A well-strategized blog site is among the most effective tools in your toolbox for driving natural online search engine traffic to your site. If you’’ re like many online marketers, you release a brand-new article and rapidly schedule it to your brand name ’ s social networks accounts.

It might get a couple of likes, clicks, and shares however the traffic usually fizzles out quite rapidly?

From there, your well-researched blog sites make their method into the archives till you pull them out to fill a time slot on social networks once again.

Break the cycle by including your blog site and e-mail newsletter. This method will assist your material reach audiences that in fact value what you need to state.

In this post, we’’ ll review what function post ought to play in your e-mail marketing efforts and total material marketing method. We’’ ll likewise offer you some ingenious suggestions for consisting of blog site material into your e-mail projects.

.What function should post play in your material marketing method?

TL; DR: Blog posts ought to play a main function in your material marketing method. They drive traffic to your site from numerous sources and teach individuals about your brand name’’ s worths.

.

Everyone ought to understand by now that your site is the most important piece of the digital marketing puzzle for your brand name. Why? Since you own your site—– algorithms can’’ t pry it far from you.

.

Blog posts are the ideal response. If you aren’’ t developing a technique for your brand name ’ s blog site, you ’ re losing out on these essential advantages:

.Ranking in hundreds or countless Google searches.Showing brand name authority by flaunting your market understanding.Addressing client concerns prior to they’’ reasked. Offering your clients something to share on social networks.Supplying considerable material (more than sales pitches) for your e-mail newsletter.

Your About, Services, Contact, Homepage, and other areas are vital for driving sales, however they most likely won’’ t get in front of numerous eyes unless you can produce something else that draws leads into your site.

.And what about your e-mail newsletter technique?

Everyone has that a person buddy from high school who arbitrarily appears in your DMs every couple of years. Do they wish to capture up? No, they wish to offer you something.

Without an appropriate blog site to intensify your e-mail projects, your brand name can end up being that pal.

Think about it. Are you most likely to provide your hard-earned loan to somebody who listens to you, responses your concerns, and offers you with education, or somebody who just sends you sales pitches? The response is quite clear.

You understand a blog site is necessary for driving traffic to your site and producing conversions, however why should you concentrate on e-mail marketing over social networks?

The reality is, the typical click-through-rate for Facebook posts is simply 0.9%, yet the typical cost-per-click is $1.72. Every dollar invested on e-mail marketing will produce a typical $ 38 in profits .

Social media is very important and online marketers need to utilize it tactically. Your clients will likely be more responsive in e-mail due to the fact that they’’ ve really picked to hear from you.

.How to effectively consist of post in an e-mail newsletter.

One of the very best channels for promoting your blog site is the e-mail newsletter. This offers you an opportunity to develop authority and trust with your audience while supplying them with top quality material they in fact wish to check out.

What have you got to lose?

Let’’ s review some tips and suggestions for flawlessly combining the 2 channels into one digital marketing powerhouse.

.1. Choose the proper format.

Most industry-leading e-mail company use gorgeous design templates you can tailor any method you please to fit your requirements. Prior to you get going utilizing e-mail to promote your article, choose a format that fits your brand name and customers.

Should you pick a range of blog sites separated into various classifications? Possibly you wear’’ t have the resources to release lots of posts every week. Because case, possibly promoting a single post would be best.

This e-mail from ezTaxReturn utilizes a format that gathers links to a lot of pertinent and fascinating post. Perk points here for the ICYMI area.

.2. Buy premium graphics.

You wear’’ t need to employ an expert photographer for every single blog site in an e-mail newsletter. In most cases, stock pictures and customized graphics with some tactical branding will work simply great.

The concept is to trigger your customers’ ’ interest with something crisp and fancy. You invest a lot time composing and establishing your blog site and e-mail newsletter—– ensure you pick an image that shows what’’ s inside.

.

Also, top quality graphics with some branding such as colored frames or a logo design will assist establish brand name authority when they read your material—– even if they wear’’ t click over to your blog site.

. 3. Plan with various styles.

This part is enjoyable due to the fact that it’’ s time to get innovative. Brainstorm various material styles for numerous e-mail newsletters.

If you’’ re running a shop that offers kitchen area devices, for instance, November and December would be a great time to run a series of post including vacation dishes, ideas for cleaning your items, and tips for handling tension.

Working in tandem with your e-mail marketing, this can assist you establish appropriate and distinct material for your blog site’’ s content calendar. Plus, you ’ ll currently have content prepared to go when it comes time to arrange social networks posts.

This e-mail from Kid &&Coe is created to highlight article about different locations in a best-of format. Plus, it includes premium graphics that plead to be clicked.

Image Source: Really Good Emails

.4. Send studies to keep the discussion going.

If you desire genuine responses about what your audience anticipates and desires from your brand name, e-mail is the method to go.

Use your e-mail newsletter to ask customers what kind of material they like and what issues they have. This will assist you develop fresh concepts for your blog site.

You can likewise send a welcome e-mail asking brand-new customers which kind of material they’’d like to get from you and how typically.

Trust in paid advertisements on Facebook has actually decreased quickly. Since they have a much better level of control, individuals choose e-mail marketing. Why not offer customers as much control as possible?

This will assist develop rely on your brand name and you’’ ll have the ability to please your consumers. Win-win.

.5. Keep a constant voice throughout all your copy.

If you utilize a caring tone in your blog site, utilize the exact same tone throughout your e-mail copy. Not just is disparity upsetting when you’’ re attempting to check out a brand name ’ s material, however it can likewise harm trust.

Imagine you have a buddy who has 2 various characters: one when they speak with you and one when they speak with a group of individuals. You most likely wouldn’’ t trust them? Consistency is essential to producing outcomes.

