One of the things that makes Instagram unique is the lack of
clickable links in posts. People tell me that this makes for a
better user experience, but it poses a challenge when you’re
trying to run a business. Link in bio services are becoming more
popular and are sometimes more convenient for people than creating
a custom link page on their website. Inside you’ll find a
comparison of the top 3 link in bio tools.
Heads up! This post contains affiliate links, marked with an
asterisk(*). If you sign up through one of those links you won’t
pay anything extra (sometimes you’ll even get a discount or
bonus!), but I’ll get a small commission or credit that helps me to
keep delivering this awesome free content to you! I only recommend
tools that I use, like, and trust. Read my affiliate disclosure
you have a couple of different things that you promote
concurrently, switching your Insta bio link back and forth is a
pain. Here are 3 #linkinbio tools to help you out!
When To Use a Link In Bio Tool
If you are promoting a single website, landing page, or booking
page long-term, then you likely don’t need a link in bio tool
since you won’t be changing your link very often.
However, if you have a couple of different things that you
promote concurrently (for example, your freebie opt in AND your
link for a free consult AND you host an event once a month) then
you don’t want to be constantly switching your bio link back and
forth – it’s a pain and you will forget!
Some people have complained that these tools are no good because
you can’t track analytics properly or you can’t brand it the
way you want. That’s only sort of true.
You can still see traffic on google analytics, you just have to
be aware that it’s not going to show up under “social”, but
coming from whatever tool (URL) you are using; as an alternative,
you can also give your links custom UTM parameters and track them
If you want more features, you can pay for these tools
If you’d rather not pay, you can create a custom page on your
website that is branded and linked to your existing analytics
Having a custom page on your website is a great idea, but if you
are not wanting to design webpages, you don’t find your website
platform user-friendly, or you have to pay $$$ every time you need
to make a small change to your website then a link in bio tool is
generally more convenient.
Tip: these tools were all designed with Instagram in mind, but
really they can be used anywhere! Bio links on other social media
profiles, in your email signature, as a temporary website if yours
is down or being redesigned, etc.
Paid Plans Only: Mailchimp, Amazon Influencer Program, Google
Analytics, Facebook Pixel
YouTube, Twitter, Pinterest, Spotify, Soundcloud
Mailchimp, Zapier, YouTube, Twitter
Coming Soon: Instagram Shopping, Eventbrite, Meetup
Paid Plans Only: Google Analytics, Facebook Pixel
Paid Plans Start At
LinkTree is not the first of these tools, but it’s definitely
the first one that got really popular with business owners. Their
focus is on regular links (not post links) and they continue to add
neat features to their paid plans.
When to use the free version of LinkTree: you
only need a user-friendly links list.
Some of my favourite things that you can only do with LinkTree
(if you have a paid plan):
Leap Links – if you have a temporary promo that is the
most important you can set your entire LinkTree bio link
to temporarily redirect to a single link for the biggest
Scheduled Links – if you use software to schedule your posts and
forget to update your link list, you can schedule your links to go
live at the same time.
FuzedLink is the new kid on the block (at the time of
publishing) and their developers are incredibly responsive to
feedback from users.
When to use the free version of FuzedLink: you
need to be able to show both a links list and post
Some of my favourite things that you can only do with
Add links to your social media profiles and email address as
part of your bio.
Use it as your blogging platform if you don’t currently have a
website – if you configure a post with just a link, when people tap
on the post image they will immediately be taken to the link, but
there is a space to add text which you can format with headings,
bullets, hyperlinks, etc.
Add multiple links to a post link – this is not something you
would normally want to do, but I find it helpful when I’m talking
about a couple of tools or apps that work hand in hand and it
doesn’t make sense to create 2 separate posts for them.
Tap Bio generates a story-like bio link with swipeable pages
that you can essentially turn into a mini-website with a links
list, post links, single landing pages, and can display content
from other social media channels like Twitter and YouTube.
Note that with the free plan you can only have
one type of page in addition to your profile
When to use the free version of Tap Bio: you
need a bio link that is branded to your business.
Some of my favourite things that you can only do with Tap Bio
(if you have a paid plan):
Create individual landing pages with a call to action.
Because it integrates with Zapier, you can set up a Zap to add
email subscribers to any other email provider that
supports Zapier, and not just Mailchimp.
Which One Will You Use?
As with all of the tools I talk about and recommend, you need to
understand what you need for your business first, and then choose
the tool that meets those needs. As your business evolves and grows
you will likely find yourself needing to switch tools and that’s
Over here is where I track new features that are released for
these tools, so make sure to bookmark that post to keep an eye out
for awesome updates. If you want those updates delivered right to
become a member of School for Heartful Entrepreneurs!
Link in bio services are becoming more popular and are sometimes
more convenient for people than creating a custom link page on
their website. Here is a comparison of the top 3 tools!
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