and show you how it turned out.

Molly Pittman wrote a case study post on the dog walking app Wag for the DigitalMarketer blog:

Blog idea example

Problem/Solution Post

This type of post has an easy format:

Define a problem
Present the solution

This post can cross over into the territory of other blog post types such as the FAQ Post, How-To Post, or Checklist Post.

You’ll start to notice that a lot of the DigitalMarketer blogs are problem/solution posts because that’s our thing. Our goal is to help marketers solve their problems, so naturally we write a lot of solution-based posts.

If you attended the 2019 Traffic & Conversion Summit, you’ll know that one of the biggest problems our attendees have when they leave is that their heads are full of TOO much information. To help combat this symptom of T&C, we wrote a blog post that showed attendees what to do to organize themselves and start executing on all of the hot tips they got at the summit.

Blog idea example

FAQ Post

If you get repeat questions from customers or prospects, there is a good chance they are typing these same questions into Google and other search engines. You can also use online tools to figure out what questions your customers have.

For example, we’re big fans of using Quora to figure out what content to create. On Quora, people ask questions and anybody can answer them. You can search for “digital marketing” (or any relevant keyword for your business) and see what the most commonly asked questions are around it. Then you just create content around these topics.

One question we get day after day is how do I write good headlines for my blog posts? We answered that question in this blog post.

Blog idea example

Research Post

Conducting your own primary research around a topic in your niche is one of the best ways to build blog content that gets attention.

Not only will this frame you as the authority, but this post can also serve as a valuable resource and be linked to by other blogs referencing your research. And we all know what happens when another website backlinks yours—your SEO ranking goes up.

Checklist Post 

If the content you are delivering can be broken into a “checklist” it will often perform better. People like the checklist format because it’s easy to digest and act on when the content is itemized in this way.

For example, we wrote this blog post, “[Checklist] 5 Copywriting Elements to Test on Your Landing Page.”

Blog post idea example

The Ultimate Guide Post

The ultimate guide post is just what it sounds like—a detailed, comprehensive post on a topic in your niche. The most important part of this post is that you’re staying true to your word. If you promise the ultimate guide, you better deliver.

For example, our blog post, “The Ultimate Guide to Ecommerce Email Marketing (Online Retailers, this One’s for You…)” is 16,000 words long and uses over 70 pictures to make the content as clear as possible.

Blog post idea example

Definition Post

In niches where there might be complicated ideas or confusing terms, the definition post is an absolute must. Consider creating a series of posts that define aspects of your niche. The DigitalMarketer blog is full of these types of posts, even including one titled “What Is Digital Marketing?” Don’t forget—just because you know a lot about your industry doesn’t mean your customer does.

What basic knowledge does your customer need to know that you’re overlooking?

For example, we published the post, “What is Email Marketing? A Quick Guide to Getting it Right.”

Blog post idea example

Series Post 

Look for opportunities to break a topic into a series that can be released each day over the course of a week or month. Link these articles together as you publish them.

For example, our “What Is Digital Marketing” blog post is the first in a series of definition posts, the second being our “What is Email Marketing?” post, and so on.

Blog post idea example

Stats Post

This post (like the Research Post) works best when you can use statistics that you have produced. That said, consider curating and pulling together stats from multiple locations to create a good statistics post. These posts are also great reference points for other blogs to use and can help your SEO.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

Pillar Post

A Pillar Post uses evergreen content that is core to your company to create a content pillar that you can link back to often. This helps create a consistent source of traffic for you and your business.

This can be a really helpful if you are just starting out with your blog and need a foundation of good content. And remember, you can always have more than 1 pillar post.

Learn more about creating a Pillar Post here! This post—yes, about pillar posts—serves as a great pillar post for DM.

Blog post idea example

Video Review Post

With a Video Review Post, just review a video that’s related to your audience. This can be done as either a review of the whole video, or you can take screenshots, add explanations, and embed the video into your post.

Tips Post

Here is a super easy way to create a blog post. Just compile a list of tips for your audience. These can be tips on how to do something better, tips for getting a good deal on something, or any other relevant subject for your audience.

We created a post for tips on how to make PowerPoint less boring, that way our audience could create better presentations.

Blog post idea example

SAQ Post

The Should Ask Question Post is a variation of the FAQ post. This is a question that customers or prospects don’t ask—but they should.

What are your customers always overlooking that you can shine a light on?

For example, marketers overlooking retargeting campaigns are missing out on a huge conversion opportunity. We shined the light on retargeting and gave 3 easy steps to set up a retargeting campaign.

Blog post idea example

Tools Post

Like the Tips Post, this is an easy way to stay useful with your audience. Just post a list of tools that you think your audience will find helpful. You can rate them, review them, or just make it a simple list.

For example, we created a list of our favorite keyword research tools.

Blog post idea example

Human Posts

Inspirational Post

Some of the most effective content on the web is neither informational or entertaining—it simply inspires. This kind of post can work well as a Story Post, Profile Post, or Quote Post among others.

At the 2019 Traffic & Conversion Summit, Ryan Deiss dropped major knowledge on the crowd during his Opening Keynote Speech. He talked about the current state of marketing and how everything is poop. Seriously, that is exactly what he said (there were also many poop emojis involved).

In true Ryan Deiss fashion, he made us cry and then he made us laugh. By the end of his speech, everyone at T&C was hungry to be one of the marketers who makes it through the next disruption in the industry.

Here’s the blog article we wrote off of his keynote.

Blog post idea example

Holiday Post 

Some blogs go dormant on popular holidays while others use the opportunity to deliver well-wishes to their audience and display their humanity. For example, you can write articles about holidays and how they affect your industry.

Guard-Down Post

When a content creator lets their guard down by delivering a deeply personal experience that the audience to relate to, the audience is going to feel way more connected to you and your company. So go ahead and get vulnerable.

Behind the Scenes Post

If you have a loyal following, they will want to see what goes on behind the scenes of the content that you can create. Transparency creates a stronger connection between you and your customer.

If you’ve noticed, DigitalMarketer is really transparent. We’ll talk about our views, our numbers, and our strategy. During one of Roland Frasier’s presentations at T&C, he explained exactly how we make money off of our events and how we’re going to keep making more money despite having sold T&C this year.

Behind the scenes post connect us to you. It shows you guys that we’re not bigger or better, we’re playing the same game and we want to be your teammate, not your competitor.

Off-Topic Post

This can be risky, but if you have a loyal following that has become accustomed to you covering a specific set of topics—this kind of post can shock them and receive a great response.

Rant Post

The rant post shows your human side by revealing your passion and anger about a topic that is relevant to your audience. This type of post is for a specific brand whose customers aren’t going to be appalled by their anger. We don’t have any DigitalMarketer examples to show you for this type of post because that’s not our brand.

For some brands, this type of post is going to go viral in your community. 

Home Runs Post

It’s human to celebrate the wins (and it’s also one of our core values!) and talk about when things go right. Share your company’s home runs in a blog post so that your audience can see what you are doing that is working (and hopefully use that knowledge themselves).

This post works as well as a yearly reflection, or as an event wrap-up. We at DM do a yearly home run post that includes home runs from our partners as well as our internal employees.

Blog post idea example

Bloopers/Mess-Ups Post

Just like it’s human to celebrate the wins, it is human to mess up and learn from it. Showing your customers that you mess up will help them see you as human, and they will feel more connected to you.

This can be a reflection post about the mistakes your company has made, or it can be a video blooper reel, like our yearly blooper reel on the DM blog.

Blog post idea example

Generous Posts

Profile Post

The Profile Posts profiles an influential person in your niche. The most important part of this post is not to publish it and forget it. Don’t expect the person to telepathically know that you just wrote a killer blog post highlighting them.

Tweet them, tag them on your Instagram story promoting the article, tag them on Facebook, email them, and if you can, call them. What you’re aiming for is that they see your profile and share it with their audience (so you both get more traffic).

Crowdsourced Post

Crowdsourcing is a great way to get as many experts and influencers as possible in one place at a time. Have each influencer talk about a single topic and then put it together in a blog post.

For example, we had 14 digital marketing experts tell us about their best campaigns and marketing strategies in 2018 (this is also an example of a Home Run Post). Then, we threw it in a blog post and published it so everyone could get the scoop.

Blog post idea example

Interview Post

It’s surprising how willing even the most influential people are to give you an interview—even if you have a small audience on your blog. Remember that an easy way for an influencer to give you an interview is through audio—all they have to do is call you and start talking.

For even more content, you can record this interview through video and post it to YouTube and Facebook, and then transcribe it into a blog post. If you’re feeling really spicy, you can splice up some key talking points (30–60 second videos) and share them on your socials to promote the blog post/full video.

We did this for an interview with Dennis Yu, to great success.

Blog post idea example

Link Roundup Post

This type of post can work well as a series that publishes once a month or once a week. Curate, link to and provide a description of multiple pieces of content that your audience will find valuable.

Find content that is relevant to your customer and put it in one place for them. You don’t have to necessarily provide the content, you just need to create the place where it’s all conveniently organized.

Quote Post 

People love quotes from influential people. They. Love. Them.

Pull together quotes from multiple influencers across a specific topic to create a Quote Post.

Again, if applicable—be sure to notify the people that you’ve quoted to see if you can get a retweet mention, or share.

Best of the Web Post

The Best of the Web Post often includes content, tools, and other resources that you have curated, linked to, and described. For example, you could have a Friday blog post that rounds up the 5 best most important things that happened in your niche that week.

Pick of the Week Post

This is a popular type of series post and is usually a relatively short blog post that describes a single piece of content, tool, or other resource that you have curated, linked to and described.

People to Follow Post

Curate a list of influential people, describe them, and provide links for your audience to connect with them through their website, social media channels, events, books, etc.

DigitalMarketer, for example, wrote a blog post on, “7 Women in Marketing to Watch Out For.”

Blog post idea example

We highlighted what their specialty is, where to find them, the things they’ve achieved that make us say, “woaaaahhhh” and what they’re focusing on right now.

Content Aggregator

This is a hybrid form of the list post that uses other people’s content. Find the most socially viral content on a given topic and aggregate it into one post.

DigitalMarketer does this often when we publish posts like the one below. We’ll pull different Instagram video ads from other companies to show you what they’re doing right and in some cases, what they’re doing wrong.

Blog post idea example

Promotional Posts

Comparison Post

Create a post that compares the features and benefits of your product to competitive solutions. This is the perfect opportunity to:

Highlight what your product does really well
Highlight what your product does poorly

If you feel hesitant to talk about what your product doesn’t do—it’s normal. But, this transparency builds trust. If you’re honest about what you can and can’t give your customers, you’ll find the right customers who only need what you can provide and will become raving fans of your product.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

Project Showcase Post 

Use your blog to outline a specific project you or your organization is working on currently or has completed and show the process. Even better—share the results if possible. This post is similar to a case study.

For example, DigitalMarketer posted “BIG MONEY from Small Marketing Events: How I made $500k+ in New Revenue from Running Live Events on a Shoestring Budget.”

Blog post idea example

Income Report Post

Open the books and show your audience a breakdown of the money you and your organization are making. People love to see the backend of your business and again—we know we’re a broken record—transparency is a big part of the customer-company relationship. If you’re showing your customers the books, they’re going to trust you.

Company Update Post

Use your blog to let your customers and prospects know of new employee hires, acquisitions, or major contracts. This is a good time to update them to what’s happening and has a similar format to the behind the scenes blog posts.

For example, DigitalMarketer made a major company update when we announced that we had sold the Traffic & Conversion Summit. We wrote a blog post to help T&C attendees understand why and to make sure they knew that it was only going to make the summit bigger and better next year.