.6. Thoroughly choose curated material.

As an online marketer, you’’ re most likely extended thin adequate currently. Unless you’’ re working for a substantial business, you wear’’ t have the resources to release numerous post every day.

That’’ s completely great. Utilize this as a chance to share curated material with your customers.

Instead of entirely concentrating on your blog site, an e-mail newsletter must consist of material from several sources (as proper).

Develop a method. Discover other market specialists you’’d love to get in touch with and share their composing with a brief bio. Discover material that responses your audience’’ s concerns.

Sharing material from sources besides your own site will show that you really appreciate the market and assisting individuals, instead of promoting yourself.

Pinterest totally controls the video game with customized and curated e-mail material. They send numerous e-mails a week with appropriate material based upon your activity on their app.

.7. Do not forget social share buttons.

While e-mail is important for getting your blog site in front of a great deal of eyes, it’’ s still causes a dead-end street if you wear’’ t motivate readers to share.

.

The concept is to keep the material streaming. Include social share buttons to your post and embed them straight into your e-mail copy.

.8. Enhance your CTAs.

Keep your reader’’ s click-through journey in mind when you compose your CTAs.

Consider your reader’’ s mindset when they reach completion of your blog site: They’’ ve clicked through from their e-mail while they were on the bus heading house from work, they read your blog site about the very best bars in the DC location. What do you desire them to do next?

.Finish up.

Blog posts are an outstanding tool for increasing natural online search engine traffic to your blog site however they can do a lot more. It’’ s essential for online marketers to establish a material method for their blog site with an e-mail newsletter in mind.

By taking a couple of crucial actions, you can produce material for your newsletters that your customers can’’ t wait to share and check out with their pals.

Before you start with some e-mail projects, check out our ideas on utilizing an e-mail newsletter to motivate client commitment.

The post How to Write Blog Posts that Boost Your Email Newsletter appeared initially on Campaign Monitor .

.

Read more: campaignmonitor.com

Posted by DiTomaso

Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hi, everyone. Welcome to Whiteboard Friday. My name is Dana DiTomaso. I’m President and partner of Kick Point, which is a digital marketing agency based way up in Edmonton, Alberta. Come visit sometime.

What I’m going to be talking about today is using STAT for content strategy. STAT, if you’re not familiar with STAT Search Analytics, which is in my opinion the best ranking tool on the market and Moz is not paying me to say that, although they did pay for STAT, so now STAT is part of the Moz family of products. I really like STAT. I’ve been using it for quite some time. They are also Canadian. That may or may not influence my decision.

But one of the things that STAT does really well is it doesn’t just show you where you’re ranking, but it breaks down what type of rankings and where you should be thinking about rankings. Typically I find, especially if you’ve been working in this field for a long time, you might think about rankings and you still have in your mind the 10 blue links that we used to have forever ago, and that’s so long gone. One of the things that’s useful about using STAT rankings is you can figure out stuff that you should be pursuing other than, say, the written word, and I think that that’s something really important again for marketers because a lot of us really enjoy reading stuff.

Consider all the ways searchers like to consume content

Maybe you’re watching this video. Maybe you’re reading the transcript. You might refer to the transcript later. A lot of us are readers. Not a lot of us are necessarily visual people, so sometimes we can forget stuff like video is really popular, or people really do prefer those places packs or whatever it might be. Thinking outside of yourself and thinking about how Google has decided to set up the search results can help you drive better content to your clients’ and your own websites.

The biggest thing that I find that comes of this is you’re really thinking about your audience a lot more because you do have to trust that Google maybe knows what it’s doing when it presents certain types of results to people. It knows the intent of the keyword, and therefore it’s presenting results that make sense for that intent. We can argue all day about whether or not answer boxes are awesome or terrible.

But from a visitor’s perspective and a searcher’s perspective, they like them. I think we need to just make sure that we’re understanding where they might be showing up, and if we’re playing by Google rules, people also ask is not necessarily going anywhere.

All that being said, how can we use ranking results to figure out our content strategy? The first thing about STAT, if you haven’t used STAT before, again check it out, it’s awesome.

Grouping keywords with Data Views

But one of the things that’s really nice is you can do this thing called data views. In data views, you can group together parts of keywords. So you can do something called smart tags and say, “I want to tag everything that has a specific location name together.”

Opportunities — where are you not showing up?

Let’s say, for example, that you’re working with a moving company and they are across Canada. So what I want to see here for opportunities are things like where I’m not ranking, where are there places box showing up that I am not in, or where are the people also ask showing up that I am not involved in. This is a nice way to keep an eye on your competitors.

Locations

Then we’ll also do locations. So we’ll say everything in Vancouver, group this together. Everything in Winnipeg, group this together. Everything in Edmonton and Calgary and Toronto, group all that stuff together.

Attributes (best, good, top, free, etc.)

Then the third thing can be attributes. This is stuff like best, good, top, free, cheap, all those different things that people use to describe your product, because those are definitely intent keywords, and often they will drive very different types of results than things you might consider as your head phrases.

So, for example, looking at “movers in Calgary” will drive a very different result than “top movers in Calgary.” In that case, you might get say a Yelp top 10 list. Or if you’re looking for “cheapest mover in Calgary,”again a different type of search result. So by grouping your keywords together by attributes, that can really help you as well determine how those types of keywords can be influenced by the type of search results that Google is putting out there.

Products / services

Then the last thing is products/services. So we’ll take each product and service and group it together. One of the nice things about STAT is you can do something called smart tags. So we can, say, figure out every keyword that has the word “best” in it and put it together. Then if we ever add more keywords later, that also have the word “best,”they automatically go into that keyword group. It’s really useful, especially if you are adding lots of keywords over time. I recommend starting by setting up some views that make sense.

