What is much better than discovering methods to enhance the success of your small company? Doing it at a three-day occasion in Daytona Beach, Florida.

Beachpreneurs Beach Camp 5 is an all ladies business owner occasion developed to reveal you how you can develop an earnings which is not 100% based on your time.

Creative professionals with competence in today’’ s digital environment will be holding sessions on how to make your company prosper while highlighting what you are proficient at.

As Beachpreneurs Co-Founders Nicole Dean and Kelly McCausey describe, ““ We enjoy to see ladies ignite while they’re with us since we understand what’s going to take place when you return home!””

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You can sign up with females business owners from April 12-14, 2019 in Daytona Beach, Florida by clicking the button listed below.

Register Now

.Included Contests, awards and occasions.

 Social Media Marketing World Social Media Marketing World .March 20, 2019, San Dieg, Calif.

Discover the very best social networks marketing strategies from the world’’ s leading professionals. Experience 3 incredible days with the very best social online marketers, find the most recent strategies, and master social networks in 2019. Sign up with 7,000 fellow online marketers and influencers at the mega-conference developed to empower you with business-building concepts — — given you by Social Media Examiner.

 Listening to the Voice of the Customer Workshop Listening to the Voice of the Customer Workshop .April 23, 2019, Boston, Mass.

Join Applied Marketing Science (AMS) for the next open-enrollment session of ““ Listening to the Voice of the Customer,” ” our well-known training workshop, on April 23-24, 2019 at the Sheraton Boston Hotel situated in the heart of downtown Boston. Led by veteran item advancement and marketing research professionals, Gerry Katz (AMS Vice Chairman), and John Burns (AMS Principal), this course will present Voice of the Customer marketing research and teach you to utilize it to speed up development in business-to-business markets.Discount rate Code.SMALLBIZ ($ 100 Discount)

 Beachpreneurs Beach Camp 5 Beachpreneurs Beach Camp 5 .April 26, 2019, Daytona Beach, Fla.

For beginners, we’re for Women Entrepreneurs just. Throughout Beach Camp, you’ll have a lot of chance to find out, use and mastermind with warm effective ladies.You’ll likewise have time to oversleep and you’ll get long breaks to stroll the beach and unwind or go for a swim. We didn’t produce a conference at the beach simply to lock you away in a meeting room from dawn til sunset. Beach Camp is a way of life focused occasion so you’ll be investing as much time enjoying your life as you will be concentrating on your service. Join us today!

.More Events. MoreVisibility’s Women in Marketing Panel Discussion &&Networking Event .February 06, 2019, Deerfield Beach, Fla. Autotech Council on Next Gen Fleets .February 08, 2019, San Jose, Calif. Love &&Hustle .February 11, 2019, San Francisco, Calif. DCC &&PereGonza Law Present: Real Estate Contract 101 The Do’s and Do n’ts of the Real Estate Game .February 13, 2019, Miami, Fla. IoT Forum on Retail .February 14, 2019, Sunnyvale, Calif. How to attain increased employee security and efficiency with IoT .February 15, 2019, Online. Recruiting Trends and Talent Tech LIVE! 2019 .February 20, 2019, Las Vegas, Nev. Impactful Speaking Workshop .February 25, 2019, Walnut Creek, Calif. HR West Conference .March 11, 2019, Oakland, Calif. LEAP Tech Talent .March 12, 2019, San Francisco, Calif. Responsible Business Summit New York 2019 .March 18, 2019, Brooklyn, N.Y. Breaking Through: Taking Your Consulting Business to New Heights .March 27, 2019, Burlingame, Calif. Transformational CISO Assembly in Nashville – – April 2019 .April 23, 2019, Nashville, Tenn. Advancing Construction Analytics 2019 .April 29, 2019, Lakewood, Colo. DigiMarCon East 2019 – – Digital Marketing Conference &Exhibition . May 09, 2019, Online. Fearless in Data .May 14, 2019, Atlanta, Ga. Kimberly Coates .May 14, 2019, San Diego, Calif. 2019 Marketing Analytics Conference? Atlanta, GA? May 15 – – 16, 2019 .May 15, 2019, Atlanta, Ga. DigiMarCon Canada 2019 – – Digital Marketing Conference &&Exhibition .May 16, 2019, Toronto, Ont. Advancing Preconstruction and Estimating 2019 Conference, Dallas, Texas .May 20, 2019, Dallas, Texas.More Contests.

This weekly listing of small company awards, contests and occasions is offered as a social work by Small Business Trends .

You can see a complete list of occasions, contest and award listings or publish your own occasions by checking out the Small Business Events Calendar .

Image: Shutterstock

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Nothing is even worse than conserving as much as purchase essential fundamentals for your service, just to question whether you truly, really got a bargain. Everybody wishes to conserve a little cash –– specifically small company owners who are currently accustomed to viewing their wallets and pinching their cents.

It can feel particularly unjust when huge corporations, currently crowding out small companies around the world, can manage to purchase wholesale from providers and conserve huge while independent endeavors are delegated take care of themselves.

Luckily, unbeknownst to numerous, there are a wealth of discount rate programs offered particularly for small companies, assisting them conserve loan on workplace materials, airline company fares, shipping expenses and other typical costs. Couple these advantages with the money back benefits of a service charge card and you can truly conserve cash.

Here are 12 huge methods to conserve.

.Allied Business Network.

Perhaps the very best well-rounded discount rate program for small companies, the Allied Business Network provides an unbelievable collection of discount rates for insurance coverage, company services, vehicle leasings, hotels, workplace materials, shipping, innovation, and more.

Sign up and subscription for ABN is entirely complimentary, and the advantages consist of cost savings of 5 to 85 percent (depending upon the offer), discount rates that never ever end, and handle nationwide suppliers like Hertz, Office Depot, UPS, and Days Inn.

.PerkHub.

Formerly referred to as Rewardli, PerkHub is a platform where small company owners and workers of member companies can come together and pool their purchasing power, enabling them access to the type of bulk offers that industries get. Register (free of charge) to get trial subscriptions and discount rates on buy from Office Max, NetParcel, Bing and other sellers, along with a complimentary service credit report assessment from Dun &&Bradstreet.

.Wayfair Business.

A comfy, efficient workplace begins with the best decoration and furnishings, producing the ideal environment for both your staff members and your customers or visitors. Wayfair , which offers precisely those things at economical costs, has a service program that offers you extra discount rates (around 10 to 12 percent) on your preliminary purchases, together with a devoted account supervisor who can track your purchases and offer style guidance.

To sign up with Wayfair Business, you simply require an EIN for your business and a signed up address –– no subscription or application costs required.

.Newegg Business.

Online seller for tech and computer system items, Newegg has a business-oriented sis website called Newegg Business . If you require to purchase hardware or software application for your business, register for Newegg Business’s commitment program to amass benefits on your purchases and utilize those indicate get future discount rates.

.Workplace Depot Business Solutions.

Whether you’re a sole owner or the owner of a company with numerous workers, you can most likely get mileage of out the Office Depot Business Solutions program. Utilize this free-to-join program to buy workplace products, electronic devices, and furnishings at low rates, with extra rewards like personalized workflows and multiuser accounts.

.Verizon Discount Program.

If you’re a Verizon consumer, you can sign up with the phone company’s discount rate program to acquire access to offers on not simply Verizon items however on items from Verizon’s partners.

Eligible companies can get 25 percent off chosen services, and 8 percent discount rates off of month-to-month gain access to charges on qualified voice and information calling functions and strategies, plus company prices on cordless devices.

Verizon MyBusiness members can likewise access discount rates on product and services from FedEx, Staples, Rainbow Advertising, Ricoh and Verizon Merchant Services.

.House Depot Pro Xtra/Lowe’s for Pros.

Both Home Depot and Lowe’s have expert accounts that are fantastic for all services, not simply handymen and specialists (though they will certainly wish to sign up with both of these programs).

Pro Xtra is a small company discount rate program that assists you minimize things like paint, lumber, tools and tool leasings, and other workplace remodelling requirements. Lowe’s for Pros lets you conserve loan on bulk purchases, gain access to special members-only sales and take advantage of tax-free purchases.

.Hertz Business Rewards.

If you even simply sometimes require to lease an automobile for your organisation, a program like Hertz Business Rewards is a must. It’s totally free to accompany no subscription costs, and you get 20 percent off vehicle leasings (for organisation functions), totally free Hertz Gold subscription, unique rates, and points that approach totally free leasings.

.Organisation Extra/SkyBonus/Perks Plus.

Many significant airline companies deal with little and big services alike to provide discount rate programs and motivate their organisation. Each airline company has various requirements in order to sign up with, however if you do so, you can not just gain regular flier miles as an entrepreneur or staff member however as a specific, permitting you to double the miles you make with each flight.

Business Extra from American Airlines provides a business 2 points for each $10 invested in flight on American and its partners (British Airways, Finnair, Iberia), which can be redeemed for benefits or flights. Delta’s SkyBonus program needs that $5,000 be invested cumulatively by a minimum of 5 tourists each year, however it has a generous tiered earning structure (you can make as much as 30 points per dollar invested in more expensive flights). United’s PerksPlus program needs 5 tourists to invest $25,000 a year, however if you fly United and its partners (ANA and Lufthansa, to name a few) frequently, you can get 6 points per dollar invested in flights.

If there’s a discount rate program out there that can conserve you loan, why not get on it? Even if it does not conserve numerous dollars, lots of can assist you enhance the purchasing, returning, and customer support procedures from your favored suppliers –– and time is loan.

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As we’’ re getting to completion of the year and reaching that point of reflection, I wished to review a number of episodes that I had a great deal of enjoyable with in 2018. The one I’’ m reviving today is a program I did back in April with Tadpull co-founder Jake Cook that covers hiring fresh—– if a little green—– marketing skill right out of college. Eavesdrop to hear him share the methods he utilizes to discover, work with, and keep terrific skill.

You’ll discover:

.Cringe-worthy stories from our very first tasks.A take a look at mobile conversion rates and how the mobile market is altering.How to begin believing like Bezos in your organisation.

Subscribe: iTunes | Stitcher

( With your host Andrew Youderian of eCommerceFuel.com and Jake Cook of Tadpull.com )

.What Was Mentioned.Andrew Youderian: Blog | Twitter | Facebook | LinkedIn Jake Cook: Website | LinkedIn | Montana State University Faculty Page Diffusion of Innovations by Everett M. Rogers. Crossing the Chasm by Geoffrey A. Moore. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway.

Flickr: Mike Cohen

The post Revisiting My Conversation with Tadpull Co-founder Jake Cook on Hiring Marketing Talent Out of College appeared initially on eCommerceFuel .

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Information Technology Blog – Top Email Marketing Trends for 2019 – Information Technology Blog

Around 3.8 billion individuals utilize e-mail as a kind of digital interaction, so it is a great field to discover and maintain our clients and brand-new services.

Do you wish to be successful and have the power with your digital method? We welcome you to understand the patterns in Email Marketing for 2019 and to begin preparing your actions taking into consideration what appears to be the foundation of success.

Make no error, every year the death of e-mail marketing is anticipated and, nonetheless, each year it continues to present effective figures of efficiency.

In reality, among the easiest forecasts we can produce next year is that e-mail marketing in 2019 will continue to be the king of internet marketing.

The Email marketing, along with Digital marketing, is a sector that year by year (and much more typically) transforms itself according to the needs of the marketplace, the competitiveness of the market and the Progress that is continuously taped.

Compared to other marketing methods, e-mail will continue to provide its 2 finest attributes as constantly:

.More efficiency in all the signs.Greater success than other marketing methods.

Over time, e-mail marketing needs to specialize and fine-tune if it wishes to continue working.

With brand-new difficulties such as the General Data Protection Act currently in force, and the consistent enhancement of anti-spam filters, we should enhance our video game within e-mail marketing.

.Email marketing and social media networks.72% of participants choose to get deals by mail, while 17% think about socials media easier.Email projects typically have an opening rate of more than 16%, while a message on social media networks reaches around in between 2 and 6% of the audience.