Blog post idea example

Presentation Post

Publishing presentations given by employees is a great way to create more content without doing a lot of extra work. Presentations can easily be turned into blog posts and you didn’t have to do much extra work.

We took a stellar agency training from Brad Martineau and wrote the article, “Re-align Your Business Purpose with 4 Takeaways from Brad Martineau’s Agency Training.”

Blog post idea example

Best-of Post

Create a blog post that pulls together the most popular blog posts you have published over a period of time. This is a great opportunity to drive more traffic to your highest performing blog posts. When something works, keep pushing it—that’s what this strategy is all about.

We found the blog articles we published in 2018 that accumulated the most views and put them in one place in our post, “DigitalMarketer’s 21 Best Articles for Organic Traffic in 2018.”

Blog post idea example

Year-in-Review Post

You can showcase all the things your company has done or made during the year in this reflection post. It not only serves to show your current customers what you have done, but it can also give prospects a snapshot of who you are. And the more your audience knows you, but more they will trust you.

For example, we post the DigitalMarketer Year in Review every year to show all of our blog readers what’s going on behind the scenes at DM.

Blog post idea example

Product Update Post 

If you have rabid fans of your products and services, you might be surprised at how well a post on new product/new feature announcements will do on your blog. For example, you could announce your new dark mode feature and how your customers can access it.

Product Tips Post 

This post type is both promotional and useful and is very powerful for the right blog and audience. Create content that helps your customers be more successful with your product or services.

We create several pieces of content that promote T&C. This year, we created an entire podcast episode on it and published this article to help T&C attendees prepare for the summit.

Blog post idea example

Controversial Posts

What If Posts

This type of blog post speculates on “What would happen if….”

The success of this type of post rests on your ability to choose a “what if” that is interesting and debatable. Use these questions to get the gears moving:

What big changes are happening in my industry that I can speculate on?
What big change could happen in my industry that would make a massive disruption?
What would happen if my entire industry vanished overnight?

Debate Post

Use your blog to present one side of the debatable argument or find someone that disagrees with you and present both sides in the same post.

Attack Post 

Disclaimer: Be very careful with this one

Now that we’ve taken all responsibility off of ourselves, here’s what you need to know about attack posts. Picking a fight with the right person/organization/event, etc., will force your audience to choose sides and draw lots of attention.

This type of post, when done right, will create enemies of some and die-hard fans of others.

Prediction Post 

If you take a debatable and speculative approach, a prediction post can get a great response.

For example, we published, “How Digital Marketing Will Change: 17 Predictions for 2019.”

Blog post idea example

Reaction Post

Use your blog to react to content created by someone else. For example, the content might be a blog post, book, presentation, interview, or podcast episode. 

Embed Reactor 

Find an embeddable video (think Youtube), Slideshare presentation, or infographic that is going viral in your niche right now. Then, embed it in your blog post and post your reaction under it. It can help to use a title that is a variation of the resource you are embedding.

Entertaining Posts 

Story Post

Create content that tells a story that would be entertaining to your market. Some blogs only produce this type of content and others create a series around it. 

Satire Post

Be humorous through the use of irony or extreme exaggeration—this kind of post works well where there are timely issues such as politics or sports.

Cartoon Post

This type of post works well as a series. Create weekly or monthly cartoon posts that make your audience laugh and think about issues and events in your niche.

Meme Post

Memes are humorous pieces of content that spread virally across the web. You can create your own memes or find relevant memes on the web through a Google search. 

Parody Post

Create a post that imitates a well-known person or media property in your niche—be sure to exaggerate their strengths and shortcomings in your content.

Timely Posts 

Review Post

Review a product, event, or anything else you have access to. The key to a review post is that it has to be published while the product, event, etc., is trending. For example, reviewing a Snuggie in 2019 isn’t going to be a viral sensation.

For best results, be as honest as possible in your review rather than painting everything you review in a positive light.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

Survey Post

Choose a newsworthy/trending topic and survey your audience about it using email, social media, or in-person events. Then, pull the results together into a blog post. You can title it, “We Surveyed 100 People: Here’s What They Think About the Impossible Burger.”

News Post

Create content on your blog about events as they are happening. You don’t need to “break” the story but you want to offer your own insights around the trending topic.

Trend Post

Some content creators are able to predict trends as they are happening. If you’re a trendsetter, create content on your blog that rides that trend as it becomes popular.

If you’re in an industry where there are always new features or changes happening, use this post style to create pillar content around the topic.

For example, DigitalMarketer published, “Facebook’s Comment-to-Messenger Feature: Everything You Need to Know” when the feature first went live.

Blog post idea example

Issue Post 

Choose issues that affect your audience and create content around it while it’s relevant to them. This doesn’t necessarily have to always be a new topic, but it has to be new information.

For example, social media marketing is always evolving. We can keep writing posts like this one.

Blog post idea example

Because our customers always need to know how to get more followers depending on how the algorithm has changed this quarter. The topic stays the same, but the information changes.

Takeaways Post

For the Takeaways Post, you will want to react to an event, presentation, or experience, and then list out your top takeaways from it. This should be done pretty soon after the event, since you want to remain timely and capitalize on that event’s popularity.

We posted a takeaways post right after the end of Traffic and Conversion Summit 2019.

Blog post idea example

Engaging Posts

Question Post 

Question posts are created from an interaction with your audience. Ask them on social media or forums to ask questions that will be answered in a blog post. You can also have them comment on another blog post to submit their questions.

Answer Post

The Answer Post is the sister of the Question Post. In this post type, you will simply ask a question and allow your audience to answer it in your comments section. This type of post is generally very short, allowing your audience to create the bulk of the content. 

Challenge Post

Use a blog post to pose a challenge to your audience. This post can work well as a series with updates being made that feature audience members who are participating in a challenge. 

Customer Showcase Post

This blog post type is partly promotional but also builds engagement. Use your blog to feature a customer or a project you have worked on with the customer. You can use a similar strategy to a case study to showcase the benefits of your product or service. 

Freebie Post

Use a blog post to allow your audience to get access to a relevant giveaway.

DigitalMarketer gave away free T&C tickets to anyone who subscribed to the DigitalMarketer podcast, left a rating and review on iTunes and shared the podcast on Facebook or Twitter.

We wrote this blog post to promote the giveaway.

Blog post idea example

Contest Post

Announce a contest on your blog. This post can work well as a series or with updates being made featuring contest results.

This is your ultimate guide to writing blog posts, so you never have to hit the content brick wall of writers block again. Steal our ideas and use them to make your own content go viral.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

The post The Ultimate List of Blog Post Ideas appeared first on DigitalMarketer.

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Using Test and Control Groups to Measure Marketing ROI

It’’ s a lot easier to ask what results marketing provides than it is to discover the response. There are numerous obstacles: from understanding when to determine to handling multi-touch attribution and influencers. These others and aspects make it challenging to determine the contribution that an offered marketing activity has on profits. As John Wanamaker notoriously said, ““ Half of the cash I invest in marketing is lost; the difficulty is, I wear’’ t understand which” half. ” But even if determining marketing ROI is tough doesn’’ t suggest it ’ s difficult. Numerous techniques exist to supply online marketers with insight into the efficiency of their various programs.

Let’’ s stroll through one especially efficient approach: utilizing test and control groups. Evaluating the efficiency of a brand-new effort versus a well-formed control group is an excellent method to determine its genuine effect.

Here are 2 things to bear in mind:

.To utilize this technique, you require to create your programs to be testable from the beginning.You can determine nearly anything with the best style, however it’’ s excessively costly tocheck whatever.Creating Your Test.

The result metric — or what you determine– can be earnings, revenue, leads, conversion rates , or almost anything else you may wish to determine. This versatility works for programs that have less of a straight quantifiable effect on profits.


Here are some locations you can begin:


Programs &techniques: See if that webinar made a distinction in engagement


Messaging: Examinewhich message and/or copy resonated most with your target market


Contact frequency: Determine how typically to send out an e-mail or other interactions


Spending levels: Evaluate the effect of altering your project spending plan


You can determine mixes of touchesinstead of simply single touches also, which is an excellent method to test and compare various lead supporting tracks. Keep in mind that you ’ ll requirement to make sure that the distinction in between your control and test group is statistically substantial– 80% self-confidence ought to be enough.

. Putting It into Practice.

Once you have your test variable and result variable chosen, it ’ s time to produce your groups.To do this, use the treatment to one part of your target purchaser group. State, for instance, that you wish to determine the effect of among your brand name marketing campaign on target awareness. One possible technique would be to divide your market into 2 equivalent geographical parts, and double project invest for one group however not the other.


Then compare the results in the 2 market sectors to examine project efficiency– did the boost in invest result in enhanced lead to the test groupover the control group? Presuming all other marketing and sales affects on the 2 groups are the very same, you can credit any distinction in search or other awareness-related results to the increase in costs. If there are distinctions in group affects, nevertheless, then you will require to alter your requirements for group production. In this circumstance, you must develop your control group by means of random tasting to prevent confounding variables.

. Advantages and disadvantages of Test and Control Groups.


. More analytical and advanced– exposes the real effect of a marketing program. Can determine practically any effect on practically anythingwith the best test. If you can develop an efficient control group to determine versus, fairly low expense. Cons

. Concentrated on particular strategies– you can ’ t report on the efficiency of all programs.Practically whatever can be checked, however it ’ s excessively costly to check whatever.When you ’ ve included variation to support program measurement, just works. Last Thoughts.

Using test’and control groups is not perfect, however it is still an important method to step marketing ROI . Some online marketers can be reluctant to release them due to the fact that they put on ’ t desire potential customers losing out on particular treatments, whether it be increased advertisement invest, or getting a series of e-mails. Believe of it this method, would you rather have just some individuals get the best message, or everybody get the incorrect one?


Without using control groups, your default presumption is most likely that more marketing actions result in boosts in wanted results when the reverse might be real. A particular group may respond adversely above a particular level of interaction, leading to reduced engagement and/or invest. You wouldn ’ t understand that unless you checked it.


Test and control groups are an essential technique for online marketers to read more about their consumers. Eventually, being courageous when it pertains to the screening and measurement of marketing activities is what will set you apart from the competitors.


What screening approaches do you utilize to determine ROI? Inform me about it in the remarks to keep the conversation going.


The post Using Test and Control Groups to Measure Marketing ROI appeared initially on Marketo Marketing Blog- Best Practices and Thought Leadership .


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The Case for Email Marketing Metrics: Top 5 Best Practices

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know:

What impact did they make in terms of revenue?
Can you prove they achieved a return on investment?
How did they influence sales and opportunities?

These are the metrics that matter to the CMO and rest of the marketing team, and you’ll be expected to report on these metrics with each campaign you launch.

Fortunately, we created five best practices on email metrics to help you get the most out of your email marketing initiatives.

1. What You Should Measure and Track

It’s no secret that your CMO doesn’t really care about the open rate or click-through rate of your email campaigns. So, here’s a list of a few email metrics that will help to make you and your campaigns stand out:

Engagement score: A standard way to measure the engagement of your emails over time and not just as an isolated standalone event

First-touch (FT) attribution: This answers a simple business question, ‘which campaigns generated the most profitable new names (leads) into the database?’

Multi-touch attribution: This answers a complicated business question, ‘which campaigns are most influential in moving people forward through the sales cycle over time?’

These metrics take the guesswork out of evaluating your marketing efforts and will help you to get the budget and resources you need to make email a core part of your strategic marketing plan.

2. Get Stakeholders to Buy-in Early

When planning strategically, make sure that all relevant stakeholders are involved and have buy-in from the beginning. This helps assure that everyone will be well aware of the benefits and limitations of the email marketing initiatives.