You can just import everything your client is ranking for, and you can just take a look at the view of all these different keywords. But the problem is that there’s so much data, when you’re looking at that big set of keywords, that a lot of the useful stuff can really get lost in the noise. By segmenting it down to a really small level, you can start to understand that search for that specific type of term and how you fit in versus your competition.

A deep dive into SERP features

So put that stuff into STAT, give it a little while, let it collect some data, and then you get into the good stuff, which is the SERP features. I’m covering just a tiny little bit of what STAT does. Again, they didn’t pay me for this. But there’s lots of other stuff that goes on in here. My personal favorite part is the SERP features.

Which features are increasing/decreasing both overall and for you?

So what I like here is that in SERP features it will tell you which features are increasing and decreasing overall and then what features are increasing and decreasing for you.

This is actually from a real set for one of our clients. For them, what they’re seeing are big increases in places version 3, which is the three pack of places. Twitter box is increasing. I did not see that coming. Then AMP is increasing. So that says to me, okay, so I need to make sure that I’m thinking about places, and maybe this is a client who doesn’t necessarily have a lot of local offices.

Maybe it’s not someone you would think of as a local client. So why are there a lot more local properties popping up? Then you can dive in and say, “Okay, only show me the keywords that have places boxes.” Then you can look at that and decide: Is it something where we haven’t thought about local SEO before, but it’s something where searchers are thinking about local SEO? So Google is giving them three pack local boxes, and maybe we should start thinking about can we rank in that box, or is that something we care about.

Again, not necessarily content strategy, but certainly your SEO strategy. The next thing is Twitter box, and this is something where you think Twitter is dead. No one is using Twitter. It’s full of terrible people, and they tweet about politics all day. I never want to use it again, except maybe Google really wants to show more Twitter boxes. So again, looking at it and saying, “Is Twitter something where we need to start thinking about it from a content perspective? Do we need to start focusing our energies on Twitter?”

Maybe you abandoned it and now it’s back. You have to start thinking, “Does this matter for the keywords?” Then AMP. So this is something where AMP is really tricky obviously. There have been studies where it said, “I implemented AMP, and I lost 70% of my traffic and everything was terrible.” But if that’s the case, why would we necessarily be seeing more AMP show up in search results if it isn’t actually something that people find useful, particularly on mobile search?

Desktop vs mobile

One of the things actually that I didn’t mention in the tagging is definitely look at desktop versus mobile, because you are going to see really different feature sets between desktop and mobile for these different types of keywords. Mobile may have a completely different intent for a type of search. If you’re a restaurant, for example, people looking for reservations on a desktop might have different intent from I want a restaurant right now on mobile, for example, and you’re standing next to it and maybe you’re lost.

What kind of intent is behind the search results?

You really have to think about what that intent means for the type of search results that Google is going to present. So for AMP, then you have to look at it and say, “Well, is this newsworthy? Why is more AMP being shown?” Should we consider moving our news or blog or whatever you happen call it into AMP so that we can start to show up for these search results in mobile? Is that a thing that Google is presenting now?

We can get mad about AMP all day, but how about instead if we actually be there? I don’t want the comment section to turn into a whole AMP discussion, but I know there are obviously problems with AMP. But if it’s being shown in the search results that searchers who should be finding you are seeing and you’re not there, that’s definitely something you need to think about for your content strategy and thinking, “Is AMP something that we need to pursue? Do we have to have more newsy content versus evergreen content?”

Build your content strategy around what searchers are looking for

Maybe your content strategy is really focused on posts that could be relevant for years, when in reality your searchers are looking for stuff that’s relevant for them right now. So for example, things with movers, there’s some sort of mover scandal. There’s always a mover who ended up taking someone’s stuff and locking it up forever, and they never gave it back to them. There’s always a story like that in the news.

Maybe that’s why it’s AMP. Definitely investigate before you start to say, “AMP everything.” Maybe it was just like a really bad day for movers, for example. Then you can see the decreases. So the decrease here is organic, which is that traditional 10 blue links. So obviously this new stuff that’s coming in, like AMP, like Twitter, like places is displacing a lot of the organic results that used to be there before.

So instead you think, well, I can do organic all day, but if the results just aren’t there, then I could be limiting the amount of traffic I could be getting to my website. Videos, for example, now it was really interesting for this particular client that videos is a decreasing SERP for them, because videos is actually a big part of their content strategy. So if we see that videos are decreasing, then we can take a step back and say, “Is it decreasing in the keywords that we care about? Why is it decreasing? Do we think this is a test or a longer-term trend?”

Historical data

What’s nice about STAT is you can say “I want to see results for the last 7 days, 30 days, or 60 days.” Once you get a year of data in there, you can look at the whole year and look at that trend and see is it something where we have to maybe rethink our video strategy? Maybe people don’t like video for these phrases. Again, you could say, “But people do like video for these phrases.” But Google, again, has access to more data than you do.

If Google has decided that for these search phrases video is not a thing they want to show anymore, then maybe people don’t care about video the way that you thought they did. Sorry. So that could be something where you’re thinking, well, maybe we need to change the type of content we create. Then the last one is carousel that showed up for this particular client. Carousel, there are ones where they show lots of different results.

I’m glad that’s dropping because that actually kind of sucks. It’s really hard to show up well there. So I think that’s something to think about in the carousel as well. Maybe we’re pleased that that’s going away and then we don’t have to fight it as much anymore. Then what you can see in the bottom half are what we call share of voice.

Share of voice

Share of voice is calculated based on your ranking and all of your competitors’ ranking and the number of clicks that you’re expected to get based on your ranking position.