Email marketing and spam.The most pre-owned words in e-mails that are marked as spam are: ““ discount rates ”, “Make Money”, “clearance”” claim”,” gather ”.36% of individuals who mark an e-mail as spam describe that they have actually never ever made a membership, and 32% do so due to the fact that of material that is unimportant to their interests.

Effectiveness and roi.76% of customers have actually purchased from a gotten e-mail.The 6% of customers that get an appealing deal choose to purchase it in the physical shop and 22% choose to constantly purchase online.47% of conversions happen in smart devices, and 34% in PCs.Relating to the roi, for every single $ 1 purchased e-mail marketing, you get $ 38. This is approximately all the participants, considering that for instance 18% stated that they get $ 76 for every single $ 1.

Metrics of clicks and openings.The day with the greatest opening rate?: Saturday! Most likely for being a day where less e-mails are gotten.The very best time to send out e-mails according to the research study is 6 AM, individuals simply get up.The typical opening rates are 21%.Among the markets that has higher efficiency is the tourist, with opening rates remarkable to 50%.Usually, 2.4% of users click an e-mail.One in 3 click a newsletter is produced from a smart device.

Content of the e-mails.More than 50% of individuals think about that humor stands in service e-mails.When they get material not appropriate to their interests, 66% of customers leave the lists.Individualized mails have 14% more openings, and 10% more conversions.70% of users right away erase an e-mail that is not shown properly on your smart device.Direct Subjects such as” [NAME OF COMPANY] Advertising &&Marketing newsletter”, normally provide outstanding outcomes.E-mails such as “Last minute deal, we have the response”, are the ones that get the worst outcomes.

Email Marketing patterns 2019:.Division and Automation.

Throughout the years, e-mail marketing has actually progressed in order to use customers what they require and what they desire, adjusting the marketing technique to the customer’s technique.

There is the possibility to immediately section our e-mail marketing technique and attain higher engagement with our customers.

If we do it well, this division towards our target will have, according to the research studies, an 18 times greater action. Taking into consideration that it is just about doing it right as soon as and automating it, business advantage is clear.

Consumers engage 6 times more with this kind of e-mail and in b2b the earnings increases each year.

We wagered highly on this point of e-mail marketing 2019 patterns; do not let this suggestions pass.

.More text and less graphics.

The time to send out HTML-based and set e-mails with complicated graphics, pictures and illustrations is over. For a time this resource has actually been made use of by big business.

Consumers relate this kind of e-mail marketing with spam marketing techniques. We do not desire them to think that our e-mail is spam.

A pattern in e-mail marketing with a great deal of sense is the go back to plain text e-mails, they have a more individual element and customers will determine this kind of e-mails with an individual in front of the keyboard composing an e-mail, not with a lot of crows excited to consume their food.

This point can report a click of 14% and a return of 10%, which is okay thinking about that we can include it to the previous point.

With this we will have the ability to individualize automation, a genius.

.Email Validation.

Improve your emailing projects by recognition your e-mail address to secure your receivers and reach their inboxes.

Ensuring the recognition of e-mails you send out in your e-mail marketing projects is an important element for them to work. Are you sure that the e-mails you get are genuine?

That the e-mail reaches its receivers is the secret. Initially it appears a quite basic topic. You have a database of e-mails that you have actually been developing with time and utilize it to introduce your newsletters. Your opening rate might differ depending on the quality of your database. The cleaner, upgraded and arranged you are, the greater your opening rate will be.

The e-mail recognition or E-mail Verification, consists of a procedure by which it is identified if a list of e-mail addresses are capable and legitimate of sending out and getting messaging online.

It is a procedure to ensure the credibility of the e-mails. The confirmation is utilized particularly for those e-mails in which the opening rate has actually been null for a number of months and likewise for those in which the username is suspicious. Usually, digital tools are utilized to:

.Prevent bounces.Tidy your database.If the details you have is right, examine.

.Storytelling – – Tell me a story.

Now that we understand that the very best thing appears text, the next action is to completely deal with the material, the text of the e-mail.

The e-mails must have a great story behind them, a material created for our customers, something that attract them and absorbs their reader attention.

The ROI index of this point is substantial and any marketer understands that behind an excellent story we will have terrific service success.

Storytelling is going to be among the e-mail marketing 2019 patterns.

.Mobile Friendly.

As in other fields of style and digital marketing, whatever depends on customization.

The mobile sector grows every year and consumes the ground to home computer.

The stats reveal us that the top place where we see our e-mail is the mobile, so among the patterns in e-mail marketing in 2019 is the optimization of this material for mobile phones.

Most mobile users have actually e-mail integrated with their mobile in order to access their e-mail account.

53% of e-mails are opened by means of mobile and 23% are resumed later on, and 73% of gmail users access their e-mails by mobile.

Do not miss this chance to reach your consumers and join this pattern to use it in your digital marketing method of 2019.

.Expert system.

Despite being still in the development stage, business are utilizing expert system from computer systems to assist marketing supervisors develop more reliable organisation methods.

With expert system, one can anticipate the customer’s habits, their customizeds, their affinity for particular contents and the method which they usually like to get them.

In this method the capability for engagement and dedication that it will have towards us is raised, this commitment makes it more apt to be a genuine possible customer for us.

.Conclusion.

Now that we have actually revealed you this projection it is your choice to integrate it into your marketing method for 2019.

Be that as it might be, the e-mail marketing 2019 patterns have the capability of customization of our mail and the method which we are going to connect to the last customers or in b2b mode.

In any case, the innovation capability will permit us to have a better interaction with our clients and to be able to accomplish a greater ROI index.

Getting clients to see us as individuals is our primary objective; otherwise they will continue to see us as sellers and not as somebody who can assist them by providing service or products for shared advantage.

Make no error; e-mail marketing will be more alive than ever in 2019. Just for those who have actually been worried to understand their customer, to invest time on deals and messages, setting up projects based on their choices and their actions.

The post Top Email Marketing Trends for 2019 appeared initially on Information Technology Blog .

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 Spotlight: Sales Consulting Business Lunar Offers Consulting, Products Related to Sales Tech

There are numerous various tech items and tools that can assist you market and offer to clients. Linking all of your marketing, sales and tech can be a bit complex. That’’ s where Lunar can be found in.

The business uses a variety of items and seeking advice from services all focused on streamlining this location. Learn more about the business listed below in this week’’ s Small Business Spotlight.

.What business Does.

Offers items and seeking advice from services to assist services better interact and offer with consumers.

President Jon Robinson informed Small Business Trends, ““ Lunar fills deep space in between sales, marketing and innovation through its consulting product and services.””

.

Products consist of a brand-new SaaS offering for client interactions called Uplink, a lead tracking tool called Shuttle, and a customized Ticketmaster combination service. And they likewise provide seeking advice from for Salesforce and Pardot.

.Company Niche.

Striving to constantly go beyond expectations.

Robinson states, “‘“ ‘ Expect The Moon. ’ This is Lunar ’ s mantra, which drives the group to provide outcomes that constantly go beyond customer expectations.””

. How business Got Started.

As part of another business.

Robinson discusses, ““ Lunar began as the operations department for Launch That, a digital marketing business understood for developing a network of extremely effective companies and sites. Acknowledging the worth the operations department offered to Launch That’’ s customers, Lunar branched off and became its own business.””

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 Spotlight: Sales Consulting Business Lunar Offers Consulting, Products Related to Sales Tech

.Greatest Win.

Partnering with Ticketmaster.

Robinson states, ““ This year, Lunar made the difference of being a Ticketmaster Nexus Partner, making the business among simply a couple of companies that can provide items that incorporate with Ticketmaster information for groups and locations. This ““ win ” was huge for Lunar since it opened Lunar’’ s services to any company that was formerly handicapped by the minimal schedule of information combinations that deal with Ticketmaster.””

.Most significant Risk.

Spinning out from Launch That.

Robinson includes, ““ It was a substantial danger to take the services and items formerly offered to Launch That partners, and bring them to market for any external customer. If Lunar hadn’’ t tactically aligned its offerings with the marketplace’’ s requirements, the business would have ended up without any profits and an unsuccessful service.””

.Lesson Learned.

Focus on open interaction.

Robinson states, ““ We now back transparent and open interaction throughout functions which keeps groups lined up, so that everybody remains in sync throughout items, services, engineering, sales and marketing groups.””

. How They ’d Spend an Extra $100,000.

Adding to the marketing and sales groups.

 Spotlight: Sales Consulting Business Lunar Offers Consulting, Products Related to Sales Tech

.Group Tradition.

Hot takes.

Robinson discusses, ““ Each week, Lunar holds an all-team conference called ““ Hot Takes, ” where anybody can include their takeaways, offer reflections, and likewise notify other employee about upcoming occasions or jobs. It is likewise a location where all employee can encourage each other and take a minute to value the great work achieved. The openness of Lunar enables every worker, despite title, to share their perspective.””

.Preferred Quote. “ I speak with everybody in the exact same method, whether he is the trash male or the president of the university.” – ” – Albert Einstein

* * * * *

Find out more about the Small Biz Spotlight program

Images: Lunar; Top Image: Jon Robinson resolving the group

This post, “ Spotlight: Lunar Products and Consulting Help Businesses Communicate and offer with Customers ” was very first released on Small Business Trends

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When Mary and I came up with the idea for Green Global Travel at our lodge in Tortuguero National Park, Costa Rica, we had no clue how to start a travel blog.

It was the summer of 2010, and at that time we hadn’t even read a single blog. We knew nothing about html coding or social media marketing. We’d never even heard of WordPress, so we created our blog on a complicated content platform called Joomla. And unfortunately, there weren’t a lot of great guides on how to start your own blog at that time.

So instead, we relied on our professional and entrepreneurial experience. I had spent 15 years developing content strategy and editing magazines and newspapers, while Mary had spent 10 years managing a small corporate psychology business. Together, we had briefly run a successful improv comedy company in north Atlanta.

Today, I firmly belief that this business-focused approach gave us a huge leg up on building a successful travel blogging business.

Once GGT was established on the lists of the world’s best travel blogs, we made it our mission to help other bloggers learn how to build a better brand. We wanted to help the nascent travel blogging industry grow, because we firmly believe that more professional travel bloggers will mean better opportunities for everyone.

So we started the Business of Blogging Facebook group, offering free advice on blogging for beginners. We offered 1-on-1 mentorships on how to create a blog that will stand out and become sustainable long-term. We led workshops at travel conferences like TBEX and SATW, teaching everything from branding to SEO and content marketing.

In the meantime, the blogging industry has grown by leaps and bounds. These days, the best travel blogs bring in hundreds of thousands of page views a month. Top travel bloggers earn well over $100,000 a year, with advertising networks (such as Mediavine), affiliate sales, and paid partnerships making a 7-figure blogging income possible.

As a result, there are more and more people asking “How do I start a blog?” each year. So we decided to condense as much info about the travel blogging business as we could into one epic post.

Not only will we walk you through the process of starting a travel blog, step by step. We’ll also share the results of our in-depth survey on the travel blogging business, explore 10 steps in building a successful travel blogging brand, and share 20 great travel blogging tips for beginners.

This is a very long, very detailed read. Feel free to bookmark this page so that you can refer back to it as you embark upon your journey in creating a travel blog that could change your life in the same way Green Global Travel has transformed ours…

How to Create a Travel Blog: Step by Step
Travel Blogging Business Survey
Brand Strategy for Travel Bloggers

10 Steps in Building a Travel Blogging Brand

20 Travel Blogging Tips for Beginners

How to Start a Travel Blog & Build a Successful Travel Blogging Business: includes step by step instructions for Travel Blogging Beginners, Travel Blog Branding, Travel Blogging Tips and results from a Professional Travel Blogging Business Survey via @greenglobaltrvl #travelblog, #travelblogging, #travelblogger, #starttravelblog, #starttravelblogging, #createtravelblog, #travelblogbranding, #travelblogbusiness, #travelblogbeginner, #travelbloggingforbeginners, #travelbloggingtips
How to Start a Travel Blog & Build a Successful Travel Blogging Business: includes step by step instructions for Travel Blogging Beginners, Travel Blog Branding, Travel Blogging Tips and results from a Professional Travel Blogging Business Survey via @greenglobaltrvl #travelblog, #travelblogging, #travelblogger, #starttravelblog, #starttravelblogging, #createtravelblog, #travelblogbranding, #travelblogbusiness, #travelblogbeginner, #travelbloggingforbeginners, #travelbloggingtips

HOW TO CREATE A TRAVEL BLOG

Starting a travel blog can admittedly seem a bit daunting at first, especially if you’ve never created a blog before.