Best practices include:

Set expectations with all stakeholders
Determine the strategy, goals, and attribution model
Agree on what metrics will be looked at and when

Taking the time to get early buy-in from all stakeholders assures that everyone is on the same page and helps mitigate any surprises from lack of communication.

3. Test and Control

You’re ready to quickly launch your email marketing initiatives. That’s great, but take a breath before jumping in headfirst! Here’s why. Testing of the effectiveness of these initiatives is important. For example, you can create two to three separate messages and test them in a well-formed control group; and in doing so, you can understand the nuances of your message as well as your intended audience.

Tactical testing tips:

Examining contact frequency
What copy, tone, and length work
Testing on different subject lines
Including images, different call to actions, etc.

With a smaller, controlled test group, you’ll be able to scrutinize specific metrics to see what doesn’t work and what resonates with your audience.

4. Fine-Tune and Adjust

It’s imperative to use email metrics insights for the tactical as well as the strategic. If some metrics are indicating low effectiveness, you don’t always have to scrap the entire campaign. If possible, as covered in “Test and Control,” you can make a few tweaks here and there with your email marketing campaigns to better target your audience.

You’ll be surprised that a few fine-tuned measurements, done in small increments, may give the boost you’re looking for.

5. Plan for Future Success

Email metrics are about improving your ROI and not just proving your ROI. As covered, you want to get insights not only on what works but what works better. Be sure to design your email marketing programs to be measurable and then also apply the insights from previous measurements in the current cycle of planning.


Only 1/3 of CMOs say ROI of total marketing spend is a key performance indicator, reports Gartner. That means it’s a learning process but you can still reach that competitive advantage over 2/3 of your competition so, keep at it!

The best practices covered should not be seen as just standalone pieces but part of an overall holistic email marketing and metrics approach. You’ll notice that some of these suggested best practices overlap and support each other. Approaching your email marketing initiatives and metrics in a unified matter can help you develop an analytics culture not only in your marketing department but your whole organizations. And with these insights, you can take both strategic and tactical measures to improve your marketing initiatives today and on future horizons.

Have you found any additional email metrics best practices that worked for you? Share with us your experiences in the comments.

The post The Case for Email Marketing Metrics: Top 5 Best Practices appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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What Amount of Email Personalization is Good Personalization?

Sending an e-mail can be as excellent as having a genuine discussion with an individual. You should be including individual touches to your e-mails to make it look and sound more pertinent and custom-made if you are an organisation utilizing e-mail for your marketing activities.

Personalized e-mails stick out in the customers’ ’ inboxes as extremely pertinent e-mails that speak straight to them. When the e-mails that the customers get in their inbox deal with their interests and requirements, it constructs rely on them and enhances consumer relationship and experience.

Why customize?

Email customization is a method most email online marketers have actually begun to utilize commonly in their e-mail projects. Due to the fact that utilizing e-mail customization has actually shown to bring terrific advantages to companies, it is.

Let’’ s go through a couple of stats:

. According to GetResponse , customization in the e-mail body has an open rate of 29.95% and a click-through rate of 5.03%. Epsilon research study discovered that 80% of clients are most likely to buy when their experience is customized.Absence of customization might cost companies approximately $2.5 trillion, according to Accenture

In this blog site, I’’ ll reveal you some fantastic reasons that online marketers must individualize e-mails.

.Usage Customer Data in a Conservative Way.

When your customers opt-in to your e-mail list, they fill specific information in the type such as name, business name, nation, and so on in addition to their e-mail address. Because you ask to complete all these information, you require to use the information traditionally. Put your information to work. Utilize the area information to understand their time zone and to figure out the most appropriate time to send them e-mails. Utilize the ‘‘ First Name ’ in the subject line or to resolve them in the e-mail. This will assist develop trust.

Customer information resembles currency. When your consumers expose their information, they anticipate you to put it to excellent usage. They prepare for just pertinent e-mails in return for the information they offer. Sending out individualized e-mails can make customers feel unique. When you resolve somebody with their ‘‘ given name ’ AND send out pertinent material, it appears as if it is a buddy sending them an e-mail rather of a service. This increases click rate and enhances the reliability of your brand name and service.

When you send out custom-made and appropriate e-mails, more customers will open, check out, and engage with your e-mails—– assisting you amp up the open-rates and click-through rates of your e-mails. When you have a concentrated method to accommodate the requirements and interests of your customers, it will likewise conserve you a great deal of cash and aid create much better conversions from the e-mails you send out.

.What Needs to be Personalized?

If you’’ ve been utilizing customization, however are not sure if you are doing it right, here’’ s which aspects of your e-mails can be customized and how to do it.


The copy of your e-mail lets you communicate your message to your customers. If you have some information about your customers, like their interests, gender, or perhaps their name, you can utilize these information to produce e-mail copy that makes them feel closer to your brand name.

Check out this e-mail from Spotify that has its copy personalized based upon the interests and previous habits of the customer:

 Spotify Email Personalization Example


The efficiency of your service is straight or indirectly depending on the deals you promote to consumers. Your advertising deals need to take advantage of the core requires and interests of your target market. Sending out the ideal deals to your customers and consumers will keep them thinking about your brand name and limit them from moving over to your rivals.

This e-mail from Skullcandy provides early access to their VIP members for their deals. This constructs brand name reliability and encourages them to purchase.

 SkullCandy VIP Email Personalization Example

Product Recommendations

Integrating your consumers’ ’ searching history and previous purchases will assist you send out carefully picked suggestions to them. They are most likely to make the purchase when the recommended items are extremely pertinent to their requirements and interests. Usage behavioral information and previous purchase information to produce real-time, personalized item suggestion e-mails that can enhance your conversions.

Here’’ s an e-mail from Canopy. This e-mail includes suggestions based upon the interests of the customer, which are baking and cooking. By carefully monitoring their every proceed your site, you can send out precise item suggestions.

 Canopy Email Personalization Example


Images draw more attention than text or any other information. More customers will click and see through it if you include tailored images in your e-mail. Represent information of your customers in the type of photos to get their attention and keep them thinking about your brand name’’ s e-mails.


For example, this e-mail from Starbucks utilizes the customer’’ s name in the e-mail image.


 Starbucks Email Personalization Example

Cart Abandonment

Paying attention to clients who desert your items midway through a purchase is of utmost value to your company. Keep your customers engaged with your brand name by sending out tailored cart desertion e-mails including pertinent messages for products left in their cart.

Check out this example from MCM. The e-mail consists of the images and information of the deserted items, in addition to associated items that the customer may be thinking about acquiring.

 MCM Email Personalization Example

.Essential Details for Personalizing Emails.Utilizing the right given name: Make sure you resolve your customers properly. Incorrect given name customization can be harmful for your brand name and even cause unsubscribes.Sending out to the ideal section: Email division is a vital part of e-mail marketing procedure, and you require to check while producing and sending out e-mails to particular sectors.Sending out at the most ideal time: Irrespective of how excellent your e-mail is, you require to send them at a time when it is more than likely to gather the customer’s attention.Consisting of pertinent material and item suggestions: Create item suggestions based upon each private customers’ ’ purchase history and interests, rather of sending out the very same item recommendations to everybody on your list.Concluding.

With a growing number of companies utilizing customization in their e-mail marketing method, it is really essential to understand how to do it efficiently. Make certain you select what’’ s best for your organisation and target market and individualize carefully.

The post What Amount of Email Personalization is Good Personalization? appeared initially on Marketo Marketing Blog – Best Practices and Thought Leadership .


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Jeff Bullas’ Recommended List of Digital Marketing Tools & Resources (UPDATED)

Jeff Bullas' Recommended List of Tools & Resources (UPDATED)

“Jeff, what do you recommend I use for… ?” I get asked this question pretty regularly.

To answer it once and for all, I have compiled this list of tools and resources I personally use and recommend.

As you can guess, some of these tools are paid, but many are free. If you have a question about any of them, feel free to drop me a line.

Now, onto the list…

The best tools for:

Website setup

Website setup
Domain name

The domain name is registered with Enom, but I actually do not recommend you register your domain name with them.

It’s not that they are bad. In fact, I’m perfectly happy with them: they are priced right, are easy to use and I have never had an issue with them.

However, when you take my advice and go with the webhost I use and recommend, you will get your domain name for free.

So, why spend more money, if you don’t have to?

Web hosting

Bluehost discount

I proudly host my website with Bluehost and I couldn’t be happier.

They have been in the web hosting business since, like, forever. So, I know they will not simply disappear and pull the rug from under my feet. Also, they are among the most established web hosts out there, with a robust infrastructure. As a result, my site is lightning fast and I actually don’t remember if it has ever gone down. Plus, whenever I have a question or need help, their support staff are available via email, chat or phone, 24/7.

In short, they are fast, reliable and helpful. What else could I wish for in a web host? Oh, did I mention they also give you a free domain name with your hosting plan?

But, the best thing about Bluehost is… you don’t have to start looking for a new host when your website becomes successful! Their starter plans are super-cheap, but they also offer more advanced hosting plans, which you can switch to seamlessly, without any interruption to your service.

So, you save yourself a ton of frustration associated with finding and moving to a new untested host. And, you can keep focusing on growing your business knowing that your web host can handle all the traffic you throw at it.

By the way, I have a special relationship with Bluehost. So, when you buy via my affiliate link below, you become eligible for a special discount I negotiated for you. It is available only to my visitors.

Get Bluehost with my discount.

Publishing platform


As a publishing platform, I use WordPress and I honestly don’t know why you would consider anything else.

It is an open source software and it’s free. You can use it to create any kind of website, blog or an app. It has thousands of free plugins that extend the functionality of your website. It has a huge community of developers who can answer any question you have. And, it is used by 31% of the Web (that basically means, every 3rd website you visit runs on WordPress).

Oh, and Bluehost is already prepped for WordPress with a simple, one-click install.

Web design

My website is custom-designed, but it hasn’t always been that way.

My very first design was a free WordPress theme obtained from their official theme directory. It contains thousands of free designs you can use immediately.


If you want something special and want to be 100% sure the design is not only great-looking but also well-coded, mobile-responsive and search engine friendly, check out the premium themes at Themeforest.


As you progress and become more successful, you will likely need a designer with WordPress experience to make some changes. Luckily, there are plenty of experienced and affordable WordPress designers for hire at Fiverr.


Right after you get your website sorted, you will want to make sure you can measure everything that needs to be measured.

Google Analytics

Google Analytics

The must-have tool here is Google Analytics. Not only is it free, but it’s also extremely powerful. I rarely find myself needing more data than Google Analytics can give me.

I use Google Tag Manager to insert the Google Analytics code on my website and recommend you use it, too. This guide is not the right place to go into details on all the advantages of Google Tag Manager, but, trust me, it’s worth using it.

Google Tag Manager

Fortunately, installing Google Tag Manager takes just a couple of hours or less and there are plenty of Google Tag Manager experts on Fiverr willing to help for very little money.


There are 3 tools I’m using for pretty much all my search engine optimization (SEO) needs.

Yoast SEO

Yoast SEO

The first SEO tool is the Yoast SEO plugin for WordPress, which is free. It has a number of features, but I regularly use only three:

XML sitemaps – the ability to automatically generate XML sitemaps, which can be submitted to the search engines for easier URL discovery.
Meta robots index – the ability to communicate to the search engines whether to index a certain URL or not.
SEO title and meta description – the ability to optimize the snippet of individual URLs for higher rankings and better conversion.