So the number 1 position obviously gets more ranks than the number 100 position. So the share of voice is a percentage calculated based on how many of these types of items, types of SERP features that you own versus your competitors as well as your position in these SERP features. So what I’m looking at here is share of voice and looking at organic, places, answers, and people also ask, for example.

So what STAT will show you is the percentage of organic, and it’s still, for this client — and obviously this is not an accurate chart, but this is vaguely accurate to what I saw in STAT — organic is still a big, beefy part of this client’s search results. So let’s not panic that it’s decreasing. This is really where this context can come in. But then you can think, all right, so we know that we are doing “eeh” on organic.

Is it something where we think that we can gain more? So the green shows you your percentage that you own of this, and then the black is everyone else. Thinking realistically, you obviously cannot own 100% of all the search results all the time because Google wouldn’t allow that. So instead thinking, what’s a realistic thing? Are we topping out at the point now where we’re going to have diminishing returns if we keep pushing on this?

Identify whether your content efforts support what you’re seeing in STAT

Are we happy with how we’re doing here? Maybe we need to turn our attention to something else, like answers for example. This particular client does really well on places. They own a lot of it. So for places, it’s maintain, watch, don’t worry about it that much anymore. Then that can drop off when we’re thinking about content. We don’t necessarily need to keep writing blog post for things that are going to help us to rank in the places pack because it’s not something that’s going to influence that ranking any further.

We’re already doing really well. But instead we can look at answers and people also ask, which for this particular client they’re not doing that well. It is something that’s there, and it is something that it may not be one of the top increases, but it’s certainly an increase for this particular client. So what we’re looking at is saying, “Well, you have all these great blog posts, but they’re not really written with people also ask or answers in mind. So how about we go back and rewrite the stuff so that we can get more of these answer boxes?”

That can be the foundation of that content strategy. When you put your keywords into STAT and look at your specific keyword set, really look at the SERP features and determine what does this mean for me and the type of content I need to create, whether it’s more images for example. Some clients, when you’re looking at e-commerce sites, some of the results are really image heavy, or they can be product shopping or whatever it might be.

There are really specific different features, and I’ve only shown a tiny subset. STAT captures all of the different types of SERP features. So you can definitely look at anything if it’s specific to your industry. If it’s a feature, they’ve got it in here. So definitely take a look and see where are these opportunities. Remember, you can’t have a 100% share of voice because other people are just going to show up there.

You just want to make sure that you’re better than everybody else. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Read more: tracking.feedpress.it

There are numerous manner ins which B2B purchase intent information can enhance your material marketing efforts. To have actually the wanted effect, the intent information you are utilizing should provide you 2 things:

.Presence into traffic to as lots of websites as possible.Exposure to the URL level for that traffic.

If you depend on information gathered exclusively from a ““ walled garden ” collection of websites owned by a single publisher, you miss out on whatever else taking place on the internet.

If, on the other hand, you depend on information gathered from a co-op of websites, you will be restricted to content insights at the subject level, however not down to the URL level. Simply put, you will just understand that purchasers were performing research study on this or that subject, not where they in fact went.

Which brings us to our very first lesson:

.Lesson 1: Start with the best intent information.

Once you have your intent information arranged, you require to link it to another vital information set: Your website information.

Everyone utilizes Google Analytics. And lots of usage extra web tools that can not just assist track website sees, however likewise connect those sees back to particular domains. While I might care in basic about traffic volume, in the period of account-based marketing , I care more about traffic volume from the particular accounts I’’ m pursuing.

It’’ s everything about context. If you wish to enhance your material marketing efficiency, you require to understand 2 things: What material (real material, not simply ““ types ” of material )prospective purchasers take in, and what, if anything, they take in on your website.

For example, when tracking subject usage for among our customers, here’’ s what we discovered:

.

 intent information, website information, material marketing, influencer, clicktrough rate

You can click that image for a more detailed look, however the narrative is this: Over the preceding 4 weeks, usage of material associated to orientation, onboarding, and finding out management systems was on the uptick.

If you compare that to content intake patterns on our customer’’ s website, you get a rather various photo:

 intent information, website information, material marketing, influencer, clicktrough rate

The great news was that a basic uptick in interest in discovering management systems was shown in a comparable uptick on the customer’’ s website.

.

The problem was that usage of material associated to orientation and onboarding really decreased on the customer’’ s website while increasing in basic.

Thus, we have our 2nd lesson:

.Lesson 2: Intent information and website information require each other.

Discovering spaces in between what purchasers are looking into off your website and what they are finding/looking at on your website immediately exposes spaces in your material marketing technique.

That being stated, understanding what subjects you require to be covering is just half the fight. The other half includes what particularly to blog about. As it turns out, the best kind of purchaser intent information can assist you with that. That is, when you understand what purchasers read down to the URL they went to, you can see, at a granular level, the kinds of details that purchasers are looking for.

For example, consider this photo of intent information connected to item lifecycle management (PLM):

 intent information, website information, material marketing, influencer, clicktrough rate

Even this sample from the countless URLs purchasers went to while investigating PLM options is an effective tip of the kinds of material that draw in the most scientists. As you can see here, in addition to posts offering an introduction of approaches in the area, you likewise see interest in application, metrics, and the distinction in between PDM and PLM.

And that, in a nutshell, is our 3rd lesson:

.Lesson 3: Intent information informs you specifically what to discuss.

When you utilize intention information to do a look-back analysis of the chances that you have actually won or lost, you can start to acknowledge patterns. These patterns expose 2 things: Who has actually been composing the most prominent posts in your area, and where those short articles are being released.