But modern technology has made the process fairly simple… even for people like me, who get the heebie-jeebies just thinking about html coding.

In this section we’ll walk you through every single step in the process of creating a blog. We’ll cover everything from choosing travel blog names and the best web hosting provider to installing WordPress (including the best plug-ins and themes) and writing a blog post.

How to Start a Travel BlogBret blogging at our Dive Resort in Norway
Step 1: How to Name Your Blog and Secure Your Domain

First and foremost, you’ll need to name your blog, which is arguably among the most important decisions you’ll make.

For some people, that’s exciting! For others, it’s the scariest part, and may take weeks or even months of research. How do you come up with a name that will stick with you for the rest of your blogging life?

Much like naming any business, product, or personal Gmail account, there are a few things to keep in mind if you want to find a successful blog name.

Choose a Travel Blog Name

Choosing your domain name is a major step in branding your travel blog. You’ll want something that’s easy for people to remember, and that resonates as closely as possible with your blog’s actual name. To that end, try to avoid using hyphens: mytravelblog.com is easier to remember than my-travel-blog-com.

Searching Domains on HostGator

Check Availability

Check Availability of Your Domain Name Ideas

Of course, since anyone can start a blog and anyone can buy a domain, there is a decent chance that the blog name you really want may be taken.

So before you buy the domain, you’ll want to check to see if the domain name is actually available. In the worst-case scenario, it’s best have a plan B, and perhaps even a plan C.

Once you’ve made sure that your desired domain is available, you’ll also want have a look at the various social media channels and make sure no one else has used the name there.

Your travel blog’s social media handles should also be easy for your readers to find and remember. So having something like @mytravelblog998 is not going to gain you as large a following as something simple, like @mytravelblog.

Use a Unique Blog Name

You should also have a look at other travel bloggers and try to steer clear of picking a name that is too similar to another blog.

Our advice is to steer clear of overused blogging cliches such as “nomad/nomadic,” “vagabond,” “adventurous,” and “backpacker.” There are numerous veteran bloggers who have been around for many years and therefore rank really high for those terms.

You’re better off finding something original that will allow you to carve out your own niche. You want your travel blog name to be memorable, but not confused with other, similar blogs.

Plan for Your Blog’s Future

If you’re hoping to become a professional travel blogger long-term (as opposed to just documenting  a round-the-world journey), your blog’s name needs to be able to grow with you.

You may only be able to blog about your home state or region right now. But if you one day hope to travel the rest of the world, then having a name like My California Travels is not a great idea.

We’ll talk about this in more detail in our Brand Strategy section below.

Register Your Domain Name

Once you’ve settled on the name for your travel blog, you also need to choose a provider to register your domain with. Domains are renewed annually, so this cost will not recur each month.

We originally registered Green Global Travel with HostGator, who was also our hosting provider at the time. They currently offer domains starting at just $12.95 per year.

When choosing your domain name, you will need to choose whether you want a .com, .net, or a different type of domain.

Domains that end with .com are the most popular. But if you’re writing for a targeted audience in your country, you may want a domain that is specific to your geographical region.

Register Your Domain

Step 2: Find a Blog Hosting Company

Finding the right hosting company for your travel blog is essential.

We once had a hosting company [whose name we won’t mention, but it rhymes with GlueGhost] that couldn’t keep up with the volume of traffic Green Global Travel was getting. This led to our site crashing over and over again, creating frustration both for us and our readers.

Your hosting provider package will determine not only the cost of having your travel blog online, but also the speed of your site and how much space you have to build your site on. There are countless different hosting companies available, so it can be difficult to decide which one to sign up with.

Obviously we can only recommend a company we trust and have had good experiences with in the past, such as HostGator. They offer extremely affordable rates, plenty of data capacity for travel blogging beginners, and make it very easy to set up a blog.

shared-hosting

Learn more about Hosting

Their web hosting packages are designed to save you money. They offer three basic options depending on how many domains you want and whether you’re a hobbyist or need professional tools.

For each of those options you can choose to pay by the month or for up to 36 months in advance. The longer the web hosting package you sign up for, the cheaper your monthly rate is.

As we’re extremely thrifty with our budget, we recommend signing up for the longer option. First off, because it will save you a lot of money in the long run. But, perhaps more importantly, it symbolizes a serious commitment to making your travel blog a success in the long-term.

When setting up your web hosting account, you’ll need to enter your domain (or register one if you haven’t already) and pick the specific package you prefer. Then you just fill in your personal details as well as payment details. Pro Tip: Pay with a credit card that earns you frequent flyer miles!

choose-renew-period

Step 3: Install the Best Platform for Blogging: WordPress

There are many different platforms you can use when creating your travel blog. But WordPress is the common favorite content management system (or CMS) among most bloggers today.

WordPress is arguably the best blog platform out there. It’s easy for blogging beginners to get a handle on, has tons of free and easy plug-ins to improve functionality, and works well for getting your blog posts to rank well in Google search.

Don’t make the same mistake we made the first time we started a travel blog. We started blogging on Joomla, a competing CMS that isn’t nearly as simple for beginning bloggers to manage. We got very little Google traffic the first year, then had to pay for an expensive site migration to WordPress.

You can start your blog off on WordPress for free, then add premium and paid features as you need. There is also a fantastic community of WordPress bloggers worldwide. Going onto professional travel blogging forums on social media will help you to find the answers to most questions that you have.

How to Install WordPress on Your HostGator Hosted Blog:

Log in to your Cpanel.
Find the Software section, then click on the quick install icon.                                                        QuickInstall
In the QuickInstalls, you’ll see One-Click Installs.  OneClickInstall
Here, find and click on the WordPress box.   OneClickInstalls
You’ll need to select your domain from the drop-down list.    install-wordpress
Once you’ve done that, fill in the form as it prompts. Add your blog name as you want it to display to your readers. So it won’t be mytravelblog, but My Travel Blog. install-settings
Enter a username and password. This will be your details used to log into your site, so make sure it’s something you’ll remember. Then save the info in a secure file on your computer, phone, and even on paper in case your tech device fails.
Add your other details and ensure that the email address you entered is valid and working, as you’ll need to receive confirmation emails before your installation is done.
Click Install and you’re ready to roll!

installation-complete-wordpress-hostgator

Step 4: Choosing a WordPress Theme for Your Travel Blog

The overall look of your blog depends largely on the WordPress theme that you choose. You simply can’t create a good-looking travel blog without a good theme.

There are many different themes available on WordPress. Some are completely free, while others you have to pay a small one-time fee for. Sites like TechRadar do annual unbiased reviews of the Best WordPress Themes for Bloggers, which can walk you through the pros and cons of each.

To access the backend of your blog, type in your domain with ‘/wp-admin’ at the end, so the url (Uniform Resource Locator, a.k.a. web address) will look like this: yourdomain.com/wp-admin.

If you’re not quite ready to buy a theme, you can go to dashboard -> appearance -> themes -> add new. You’ll then see a wide variety of free themes on offer, from clean and simple designs with lots of white space to more cool and funky designs that reflect your personality.

If you’re determined to start off like a professional travel blogger, there are multiple places to find affordable paid themes. A paid theme comes with lots of extras, including support for any issues that you run into, as well as add-ons such as widgets for photo galleries, newsletter sign-ups, and more.

Most of these themes will have demos available, which offer you a more detailed template of what your new blog might look like. Demos make it easier to replace demo content with your own so that you can see the look and style of your site before you buy.

Some of the best travel blog theme websites are:

ThemeForest
Elegant Themes
CSSIgnitor
Mojo Marketplace

Once you’ve paid for the theme, you’ll be prompted to download a zip file. That zip file can then be uploaded onto your site by using dashboard -> appearance -> themes -> add new -> upload file. Once that’s done, you’re ready to actually start your travel blog!

Mary Gabbett of Green Global Travel at TBEX AthensMary answers questions about blogging at TBEX Athens (Photo by Vera Wolters)
Step 5: Set Up Your Travel Blog Website

Now that you have your domain, hosting, and WordPress installed, this is where the real fun begins! Building your website is really not as hard as it sounds. The great thing about WordPress is that you can be a total website-building beginner and still come out with a fantastic travel blog.

You’ll start by going to your travel blog’s login page. Here you’ll use the username and password that you set up when installing WordPress to log in to the backend of your site.

Now that you have your WordPress theme installed, you’ll be able to customize the look of your website. Insert your blog’s name and logo, as well as a tagline if you have one. We’ll teach you more about how to create these elements once we get to the branding section below.

Set Up Your Travel Blog Website with Plugins
Best WordPress Plugins for Starting a Travel Blog

Plugins are a great way to add functionality to your blog. Many plugins have free options as well as premium, paid versions. To add a plugin to your site, go to dashboard -> plugins -> add new.

You will see tons of plugins available. You won’t need all the plugins: Too many plugins can slow down your site speed, which affects the user experience and can hurt your chances of ranking well in Google Search. But adding certain specific plugins will make your life easier and your blog much better!

Some of the best plugins for a travel blog we would recommend are:

Askimet – This plugin will help keep your blog safe from spam comments and other security threats. Consider it like a bodyguard for your blog. Askimet has blocked around 1,169,192 spam comments on our site in the last 6-7 years.
Contact Form – This will give you simple and easy-to-use contact forms for your contact page. You’ll want to connect it to your preferred email (your HostGator shared hosting server will allow you to host your own email) so that readers and potential business partners can contact you directly.
Jetpack – With this plugin, you’ll be able to see your site stats in a simple way, check who is viewing your blog, which pages and posts they are viewing, and where your traffic is coming from. It also adds cool widgets and opens up a whole range of free themes as well. Some bloggers don’t like Jetpack because it can slow down your site, but we personally feel the positives outweigh the negatives.
Yoast- Yoast is a blogger’s best friend when it comes to simplifying SEO. It tells you how your posts will do in the SEO world, using a simple checklist to ensure your target keyword is in your title, at least one header, text, and meta description. It also gives you suggestions on readability, as well as if there is anything missing from your post, such as images, sub-headers, etc.

There are plenty of other cool WordPress plugins, like the interactive map on our landing page that shows our readers the destinations we have covered. But, for beginning bloggers, it’s a good idea to start with the basics and then add more plugins once you’re more comfortable with the site.

Create Your Travel Blog’s Main Pages

Once you have the WordPress plugins installed, it’s time to start building the foundation of what you want your travel blog to look like.

Just as an architect draws out plans before constructing a skyscraper, you’ll want to plan out your blog’s appearance and navigation. Having great content is wonderful, but if your readers can’t find it, it might as well not exist!

You’ll want to start by deciding what information you’re going to display on what pages, and if/how they will interconnect. The most common pages are:

Home– This will either be a static page where you display the various elements of your blog (which is how we do it), or you can set it up to simply display your latest blog posts in chronological order. There’s no right or wrong way to do it. It’s all about what you prefer.
About– You’ll want to use this page to explain who you are, what your blog is about, how they’ll benefit from following you, and any other information you’d like to share. It’s also good to emphasize any expertise or relevant experience that establishes your authority. Have at least one really good photo of you (preferably without sunglasses) and your travel experiences.
Contact– This page is the perfect place for your readers to get into contact for any reason. It’s also great to have for when brands are wanting to collaborate with you. This page should include a contact form, as well as your email address, any other contact information, and links to your social media channels.
Content Categories- Everyone has a different way to organize content. But you’ll want some way for readers to explore the stories that don’t appear on the first page of your blog. Our advice is to have a few main categories, each of which breaks down into sub-categories, so that your readers can easily find what they’re looking for.