Google Search Console

Google Search Console

The second SEO tool I use is the Google Search Console, which is also free. This is a must-have for any webmaster because it’s the closest you will get to measure your performance in Google Search.

Google Search Console allows you to see which queries bring users to your site, analyze your site’s impressions, clicks, and position on Google Search. It also allows you to submit your XML sitemaps and individual URLs to Google and review your index coverage to make sure that Google has the freshest view of your site. Finally, you can receive email alerts when Google identifies issues on your site, see which URLs are affected by these issues, and tell Google when you’ve fixed them.



The third SEO tool I use is SEMrush. It’s not free, but it’s one of the most comprehensive all-in-one digital marketing suites for analyzing websites –your own or your competitors’ – across pretty much all areas that matter (SEO, PPC, social media, public relations, content marketing, and more). Anytime I want to look for new good keywords or compare my site to any of my competitors’, I use SEMrush.



Promoting my new posts used to be a tedious and time-consuming chore. That is until I found Agorapulse.

With Agorapulse, I can post to all my social media accounts, including Twitter, Facebook, Instagram, LinkedIn, and Google+.

I can also pre-load posts and schedule them to go at the exact time I need. This is especially useful since I’m in Australia, plus I travel around the world a lot, but most of my readers are in the United States. So, I can schedule my social media posts to go live when most of my target audience is most likely to see them.

I also use their re-schedule feature, which allows me to continually promote my most important content. I use this feature, particularly on Twitter.

The other thing I like about Agorapulse is that it allows me to view all my conversations across all my social media accounts in one place. This way I don’t have to log into individual social networks and look for new notifications or posts.

Finally, Agorapulse also gives me detailed reports on all of my social media activity.

I estimate that this tool easily saves me 10 hours a week. That’s 10 hours I can spend on other, more important things.



There is one more tool I use from time to time, especially, when I’m looking for proven content ideas or when I want to find new influencers to help me promote my content. That tool is BuzzSumo and it’s pretty impressive.


Converting all that website traffic into subscribers and buyers is what it’s all about. Therefore, conversion rate optimization is very high on my list of priorities.

There are two tools I use constantly. In fact, they are integrated into my website.



The first one is Sumo, which is a suite of tools designed to improve your conversion rates.

For example, you can have a popup window that shows up 1 second after the page is loaded, or when the user hovers over the address bar, scrolls down the page, etc.

You can also have a so-called welcome mat displayed across the entire screen when a page loads, or the user scrolls to the middle of the article, etc.

As well, Sumo lets you add a smart bar to your website displayed across the top or bottom of each page.

Oh, and this tool suite comes with social sharing icons you can add to the left side of your content, at the start and/or end of each post.



The other tool I use for conversions is Leadpages, which is a landing page builder, complete with forms and everything.

They have plenty of templates to choose from. All you need to do is drag, drop, click, and type. You get beautiful and functional landing pages without the need to hire a designer or a developer.


My email list is one of my most important assets. Therefore, choosing the right email service provider is essential. I personally use Infusionsoft, but it’s a little pricey and there is a learning curve.


Constant Contact

If you need something reliable and affordable that is also intuitive, extremely powerful and has excellent live support, I recommend Constant Contact. Its drag-n-drop editor and tons of attractive templates make it ideal for the beginner to intermediate email marketers out there.


Currently, I don’t have my own eCommerce store. Any products I sell, I do via partners’ websites, such as Udemy.

However, I did my own research into eCommerce shopping carts, so I have a pretty good idea of what’s out there.



If you want to build an online store, my best recommendation is BigCommerce. Compared to other solutions, such as Shopify, Magento or WooCommerce, BigCommerce has better out-of-the-box functionality, does not require paid add-ons/apps, and doesn’t limit growth.

This means that a small business with zero revenue will have no problem scaling to a $100M+ using BigCommerce.

Also, unlike Shopify for example, BigCommerce does not charge additional transaction fees on top of credit card processing rates if customers use one of the 40+ payment gateways in 100+ countries. So, a store doing $5M per year, could save an additional $25,000 per year on credit card processing if they use BigCommerce. That’s $25,000 in pure profit!


The post Jeff Bullas’ Recommended List of Digital Marketing Tools & Resources (UPDATED) appeared first on Jeffbullas's Blog.

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5 Email Marketing Strategies to Try in 2018

There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies.

With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing. But, just like life, what you get from email marketing depends on what you put into it. The best way to maximize your gains is to pair a great marketing automation system with a robust email marketing strategy that reflects your customers’ needs and the buyer journey.

We’ve gathered a list of tried-and-true email marketing strategies for you to put into practice for your business this year:

1.  Personalized and Segmented Emails

Sometimes low-hanging fruit is as easy as it looks. Personalizing emails, as well as segmenting them—a marketing technique that teases out your subscriber list to send relevant emails to specific subscribers—can offer significant returns. Segmenting emails allows you to target specific groups of subscribers, which leads to substantial increases in click-through rate.

Starting your subscriber emails with “Dear [First name]” instead of “Dear valued customer” can make a world of difference. Something as simple as a personalized greeting can offer a six-fold increase in transaction rate, but 70% of brands still fail to personalize their emails.

Take personalization emails a step farther, and you can customize your call to action (CTA). Focus on understanding buyers and how their roles fit within their organizations. For example, a marketing director and a technical director may have entirely different goals and perspectives when they open up your email. If you offer a unique CTA for the two groups, they are more likely to engage with your email and more likely to convert.

Here are some different ways to segment an email subscriber list:

Demographics: Certain demographics like age, gender, job title, and other information that informs your buyer personas can be a good way to segment customers and customize messages. For example, a financial company may want to send retirement-themed emails to customers seeking information on offering their employees benefits and emails about college loans to university-based customers.

Open and click-through rates (CTRs): Knowing who are engaged customers (those who open most emails and end up making purchases) versus inactive customers (who haven’t opened any emails in months) can be invaluable. Marketing campaigns announcing a new product should absolutely include those engaged customers, while re-engagement campaigns can be created to try and entice the inactive customers.

Location: Businesses that offer local service, such as a lawn service company, obviously need to target local customers, but regional, national, and global companies can also benefit from location-based personalization. Consider running special campaigns for customers in a specified location based on regional events or what’s happening at your local office.

Interests: This is a big one, and Amazon is a prime example of the impact it can have. Recommendations are made based on purchase history, which offers a more personalized message that is more likely to drive engagement and, ultimately, a purchase. What are the bottom-line interests in B2B marketing? How your product or service saves time, money, and resources.

Phase in the customer lifecycle: Targeting customers based on where they are in the customer lifecycle is perhaps one of the biggest ways to reach them. These are some examples, based on the buyer journey:

Welcome emails to new subscribers
Re-engagement or follow-up emails to customers who seem stuck or hesitant
Follow-up emails to prospects who completed a trial/demo but did not move on to a purchase
Confirmation or thank-you emails to customers who completed a purchase

There are many more ways to segment your audience for effective email marketing—the full possibilities are almost endless. Keep in mind that segmentation should be customized to your business or marketing plan: segmenting that works for a technology company wouldn’t necessarily work for a boutique.

Marketing automation plus a personalized email marketing strategy enables sophisticated personalization, bringing you closer than ever to your customers. Use it and love it.

2. Drip Campaigns

A drip campaign is a set of scheduled marketing emails sent out automatically after a particular trigger. These campaigns can be used to turn prospects into leads, turn leads into customers, and turn customers into highly engaged customers. Drip campaigns have shown to result in up to a 98% conversion rate for qualified leads.

Drip campaigns can be configured to respond to customer behavior triggers like a new subscriber, a resource download, or a request for a demo. When this action is recorded in the system, it triggers your drip campaign workflow, which sends a follow-up message after a set time interval.

A trigger can also be a passive customer behavior, such as not opening your last few emails, not logging in to use your service for a while, or downloading a product without downloading the tutorial or an important related resource. These types of drip campaigns can help re-engage customers who were moving through the customer lifecycle but have somehow gotten “stuck.”

A drip campaign paired with marketing automation can help you:

Move leads through the marketing-sales funnel faster.
Educate your leads about your product and your industry.
Give your leads more opportunities to engage with your content.
Give your sales team more data about “warm” leads.
Re-engage customers that have been inactive.
Encourage customers to try other parts of your product or related products.
Reward your most engaged customers with special offers or inside info.

Drip marketing is one component of lead nurturing, the process of developing relationships with buyers at every step of the buyer’s journey. Segmenting your audience and creating a drip marketing strategy that speaks to these different segments is a great way to listen to the needs of your prospects and provide the answers they genuinely need.

3. Full-Funnel Campaigns 

The marketing funnel used to be simple—customers enter the top of the funnel and some eventually come out the bottom with a purchase and retention. Omnichannel marketing has made this funnel much more complicated, even including pre- and post-purchase phases of the customer lifecycle.

Enter full-funnel campaigns.

Full-funnel marketing is a newer digital marketing strategy that focuses on spending time and money on the most valuable, profitable returns. (And with 67% of the buyer’s journey done digitally, email marketing is a nice platform match.)

Full-funnel campaigns also take into consideration how the marketing funnel has morphed over the years. The old school of thought had a top, middle, and bottom part of a funnel, where customers went in at the top and left it after making a purchase. The funnel has evolved into a customer lifecycle that includes those pre- and post-purchase phases mentioned earlier.

Customer Lifecycle concept image

In the customer lifecycle, sometimes customers skip or repeat phases.

Here’s a walk-through of how the customer lifecycle integrates with full-funnel marketing:

Awareness (formerly the top of the funnel): In email marketing for full-funnel campaigns, the purpose of this phase is to educate and build trust with the customer, delivering engaging content rather than pushing sales. This is the stage where customers first learn about your products, so make sure to keep it informative and relevant, rather than driving to free trials, discounts, or other special offers designed to drive conversions.
Engagement (formerly the middle): Email marketing strategies for this phase deliver education and then point to a product’s benefits, offering a gentle sales lead. Customers have a growing interest in your product, but some might stay in the engagement phase for a while—perhaps visiting your social media pages to find out more about the product before purchasing. If customers are going to abandon the sale, it’s likely to be in the engagement phase, which is where re-engagement email campaigns come in.
Purchase (formerly the bottom): This phase should drive the sale, such as a free trial or discount offer. These messages can be much more direct and sales-oriented since these customers have indicated they are closer to a purchase than others. In this phase, it’s important to keep your emails focused on the primary call to action (CTA) and make sure the transaction is as easy as possible. Some companies opt to offer post-purchase set-up assistance or support to help customers move from engagement to purchase.
Retention/Loyalty and Growth: At this stage, the customer purchased a product, used it, and keeps coming back. As the customer gets to know the product, your email marketing campaigns should focus on ways to maximize the value of the product, find new ways to use it, and potentially add on other related products or services. Customer loyalty is a key part of company success, but growth goes hand-in-hand; your email marketing should support a strong cross-selling and upselling strategy. When you identify complementary products for customers, you continue to provide increased value. These full-funnel campaign emails can have a slightly stronger sales lead than in first-time engagement, but keep it gentle if you’re trying to sell a product that’s new to the customer. Also, keep in mind that customer loyalty isn’t as strong in B2B as it is in B2C, so continue to remind customers of how your products or services save them time, money, and resources.
Advocacy: The old adage of “word of mouth is your best marketing” is still true today. When a customer loves your company or products, they tell others about it. Social media and online reviews are some of the strongest purchase influencers. To capitalize on the advocacy stage, identify your happiest customers and see if they’ll spread the word with a review or testimonial. If you have a referral program where you offer discounts or other rewards for bringing in new business, make sure this program is a big part of your email marketing strategy for devoted customers.