Knowing ““ who ” permits you to acknowledge influencers, specifically those who might be flying under the radar. There are a number of manner ins which you can tackle engaging such influencers. Of all, you can ask for an interview to create material on your own homes (blog sites, podcasts, and so on) Second, you might welcome such an influencer to appear on a webinar with you, or present at a user occasion. You might really commission that influencer to compose superior material for your website.

Knowing ““ where ” prominent short articles tend to appear programs you where you require to be appearing. When it comes to your content circulation method, this is vital info. Of all, it offers you with targets for short article submission. Publishers are constantly searching for brand-new material. If you can produce well balanced, non-promotional material that will interest their readers, publishers will have an interest in sharing it on their platform.

And if they are not totally open up to releasing your submissions by themselves benefits, they might want to release it as a sponsored piece.

Either method, we have a 4th lesson:

.Lesson 4: Intent information assists you determine prominent authors and publishers.

Speaking of sponsored material, there is a last manner in which intent information assists material marketing, and digital marketing more normally: It can power your marketing invest.

Clickthrough rates on digital marketing are infamously little, to the tune of a portion of a portion point. Still, the scale at which advertisements can be served makes it a numbers video game, implying that anything you can do to enhance clickthrough rates can make a huge distinction. Anecdotal proof recommends that basing your advertisement targeting on intent information can really double clickthrough rates.

The worth of digital display screen marketing, nevertheless, does not lie exclusively in clicks. It can have a quantifiable effect on brand name awareness . And putting a screen advertisement in front of a purchaser who is carrying out research study suggests that you are increasing brand name awareness at precisely the ideal minute. By linking intent information, advertisement information, and website information, you can more successfully determine the effect of your advertisement invest.

Even if your advertisements are not drawing in clicks, if they are driving traffic from in-market purchasers to your website, that is a win.

Accordingly, our last and 5th lesson is:

.Lesson 5: Intent information informs you where to market.

Intent information has myriad applications. Material marketing is one location where a number of these applications bear substantial fruit. As a matter of reality, the effect of intent information on material marketing is such that, in the not-too-distant future, doing material marketing without depending on intent information will be unimaginable.

What do you believe?

Do you understand which particular business are presently in-market to purchase your item?

Wouldn’’ t it be much easier to offer to them if you currently understood who they were, what they considered you, and what they considered your rivals?

Good news –– It is now possible to understand this, with as much as 91% precision. Take a look at Aberdeen’’ s detailed report Demystifying B2B Purchase Intent Data to find out more.

Read more: feedproxy.google.com

Basic keyword research study plays a basic function in any marketing effort and need to be the beginning point.

It need to be kept in mind that great keyword preparation doesn’’ t exempt pursuing other kinds of seo (SEO) or having a responsive site, however it does put you ahead in regards to adherence to the nuts and bolts of any marketing strategy. It likewise prepares you to stay ahead of digital marketing patterns .

By performing appropriate research study ahead of time, you guarantee just the ideal sort of visitors look into your site.

With the ideal info and tools at hand, you ought to have the ability to forecast shifts in need, react without delay to altering market conditions, and change your product and services to show and feed the existing vacuum in your market.

 Marketing Research Board

.How Google Search is Changing.

A research study carried out in 2018 discovered 60 percent of total search volume originated from mobile phones. This represents a remarkable shift from the year prior; where, now, over half of all individuals are browsing on their phones. That’’ s not the only modification: in 2019,’it ’ s anticipated voice search will increase , presently consisting of 40 percent of overall search volume. This implies there will be modifications concerning Google’’ s search algorithms to help with altering search techniques. By exploring voice, keyword technique will need to accommodate expressions and words surrounding focus keywords. New techniques targeting, perhaps, whole expressions including your focus search term might end up being regular treatment in the voice search area.

It’’ s too early to inform if consisting of bigger expressions into your keyword techniques will end up being more typical. With the impact of voice search on the horizon, we might see keyword expressions vanquish single keyword search terms. What we do understand, nevertheless, is hidden semantic indexing (LSI) keywords, surrounding your focus keyword, will assist provide Google’’ s search algorithms context. As artificial intelligence ends up being advanced, context ends up being vital due to the fact that it develops the intent behind a user’’ s search. The LSI keywords you utilize presumes the task of matching a user’’ s search intent with suitable material. The more precise your LSI keywords show the context of your material, the simpler it is for Google to make certain your page gets paired to a user’’ s search inquiry matching the exact same context of your material.

.Most Current Google Ranking Algorithm Update.

There are in between 500-600 Google search algorithm updates that take place each year. Just a few of these private updates are significant and warrant attention.

We presently live in Google Hummingbird. It’’ s the current upgrade of Google ’ s search algorithm , which debuted in 2013. With the Hummingbird upgrade, seo altered its method from evaluating single words in search inquiries to whole word groupings to build significance. This altered the algorithm from a high density word online search engine to a context based online search engine. Now, pages are ranked more precisely based upon the material they use, instead of the quantity of times they duplicated the search term.

. Satisfying User Search Intent.

In SEO, we ’ re constantly wanting to take full advantage of reach and traffic to our site. What if we attain those however still can ’ t boost dwell time or, even worse, boost conversions. Although your searches are high, the case might be you ’ re not putting out pertinent material that pleases user intent.

.

In order to please a user ’ s search intent, you need to understand what details they ’ re trying to find.Whenever a question is made’, there are 3 kinds of analyses Google categorizes: dominant, small and typical.

. When going into an inquiry, dominant analyses are what the majority of individuals plan to browse. Typical analyses can have numerous analyses. Small analyses are less typical analyses (can be in your area reliant).

Within these analyses, there are classifications of search intent which identify the kind of outcomes you will get. Google calls this “ Do– Know– Go. ”

. Transactional( Do). Educational( Know). Navigational( Go).