Bret Love teaching a workshop at TBEX AthensBret Love teaching a blogging workshop at TBEX in Costa Brava, Spain
Step 6: Set up Google Analytics for Your Blog

For those who aren’t very technically-minded (like us), this step may seem a little intimidating. But trust us, it’s not as hard as it may sound.

Setting up Google Analytics for your blog is an extremely important step in starting a blog.

It gives you great insights into what sorts of stories your audience is responding to, where your audience is coming from, and how much traffic you’re getting on a day-to-day/week-to-week/month-to-month basis.

How to Set Up Google Analytics on Your Blog:

Go to google.com/analytics.
Click on “Start for free.”analytics-tools3. Then click on “Sign Up.”analytics-sign-up4. Fill in your website’s details.analytics-on-blog5. Once you’ve done that, you’ll be given your tracking ID. This ID needs to be added to your WordPress site in order for analytics to work.

You can either add the tracking ID manually or use a WordPress plugin, such as MonsterInsights.

With all of that done, you’ll be able to track your website’s analytics by logging back into Google Analytics at any time.

But our advice is not to obsess over your stats too much when you’re just starting a travel blog. It can be a rabbit hole of data analysis that distracts you from what you should be doing, which is creating killer content, learning how to do SEO keyword analysis, and using social media to promote your stories.

Bret Love & Mary Gabbett speak on Journalism Skills at TBEX Costa BravaBret Love & Mary Gabbett teaching writing skills at TBEX Costa Brava. Photo by Laurence Norah
Step 7: How to Start Writing a Blog Post

Now– FINALLY!– you’re ready to begin the actual blogging part of starting a blog.

If you’re new to writing blog posts, having the Yoast plugin for WordPress installed will help guide you along the correct path. The best travel blog posts should be unique, authoritative, offer expert insight, and have quality images that will catch the reader’s eye.

The travel blogging field has gotten increasingly crowded in recent years, as more and more people see it as a viable professional career. That means you’ll have to work harder and smarter if you want your blog to stand out against the pack.

What travel stories can you tell that haven’t been told before? What new angles can you offer on places and experiences that other travel bloggers have already covered ad nauseum?

Whether it’s a bad experience at the Dead Sea in Jordan, a he said/she said story about climbing Nigardsbreen Glacier in Norway, or interviewing a guide who worked with Dian Fossey while hiking to see Mountain Gorillas in Rwanda, writing a successful travel blog post is all about combining creativity with providing expert insights for your readers.

But writing a blog post and hitting publish is really just the first step in content marketing– an essential skill for beginning bloggers. Now it’s time to share it. Start with your friends and family, who should be (but aren’t always) your biggest supporters.

Create social media profiles for your blog on all the major platforms (including Facebook, Twitter, Pinterest, Instagram, and YouTube). Use your blog posts to encourage readers to follow you there, and then use those channels to promote all your new content, using relevant hashtags where appropriate.

Some people enjoy engaging with other travel bloggers, whether in Facebook groups and on their social media channels. If you enjoy their work, you can comment and/or share it if it’s relevant to your audience. But it’s best never to do this with any expectation of reciprocation. Professional travel bloggers are very wary of beginning bloggers who ask them to share their work.

Much better is to reach out to destination marketing organizations (DMOs), hotels, restaurants, and/or tour operators you cover in your stories. Since they’re being promoted for free in your work, it’s in their best interest to share it with their followers. They don’t always do it, but it doesn’t hurt to ask politely.

Using Keysearch to Get More Traffic
Step 8: Use Keysearch to Get More Traffic

Though promoting your content on social media can have a significant impact on getting visitors to your travel blog, learning SEO (search engine optimization) is even more important. Especially for beginning bloggers who haven’t yet built up a following.

SEO is the process of affecting the online visibility of a website or web page in a search engine’s organic, unpaid results. The higher your story ranks on a search engine such as Google, and the more frequently your website appears in its search results, the more visits you’ll receive from its users.

Great SEO starts with choosing great target keywords when writing a blog post. For that, you have to do keyword analysis. In our opinion, KeySearch is arguably the single most important tool for bloggers who want to get more traffic from Google.

We started using KeySearch exclusively last December as part of a new strategy for SEO optimization of our old content. As a result, our traffic numbers have exploded, from 75,000 page views in November 2017 to more than 585,000 page views in November 2018.

We’ll go much deeper into how to use this keyword tool effectively in a future blog post on SEO and content marketing. But it basically allows for in-depth analysis of countless keywords in terms of competition and potential traffic benefits to your site.

KeySearch is very affordable for beginning bloggers (much more so than competitors like Ahrefs and SEMrush), with starter plans available for around $17/month. If you want to sign up using our affiliate link and discount code KSDISC, you’ll save an additional 20%.

Learn more about Keysearch

READ MORE: Using Journalism Skills to Build Your Travel Blog

Travel Blogging Business Survey

TRAVEL BLOGGING BUSINESS SURVEY

If you start a travel blog with the intent of becoming a full-time professional, it’s extremely important that you start treating it like a business as soon as possible.

Working on both sides of the divide between PR/Marketing and professional travel blogging (as we do with our content marketing agency, Green Travel Media), it’s been shocking to realize just how much miscommunication exists around the business of blogging.

PR/marketing reps in the travel industry often decry the lack of professionalism and poor ROI (return on investment) of their partnerships with bloggers. They share tales of diva-like behavior, rookie mistakes, irresponsible follow-through, and an overall focus on getting free stuff over business acumen.

On the other side, many travel bloggers feel undervalued by an industry that has been slow to adapt to digital media. They claim that these companies are simply choosing the wrong bloggers to work with. They blame brands for focusing on easily-gamed stats (traffic, social media followers, etc.) rather than more important intangibles, such as brand alignment, content quality, and professionalism.

Travel Blogging Influence

According to a recent study conducted by Nielsen, influencer marketing content delivers an ROI 11 times higher than traditional forms of digital marketing. But both sides of the influencer marketing divide have ample room for growth in improving the business of blogging. So we decided to gather some data that might help us develop a better blueprint for professional travel bloggers.

In 2014 and 2017 we conducted in-depth surveys on brand/blogger partnerships for our talks at TBEX, the world’s largest travel blogging conference. We sent them to over 2000 travel industry PR and Marketing representatives, hoping to see how the industry evolved over three years.

These two surveys received over 250 responses from some of the world’s leading DMOs and travel brands. Many of these companies are at the forefront of working with travel bloggers. So we thought it would be important to get their insights on where brand/blogger relationships are now, and where they might be headed in the future.

Here, we’ll share some of our more significant data…

BUSINESS OF BLOGGING SURVEY RESULTS
1) In the past 12 months, how often have you worked with bloggers?

Travel Blogging Business - how often have you worked with bloggers?

Just 1% of our respondents said they’d never worked with travel bloggers before, and only 17% said rarely. But 39% of these companies had worked with bloggers more than once a month, and 26% had worked with bloggers constantly. In 2014, 36% worked with bloggers more than once a month, while only 19% worked with bloggers constantly. So these numbers are slowly but steadily climbing.

2) Do you anticipate you’ll work with bloggers more frequently in the coming year? 

Travel Blogging Business - work with bloggers more frequently in the coming year

A whopping 84% of the brands we surveyed anticipated they would work with bloggers even more often in the coming year. This marks a 2% increase on our 2014 survey result. This suggests that there will be continue to be more and more opportunities for professional travel bloggers in the near future.

 

3) How do you find bloggers to work with on a given campaign?

Travel Blogging Business -How do you find bloggers to work with on a given campaign

Word-of-mouth was the most popular response, with 77% of our respondents using that method. Around 54% used professional organizations and events, such as the Society of American Travel Writers or the TBEX Conference. And 51% relied on a simple Google search. In short, the professional reputation of a travel blogger plays a key role in ensuring they get partnership opportunities.

 

4) On a scale of 1-10, how important are these stats when selecting which bloggers you will work with? 

Travel Blogging Business-how important are each of these statistics when choosing which bloggers to work with

Unsurprisingly, Traffic and and Social Media Followers were ranked highest here, despite the fact that these two statistics are the most easily gamed by bloggers. Demographics and external freelance outlets ranked third and fourth, respectively. It seems that many PR/Marketing reps do not yet understand the value of Domain Authority, which measures the prestige of a website, the quality of its content, and how it will compete in search engines for a given topic. We believe this metric will become increasingly important in the future in evaluating a blogger’s true influence over purchase decisions.

 

5)  On a scale of 1-10, how important are these intangible elements when choosing which bloggers you will work with? 

Travel Blogging Business: intangible elements when choosing which bloggers to work with

One of our more intriguing survey results was the ranking of “Intangible” factors. With an average of 9.0, Content Quality rated higher on the respondents’ scale of importance than Traffic (8.8), while Influence/Engagement rated equally important as Traffic. And Professionalism, which received an average of 8.7, rated higher than Social Media Followers (8.4). We were pleasantly surprised to see so many of these intangibles ranking higher than some of the hard stats.

 

6) Which of the following services have you paid bloggers for in the last year?

Travel Blogging Business -Which of the following services have you paid bloggers for in the last year

The most important statistic here is one you won’t see on the chart: 46% of all respondents left this question blank, insisting in the comments that they don’t pay bloggers at all. Of those who did respond, 59% paid for Press Trips/FAM Tours, 56% paid for Branded Content creation (blog posts, photos, and/or videos); 39% paid for advertising (usually in the form of sponsored posts and paid social media promotion); 24% paid for Brand Ambassadorships; 15% for Product Reviews; and 13% for other things (including e-books, Instagram takeovers, and attending meet-ups).

 

7) What percentage of your marketing budget is earmarked for working with bloggers?

Travel Blogging Business -What percentage of your marketing budget is earmarked for working with bloggers

Here’s the bad news: 79% of our respondents said that less than 20% of their budget goes for paying bloggers, and many of those had no budget whatsoever. Around 15% of them use 21-40% of their marketing budget to pay bloggers for their services, and only 6% had 41-60% of their total budget earmarked for blogger campaigns.

Professional Travel Blogging Survey Insights

BUSINESS OF BLOGGING SURVEY INSIGHTS

There are some simple conclusions about the travel blogging industry that we can draw by comparing the results of our 2014 and 2017 surveys:

• PR and Marketing reps are working with bloggers more often now than they were four years ago, and most expect that frequency to gradually increase in the years to come.

• Bloggers’ traffic and social media followers remain important stats, but many companies are placing increasingly high value on demographics and other aspects of brand alignment.

• Intangible elements such as authenticity, authority, and professionalism are now considered just as important as traffic, which marked a major shift since our first survey. (Coincidentally, in 2018 Google updated its algorithm to prioritize EAT– expertise, authoritativeness, and trustworthiness.)

• There are more and more companies wanting to work with bloggers, but most of the brands we surveyed have little to no budget for paying them.

• Those companies that do pay bloggers primarily hire them for press trips/FAM tours, creating branded content, and advertising (usually in the form of sponsored posts or paid social media promotion).

The problem for professional bloggers is that, with thousands of new people starting a travel blog each year, there’s ever-increasing competition for a relatively small pool of paid projects.

Fortunately, we have developed our own strategy for long-term blogging success that’s based in the concept of business branding, which can help even beginning bloggers to stand out.

READ MORE: Bret & Mary- A Story About Love (How Green Global Travel Was Born)

Elements of Branding

BRANDING STRATEGY FOR TRAVEL BLOGGERS

Branding, whether personal or organizational, is basically a means of communicating who we are and what we stand for. It’s about defining the unique identity that separates you and your business from everyone else. 

Branding is an organic process through which you can build your business on a solid foundation, providing the roots from which your blog can grow sustainably over time. Think of it like a map: It’s not just about where you are now as a blogger, but a guide to help get you wherever you want to go.

Branding also provides a blueprint for every decision you make about your blog in the future. “Does this choice help me achieve my mission for my brand?” If the answer is yes, then go for it. If not, you may want to consider the Opportunity Cost involved.