Full-funnel campaigns provide insight into where your marketing efforts are paying off, as well as ROI, no matter where in the lifecycle they hit customers.

4. Interactive Campaigns

With all the pings, alerts, and beeps vying for customers’ attention, the average human now has an attention span of eight seconds—less than a goldfish. This makes it more vital than ever to include interactive content in your campaigns.

Every stage of your email marketing campaign should have engaging content. 93% of interactive content is somewhat or very effective at educating the buyer, which is almost 25% higher than non-interactive content.

Interactive campaigns are a platform that can glean information from your customers because customers are more likely to engage, learn about your product, and purchase.

For example, a young company experiences growth and considers purchasing an employee health insurance plan but knows little about options. A health insurance company offers an online quiz with questions such as what state the company resides and what employee health benefits laws apply based on the number of employees, what to look for in health insurance offerings, etc.

What did the health insurance company gain from this interaction? Valuable data.

This customer is interested in company-wide health insurance (a products/services sales lead).
This customer doesn’t know much about Questions X and Y (pain point identification and possible opportunity to provide more learn-intent content on those topics).
This customer has the revenue and interest to offer employee benefits (a products/services sales lead and an opportunity to suggest complementary products, especially upsell opportunities as the customer hires more employees).
This customer is in the awareness/engagement stage of the buyer journey (a cue for audience segmentation).

What did the young company gain from this interaction? Valuable information about employee health insurance plan laws and plan options, plus a meaningful interaction with a brand that may be able to help them (AKA, save them time, money, and resources).

Customers who gain value from an interaction are more likely to trade an email address, thus opening the doors to personalized marketing campaigns and your ability to guide the customer on to a purchase. Interactive content generates conversions moderately or very well 70% of the time versus 36% for passive content.

Here’s some interactive content that can be included in email:

Infographics: This is one of the most shareable forms of content, plus humans are highly visual creatures. On average, companies that use infographics have 12% traffic growth over those that don’t—one company even reported a 756% increase. When creating an infographic, tailor it to your audience, make it simple, and offer value.
Video: Recall how humans have attention spans shorter than a goldfish? The higher the customer is in the lifecycle that it’s targeting, the shorter the video should be. With 43% of consumers wanting more video content from brands, it might explain why landing pages with video see 80% more conversions than those without.
Surveys/polls/quizzes: Keep them short and select questions wisely to gain insight into your subscribers. Quizzes, in particular, are growing in popularity and have a 33% lead capture rate and a high chance of being shared.
Calculators: A calculator offers customers a lot of value with minimal effort on their part and instant gratification. Even a simple price calculator (e.g., “How much does it cost to buy a house?”) can have impressive results: companies report lead conversion increases of more than 25%, plus a nice boost from social traffic. Offering a calculator as a call-to-action is a sign of your intent to solve a customer’s problem and add value, boosting your brand image for customers who aren’t ready to commit.
Images or custom font: Even spicing up a plain text email to include a GIF, background image, or unique font can help engage customers. Images, in particular, could earn the page up to 94% more traffic. Be sure text is legible and images are high-resolution—an unprofessional email is a fast way to send a customer running.

Keep in mind that every email doesn’t need to be a sales pitch either. Sometimes emails that provide sheer entertainment for customers help your brand stand out. Plus, who doesn’t enjoy an unexpected laugh?

5. A/B Testing Campaigns

A/B testing, or split testing, is one of the most powerful tools in a marketer’s toolbox. It compares two versions of the same campaign on email, websites, or other channels.

A/B tests are typically performed on one variable at a time—even something as seemingly minor as background color—to test opportunities to improve conversions. A/B testing collects data on deliverability, open, and click-through rates to see if one version is superior to the other.

Segmenting emails comes in handy when performing A/B testing. It allows email marketers to serve the test to similar sets of customers to help ensure reliable results and rule out results stemming from chance. However, random changes can’t be made without a strategy, or skewed or worthless data will be derived. Here’s an example to walk through:

Your subscriber list has been growing rapidly, but the click-through rate (CTR) has remained stagnant. What’s going on? Your first instinct is that your subject lines are too dull, but you don’t want non-engaged customers to skew the results.

You split your email subscriber list into “cold” vs. “warm” leads so you can compare similar groups of customers in this test. You prepare two versions of your email—one with the normal subject line, and one with a much shorter, punchier subject line. You send half of your cold leads the normal subject line and half of your cold leads get the new, exciting subject line. You also send half of your warm leads the normal subject line, and the other half get the new subject line.

A few days later, the results come back. In both groups (cold and warm leads), CTR is much higher with the new subject line. However, the average CTR for the cold leads is much lower than the warm leads.

This A/B test indicates that engagement is one problem, but your subject lines are an even bigger problem—and one you can solve right away. CTR rates are understandably lower among the less-engaged group, but you saw engagement increase with a punchier subject line, so there is room to improve CTR among cold leads. CTR rates are higher in the more engaged group, but with a better subject line, this rate could go through the roof.

The combination of segmentation and A/B testing lets you test different theories and helps prevent customers from falling out of the lifecycle.

The beauty with A/B testing is possibilities are endless. However, it’s important to stay focused on your goals and not get caught going down rabbit holes with endless testing that won’t deliver ROI.

What variables can be A/B tested in email? Here are a few:

Subject lines
Landing page
Target audience
Sender name

This list of variables that can be split tested could go on and on, so use it wisely. Most email marketing automation programs realize the value of A/B testing and offer it on their platforms.

Driving Impact with Email Marketing

When marketing automation is paired with a customer-centric strategy, the results can be amazing. For every $1 spent on email marketing, expect an ROI of $43. This is not only due to a decrease in manual labor, but also because email marketing automation can target and guide readers who are at various points in the buyer journey.

Email marketing strategies have the potential to be a strong revenue generator. What new email marketing strategies have you tried out this year? Tell me about your experiences in the comments.

The post 5 Email Marketing Strategies to Try in 2018 appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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How to Create an SEO Strategy for 2019 [Template Included]

Here’s a cliche amongst digital online marketers: Search engine optimization (SEO) isn’t what it utilized to be.

Here’s a real declaration you do not hear as frequently: Your SEO method for 2019 should not concentrate on keywords.

 Click here to get whatever you require to get your site ranking in search.

These days, many organisations comprehend the standard ideas of SEO and why it’s crucial. When it comes to establishing and carrying out a sound SEO method for your service, simply producing material for the keywords your consumers are browsing for is both difficult and, well, incorrect.

.What is an SEO?

Search engine optimizers (SEOs) are individuals who enhance sites to assist them appear greater on online search engine and acquire more “natural traffic.” In essence, an SEO is an extremely specialized material strategist, and assists a service find chances to address concerns individuals have about the market through online search engine.

Here are 3 kinds of SEO that an SEO strategist can concentrate on:

.On-page SEO: This SEO concentrates on the material that’s “on the page,” and how to enhance that material to assist improve the site’s ranking for particular keywords.Off-page SEO: This SEO concentrates on the links that are directing to the site from somewhere else on the web. The variety of “backlinks,” and the publishers bring those links, that link to your site assist you construct rely on the eyes of an online search engine. This triggers your site to rank greater as an outcome.Technical SEO: This SEO concentrates on a site’s architecture, analyzing the backend of that site to see how each web page is “technically” established. Google cares as much about the code of a site as it does its material, making this speciality rather essential to a site’s online search engine ranking.

Bear in mind that not every company can enhance their site for search the exact same method, and for that reason not every SEO will have the exact same optimization procedure. It’s an SEO’s task to analyze his/her market, discover what’s crucial to their audience, and establish an SEO method that puts the best material in front of that audience.

With that in mind, here are 9 actions you can require to make certain all of your SEO bases are covered in 2019. At the bottom of this blog site post, you can get your complimentary preparation design template to master on-page SEO.

.1. Make a list of subjects.

Keywords are at the heart of SEO, however they’re in fact not your initial step to a natural development play any longer. Your initial step is to make a list of subjects you ‘d like to cover from one month to the next.

To begin, assemble a list of about 10 brief words and terms related to your services or product. Usage Google’s Keyword Tool to determine their search volume and develop variations that make good sense for your company.

You are associating these subjects with popular short-tail keywords, as you can inform, however you’re not devoting specific post to these keywords. If you’re simply beginning to enhance your site for search, these keywords are merely too competitive to rank extremely for on Google. We’ll review how to utilize these subjects in simply a minute.

 google adwords keyword tool screenshot resized 600

Using search volume and competitors as your procedure, limit your list to 10-15 short-tail keywords that are necessary to you, which individuals within your audience are looking for. Rank this list in order of concern, based on its month-to-month search volume and its importance to your service.

For example, if a pool organisation is attempting to rank for “fiberglass swimming pools”– which is getting 110,000 searches each month– this short-tail keyword can be the one that represents the overarching subject on which they wish to produce material. Business would then recognize a series of long-tail keywords that associate with this short-tail keyword, have sensible regular monthly search volume, and assist to elaborate on the subject of fiberglass swimming pools. We’ll talk more about these long-tails in the next action of this procedure.

Each of these keywords is called a “pillar,” and it works as the main assistance for a bigger “cluster” of long-tail keywords, which is what brings us to our next Step …

.2. Make a list of long-tail keywords based upon these subjects.

Here’s where you’ll begin enhancing your pages for particular keywords. For each pillar you’ve determined, utilize your keyword tool to recognize 5 to 10 long-tail keywords that dig much deeper into the initial subject keyword.

For example, we frequently produce material on the subject of “SEO,” however it’s still extremely hard to rank well on Google for such a popular subject on this acronym alone. We likewise run the risk of taking on our own material by developing several pages that are all targeting the specific very same keyword– and possibly the very same online search engine results page (SERP). We likewise develop material on performing keyword research study, enhancing images for search engines, developing an SEO method (which you’re checking out right now), and other subtopics within SEO.

This enables a service to bring in individuals who have differing interests in and issues about owning their item– and eventually develop more entry points for individuals who have an interest in purchasing something.

Use subtopics to come up with post or website concepts that describe a particular idea within each bigger subject you recognized in Step 1. Plug these subtopics into your keyword research study tool to determine long-tail keywords on which to base each article.

Together, these subtopics produce a cluster. If you have 10 pillar subjects, they need to each be prepared to support one cluster of 5 to 10 subtopics. This SEO design is called a “subject cluster,” and modern-day online search engine algorithms depend upon them to link users with the details they’re searching for.

Here’s a brief video on this principle:

Think of it in this manner: The more particular your material, the more particular the requirements of your audience are– and the most likely you’ll transform this traffic into leads. This is how Google discovers worth in the sites it crawls; the pages that go into the interworkings of a basic subject are viewed as the very best response to an individual’s inquiry, and will rank greater.

.3. Develop pages for each subject.

When it pertains to sites and ranking in online search engine, attempting to get one page to rank for a handful of keywords can be beside difficult. Here’s where the rubber satisfies the roadway:

Take the 10 pillar subjects you developed in Step 1 and develop a websites for each one that details the subject at a high level– utilizing the long-tail keywords you developed for each cluster in Step 2. A pillar page on SEO, for instance, can explain SEO in short areas that present keyword research study, image optimization, SEO technique, and other subtopics as they are recognized. Think about each pillar page as a tabulation, where you’re instruction your readers on subtopics you’ll elaborate on in post.

Use your keyword list to figure out the number of various pillar pages you need to develop. Eventually, the variety of subjects for which you develop pillar pages ought to accompany the number of various items, offerings, and areas your company has. This will make it a lot easier for your consumers and potential customers to discover you in online search engine no matter what keywords they utilize.