“The – very first – classification, “ Do, ” is a transactionalclassification where searchers want to finish an action or buy. This occurs most often on mobile due to the fact that individuals are on the go and aiming to get easy and brief responses to assist finish a purchase . With the increasing usage of digital individual assistants, individuals can verbally command purchases through Google Home and Alexa assistants. The 2nd classification, “ Know, ” is an educational inquiry. At this phase, users are trying to find worth through material to assist notify them of a choice “they will make later on down the roadway. Although, there ’ s no direct connection in between the quality of material a user gets and their instant purchase intent, organisations comprehend the fundamental worth of great material. The last classification, “ Go, ” is a navigational inquiry, where users are seeking to go to a particular web address.

.

Once you comprehend the intent behind a search, you can start to develop your material into a classification that assists to supply users with what they ’ re trying to find.

. Why You Need Latent Semantic Indexing.

Because some words are homonyms, words with doubles entendre, you require satellite words to limit significance of homonyms to one meaning over the other. The word “ book ” can be a noun; nevertheless, “ book ” can likewise be utilized as a verb to show making an appointment. If you work for a hotel business and desire” to purchase the keyword “ book”, ” you can deal with competitors from publishers, sellers, and more. Unless you include LSI keywords to suggest your less typical meaning of “ book ” is various from another more typical meaning of “ book, ” you ’ re going to be combating an uphill struggle. It would be far “much better to utilize the keyword expression “ book your stay, ” -with your focus keyword still being “ book, ” however including LSI keywords “ your stay. ” This enables Google to comprehend the intent of this search is to make a booking instead of to purchase a book.

. “

More examples of homonyms where LSI keywords can assist:

. “ Pen ”. “ Terminal ”. “ Left ”.

You understand …

.

It exceeds simply homonyms“.“Google likewise requires to“parse throughsemantic material like abbreviations, partsof speech, and recommendations. This is why including LSI keywords recognizing which of these groups your focus keyword comes from is critical.

.

Instead of searching for simply your focus keyword as often times as it appears( keyword density ), Google takes a look at other words on your websites to assist offer it context. By discovering words relating your keyword to a particular context, Google can much better recognize the intent of your websites and assistance index it for search optimization. Your focus keyword is “ apple. ” Most of us understand that might either reference the fruit or the popular tech business. Now, Google will check out your page to discover words clarifying among those 2 meanings. If Google searches your page and discovers words like, “ red scrumptious, granny smith, and baked apples, ” it will index your page for searches based upon “ apple, ” the fruit. The reverse would hold true if it discovered words like, “ iPad,” iPhone, and laptop computer. ”

.

LSI keywords are wonderful since they permit your pages to get looked for keyword variations based upon your main keyword . Long gone are the days where you need to jam in as a lot of the exact same keyword as you can on a single page. LSI makes it much more essential to produce quality material that is, above all else, precise.

.

With that out of the method, let ’ s take a look at how a newbie can take on keyword research study.

. Keyword Research for Beginners. Conceptualizing Phase.Satisfy Search Intent.

The very first thing to think about prior to developing any type of marketing material is its function. Now that you understand what search intent classifications exist , choose one and enhance content around it. If you pick to do an educational blog site subject, make sure you ’ re assisting in somebody ’ s intent to find out by developing a subject they ’ re interested in finding out about.

.

Run through some concepts you’believe would mesmerize your’audience and, by procedure of removal,’select the subjects which resonate a lot of.Start to select keywords which finest represent your subjects. Don ’ t concern, we ’ ll make modifications to these in a 2nd. As soon as you ’ ve finished your main list of keywords, consist of sources from reliable and respectable companies, and you ’ re prepared for the next action.

. Browse Volume &Clicks.

Using the resources at the bottom of this post, start’investigating the appeal of keywords on your specific niche &subject.You ’ ll discover keyword appeal is mostly arranged by search volume and clicks. Don ’ t be deceived by search volume , as it ’ s not the very best metric for precise traffic representation. Rather, take search volume and divide it’by the variety of clicks. This will provide you the click-through-rate( CTR )of each keyword. By comparing CTR, you ’ ll have a much better understanding of which keywords equate into traffic. The sources with low clicks and high searches might have a detach in between user objective and complete satisfaction; for that reason, attempt to determine if there are resemblances in between keywords with high CTRs. This is where you ’ ll discover the very best tips for your page keywords.

.

Competitor Research

. Evaluate Competitor Pages.

Look at your competitors to see whichkeywords are working best for producing traffic to their pages. If they rank for keywords on subjects you might likewise make to take away traffic, assemble the keywords and subjects of their 10 best-performing pages to identify.

.

. Material Gap Analysis.

Perform a material space analysis to comprehend which subjects to concentrate on. Take a look at your rivals ’ websites generating the most traffic and figure out which search intent subject, keyword and classification represents each page. Develop a spreadsheet with these classifications and filter them by their search intent classification( do, understand, go).

.

If you ’ re attempting to generate brand-new clients through helpful material, you can rapidly see which subjects and keywords are most popular for that classification and enhance your material around them. You can then do the very same for navigational and transactional classifications.

. Associated Keywords.

When you browse the leading 10 pages that rank for a keyword, you ’ ll see the keyword expressions or typical keywords individuals utilize to rank. We ’ re going to neglect these expressions and words. Concentrate on the words that aren ’ t typical in the leading 10. These will be keywords that belong to typical keywords . Here ’ s a list of leading searches:

.

“ site contractor ”

.

“ ecommerce site ”

.

“ automated site contractor ”

.

“ quick site”contractor”

.

“ individual site“”

.