Defined as “the loss of potential gain from other alternatives when one alternative is chosen,” Opportunity Cost is a way of examining the consequences of every choice we make, including the positives that result from our decision and the negatives that come from not taking a different path.

For example, were recently offered an all-expenses-paid press trip to Saudi Arabia for a major auto racing event being held there. But it’s not really eco-friendly, to say nothing of the sociopolitical ramifications of visiting that country, and therefore not the best fit for Green Global Travel.

Every decision we make for our travel blogging brand is either a deposit or a withdrawal from the trust invested by our readers. And like any investment, depleting the account balance causes people to lose interest. When it comes to our brand, we always prefer to put long-term strategy over short-term gain.

To put a finer point on it, branding provides a tangible way for people to understand and recognize your identity; differentiates you from others in your niche; communicates your values and ideas effectively; and distills all the elements of your vision for your business into an easily digestible whole.

It’s not about following everyone else’s path to success, but blazing your own trail. Here’s a look at the 10 most important steps in creating a brand that will lead to a long-term sustainable blogging business.

READ MORE: How We Quadrupled Our Travel Blog Traffic in 6 Months

Bret Love Speaking on How to Build a Better Blogging Brand at TBEX AthensBret Love teaching a standing-room-only Branding session at TBEX Athens. Photo by Laurence Norah
10 Steps for Building a Brand For Your Blog

Mission Statement
Brand Name
Tagline
Logo
Web Design
Content
Social Media
PR Outreach
Native Advertising
Freelance Work

1. Mission Statement

Your Mission Statement defines your purpose for existing, spelling out your goals and guiding your decisions. It should answer some pretty deep questions about your blog as succinctly as possible:

Who are you as a business? What drives you? Who is your target audience, and why should they care about you? What are the defining values that set you apart? The best brands always stand for something. This is a great way to explain what it is that makes you and your blog tick.

Our mission statement is the first thing readers see: We believe that Ecotourism– responsible travel that conserves the environment and improves the well-being of local people– is the future of travel. Our mission is to share our deep love for Ecotourism adventures, inspire people to travel and live more sustainably, and encourage everyone to do their part to make the world a better place. 

2. Brand Name

It’s been said that choosing a Brand Name is only 20% creative & 80% practical. Your blog’s name is one of your most valuable assets, so it’s worth taking the time to research thoroughly. You want something that tells your story and helps you stand out in the crowd.

When we came up with Green Global Travel, we brainstormed a whole list of different ideas, researched which keywords were most search-friendly (and had URLs available), and then picked the one that sounded best in a linguistic sense. Green Global Travel just kind of rolled off the tongue.

One last suggestion: Make sure your brand name reflects your mission statement well, but try not to box yourself into a corner. You probably won’t be a 20-something, Solo, Nomadic, Round-the-World Backpacker forever…

3. Tagline

Your Tagline is a like a 10-second elevator pitch in which you summarize what your brand is all about. When done right, it should clearly communicate your unique brand identity in 10 words or less.

Because our site focuses on conserving nature, wildlife, culture, and history, we started our blog with the tagline, “Saving the world, one story at a time.”

Taglines are the easiest part of your branding to change, so don’t be afraid to adapt it as your brand grows. Our current tagline is, “Ecotourism is an adventure that changes lives.”

Other examples include our friends at the Center for Responsible Travel, who went with “Transforming the way the world travels,” while the Nature Conservancy’s tagline is “Protecting Nature. Preserving Life.” In each case, the tagline is short and easy to remember, and the mission is clear and concise.

 

Green_Global_Travel_logo

4. Logo

Think of your Logo as the face of your travel blogging business. It should be a visual representation of yourself, your goals for your business, and your blog’s reason for being.

For Green Global Travel’s logo, we chose an African-inspired font to reflect the fact that I first learned about ecotourism in South Africa.

Then we incorporated a tree frog and hummingbird to pay tribute to Costa Rica, where we originally came up with the idea for the site. We used the colors green (trees and grass) and blue (skies and ocean) to symbolize Nature.

There are five different types of logos– wordmarks (such as Google), letterforms (Yahoo), emblems (LEED), pictorial marks (Apple) and abstract marks (Nike). Logos also evolve over time in order to stay current with design trends. But the best ones, such as IBM, remain virtually unchanged.

5. Web Design

Websites are considered the #1 branding tool– not just for blogs, but for business in general. And because web technology is changing so rapidly, Web Design is the branding element likely to change most frequently over time.

Many of the world’s top travel blogs undergo huge design changes every 3-5 years. We completely redesigned ours in 2017.

There are many things to consider when planning your site design, including the graphics, typography, imagery that reinforces your Brand identity, ease of navigability, and mobile responsiveness.

It’s also worth researching the psychology of color, as studies have shown that 60% of consumer decisions to purchase a product are based on color. How do the main colors of your site influence your readers’ feelings?

6. Content

Content has been a HUGE factor in Green Global Travel’s success. As mentioned above, 91% of DMOs, tour operators, and PR firms we surveyed said that content quality is the most important intangible factor in determining which bloggers they want to work with.

So clearly, the stories we tell and the photos and videos we share on our blogs and social media channels are a critical element in the branding process.

Every story on your site should help to reinforce brand identity in some way, because Branding provides both you and your audience with a clear map of expectations.

To reinforce your brand with quality content, we recommend telling impactful stories that make it clear why readers should care; exploring storytelling forms that appeal to different types of readers in your niche; being transparent when there is sponsorship involved; avoiding too much self-promotion; and making sure that any guest posts align with your mission.

READ MORE: 10 Simple Wildlife Photography Tips

How to write a travel blog

7. Social Media

To quote branding expert Matt Dunn, “Social Media is an amazing tool through which we can build, energize and empower communities to support our Brand.”

Social media is not just about sharing your own stories and engaging with your followers; it’s also an opportunity to establish your brand as a leading authority in its niche.

We always recommend that our clients use social media to be a content curator, not just a creator. By sharing stories from other great content creators within your niche, you convey to your followers that they can trust you as an expert authority on the types of content they’re interested in.

Social media can also be strategic as well: Sharing stories from a company or blogger you want to work with is a great way to establish a connection. When we write about a DMO, environmental charity, or tour operator, tagging them on social media often leads to them sharing our stories with their audience.

8. PR Outreach

PR Outreach has been a huge factor for us in terms of creating sponsorship opportunities, press trip partnerships, freelance assignments, and more. Because of my print media background, connecting with travel industry PR people was part of our branding process from the beginning.

Before we even started our travel blog, we made a list of every company in our niche that we admired, aligned with ideologically, or wanted to work with. We included DMOs, tour operators, gear manufacturers, agencies, non-profit organizations, and media outlets.

Then we researched the PR/Marketing reps from each company to find their name, email address & other contact info, which Mary put into a spreadsheet. Whenever we have big news to announce–maybe a few times a year– we’ll send out a press release to our contact lists.

It usually takes at least 3 to 5 press releases to get someone’s attention. But by slowly and steadily cluing people into what your blog is about and marking the milestones on your journey, you eventually define your Brand in their mind as a leading authority. In essence, you’re helping PR reps do their job.

As a bonus, these press releases can also lead to media coverage for your blog, which provides broader exposure and allows you to reinforce your Brand message through other channels.

9. Native Advertising

Sponsored posts can be a thorny topic in the travel blogging world, and everyone has their own opinions about if, and how, they should be done. We’re not here to judge anyone else’s business model, but we believe in full disclosure and have found an approach that works for us.

A few years ago I became fascinated by the concept of Native Advertising, which is designed to be seamlessly cohesive with your blog’s other content. In these types of sponsored posts, the story isn’t really about the advertiser, but instead is designed to help your audience.

For example, we sold sponsorship of an in-depth story on the History and Different Types of Glamping to an upscale dude ranch. We sold sponsorship of a story on The Best Road Trips in the World to a company that rented camper vans. The best part is, once the sponsorship period is over, the sponsor’s name and link are removed and you still have a great post that can generate ad revenue for years!

We also sell sponsorships of our trips to companies who align with our Brand and want to reach our audience. The Oslo-based Helly Hansen clothing sponsored our Fjords of Norway road trip, while Enterprise Rental Car sponsored our trip to Great Smoky Mountains National Park. Again, it’s all about Brand alignment and finding a natural fit that doesn’t interfere with content quality.

10. Freelance Work

For a long time, there was a significant portion of my Freelance Work that wasn’t well-aligned with the GGT Brand. But, as we discussed earlier, having freelance outlets is a HUGE factor for attracting press trips and other partnerships.

Over the last few years we’ve focused our efforts on only pitching outlets that would allow us to cover our core topics– ecotourism, adventure, conservation of nature/wildlife, and indigenous culture– for a broader audience than we can reach with our site.

We had to work our way up the ladder, which occasionally meant writing for less than our normal freelance rate or working for free (for non-profits such as World Wildlife Fund and Sustainable Travel International).

But, going back to what we said about considering opportunity cost when making decisions, this “free labor” was a strategic decision that paid off incredible long-term dividends. Our agency, Green Travel Media, signed a content marketing deal with International Expeditions in 2014 that was worth more than we made in all of 2013! And we’ve been their content agency of record ever since.

READ MORE: How I Became a Professional Writer

Bret Love and Mary Gabbett in CuracaoCuraçao’s Historic Willemstaad, July 2010 (one of our first press trips as travel bloggers)
20 TRAVEL BLOGGING TIPS FOR BEGINNERS

Using these branding strategies and following our business instincts, we’ve made a lot of smart choices, a few dumb mistakes, and learned an awful lot about blogging along the way. Here, we share some of our best travel blogging tips for beginners. Hopefully, they’ll help you as you create your travel blog and embark upon the entrepreneurial adventure of a lifetime!

1. If you want to be a professional travel blogger, focus on your passion. Whether it’s a specific style of travel, a specific region, or a specific activity you enjoy in destinations around the world, make sure it’s something you’ll love long-term. The more unique your blog is, the more you’ll standing out.

2. It’s relatively easy to start a travel blog these days, but it takes a lot of work to build a sustainable blogging business. Strategizing a solid business plan will make things easier as your blog grows and evolves. Don’t worry about having a rigid structure: Just outline your big picture goals and the steps you foresee taking in order to achieve them. This can be a great map towards the future you want.

3. It’s not enough these days to be a solo travel blogger, adventure travel blogger, or responsible travel blogger. The industry has grown too much and gotten too crowded to rely on niche (or personality) alone. These days you need to build a solid brand. Make sure your blog’s name, logo, design, mission statement, and content all work together to define your brand, or others will define it for you.

READ MORE: European Travel Guru Rick Steves on Travel Blogging

Bret Love & Mary Gabbett Rappeling in Riviera Maya, MexicoRappelling in Mexico’s Riviera Maya, October 2010

4. Quitting your job to travel sounds great, but most people who start a travel blog don’t make much money. In fact, 48% of professional travel bloggers make less than $15,000 a year, while 24.8% make less than $30,000/year. In short, 72.8% of all professional travel bloggers make less than $15 an hour. If you don’t have a lot of savings, keep another source of income to give your blog time to grow.

5.  ALWAYS put your readers and the story first. Getting advertisers or sponsors are great, but building a strong community of people who are actively interested in your work is what will keep the advertisers and sponsors coming back to work with you. Focus on strengthening your storytelling by honing your journalism skills, and your brand will inevitably benefit.

6. It’s important to study what successful travel bloggers have done before. But this business is constantly changing, and it’s often the innovators rather than the imitators who get ahead.

READ MORE: Jeff Greenwald, the World’s First Travel Blogger

Dominican Republic Sunset-2010Enjoying a Dominican Republic Sunset, February 2011

7, When it comes to blogging, nobody does EVERYTHING well. It’s important to know your strengths and weaknesses. Consider paying others to do the work you either can’t do, or simply don’t like to do. We’re good at content marketing and SEO, but we suck at web design and the technical side of running a site, so we hire others to do it for us.