Each websites requires to consist of pertinent material for your potential customers and clients and ought to consist of photos and links to pages on your website to improve the user experience. We’ll discuss those links in Step 4.

.4. Establish a blog site.

Blogging can be an unbelievable method to rank for keywords and engage your site’s users. Every blog site post is a brand-new web page that provides you another opportunity to rank in search engines. Set one up if your company does not currently have a blog site. This is where you’ll elaborate on each subtopic and really begin appearing on Google.

As you compose each article and fill your clusters, you need to do 3 things:

.Do not include your long-tail keyword more than 3 or 4 times throughout the page. Google does not think about precise keyword matches as frequently as it utilized to. Too lots of circumstances of your keyword can be a red flag to browse engines that you’re “keyword stuffing.” This can punish your site and drop your rank.Second, connect out to the pillar page you developed on this subject. You can do this in the kind of tags in your material management system (CMS), or as standard anchor text in the body of the short article.Link into it from the pillar page that supports this subtopic as soon as you release each blog site post. Discover the point in your pillar page that presents this blog site’s subtopic, and connect it here.

By linking both the pillar and the cluster in this method, you’re informing Google there’s a relationship in between the overarching subject and the long-tail keyword you’re attempting to rank for.

.5. Blog site each week to establish page authority.

Not every article or websites you compose requirements to come from a subject cluster. There’s likewise worth in discussing digressive subjects your clients appreciate in order to provide your site authority in the eyes of Google. This will hint Google to pay additional attention your domain as you include material to your main subjects.

With that in mind, make a point to blog site a minimum of as soon as a week. Keep in mind, you are blogging mostly for your audience, not the online search engine. Blog about things your audience and/or potential customers have an interest in, ensure you’re consisting of appropriate keywords where suitable, and your audience will gradually begin to click and discover.

Keep in mind that each subject will not be equivalent in value, and as your clusters get off the ground, you’ll require to focus on based upon your business’s requirements. Develop a list of all the various web pages you would like to develop and rank them. Establish a schedule and develop a strategy of attack to get those pages constructed.

Keep your list upgraded and focused on by what websites will assist you to finest attain your organisation objectives.

.6. Develop a link-building strategy.

The subject cluster design is your method forward in SEO this year, however it’s not the only method to get your site material to rank greater once it’s been produced.

Our very first 5 actions were devoted to on-page SEO methods . Link-building is the main goal of off-page SEO, and is likewise a substantial consider how online search engine rank your websites. What is link-building? Thankful you asked.

Link-building is the procedure of bring in incoming links (likewise called “backlinks”) to your site from in other places online. As a basic guideline, the more page authority the origin site has, the larger impact it will have on the rank of the websites to which it is connecting.

Dedicate a long time to conceptualize all the various methods you can draw in incoming links to your site. Start little –– -perhaps share your relate to other regional services in exchange for links to their websites. Compose a couple of post and share them on Twitter, Facebook, Google+, and LinkedIn. Think about approaching other blog writers for visitor blogging chances through which you can connect back to your site.

Another terrific method to bring in incoming links is to utilize your blog site to publish short articles associated with present occasions or news. That method, you have actually shot of getting connected to from a market influencer or other blog writers in your market.

.7. Compress all media prior to putting it on your site.

This is a essential however little action in the SEO procedure. As your blog site or site grows, you’ll certainly have more images, videos, and associated media to host there. These visual properties can assist keep your visitors’ attention, however it’s simple to forget these possessions are still technically computer system files– and computer system files have file sizes.

As a basic guideline, the larger the file size, the more difficult it is for a web browser to render your site. And it so occurs that page speed is among the most essential ranking elements when online search engine choose where to position your material in its index.

So, the smaller sized the file size, the much faster your site will fill, and the greater you can rank on Google as an outcome. How do you diminish a file size once it’s on your computer system?

If you’re looking to submit an image to a blog site post, for example, take a look at the file for its file size. If it’s throughout megabyte (MB) area, even simply 1 MB, it’s an excellent concept to utilize an image compression tool to minimize the file size prior to submitting it to your blog site. Websites like TinyPNG make it simple to compress images wholesale, while Google’s extremely own Squoosh has actually been understood to diminish image file sizes to tiny levels.

Ultimately, keeping your files in the kilobytes (KB) can adequately safeguard your site’s page speed.

Be mindful when compressing your images, and inspect the file’s real size when you export it back to your computer system. While some tools may not be real to the size it reveals you, others can compromise some image quality when compressing the art work.

.8. Stay existing on SEO news &&practices.

Like the total marketing landscape, the online search engine area is ever-evolving. Remaining on top of existing patterns and finest practices is an uphill struggle, however there are several online resources that can make it simple for you to remain on top of SEO news and modifications that might affect your site and your SEO technique.

Here are a couple of resources to take a look at:

SEOmoz SEOBook Search Engine Roundtable Search Engine Land This Blog! .9. Step and track your material’s success.

SEO can take a great deal of effort and time. What great is investing all this time and effort if you can’t see the fruits of your labor? There are lots of metrics you can track on a day-to-day, weekly, or regular monthly basis to keep your SEO intend on track and determine your success.

Because the metric you appreciate is natural traffic (traffic that originates from an offered online search engine), look for a tool that enables you to track both your general natural traffic number and how your pages are ranking under each long-tail keyword your pages are targeting. SEMrush is a fantastic reporting tool for simply this function.

Create a month-to-month control panel utilizing Excel, Google Sheets, or a web analytics bundle so you can keep an eye on just how much traffic pertains to your site from natural search.

Also, tracking indexed pages, leads, ROI, incoming links, keywords, and your real ranking on SERPs (online search engine results pages) can assist you acknowledge your success along with determine locations of chance.


 Click here to get whatever you require to get your site ranking in search. People Often Ask:.What is domain authority in SEO?

Domain Authority in SEO is a number worth, utilized by a number of keyword research study tools, that determines how popular and reliable online search engine see your site. It is determined based upon how sites connect to each other on the web.

.What does an SEO professional do?

An SEO expert is somebody who is a professional on the subject of seo. They concentrate on the optimization of sites to increase the variety of check outs they get from online search engine.

.What does an SEO executive do?

An SEO Executive enhances sites to make them appear greater on online search engine and get more site visitors. They deal with off-page and on-page SEO.

.What is an SEO material author?

An SEO Content Writer is somebody who composes material for the function of having it appear on online search engine and acquire site visitors. They are typically educated in the are of both SEO and content marketing.

.What Is the Job of a SEO?

The task of an SEO is to handle the optimization of sites to guarantee they get site traffic from online search engine such as Google &&Bing.

.How do I end up being an SEO professional?

To end up being an SEO expert, you can study marketing in university or online and/or gain useful experience in enhancing sites. In between on-page SEO, off-page SEO, and technical SEO, there are various methods to enhance a site so it ranks for the subjects that are very important to the publisher.

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How To Optimize Your Product Page For Voice Search

 How To Optimize Your Product Page For Voice Search

Voice search is taking the search market by storm ……


While we are seeing the breath-taking adoption of clever voice help and subsequent development of searching-by-voice appeal, online marketers still do not have the essential concern found out:

With half of search questions forecasted to quickly be spoken (and thus half of the search results page being spoken), where will the clicks originate from?

In other words, does voice search indicate the death of search recommendation traffic?

To some degree, it might… … however this is by no methods going to trigger the death of digital marketing.

.What is voice search?

Voice search, or Conversational Search, is the cutting edge human/machine interaction in which voice search-enabled gadgets can respond to spoken search questions.

Conversational search platforms evaluate spoken words and respond with reactions in an electronic voice that looks like natural language. Voice search is presently incorporated into a huge selection of gadgets consisting of smart phones, tablets, streaming gadget remotes, and house assistants.

Speaking of the latter, presently, the 4 primary voice search platforms are:

.Platform.Call of the assistant.Online search engine being utilized.Amazon.Alexa.Bing.Apple.Siri.Google.Google.Google.Google.Windows.Cortana.Bing.

To summarize:

.Amazon: Amazon’s Alexa Voice Search utilizes the Bing online search engine to pull info.Apple: Apple established Siri in 2011 and at first utilized Bing however has actually now transitioned to Google.Google: Google Voice Search counts on Google online search engine algorithms.Windows: With Windows 10 came the integrated assistant, Cortana, who utilizes Bing.

To offer you a little bit of background prior to we enter into strategies here, here’s how the search algorithms are altering to accommodate the growing voice browsing pattern:

.How the search gamers are maintaining.

With the increase of voice search came modifications to old-school online search engine platforms. Online search engine like Bing and Google are gradually moving from a keyword-centric format to examining semantics and natural language processing which produces search results page more on par with voice search.

In the Fall of 2003, the Google Hummingbird algorithm developed an environment where SERPs are occupied more with search engine result that usage context hints like the kind of gadget utilized, geolocation of the search, time of day, and previous searches of the user. To optimize the search results page prospective, Google utilizes a device finding out innovation called RankBrain.

RankBrain is generally utilized as a middle-man, translating the search to recognize websites that match the search requirements however do not always utilize the precise words of the search expression. RankBrain relies greatly on semantics, exceeding keywords and diving into the contextual significance of the search expression. Voice search is a brand-new factor for material developers to concentrate on the structure of their material and examine each websites and post to address particular personalities.

.Voice search ranking aspects.

In February 2018 , Backlinko, a go-to source for SEO and content marketing suggestions, released a research study where they evaluated and collected 10,000 Google Home (a voice search allowed virtual assistant gadget) search engine result. Backlinko analyzed 11 ranking elements and 6 content-focused elements.

.Length: Google Voice Search prefers much shorter responses equating to approximately 29 words per outcome.Readability: Easy-to-read material can assist with voice search SEO. Typical outcomes are composed at the 9th-grade level.Word count: Google tends to draw out voice search results page from long-form material with a typical page word count of 2,312.Included bit: Web pages that appear in Google’s highlighted bits are most likely to be sourced for voice searches. 40.7% of outcomes originated from included 36.4% of outcomes stem from pages that utilize to enhance your item pages for voice search.

Now that all of us normally comprehend where we are originating from, let’s get to techniques here:

.1. Enhance item description for associated terms and principles.

Remember how I pointed out above that online search engine comprehend context far better now. No keyword is separated: Google utilizes artificial intelligence and semantic analysis to comprehend what each typed or spoken inquiry truly indicates.

Well, there are tools that can assist you believe like Google. TextOptimizer utilizes Google’s search bits for your question to draw out the context (associated terms and ideas) utilizing semantic analysis. What you require now is to pick those that use to your item and naturally cover them in your item description.

 Optimize Product Description fro associated terms and ideas for item page voice search

Keep dealing with your item description till TextOptimizer ratings it a minimum of at 80 or greater.

.2. Include item Q &&A.

Another voice search SEO practice is enhancing material for the 5W + H concerns, or who, what, when, where, why and how.

Isolating a single bit of details enables Google and Intelligent Agents to address the 5W + H concerns rapidly and succinctly. Ending up being a fast response to an issue is a huge advantage to your websites.

Use tools like Answer The Public and, once again, TextOptimizer (its Topic Ideas area ) to research study associated concerns and cover them on your item page:

 Add Product Q&A for item page voice search

Adding an on-site glossary (internally connecting to your item pages) is another great concept to create some presence from information-intent-based browsing and still getting some sales by supplying your item as an option. Here’s a fine example of a glossary that is well structured and well-optimized.

.3. Usage HTML headings.

Use H2 and H3 headings to point online search engine to your page structure and hierarchy. This likewise assists the page to get included more, even if you are presently ranking listed below the leading 5 natural search positions:

 Use HTML Headings for item page voice search

Image Source:

Getting included is your best option to rank for voice search inquiries and the wise keyword-optimized usage of subheadings is your best option to get included.