In this example, we can see the word “ site ” and expression “ site”contractor” prevail amongst leading searches; nevertheless, the “words surrounding this expression “are likewise essential. Not just do they provide context, however they offer you with ammo you can utilize to rank much better. You can take words like “ quickly ” and “ individual ” and include them in a brand-new post you can later on enhance for “search.

. Selecting Your Keywords.

With the on-going dispute over long-tail and brief, it ’ s hard to understand which kind of keyword to pick . Keep checking out to get a much better concept:

. Short-Tail Keyword.

Head terms, likewise called short-tail keywords are 1-2 word terms or expressions utilized for search.They make up 30 percent of all worldwide search; nevertheless, they produce the most traffic.

.

These keywords get the greatest quantity of listings on Google and protect you the very best opportunity of having your material saw; although, they are without a doubt the most competitive.

. Medium-Tail Keyword.

Medium-tail keywords are ideal in the middle. These keyword expressions generally include 3 words and can be terrific sources of traffic , if made up well. 3 words provides enough versatility to develop special keyword expressions relevant to specific niches. This will need experimentation.

. Long-Tail Keyword.

70 percent of all international searches are long-tail searches, 4 word expressions or more, and these consist of numerous countless searches every day when taken as a group.These kinds of searches typically lead to lower traffic volume however generate greater quality traffic. Don ’ t puzzle the 2.

.

One lesson brand-new search online marketers require to find out is long-tail keywords frequently make much better conversions than single word searches. For’example, an individual browsingfor “ matches ” or “ shoes ” is more than likely searching non-committal; on the other hand, an individual looking for “ finest cost Tom “Ford navy blue match ” or something more particular like “ finest rate Air Jordan size 12, ” more than likely has their charge card out.”

. Titles, Meta Data, &Headers.

If you discover your website isn” ’ t getting the sort of traffic it should have, &attempt enhancing titles tags, meta information, and headers .

.

By aligning your title tag more properly to the material on the page, you can increase your opportunities to rank much better. State bye-bye to page views if there ’ s too much of a detach in between your title and your material. Attempt exploring with brand-new titles and determining which one carries out the finest if you put on ’ t rank well. Meta information doesn ’ t rank however is still a great way to assist summarize what your page has to do with. H1 and H2 headers get ranked. If they are search terms, compose your headers as. This will provide a greater likelihood to get traffic. If you ’ re stuck, Google your heading, head down to the bottom of the search page to the “ searches connected to ” area and see what is advised in strong. Customize your header by integrating an associated term that is popular.

“.

Bonus– alt-text is another method to drive traffic to your website. Complete alt-text descriptions in order to produce another opportunity to get traffic.

. How – to Judge Keyword Value.

To comprehend how important a keyword is for your site, think about the list below aspects:

.

Does the keyword connect tothe material on your site?

. If they were led there by the keyword, #ppppp> People ought to be able to discover precisely what they ’ re looking for on your site. You have a good excellent system if the material on your websiteanswers responses their questions concerns offers provides solutionService hopefully ideally the form type financial monetary Deal.

.

Find out which of the significant online search engine rank you for your keyword

.

This will provide you a concept of what it requires to make it to the very first page. Examine for advertisements running along the best and leading side of natural search outcomes– it ’ s a great sign of high-value keywords to take.

.

If your site stops working to rank well, you can purchase test traffic to discover how well it transforms

.

You – can utilize Google AdWords and choose “ specific match, ” so regarding point traffic to a particular page on your site.

.

To get a clear image, track impressions and their conversion rate throughout about 300-500 clicks.

.

Having gathered this information, attempt to figure out how important each keyword is

.

Let ’ s presume, for instance, you have a search advertisement that created 5,000 impressions throughout a single day. Of these5 thousand, 100 special visitors concerned your website, and 3 transformed for an overall earnings of$ 300.

.

This indicates that a single website visitor for that specific keyword deserves$ 3 to your service, and out of the 5,000 impressions your site might create 18-36 %click-through rate in 24 hours with a # 1 ranking.

This would equate to about 900-1800 visitors each day with each of them worth$ 3, or in between$ 1-2 million annually. Those are substantial profits in the long run. With a constant development pattern, there actually isn ’ t any obvious limitation to development.

. 9 Beginner Resources for Keyword Research.

Google AdWords is a typical beginning point for SEO’keyword research study , as it provides you a price quote of search volume in addition to forecasting the real expense of running paid projects for particular terms.

.

In order to forecast your opportunities of success, it ’ s important that you initially comprehend the need for an offered search expression and the effort needed to accomplish high rankings forit.

.

If you discover that all the leading 10 outcomes are from big recognized brand names and you ’ re just starting, the fight for high rankings can take years of effort and a significant quantity of cash in paid marketing. Think about altering your method to win SEO fights with a few of these novice tools:

. Google Trends . Wordtracker GoogleKeyword Planner . AhrefsSite Explorer . Google Search Console . Moz Link Explorer . Google Correlate . LSI Graph . SEMrush

With a mutual understanding of keyword research study, you willquickly see your site getting traction online. Keep in mind, to get discovered by clients, you need not just a responsive site, however understanding about what your prospective consumers are looking for.

.

Read more: feedproxy.google.com

google revenue

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes.

And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.

Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money. They didn’t even have a down year.

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. But also because the web is getting saturated… there are 1,805,260,010 websites on the web.

That means there is 1 website for every 4 people in this world. That’s crazy!

So, let’s dive into it… here’s how digital marketing is going to change this year.

Drastic Change #1: SEO won’t look the same

I’m starting with this one because I know you are going to hate this. SEO is moving to voice search.

In 2018, 2 out of every 5 adults used voice search once per day. But in 2020, 50% of all searches will be done through voice search according to ComScore.

