HBO launches ‘Recommended by Humans,’ a dunk on Netflix’s algorithm

 HBO advised by people streaming website

The streaming wars are certainly upon us, and it’s ruthless out there. On Tuesday, HBO introduced “ Recommended by Humans ,” the business’s most recent marketing website and a not-so-subtle dunk on Netflix’s algorithm-driven functions.

” Real suggestions from genuine individuals,” the website’s description boasts.

There you’ll discover human reviews of approximately 50 of HBO’s motion pictures and programs paired together with trailers and samples to expect complimentary. The sample covers the very first episode of the TELEVISION programs and multi-part documentaries, which is potentially sufficient to get you hooked on a few of the business’s heavy players, like The Wire, The Sopranos, Game of Thrones , or the just recently launched Gen-Z drama Euphoria . Yes, the very same one that Leonardo DiCaprio apparently loves seeing . A couple of full-length documentaries likewise seem used in their totality, such as Going Clear: Scientology and the Prison of Belief (which presently has a 95% on Rotten Tomatoes).

HBO makes it clear that these reviews weren’t totally free in a message on the website’s landing page: “We paid them for their time due to the fact that we’re not beasts.” Its charming phrasing makes this less clear, that indicates individuals were paid to buzz up HBO’s programs–– so take their “fan” qualifications with a grain of salt.

While HBO has actually released marketing projects that provided totally free peeks at its material in the past, this is the very first one to consist of fan evaluations, according to Variety . HBO stated it prepares to include more material to the website in the future and motivated other fans to share their own suggestions with the hashtag #HumanReco.

What'' s your #humanreco for biggest program of perpetuity? HBO responds to just. pic.twitter.com/z4LarP937v

— HBO (@HBO) August 6, 2019

HBO now appears to be up 2-0 in the streaming wars versus Netflix. HBO revealed its strategies to nab Friends from Netflix’s platform in 2020, now this.

Here’s the complete list of content included on Recommended by Humans, thanks to Variety: A Black Lady Sketch Show, Animals., Ballers, Big Little Lies, Bored to Death, Carnivale, Chernobyl, Crashing, Curb Your Enthusiasm, Deadwood, Divorce, Eastbound &&Down, Enlightened, Euphoria, Flight of the Conchords, Game of Thrones, Gentleman Jack, Girls, Going Clear: Scientology and the Prison of Belief, Last Week Tonight with John Oliver, Los Espookys, Mommy Dead and Dearest, My Brilliant Friend, Random Acts of Flyness, Sally4Ever, Sex and the City, Sharp Objects, Silicon Valley, Six Feet Under, Succession, The Comeback, The Deuce, The Jinx: The Life and Death of Robert Durst, The Larry Sanders Show, The Leftovers, The Night Of, The Normal Heart, The Sopranos, The Wire, The Young Pope, There’’ s Something Wrong with Aunt Diane, True Blood, True Detective, Veep, Vice Principals, and Westworld.

READ MORE:

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H/T Variety

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