Serpstat Text Analytics is among the very best methods to produce your optimization technique that is tailored towards material structuring. Offer your question and Serpstat will evaluate your rivals’ title and heading use and return the clear optimization actions for you to do an even much better task than them:

 Serpstat Text Analysis for item page voice search

Image Source: SEW

4. Usage lists and tables.

Finally, if you arrange your page with bullet points, tables, and highlights, voice search platforms will much better comprehend your material.

An included advantage is that tidy company increases readability and offers a reward to scan through prior to leaving, so you might see more individuals going to engage with your item page rather of leaving it right away.

.5. Include item schema.

While keeping SEO simple is still an excellent concept, online search engine might constantly utilize some aid in comprehending your pages much better. normally assists online search engine much better comprehend and much faster translate your page. When it concerns voice search optimization, it likewise assists them get crucial numbers, like rates, offers, and the evaluation rating. They will be more most likely to include your item to the shopping cart if these are checked out to a voice search user.

Schema App is a good (paid) tool to incorporate with your eCommerce site. If you utilize WordPress for your eCommerce website content management, there’s a range of plugins to select from.

.6. Display your mobile rankings carefully.

Voice search results page are firmly linked to mobile search engine result: Whatever you are seeing ranking # 1 or being included on mobile will likely read to a user in action to a voice search inquiry. This makes mobile rankings a lot more essential.

Rankedy is among the couple of SEO platforms acknowledging the value of mobile position tracking and offering a clear report integrating both the desktop and mobile search:

 rankedy for item page voice search

With its Rank Journal include it’s likewise simple to find some crucial connections regarding what affected ranking modification:

 Rank Journal function for item page voice search

.Where will the clicks be coming from?

While I comprehend why several years of concentrating on traffic might affect the general SEO frame of mind, this is not the concern to ask.

If there’s voice browsing, there will be voice purchasing (Hint: it currently exists). Do not pursue clicks: Aim at making your items simpler to find and possible to purchase without ever utilizing the screen, and you’ll remain (or ended up being) ahead of your competitors.

All in all, as Microsoft’s @PurnaVirji put it , the fundamental concept stays the exact same:

” The finest method to think of what to d, is to discover methods to finest serve your audience. What are discomfort points that discussion can simplify? Start with that. Utilize voice search for the discoverability it can assist offer.”


Voice search is an ever-growing innovation that a growing number of users are embracing. Online marketers have the opportunity to use a brand-new SEO format to advance their page even more. In a voice search, the very first outcome is the just one that matters.

For finest voice search SEO, you need to establish a conversational format and take a guess at what online search engine users will ask to arrive on your page.

Guest author: Jessy Troy is co-owner of Hire Bloggers , a blog site committed to assisting blog writers discover paid gigs or perhaps full-time tasks. You can overtake me on Twitter as @JessyTroy

The post How To Optimize Your Product Page For Voice Search appeared initially on Jeffbullas'' s Blog .


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The Top 21 Creative Advertising Agencies to Follow on Instagram

Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs.

And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments.

While there probably aren’t that many CMOs who troll Instagram looking for their next agency partner, there is little competition and even more opportunity to make it your agency’s platform of choice for attracting new talent and clients — a differentiator when it comes to that next visual campaign.Click here to learn about using social media in every stage of the funnel.

If you are looking for some inspiration or just want some “inside” looks at a few agencies, then check out this ultimate — yet not exhaustive — list of ad agencies to follow on Instagram:

21 Creative Agencies To Follow on Instagram
1. Huge: @hugeinc

This meticulously curated Instagram from Huge is chock full of high-quality photography, graphic design inspiration, and quirky snaps of daily office antics. A must-follow if you want a glimpse of what life is like at a top agency.




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Newest digs 🏙 Chicago H by @brinsonmcgowan.

A post shared by Huge (@hugeinc) on Nov 14, 2017 at 7:41am PST

2. Motherlondon: @motherlondon

Mother London, the world’s leading independent creative agency network, has a unique approach to Instagram. Each week, they hand over the reins to a different creative, allowing them to showcase their work and highlight their unique design perspective. The result is a truly inspiring feed that’s sure to inject a little inspiration into your daily life.




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“Whatever area you’re from, you can get somewhere and be successful”. Joshua Buatsi is a young boxer from Croydon and he’s just won the British light heavyweight title. I met him where it all began – the South Norwood & Victory amateur boxing club. A wide ring fills the center of the building, heavy bags creak on their chains and photographs of young boxers are plastered across the walls. Hi everyone 👋 I’m Sophie Wedgwood I’m a documentary photographer and have just won the Magnum Emerging Photographer Award organised by #Thursdayschild. Posting from my archive today ☺️. @sophiewedgwood

A post shared by Mother says: (@motherlondon) on Apr 23, 2019 at 6:47am PDT

3. ustwo: @ustwo

Even though ustwo, a digital product studio, has worked with major brands like Google, Adidas, and Ford, their Instagram presence is surprisingly personal. Take a scroll through their gallery and you’ll find colorful photos of office events, team outings, and even birthdays alongside glimpses of their latest work.




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Is Migge the new Tech Director for our ustwo Nordic studio? JA! Not only is he a true ustwobie-lover striving for a fun work environment, he also has skills within Software development and Agile project management. We are super excited to have him onboard! #fampany #tech #ustwonordics

A post shared by ustwo (@ustwo) on Mar 13, 2019 at 6:26am PDT

4. Wolff Olins: @wolffolins

Wolff Olins‘ Instagram gives followers a glimpse at the agency’s work-hard-play-hard approach to creative strategy, including design inspiration and behind-the-scenes snaps.




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Embracing McKinsey’s commitment to partnership, we collaborated with best-in-class talent. Together with #radimpesko we created a new bespoke typeface, we partnered with #signalnoise on the data visualisation. @sixieme_son executed the sonic identity and the custom photography was systemised by the post-production team at @the_laundryroom we also worked with @territorystudio to demonstrate the new identity in action

A post shared by Wolff Olins (@wolffolins) on Mar 7, 2019 at 2:33am PST

5. Revenue River: @revenue_river

This Colorado-based marketing agency and HubSpot partner helps its clients use digital assets more effectively. What sets its Instagram apart from the competition is “On the Hot Seat,” a video series featuring a different employee every episode to learn about what they do for the company. Many businesses’ Instagram accounts focus on its people — not many dedicate a talk show to them.




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On Episode 38 of ” On The Hot Seat” Eric is joined by our very own Katie Massey to talk about her California roots and her impact here as a Sales System Architect. Link in bio for full video! • • • • #revenueriver #katiemassey #ericpratt #salessystems #salesenablement #agencylife #onthehotseat

A post shared by Revenue River (@revenue_river) on Apr 22, 2019 at 9:34am PDT

6. Red Antler: @redantler

Brooklyn-based agency Red Antler is the epitome of cool and inventive New York charm, and their Instagram reflects this identity. Follow along for design inspiration, office culture, and photos of their work with startups.




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Our design process literally starts on the ground floor

A post shared by Red Antler (@redantler) on Feb 6, 2019 at 9:33am PST

7. Skirt PR: @skirtpr

The folks at Skirt PR know their way around a glamorous party. Whether it’s a cool boutique opening, a cozy cafe gathering, or a champagne celebration, you can follow along with the action on their Instagram. Their feed is also a colorful source of design inspiration — perfect for a mid-week pick-me-up.




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🥂 to 2️⃣0️⃣1️⃣9️⃣.

A post shared by Skirt PR (@skirtpr) on Dec 31, 2018 at 6:15pm PST

8. Agency V CPH: @agencyvcph

If you ever feel like your life could use more Scandinavian minimalism, you should add Agency V CPH to your list of accounts to follow. The Copenhagen-based agency shares pictures of sleek interiors, style inspiration from their clients, and city snapshots from the rainy streets of Copenhagen.




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Emili 💛 wearing @mykke_hofmann Lonna blouse 📷 @thelocals for @vogue #cfw #mykkehofmann

A post shared by Agency V CPH (@agencyvcph) on Feb 8, 2019 at 12:37am PST

9. Frelon Bleu: @frelon_bleu

This France-based digital agency and HubSpot Partner “appreciates what is different, beautiful, and impactful,” and its outspoken Instagram account proves it. Here, you’ll find snapshots of creative and provocative street art that show you what Frelon Bleu values and how it thinks about design and culture.




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Lundi matin en équilibre 🕺🏻 #streetart #streetartlyon #streetartlovers #streetartporn #urbanart #mondaymorning #mondaymood #croixrousse #lyon #igerslyon

A post shared by Agence de Communication (@frelon_bleu) on Mar 11, 2019 at 1:38am PDT

10. SPARK: @sparkbrand

SPARK‘s creative team takes followers behind the scenes and on location as they shoot and edit ads for brands like Hilton, Visit Florida, and The Dalí Museum. Their account is also worth a follow for the illustrations and other design work they regularly share.




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When the @dalimuseum began seeing low levels of attendance, and with their Warhol show approaching, we developed an integrated marketing strategy with a creative campaign that combines the pop and quirk of both artists, optimized with a visitor-targeting media distribution plan. This has to be among one of our favorite campaigns. #TBT

A post shared by SPARK (@sparkbrand) on Apr 11, 2019 at 1:31pm PDT

11. BBDO San Francisco: @bbdosf

As their Instagram bio proudly declares, BBDO San Francisco is “all about The Work The Work The Work.” Their account showcases their recent campaigns, high-profile events (such as Cannes), and their team’s creative process — which sometimes involves bowling nights.




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The BBDO SF team took over Chicago for a weekend. And @Billwordsworth got engaged! We’ll spare you the details… (See what we did there?) #thelovethelovethelove #bbdosf

A post shared by BBDO San Francisco (@bbdosf) on Jul 19, 2016 at 4:43pm PDT

12. Anomaly: @anomaly

AdAge named Los Angeles-based shop Anomaly Agency of the Year in 2017, and we think their Instagram account is also a winner. With colorful snaps of daily office life, upcoming campaigns for clients, and scenic shots from their seven global locations, Anomaly is worth a follow.




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Anomaly Sessions feat. @sammhenshaw // Unbelievable talent. Check out the story for more. . . . #anomalynyc #anomalysessions #sammhenshaw Photo @sean.benz

A post shared by Anomaly (@anomaly) on Feb 6, 2019 at 2:56pm PST

13. Martin Agency: @martinagency

You’ve seen Martin Agency’s impressive work for Geico, Chevrolet, and Oreos, but you probably didn’t know they have an affinity for flannel shirts and a love of street art. Martin Agency’s Instagram is an intimate look at how employees at one of the world’s most influential agencies work day-to-day.




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When the fire alarm goes off… and it’s raining… and it’s Monday. 😐 #thisisfine #everythingsfine #nilswestergard

A post shared by @ martinagency on Jul 30, 2018 at 10:46am PDT

14. Salted Stone: @saltedstone

This agency’s Instagram following may be small in comparison to some of the other accounts features here, but the quality of their content speaks for itself. Salted Stone, a California-based digital agency and HubSpot Partner, uses Instagram to share behind-the-scenes peeks at their latest projects, industry events (like INBOUND), and favorite lunch spots.