8. Don’t be afraid to reach out to other bloggers to ask for help. One of the reasons we started the Business of Blogging Facebook group back in 2012 was that we saw too many veterans getting snarky with newbies who asked for travel blogging tips. Not every blogger will respond positively, but those who do tend to provide really sound advice based on years of experience.

9. Once you learn how to be successful in travel blogging, pay it forward. Sharing knowledge and sharing stories from other bloggers who fit your brand establishes good karma, makes you a content curator, and helps build a stronger travel blogging industry. As it grows, all truly professional travel bloggers benefit, and there’s plenty of work and money to go around.

READ MORE: Andrew McCarthy on Travel Blogging, Fear & the Journey of the Soul

Bret love and Mary Gabbett at Sunset in the Peruvian AmazonSunset in the Peruvian Amazon, February 2012

10. Try not to waste too much time comparing yourself to others. There will ALWAYS be someone whose blog grows faster and becomes more successful than yours. Stay in your lane, follow your passion, and focus on building the best travel blogging brand you can build, and success will come in time. You’ll find that the biggest challenge is simply outlasting the competition.

11. Never stop learning about the business of blogging, because it’s always changing. Read articles about the specific skill sets you want to master, take online courses, go to conferences and workshops in order to improve yourself. We didn’t master SEO until 2017- seven years into our blogging career! Education, dedication, and persistence are the keys to growth and success.

12. It’s hard, but try not to focus too much on stats, especially in the early days after you first start a travel blog. It’s a distraction from what really matters, which is creating quality content. Then you can learn how to use the tools of the trade we discussed above to help build your traffic.

READ MORE: Don George on Travel Blogging, Writing & “Working for Exposure”

Bret Love & Mary gabbett Diving Panama's Coiba National Park, April 2012Diving Panama’s Coiba National Park, April 2012

13.  Try to listen to all of the blogging advice that will inevitably come your way. But it’s also important to know when to ignore it completely. People can only tell you what works in their experience, not yours. You ultimately have to find your own path and define what blogging success looks like for you.

14. Please, for the love of all that is good and holy in this world, do not use the word FREE. If you’re getting a comped press trip, tour, or product, there is always an expectation of coverage in return. Call it a barter, an exchange, a trade of goods and services, but THERE IS NO SUCH THING AS FREE.

15. The world does not need any more travel blogging divas. We heard so many horror stories about blogger behavior from our industry surveys, it was truly shocking. Nobody likes it (especially other bloggers), it makes you look like an asshat, and believe me when I tell you that word in both the blogging and PR industries travels fast. There really is a blacklist!

READ MORE: Peter Greenberg on the Travel Business, Travel Blogging & Budget Travel

Bret Love & Mary Gabbett in Emerald Pool Falls, DominicaMaking in Splash in Dominica’s Emerald Pool, June 2012

16. Starting a travel blog and traveling the world is an amazing thing, but it’s not the only thing that matters. We’ve watched a lot of full-time nomads get burned out and quit the industry entirely over the years. Finding balance is important if you want your blog to be a sustainable long-term business.

17. Travel blogging makes you a public figure, and everything you do (whether online or in person) is basically in the public domain. Conduct yourself accordingly (especially at travel conferences, where some attendees tend to party too hard), or you risk being derided as the Lindsey Lohan or Kim Kardashian of the blogging world.

18. Travel blogging can be a lonely life, so it’s important to find your tribe and be part of a supportive community. Facebook groups like The Business of Blogging, We Travel We Blog, and DNW- Making Money From Blogging are a great place to start, but small mastermind groups also work well.

READ MORE: Thoughts on Travel Blogging, Suicide and Living the Dream

Bret Love & Mary Gabbett in Wadi Rum Desert, JordanWadi Rum Desert, September 2012

19. The more you succeed as a travel blogger, the more haters you’ll likely attract. And more often than not it seems to come from other bloggers! It’s important to remember that their hate is never about you, but about whatever is going on with them– jealousy, feelings of inadequacy, whatever. It’s important to understand it, but of course that doesn’t excuse it.

20. Your blogging brand– your website, your social media channels, etc.– are yours to control. Constructive criticism is one thing, but don’t let the trolls and haters be abusive or disrespectful of you, your brand, or your readers on your turf.

If you’ve read this far, we hope you’ll find this story helpful as you create a travel blog and build your travel blogging business. We wish you the best of luck with all your travel blogging endeavors, and look forward to meeting you at a travel conference soon! –Bret Love & Tammi Dooley

 

This post contains affiliate links. But our opinions are our own, and we will never compromise the integrity of our relationship with our readers.

 

The post How to Start a Travel Blog (& Build a Successful Travel Blogging Business) appeared first on Green Global Travel.

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It’s not to late to discover innovative methods to increase vacation sales. Attempt these 4 reliable approaches for growing both your online and in-store sales this gift-giving season.Leading image by means of AlexMaster .According to Deloitte’’ s 2018 Retail Holiday Survey, we’’ re in for another huge vacation shopping season. Purchases made from now through completion of the year will represent more than a 4th of yearly retail sales. Furthermore, costs is set to leading $ 1,500 per United States home . It’s no surprise that for months now brand names have actually been preparing themselves for the increase of deals to come.There are some online marketers, nevertheless, who aren’’ t as prepared as they ’d like to be. Whether you faltered on preparation or put on’’ t feel completely positive in your existing vacation marketing method, do not fret. It’s not far too late. There’’ s still time to maximize this revenue-boosting chance by welcoming 4 reliable digital marketing techniques.Optimize Mobile  4 Last-Minute Ways to Maximize Your Holiday Sales —-- Maximize Mobile .Oh, how Black Friday shopping has actually altered. Deloitte’’ s information reveals the variety of customers who made a vacation purchase on their cellphones this year increased to 67 percent, compared to 59 percent in 2017. What’s more, a study carried out by Citi Retail Services exposes that most of customers (73 percent) will still handle mobbed shopping malls and huge box shops to protect retail offers this holiday. More than 40 percent of buyers are choosing rather to cuddle up on the sofa with their mobile phones.This habits suggests mobile need to be leading of mind for retail online marketers. Mobile advertisements are an excellent way to reach customers whether they’re going shopping online or in the real world. You’ll require to be clever if you hope to catch their attention throughout this hectic time. Fullscreen imaginative is one helpful method. Is location-based marketing that utilizes client information to increase and recognize behavioral patterns foot traffic to shops. Near to 40 percent of marketers prepare to buy Facebook Stories to reach mobile users, while 37 percent will invest their marketing dollars on Instagram Stories, brand-new research study reveals .Lots of sellers will likewise be utilizing mobile advertisements to promote a sale or special deal. Do not ignore the worth of mobile for e-mail. Alison Lindland, VP of Strategic Accounts at digital innovation business Movable Ink, states that “if an online marketer wishes to effect mobile user engagement,” the response lies with e-mail.” Across all areas and verticals we’re seeing that e-mail gain access to on mobile has actually well surpassed desktop, and though development rates have actually slowed due to saturation they’re still exceptionally high,” Lindland states. ” The primary step to enhancing sales throughout the vacation shopping season is to develop mobile particular material for that substantial part of the population seeing on mobile.” When producing an e-mail that resonates on mobile, she recommends that organisations utilize bigger text and images. Function buttons rather of little links, and experiment with 16-point font style. “For essential calls to action, produce large buttons to accommodate both left and right-handed customers,” she states.Boost Your Exposure on Search and Social.As the digital marketing market has actually progressed, publishers and website platforms have actually started providing more self-serve marketing choices. When you’re brief on time, this pattern pays off in a huge method. Self-serve advertisement platforms like online search engine and social networks websites make it simple to develop, launch, and enhance an advertising campaign. They eliminated the requirement for a company partner, external media strategist, or prolonged approval procedure.On the search front, change your paid search method to include holiday-specific language and increase your presence on online search engine like Google, Yahoo, and Bing. While you’re at it, inspect your Google My Business noting to ensure your shop’s vacation hours are precise, and publish a holiday-themed picture of your personnel or items. Google Business posts, which were introduced for all users in 2017, are basically digital advertisements that appear to internet users when they browse Google for your company name. Upgrading them regularly can enhance your regional search ranking. Promote your brand name and newest offers, and make them an important addition to your small company marketing strategy.As you’re improving your search method, make sure to enhance paid search advertisements for mobile. Google suggests consisting of an engaging call to action that includes your keywords; screening headings, descriptions, and URL course fields of differing lengths to see what resonates with users of various gadgets; and automating your quote method based upon signals like gadget type to optimize your existence on mobile.Look to platforms like Facebook and Twitter to assist you promote your holiday-related updates. Paying to turn basic social networks posts into advertisements through Promoted Tweets and increased posts on your Facebook Business page will broaden your reach and boost awareness of your brand name on these social websites. Think about integrating item reviews and client evaluations into your social material to drive favorable word of mouth.Narrate.  4 Last-Minute Ways to Maximize Your Holiday Sales —-- Tell a Story .The vacations are a time for sharing stories, which custom likewise uses to brand names. Try to find methods to integrate storytelling into your Facebook, Twitter, and Instagram posts. That method your clients can envision how and where your items suit their shopping strategies.Dan Granger, creator and CEO of advertising agency Oxford Road, feels highly about this technique. “It’’ s crucial that merchants inform stories to customers about their brand name since individuals require a factor to be interested,” he states. “They require a factor to trust, and to wish to belong of the story.”.Your story can take many kinds, however it should relate either to your business or to your client. Granger cautions that if the connection to your brand name isn’t clear, you might captivate your audience however will not always prompt a purchase. “If you’re attempting to drive sales this holiday, wed the story to (a retailer-related) occasion. The stories need to drive action and drive habits.”.One method to develop a reliable story is to think of why you began your business in the very first location. “That’’ s the story of the majority of brand names, and it has the most resonance with customers,” Granger describes. Another technique is to utilize consumer feedback, something Oxford Road makes with radio and podcast advertisements. “Customer evaluations, e-mails, and stories are likewise essential to track due to the fact that they’’ re going to inform you about issues they had and how your item assisted them,” he states.As far as platforms go, Granger thinks that Facebook and Instagram Stories are especially beneficial for brand name storytelling. Customers do not anticipate high production worth from the videos they see in these environments. They’re perfect for last-minute projects.Usage Video.As a prominent medium for brand name storytelling, video enables brand names to paint vibrant images of their consumers. Simply have a look at this year’s Barnes &&Noble advertisement , which follows a little Harry Potter fan as books stir her creativity. Establishing a series of stand-alone video properties that display your item line is essential if you require to supplement a storytelling project that was developed months in advance. These can include bits of your story for teaser-style marketing and are quickly shared on social networks. They can likewise work as a more sales-oriented accompaniment to your existing vacation material. To promote its online present guide, for example, Macy’s published a number of videos to Twitter highlighting a choice of items based upon the style “relaxing and caring.”.No time at all to produce brand-new videos? Get some user-generated material published by your clients rather. UGC including adoring fans of your brand name can be simply as reliable at driving last-minute sales online. By reposting or retweeting content developed by your social media fans (with due credit, of course), you can likewise increase their dedication to your brand name.Bypass the present box in favor of these 4 methods if your vacation desire is to grow your retail sales. They’re sure to offer your brand name the last-minute sales it should have.Wish to find out more about improving you marketing? Have a look at these short articles:. The Top 10 Digital Marketing Trends for 2019 The Top Video Marketing Trends for 2019 Three Easy Ways to Improve Your Brand’’ s Instagram Feed Get Inspired With These Excellent Newsletter Examples FREE Tools Every Social Media Manager Needs to Know

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Mired in repeated jobs, swimming in information, and investing to develop a bigger group simply to maintain? Here’s why now is the time to update to AI tech for your small company marketing and customer support.

There’’ s 2 methods to win over consumers. Either provide what they require and desire, or merely make them pleased.

If you can do both regularly you’’ ll see more acquisition from increased recommendations, development in consumer retention, and a lift in client life time worth . Making clients pleased is reasonably simple. The difficult part for lots of entrepreneur is recognizing precisely what consumers desire.

Artificial intelligence is now offering small company owners an upper hand. AI tech streamlines jobs that when took a lot of time (read: expensive overhead and lengthy manual procedures.)

