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How to Create the Best How-To Videos: Tips and Tricks

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers. What’s causing …

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How to Clean Up Your Branded YouTube Channel

““ Build it and they will come.” ” It ’ s fantastic recommendations for summoning the ghosts of famous baseball gamers, dreadful recommendations for handling your YouTube channel. Many business, especially those in B2B, introduced their YouTube channels throughout the social networks scramble of the early aughts when individuals stated things like, ““ What ’ …

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Book Promotion Ideas for Authors: How to Plan Events in Unique Venues

If you’’ ve been thinking about hosting a regional author occasion in a non-traditional or special place, this visitor post by Beatrice Beard will be a huge aid. By getting out into the neighborhood, constructing relationships with regional services, companies and clubs, you can tactically develop some buzz and enjoyment around your book AND produce …

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The 2019 Video in Business Award Winners

Skyping in space. A sales rep eating blazin’ hot wings during a pitch. An explainer video that treats you like a 5-year-old. An amazing parody of The Godfather starring, well, you! Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary …

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YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads

Whether or not you presently utilize video marketing, you understand it can produce amazing outcomes for brand names. Videos are snack-sized, communicate your business’s suggested personality, and are tempting to potential customers who wish to take in details rapidly. Beyond talk of advantages, what methods can you utilize to drive more competent leads through the …

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Could Radio Use A Little “Radical Authenticity?”

There are times when damaged brands come to that painful crossroads. Do they simply find the next promotion, contest, or feature, hoping that consumers will forgive past mistakes and transgressions?  Or do they take the more extreme step of admitting fault, regrouping, and relaunching with an audience-driven solution? It’s always much easier to find a …

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