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Disrupt the buyer’s journey with interactive content and… 👋 Boost visibility. ☝️ Earn higher engagement. 🎉 Increase conversion rates. 💰 Close more sales. 🕺 Party. Check out the FREE guide to interactive content, made with our brilliant friends @cerosdotcom — Link in bio! #Digital #ContentMarketing #AgencyLife #sales #CustomerSuccess #Marketing #Interactive #Design #FreeGuide

A post shared by Salted Stone, Inc. (@saltedstone) on Jan 31, 2019 at 3:15pm PST

15. Talk Shop Media: @talkshopmedia

No, your eyes don’t deceive you — that’s really Prince William and the Duchess of Cambridge chowing down on some treats from one of Talk Shop Media’s clients. This digital marketing agency specializes in influencer relations, and their Instagram is like having a free pass to all the coolest events.




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We want to put you in the drivers seat! To celebrate the west coast debut of the 2020 Aviator from our client @lincolnca, we’re giving away 2 tickets to the @vanautoshow so you can experience the #LincolnAviator for yourself. To enter: 1. Follow @lincolnca and @talkshopmedia 2. Tag someone you’d want in your passenger seat Contest ends March 21st Note: Contest is open to residents of the lower mainland. Tickets are valid March 22nd -24th. Talk Shop Media is not responsible for transportation costs to and from the venue. Winner will be chosen randomly and contacted through Instagram.

A post shared by Talk Shop (@talkshopmedia) on Mar 19, 2019 at 3:14pm PDT

16. Goodby Silverstein & Partners: @goodby_silverstein

Margaret Johnson, chief creative officer at Goodby Silverstein & Partners, was recently honored on Business Insider’s 30 Most Creative People in Advertising list. Her agency’s Instagram account gives followers the opportunity to see how Johnson and her team produce major global campaigns, and some of the interesting people who inspire them.




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“The world is trending toward authenticity. You can’t fake it.” Alex Bledsoe. Thrilled to have hosted such a thought-provoking discussion last night with the founders of @tonl and @breaktide on the importance of creating diverse, authentic, and equitable work. Thank you!

A post shared by Goodby Silverstein & Partners (@goodby_silverstein) on Aug 29, 2018 at 7:50pm PDT

17. RPA Advertising: @rpa_advertising

RPA Advertising’s Instagram account makes the daily office grind look pretty darn fun. The Santa Monica-based agency recently hosted a summer concert series, and — based on their feed — they make sure their creative teams are just as loud.




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The mystery is solved! Our Art Production team let the dogs out. Keeping that secret was rough (Get it? rough? Dogs? Anybody?)

A post shared by RPA Advertising (@rpa_advertising) on Aug 10, 2018 at 12:02pm PDT

18. Colle + McVoy: @collemcvoy

Dogs and design? Count us in. Colle + McVoy’s Instagram account puts the spotlight on their design work and company culture.




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Come sit by our new fireplace for a while. #agencylife #cmlife

A post shared by Colle McVoy (@collemcvoy) on Dec 13, 2017 at 7:18am PST

19. hzdg: @hzdg

hzdg’s Instagram account is a veritable treasure trove of design inspiration, ranging from their own work to the work of designers and artists their team admires. They even recently took followers on a virtual tour of the world’s most colorful places.




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When animations go rogue. 🖋 @brielle.story

A post shared by HZ (@hzdg) on Feb 13, 2019 at 6:11pm PST

20. Social Distillery: @socialdistillery

Social Distillery is an Austin, Texas-based social media agency specializing in digital communications and consumer engagement. They might be a relatively small agency, but their Instagram account makes a big impression with snapshots of their energetic team and latest work.




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On set with the talented @paulathewolf, helping our clients with visual storytelling 🎥 . . . . . . . . #video #creativepreneur #atx #socialmediamarketing #videographer #storytelling #newmedia #art #socialmediaagency

A post shared by Social Distillery (@socialdistillery) on Mar 6, 2019 at 10:55am PST

21. st8mnt: @st8mnt

Last but certainly not least is st8mt, a Nashville-based branding agency that boasts powerful design chops and a laid-back company culture. Their Instagram is full of their recent work and company events. You could say it really makes, well, a statement.




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Being authentic can be a matter of life or death! Read more about what @jinsdesk has to say on her latest blog post (Link in bio)

A post shared by ST8MNT (@st8mnt) on Mar 25, 2019 at 12:04pm PDT

How to Use Social Media at Every Stage of the Funnel

How to Use Social Media at Every Stage of the Funnel

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How to change your screen resolution in Windows 10

You finally swapped out that crusty old monitor for a flat, widescreen display with a higher resolution. You fire up Windows 10 and everything on the new screen is big and ugly. That’s likely because your PC is still set at the lower resolution used by your previous display. In this article we’ll show you how to change your screen resolution in Windows 10.

Our guide covers setups with one or more displays. It also shows you how to pick specific resolutions with specific refresh rates and create a custom resolution on Nvidia-based systems. This guide is based on Windows 10 version 1809 (October 2018 Update).

How to change screen resolution in Windows 10: The short route

Windows 10 Display settings

1. Right-click on your desktop.
2. Select Display settings on the menu.

Windows 10 Display Resolution

3. Scroll down to Resolution.
4. Select the resolution you want in the expanded menu.

Windows 10 keep display changes

5. Select Keep changes if the resolution works as expected or Revert if the setting causes issues.

If the new resolution distorts the screen to the point where you can’t make any changes, Windows 10 will automatically revert to your original resolution after 15 seconds.

For the best experience, choose the resolution listed as Recommended.

How to change screen resolution in Windows 10: The long route

Windows 10 access Settings

1. Click the Start button and select the “gear” icon on the Start Menu. This opens the Settings app.

Windows 10 Access System

2. Select System.

Windows 10 Display Resolution

3. The Display category opens by default. Scroll down to Resolution.
4. Select the resolution you want in the expanded menu.

Windows 10 keep display changes

5. Select Keep changes if the resolution works as expected or Revert if the setting causes issues.

If the new resolution distorts the screen to the point where you can’t make any changes, Windows 10 will automatically revert to your original resolution after 15 seconds.

For the best experience, choose the resolution listed as Recommended.

Related: How to enable dark mode in windows 10, Office, and Microsoft Edge

How to change screen resolution in Windows 10 for multiple displays

Windows 10 multiple Displays

If you have two or more displays, you can change their individual resolutions.

1. Take the Short or Long Route listed above to access the Windows 10 Settings app Display section.

2. As shown above, you should see two or more rectangles with numbers. In our example, we have two monitors connected to a laptop. The “1” represents the primary laptop display. If you’re simply duplicating the Windows 10 desktop to external monitors, the resolution you set on Display 1 will be the same across all connected displays if they support that resolution.

If your desktop is in Extended mode, perform the following:

1. Click the rectangle associated with the screen you want to modify.

Windows 10 Display Resolution

2. Scroll down to Resolution and select the resolution you want in the expanded menu.

Windows 10 keep display changes

3. Select Keep changes if the resolution works as expected or Revert if the setting causes issues.

If the new resolution distorts the screen to the point where you can’t make any changes, Windows 10 will automatically revert to your original resolution after 15 seconds.

For the best experience, choose the resolution listed as Recommended.

Related: The best mini laptops you can buy in 2019

How to change refresh rates in Windows 10

If you only want to change the resolution without dealing with refresh rates, then your journey ends here. This section deals with selecting a specific resolution and a specific refresh rate, like 1,920 x 1,080 at 75Hz. It’s a good place for gamers to experiment with resolutions and refresh rates to get the best experience from their connected display(s).

Windows 10 Advanced Display Settings

1. Right-click on the desktop and select Display settings or take the Settings > Display route through the Settings app.
2. Scroll all the way down to the Advanced display settings link.

Windows 10 List All Modes

3. Under Choose display, select the display you want to modify in the drop-down menu.
4. Click the Display adapter properties for Display # (whatever you chose in Step 3) link.
5. In the pop-up window, click the List All Modes button.
6. Select a resolution and refresh rate in a second pop-up window.
7. Click OK.
8. Click Apply.

Windows 10 keep display changes

9. The resolution will change. In another pop-up window, select Keep changes if the switch worked as expected, or click Revert if the switch didn’t work properly. Windows 10 will automatically revert to your original setting at 15 seconds if you can’t see anything on your screen.

Related: How to split your screen in Windows 10

How to create a custom resolution (Nvidia)

Display manufacturers program a list into their displays containing stable resolution and refresh rate combinations that work correctly on their product. Windows 10 uses this list to present your resolution options in the Settings app. But there’s a chance your display can “unofficially” go higher than Windows 10’s recommended setting.

For instance, your PC’s graphics card may support a 3,840 x 2,160 resolution at 120Hz, but Windows 10 has you capped at 2,560 x 1,440 at 60Hz. This limit is based on the display manufacturer’s “safe” list but doesn’t mean you can’t go higher with a little experimentation. The drawback to pushing a higher resolution and refresh rate combo is that you could damage the display, so experiment at your own risk.

As noted, this guide is based on PCs that include a discrete graphics chip provided by Nvidia (GeForce).

Windows 10 Nvidia Control Panel

1. Right-click on the desktop and select the Nvidia Control Panel option on the resulting menu.

Nvidia Control Panel

2. On the left menu in the Nvidia Control Panel, select Change resolution. Note that you can take this route versus using the instructions provided in the Short. Long, and Hardcore routes provided above.
3. Select the display you want to customize.
4. Click the Customize button.

Nvidia Create Custom Resolution

5. In the pop-up window, check the Enable resolutions not exposed by the display option and then click OK.
6. If you still don’t see the resolution you want, click the Customize button again.
7. Click the Create Custom Resolution button.

Nvidia Test Custom Resolution

8. In the next window you’ll see options to set the horizontal pixels, vertical lines, refresh rate, color depth, and more. Again, this customization tool isn’t meant for the Average Joe and could damage your display. Here are a few notes:

Horizontal pixels: The number of pixels in a single line from left to right. We list sample numbers in bold:

1920 x 1080 (Full HD or 1080p)
2560 x 1440 (Quad HD or 1440p)
3840 x 2160 (Ultra HD or 2160p)

Vertical lines: The number of vertical scan lines crammed into the screen from left to right. We list sample numbers in bold:

1920 x 1080 (Full HD or 1080p)
2560 x 1440 (Quad HD or 1440p)
3840 x 2160 (Ultra HD or 2160p)

Refresh rate: How many times the display renders an image each second. If you have a graphics card that outputs 60 frames per second, you want the display set at 60Hz.

Scan type Progressive: Renders the entire picture at once. This reduces flickering.

Scan type Interlaced: Half the image appears followed by the second half 1/60th of a second later. This causes noticeable flickering.

Timing: By default, this is set to Automatic. You shouldn’t need to change these settings if your display is connected via DisplayPort or HDMI. This section addresses DVI ports and analog CRT-based monitors.

9. Click the Test button to see if your custom resolution works. The screen(s) will go black for a moment.

With the right number combination, you should see a pop-up box revealing a successful test. If you want to keep the new resolution, click the Yes button. If not, click the No button. If the test distorts your screen to the point you can’t see anything, Windows 10 will revert to your original working resolution in 15 seconds.

Nvidia Edit Custom Resolution

10. You should now see the new resolution in the Customize window. You can edit this setting by clicking the marker icon next to its name, delete it by clicking the red “X,” or activate it by checking the box. Click OK to close the Customize window.

Nvidia Set Custom Resolution

11. The custom resolution is now available through the Nvidia Control Panel and the Windows 10 Settings app. To set your display to the new resolution in the Nvidia Control Panel, click the setting and then the Apply button.

That concludes our guide on how to change your screen resolution in Windows 10. Here are a few more guides to help you navigate Windows 10:

How to stream the Xbox One to Windows 10
How to update Windows 10 and resolve update issues
How to do a System Restore on Windows 10

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