.The Key Benefits of AI Tech.

Artificial intelligence continues to progress, and it’s utilized in numerous capabilities (automobile automation, shows, computer game advancement, research study, and so on) But, there are 2 methods AI tech can most benefit a small company: job handling and information analysis.

.Since your little organisations has a minimal spending plan, #ppppp> Handling jobs effectively is vital. Lengthy jobs will accumulate as your service grows. These jobs will consume more of your time or force you to employ more individuals in order to manage them. Startups and brand names now utilize AI to deal with a great deal of those routine procedures, consisting of direct client interaction. That maximizes resources, so you can concentrate on growing your organisation rather.

AI tech removes the long-running issue of costs hours (or days) putting over client and sales patterns in order to decide. Oftentimes, the information ages out and you’’ ve missed out on a chance. Automated information analysis gathers whatever you understand about your service, and your consumers, at an inhuman rate so you can make choices rapidly.

Rapid analysis and simple division of extensive information likewise permits AI to paint a clear photo about what your clients enjoy. This makes it simpler to rapidly establish a customer-centric method to your operations.

Let’s take a look at an example. Dole utilized expert system to examine huge information sets and enhance projects by a considerable quantity. The business was having a hard time to grow market share for among its food classifications. They utilized previous consumer information to establish and carry out projects based on user insights and continuous project outcomes. By utilizing AI to evaluate outcomes, they rapidly found that videos drove more engagement. They likewise discovered that mobile was producing considerably more views, and hyper-focused geographical targeting was crucial.

After the very first 60 days of its project, which they developed utilizing AI tech, Dole had:

.60,000 brand-new page likes.A reach nearing 6 million.12x the typical social engagement.Increased sales by 87% in the targeted area.

While Dole might be a substantially bigger brand name, this case is evidence that AI can bring outcomes, specifically when you think about the length of time it would have taken the brand name to by hand examine all their client information.

Here’’ s how your small company can make the most of AI:

.Utilizing AI to Create Targeted Marketing Campaigns.  How AI Tech is Changing Small Business Marketing —-- Targeted Marketing Campaigns

Image through Zapp2Photo .

Traditionally, online marketers had problem with return on advertisement invest (ROAS). Since they developed advertisements based on broad-themed selling proposals that frequently targeted demographics, that was. It takes expensive and lengthy A/B screening to improve projects enough to make them efficient.

When you understand what clients desire and where to discover them, you can produce hyper-focused projects utilizing messaging ensured to catch more attention. That’’ s where AI is available in.

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Artificial intelligence platforms can examine enormous quantities of consumer information on an individual level. It can make forecasts about how to format projects, what messaging to utilize, when to engage them, where, and more.

According to Markus Lippus , primary innovation officer at MindTitan, a business concentrated on establishing AI-powered services, ““ AI-powered systems can assist marketers check out more advertisement platforms and enhance targeting. That’’ s precisely what Facebook is finishing with their advertisement shipment optimization. This method might likewise be used to omnichannel PPC project information (held by a single business) by utilizing internal or third-party AI tools.” ”

. Customize the Customer Experience with AI.

When I’’ m searching Netflix, the tips based upon what I’’ ve seen tend to be quite spot-on. Netflix utilizes machine-based knowing and AI to make those tips. It’s customizes my experience, making it much easier for me to discover brand-new programs that draw me in while due dates loom ever more detailed.

Customers have actually grown familiar with that type of customization and it’s ending up being an important part of small company marketing. According to Epsilon Research , 80% of clients are most likely to patronize a brand name that provides individualized experiences.

In one customer study , Segment discovered most of customers where less than satisfied with the absence of customization. Section likewise discovered that consumers want to invest more cash on business who provide customized experiences.

Personalization utilizing AI can be available in a range of kinds, consisting of:

.Item suggestions based upon habits.Promos and uses based upon demographics and place.Press alerts personalized to private users.Assistance, content suggestions, and automated outreach based upon habits.

With customization in location you’ll see more impulse purchases. You’ll likewise discover increased earnings, less returns, and a lift in client commitment.

.AI-Powered Customer Insights.  How AI Tech is Changing Small Business Marketing —-- Customer Insights

Image by means of Stanislaw Mikulski .

There’’ s a lot you put on ’ t understand about your clients. It would take ages to put over client insights in order to swimming pool and section information, and that’’ s just if you’understand what you ’ re looking for.

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Where it would take a human weeks on end of crunching numbers to establish actionable insights, AI tech can do it in seconds. Envision the ROAS of your small company marketing if you might immediately develop client personalities utilizing unlimited information points you never ever thought about like:

.Geo-specific occasions.Online interactions vs in-store interactions.Recommendation sources.Psychographic aspects.Habits (both with and without a purchase).Present and previous interaction and engagement.

For example, a travel bureau might wish to section client insights exposing the overall portion of female tourists, the common lodgings they schedule throughout what season at what age, and the window space in between reservation and travel.

At the very same time, that company might likewise see what portion of female vs male tourists reserved high-end journeys, and at what age, what season, and more in order to establish laser-focused marketing projects.

When you can much better match clients to the items they are most likely to utilize and keep you’’ ll enhance client fulfillment, decrease returns, limitation purchaser ’ s regret, and enhance profits.

eCommerce platforms like Shopify and BigCommerce provide a range of client insight reports for online shops. Physical SMBs can utilize platforms like Salesforce, IBM Watson for insights at the consumer level. Another platform, Crayon , supplies marketing and competitive AI tools. Those tools assist SMBs track, examine, and act upon insights.

.Enhance Customer Service with AI Tech.

Your client service group will be hectic with e-mail, incoming calls, follow ups, and live chat. On top of all that they’ll be reacting and keeping track of throughout all the social channels your clients utilize.

Artificial intelligence streamlines customer care by getting assistance to consumers much faster at every point where they reach your brand name. Brand names are focusing. A Tata consultancy services study exposes that nearly 31.7% of brand names are now utilizing AI tech in client service.

Here a couple of methods your small company can utilize AI to enhance assistance and client fulfillment:

.Automated chat bots that field incoming consumer questions through social networks and on-site live chat.Quickly triage client questions to get them to the best individual, hence minimizing wait times, by utilizing tools like Zendesk Serve clients with custom-made material utilizing conversational procedure automation with a platform like DigitalGenius . Response standard concerns quickly that generally bind your assistance group.Evaluate typical client worry about tools like Zendesk to occupy an understanding base and FAQs with material that decrease incoming consumer questions.AI-infused contact centers running 24/7 with a skeleton team (and even no representatives at all).

All of those maximize resources needed for more complicated consumer interactions. Eventually, this enhances consumer complete satisfaction, performance, and minimizes assistance expenses.

Oracle in its research study of AI as a client service tool states almost 8 of 10 services have actually embraced or will embrace AI consumer care options by 2020. Now is the time to get in ahead of your rivals and begin developing a much better client experience.

You can utilize expert system in you client service and marketing to link you with your target market and keep them delighted. AI tech isn’’ t a magic bullet. It ’ s impractical to believe a canned AI application or platform can be plugged nicely into any organisation. Oftentimes, AI incorporates with systems you currently have in location where information is saved. This can be anything from a CRM holding your consumer information, to your sales insights and project information kept in different channels online. When you customize the platform to your company procedures you’’ ll start to gain the benefits of expert system, so you can return to concentrate on growing your company.

Top image through Thomas Andreas .

Want to find out more about small company marketing? Take a look at these posts:

The Top 10 Digital Marketing Trends for 2019 The Top Video Marketing Trends for 2019 #Instafood: Why Restaurants Are Hungry for User-Generated Content FREE Tools Every Social Media Manager Needs to Know Customize Your Financial Brand’’ s Visuals to Match Advertisement Targeting

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Over the last three months, I’ve jumped into learning the in’s and out’s of Facebook ads to help grow the email list for our job board. Thankfully I had some key Facebook experts from the community help along the way but that didn’t prevent me from making some mistakes. Today I’m sharing 5 big mistakes and one very important lesson I learned along the way.

You’ll learn:

Why you need to customize your ads dashboard
Steps to creating a hyper targeted audience
Facebook is way better at spending your money than you are

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com)

Welcome to “The eCommerceFuel Podcast,” the show dedicated to helping seven-figure-plus store owners build incredible businesses and amazing lives. I’m your host, Andrew Youderian.

Thanks so much for listening. Good to have you with me. And on the show today, we’re gonna be talking about the five big mistakes and lessons I learned jumping into the deep end of the Facebook advertising pool. A lot of you listening I’m sure are running Facebook ads. It’s one of, you know, the biggest traffic channels out there right now.

I have never really meaningfully, you know, gone deep on this channel. I’m much more traditionally of an organic guy, an SEO guy, content marketing guy, email marketing, that kind of stuff.

The last two, three months I’ve really jumped into Facebook ads to learn them to grow the email list for our job board, to really build up the list of job seekers, and learned a lot, and made some pretty good mistakes along the way. So, I had a couple of people much smarter than me who I’ll mention later, dive in, give me some feedback, and I wanna report back on some of the things I learned, and changes I’ll be making.

So, if you’re brand new to Facebook ads, this will be particularly helpful. And hopefully, if you run a few ads, you’ll grab at least one or two lessons from the blunders I made as well that can help you optimize and increase your return on ad spend.

Thanks, Sponsors!

Quickly, before we jump in to the episode though, I wanna give a big thank you to our two sponsors. First, Klaviyo, who makes email marketing automation incredibly easy and powerful. It’s not too late to catch their September 13th and 14th event in Boston. They’ve got reps from Shopify-Plus, Google, Send Grid, and more to help you grow your business faster with email.

You can learn more and sign up for the event at ecommercefuel.com/boston-event, and you can use the coupon code “eCommerceFuel” to get a discount off your ticket.

And secondly, thank you to Liquid Web, the absolute best place online to host your WooCommerce store if uptime and speed are important to you. One cool thing with Liquid Web, they’ve got a partnership with Glue.io, a very interesting analytics company out of Charlotte, North Carolina. Bill D’Alessandro, a good friend of the show, a good friend of mine, put them on my radar recently.

And they can give you some cool metrics partnered up with your Woo store on Liquid Web. Instead of looking at numbers like, you know, just looking at data and going back to normal life, you get actual data, like you can understand which products are making you the most money versus, you know, just the top line revenue, calculating lifetime value of your customers, even recommending what products to potentially bundle together.

A cool little…just one of the many integrations and partnerships Liquid Web has to help you make your WooCommerce store more effective.

So, if you wanna learn more about them and how to make your WooCommerce store really shine, ecommercefuel.com/liquidweb.

Learn From My Mistakes!

All right, let’s go ahead and get into today’s episode. So, before jumping in two big thanks are in order. First, thank you to Mike Jackness, who sat me down as a total Facebook noob and walk me through some high level strategy things, gave me some pointers on how to get campaign started and get it going. So, Mike, thank you.

And secondly, to Miracle Wanzo, our resident Facebook expert in the eCommerceFuel forums. Took a look at, was kind enough to offer to look at my campaigns after I’ve been running them for a little while, and who largely a lot of this episode, these mistakes, are based off. She ripped my campaigns apart in the best possible way, and I learned a ton from her. So, I thank you to both you guys. I really appreciate your help.

Yeah, you’re just, you know, you’re a lot smarter than me at this, and have been willing to share some of the wisdom, so thank you.

Don’t Break Up Social Proof

So, mistake number one that I made as a Facebook newbie was using the same ad across all of my campaigns. So, I had a lot of different campaigns that were focused on different audiences, or focused on different delivery platforms, things like that. And I went through, and to try to minimize the number of variables, I kept the same ad copy, the same picture for the most part, and recreated that across, you know, half a dozen different campaigns.

And the problem with that, I was told, and I quickly learned, was that if you do that, you break up all of the social proof from that one ad. So, if you have engagements, or comments, or likes, and you reuse the same ad across your different campaigns that you’re running, you know, that social proof compounds and it can be used across all of them.

If you create a brand new version of the same ad every time, you lose all of that. So, that was a big mistake I made. Going forward, I’m not gonna split the social proof, I’ll keep it all in one. So, use the same ad across all of your campaigns.

Rely on Facebook To Budget Your Ads

Mistake number two that I made was I used campaign level budgeting versus ad level budgeting. And I tried to run the placements, tried to test the placements myself. So, on a bunch of my campaigns I created an ad for that was, the same ad that was targeting Instagram, that was targeting Messenger, that was targeting the desktop feed, etc., etc. And I was trying to optimize delivery myself, and I was also setting the ad level, excuse me, the spending level at the ad level itself on the individual ad.

And what I learned was that Facebook’s way better than I am at optimizing the stuff, surprise, surprise, right? Like, if you have something called campaign level budgeting, I’m not sure this is available on all accounts but I think it depends on a couple of things. But you have it, you can set the campaign, what you wanna spend at the high level on your campaign and Facebook will distribute it in the smartest way possible across your different ad sets in the way that’s gonna maximize your results.

So, they’ll look at how they’re performing, they’ll also look at some of their, I’m guessing some of the AI data, not AI data, machine learning data, understanding what performs best may be at better times. I’m not sure what goes into their magic sauce, of course. You tend to get better results, it sounds like, if you use the campaign level budgeting versus the ad level, and let Facebook distribute your ads in a way that makes sense versus trying to manually do that. So, that was the second thing I did.

Don’t Sound Like a Direct Response Ad

The third mistake that I made was not thinking about running ads on Facebook correctly. I was thinking about running ads like you would with Google Ad Words. A lot of my ads were things like, you know, “Hey, do you hate your job? Click here to learn about some incredible ecommerce opportunities.” There are very direct marketing response ads. “Do you have a problem? Come here.”

And that’s not really a bad solution, but Facebook is, you know, it’s not a search-based network, it is a browsing-based networking, and you’re interrupting people’s flows.

And so when Miracle jumped in and looked at my dashboard, one of the first thing she saw was my CPM, which stands for cost for a million, not a million, it would cost me for 1,000 impressions, was really high. I think they were like $30-plus, which, apparently, is pretty high in the Facebook world. And it became apparent, when she looked at my ad copy, what the problem was.

And I wasn’t thinking about trying to create a Facebook ad or some kind of post that engaged with people, they were static images, they were calls to action. They weren’t, you know, they weren’t getting any engagement.

And in Facebook’s algorithm, the more engagement that you get, the more comments, the more likes, the more people are interested in what you have, the cheaper it’s gonna be to show that to everyone in their feed. Effectively, your cost, you know, your CPM is gonna go down. And so that’s something that we’re, definitely gonna be going forward, changing our approach there.

And to be honest, that was something that I think it’s still something that’s a little bit of an art to try to, like any advertising, but trying to write an engaging ad that gets people to draw in to your content but also leads them down the path to convert, or potentially just be able to pixel them and retarget them later. I’ve got a lot to learn there, there are a lot of smarter people than me that you can learn from, from that.

But that was my mistake, was trying to…more of the direct response, short form, search query based ads versus the ads that are intended to engage, hook people in, and then you can follow up with them later.

Customize Your Dashboard

Number four, the fourth mistake I made was not customizing my dashboard. I was using the stock dashboard, which had a lot of, you know, just not that helpful information, shockingly.

It didn’t have metrics like click through rates, CPMs, CPCs, stands for cost-per-click, the frequency, which is the average number of times people are seeing your ad, a number of link clicks, a bunch of other metrics that just once Miracle got in there and showed me, you know, “Hey, you really need to customize this dashboard to be more useful,” I quickly saw the benefit.

And it gave so much more insight into which ads were working well and the cost-per-ad stats, and things like that.

So, you can go to, it’s pretty easy, but if you don’t know, in your Ad Manager, on the columns dropdown, go to “customize columns,” you can save your own column layout to give you way more information.

So, mistake number four I made, and that you shouldn’t make, if you haven’t done this yet, go and customize your reporting dashboard. You’ll get way better results and way better insights into your ad sets.

Don’t Write Off Audiences Without Performance Metrics

The fifth mistake I made was writing off entire audiences or demographics without a long history of seeing them perform. So, there was a couple of different audiences that weren’t performing very well and combined with an ad, kind of a targeting for an ad or certain messaging, and after a couple of weeks wasn’t performing well, and I just decided, “Hey, this isn’t gonna work anymore. I’m gonna iterate and I’m gonna move on.”

And some great advice I got was you don’t always know, unless you see a certain audience underperform multiple times, don’t just assume it’s terrible.

Obviously, you know, you’ve got to temper this a little bit. You don’t wanna just, you know…You can waste a lot of money trying to get more squeeze out of a dry lemon, but I think I was a little quick to write off audiences. Maybe, perhaps, you know, there was something going on with that demographic that week that I wasn’t aware of. Or maybe it was just a bad delivery time. Or maybe my certain ad copy didn’t resonate perfectly with them.

So, I was writing off, the advice I got was make sure you see multiple instances of where an audience is significantly underperforming before you completely write them off.

Not to say you can’t allocate a little more budget to audiences that start to perform better, but don’t completely write them off just because they underperform once. Make sure you see it multiple times.

Think About Behavior When Creating Audiences

So, I know I said five, but the sixth one that I had here, it wasn’t really a mistake I made, but more of a lesson. And that was I was thinking about Facebook and targeting very much from using my pixel, the insights that I had from my audience, and also some kind of some interest or demographic data that Facebook had.

So, maybe I created my custom audiences that included people who had visited my website, have visited the job boards, and people who also were maybe let’s say interested in ecommerce and in a certain range of, you know, certain age range, say like 20-65, something like that.

And an audience I wasn’t really thinking of was creating behavior on audiences based on very specific actions on my website. So yeah, visitors, but even more so, thinking about people who maybe take very micro actions. Maybe sign up for a job, or maybe they have come through and visited five ads in the digital marketing space.

And granted, these audiences are gonna take a lot longer to build up, but they’re huge assets. If you can build one of these audiences up over let’s say, you know, a six-month period, you can create a hyper targeted audience that Facebook probably isn’t gonna give you the demographics for, and that you can use to create some really powerful look-like audiences to hyper-target other people on a macro scale that is gonna be a massive competitive advantage.

So, I wasn’t thinking about that long game as much in terms of building up those audiences. Also for retargeting too, if you wanna be able to do that, to retarget those people back. That’s the more obvious. But the hyper-targeting on a micro audience side I thought was interesting. So, if you’re thinking about it like I was in more of a narrow fashion, just, you know, visitors to your website, or, you know, using Facebook’s demographic information, think that third option.

Think, what are some of the really hyper, super specific actions that people are taking on your website in terms of the content they look at, what they’re engaging with, that you’re not gonna build a huge audience, but maybe over time you can build up a really big list that can help you create some incredibly specific look-like audiences at scale.

TL;DR

So, those are my six mistakes, just again, real quickly in summary. Use the same ad across all of your campaigns, one. Use campaign level budgeting instead of trying to set it at the ad level and outsmart Facebook. You’re probably not smarter than Facebook’s placement algorithm. Number three, make sure you’re writing ads with a high focus towards engagement not just direct response marketing.

Number four, customize your dashboard. Number five, don’t write off certain audiences or demographics unless you see them underperform at least multiple times. And six, think about some of the very focused audiences you can create based around very specific actions, even if they take a long time to build up.

So, again, think you, Mike, thank you, Miracle. I really appreciated you guys’ help as I’m pushing away from the dock here as a total noob in the Facebook world. But I hope it was helpful to you, definitely will be changing the way that I do a lot of things in ad manager.

Andrew’s Solo Lightning Round!

And before wrapping things up here, I’m gonna do something that is maybe a little self-indulgent but it’s, you know, what the heck? I’m gonna do it anyway. Feel free to drop off if I bore you. But I’m gonna run myself through the new lightning round that I’ve been asking guests about recently.

So, what’s something I’ve changed my mind about recently? I would say, I read a book these last probably three months. I imagine a lot of people probably have this, called, “How to Change Your Mind,” by Michael Pollan, talking all about psychedelics, things like LSD, this whole category of drugs. And for a, you know, pre-book, I would have thought, you know, I would have lumped all those psychedelics in the same category as things like heroin and cocaine and methamphetamine.

And not to say I’m ready to go out and, you know, munch magic mushrooms, but it was an interesting perspective shift on some of the potentially, you know, the ways that those can be used for treating mental health that I thought were interesting. So, that would be something I changed my mind about.

What are you currently spending too much money on? I would probably say my VW van. It is a money pit, and it just consumes massive amounts of money.

What’s something you’re not spending enough money on? I’d probably see jeans. Up until two weeks ago, I only had one pair of jeans that did not have holes in them, and I hadn’t bought new jeans in probably at least two years. Finally remedied that because it was getting difficult to go out in public. But yeah, probably jeans. Need to spend more money on jeans and clothes in general.

What’s one of the top three items on your bucket list? Something you wanna do before you die. I would love to either drive or ride a horse across Mongolia before I die. It seems like a cool place. It sounds like there’s a lot of still fairly nomadic people that they’re just gonna live out of yatchs and ride around on horses in Mongolia. And I’m sure I’m romanticizing it more than it is, but I met people from Mongolia, and it sounds like a really fun adventure.

And then finally, if you had a tattoo on your arm, what would it say that, you know, a tattoo people could see on a daily basis and you’d have to look at? I’d probably write something along the lines of don’t compare, or don’t compare yourself. I think comparing yourself to other people, to other people’s lives and accomplishments is like one of the most toxic things you can do, especially when you do it so selectively.

We are great at comparing our, you know, our best work to other people’s best work, but without any kind of consideration about what they sacrificed to get there, how other parts of their life are. And I think apart from just that, apart from being a flawed way of, you know, see you’re never comparing apples to apples, it’s just, it robs people from the, it’s a joy thief. So, that’s what I would put on my arm.

Hope that helped on the Facebook front. So, head forth, try not to make the mistakes that I made. And again, Miracle and Mike, thank you so much.

That’s gonna do it for this week’s episode, but if you enjoyed what you heard and are interested in getting plugged into a dynamic community of experienced store owners, check us out at ecommercefuel.com. eCommerceFuel is the private vetted community for ecommerce entrepreneurs. And what makes us different is that we really heavily vet everyone that is a member to make sure that they’re a great fit, that they can add value to a broader community.

Everyone that joins has to be doing at least a quarter of a million dollars in sales via their store, and our average member does over seven figures in sales annually.

So, if you’d like to learn more, if that sounds interesting, you can learn more and apply for membership at ecommercefuel.com.

And also, I have to think our two sponsors that make the show possible. Liquid Web, if you are on WooCommerce or you’re thinking about getting onto WooCommerce, Liquid Web is who you should have host your store, particularly with their managed WooCommerce hosting. It’s highly elastic and scalable, it’s got built-in tools to performance test your store so you can be confident it’s gonna work well, and it’s built from the ground up for WooCommerce.

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And finally, Klaviyo, for email marketing. They make email segmentation easy and powerful. They integrate with just about every card out there, and help you build incredibly automated powerful segments that make you money on autopilot. You can check them out and get started for free at klaviyo.com. Thanks so much for listening, and looking forward to seeing you again next Friday.

Want to connect with and learn from other proven ecommerce entrepreneurs? Join us in the eCommerceFuel private community. It’s our tight-knit, vetted group for store owners with at least a quarter of a million dollars in annual sales. You can learn more and apply for membership at ecommercefuel.com. Thanks so much for listening, and I’m looking forward to seeing you again next time.

What Was Mentioned

Andrew Youderian: Blog | Twitter | Facebook | LinkedIn
Miracle Wanzo: Website | Twitter | FacebookLinkedInPinterest
Michael Jackness: WebsiteTwitter | LinkedIn
Klaviyo Boston Event (Use the coupon code ECOMMERCEFUEL for a discount when you sign up!)
How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addiction, Depression, and Transcendence by Michael Pollan

Flickr: Sarah Marshall

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