And it won’t just be people speaking into their microphone on their cell phone or laptop, 30% of web browsing won’t even take place on a device with a screen. That means more people will be searching through devices like Google Home or Alexa.

I know you don’t like this because every time I blog about voice search, no one really reads the article. It’s one of those topics that SEOs just wish didn’t exist.

Why?

Well, being on page 1 doesn’t matter when it comes to voice search. Either Google pulls from your website or they don’t.

And secondly, conversions from voice search will be lower because people won’t be going to your website. Google will just be giving them the answer. At least, until we can figure out how to solve this as marketers.

But instead of looking at voice search as a bad thing, just think of it this way, no one cares to read articles about it, which means most SEOs won’t be prepared for it.

This is your chance to get ahead of your competition and gobble up that traffic before the market shifts into using voice.

Here are some articles that will teach you how to maximize your voice search traffic:

The Definitive Guide to Voice Search
How to Optimize for Voice Search (4 Simple Strategies)
How to Get Extra Traffic From Voice Search

Drastic Change #2: Expect algorithm updates to be more complex

According to the Moz algorithm changelog, there were 12 updates in 2018.

Although it sounds like a lot, it isn’t. In 2017 there were 13 updates and in 2016 there were 11. In other words, Google has been averaging 12 updates per year if you combined the confirmed updates with the “unconfirmed” ones.

But let’s look at the older updates…

On July 17, 2015, Google released Panda 4.2. I know you may have hated the Panda update, but it wasn’t too bad. All Google did was get rid of spammy sites with low-quality content.

They didn’t want to rank sites that had thousands of 300-word blog posts with duplicate content.

Could you blame them for that?

And what about the change Google made on September 27, 2016, the Penguin 4.0 update?

If you built spammy links, they no longer would just penalize you, in most cases, they would devalue those links instead.

That means if you did something shady like buy a ton of backlinks and get caught, those links would just be de-valued instead of causing your whole site to get banned.

Now if you look at the latest algorithm updates, they are getting more complex and harder to beat. And it’s because technology is evolving so fast.

Google no longer has to just look at metrics like content and backlink count to figure out if a site ranks well. They can look at user metrics, such as:

Are users spending more time on your site than the other ranked sites on Google?
Are people bouncing off your site and heading back to the Google listing page?
Are your brand queries increasing over time? Or do people not see you as a brand?
Do people find your site more appealing… in other words, is your click-through-rate higher?

If you want to beat Google, you have to shift your mindset. It’s not about understanding Google, it’s about understanding users.

Google has one goal: to rank sites that users love the most at the top. That causes people to come back, keep using Google, and increase their overall revenue.

If you can put yourself in your users’ shoes, you’ll be better suited to do that.

The first step in doing this is to realize that when someone performs a search for any keyword, they aren’t just “performing a search,” they are looking for a solution to their problem.

By understanding the intent of their search, you’ll be more likely and able to solve their problems. You can use tools like Ubersuggest to help you with it as it will show you long tail phrases (problems people are trying to solve for).

Once you do that, you’ll be able to create the best experience, the best product, or even service that people deserve.

This is how you make your site continually rank well in the long run even as they make their algorithm more complex.

Drastic Change #3: You can’t build a company off of 1 channel

You familiar with Dropbox?

Of course, you are, it’s a multi-billion-dollar company… and you probably have it installed on your computer.

When they first came out, they tried to acquire users through Google AdWords. Can you guess how much it cost them to acquire a customer?

It ranged between $200 and $300.

Do you know how much Dropbox costs?

$60 a year.

The math doesn’t work out. Why would you spend $200 to acquire a user who only pays $60?

Even when someone pays you $60, it’s not all profit. Because of that, Dropbox had to grow using growth hacking.

dropbox flow

Dropbox gives you more free space the more users you invite. That’s a great example of growth hacking. And it’s how they grew into a multi-billion-dollar company.

Nowadays, if you created a similar invite flow within your company, it won’t work that well. You can no longer build a company using one channel like how Dropbox grew.

And do you remember how Facebook grew?

When you signed up, they would tap into your email address book and send out an email to every single one of your contacts inviting them to use Facebook, even if you didn’t want them to.

facebookfriends

That one channel helped Facebook grow into the multi-hundred-billion-dollar company that we know today.

Nowadays, if you get an email saying your friend is inviting you to join a new site or social network, you’ll probably just ignore it.

Again, you no longer can build a big business leveraging only one marketing channel.

So, what does that mean for you?

First of all, popular marketing channels that are profitable get saturated fast and you are going to have a lot of competitors.

Due to that, you have to leverage all channels. From content marketing and paid ads to social media marketing and SEO to email marketing… you have to leverage all channels out there.

It’s your only option to doing well in the long run.

One channel won’t make your business anymore. But if you combine them all, you can still grow your business.

And hey, if something happens to one channel like an algorithm change, at least your business won’t go down too much because you are diversified.

No matter how much you love one form of marketing, never rely on it. Adopt an omnichannel approach.

Drastic Change #4: Blogging won’t work too well

I got into this a little bit at the top… the web is saturated. There are just way too many sites.

Sure, most of those 1.8 billion sites aren’t being updated and a lot are dormant.

Now out of those 1.8 billion sites, roughly 1 billion of them are blogs. That’s roughly 1 blog for every 7 people out there.

When I started my first blog in 2005, there weren’t as many people online creating sites or producing content. There also weren’t as many people using Google.

Nevertheless, Google loved content. Everyone was saying how content is king because if you produce high-quality articles Google would rank them due to one simple fact… they lacked content in their index.

But as time went by, Google no longer had a shortage of content. I would even go as far to say that there is too much content for them to choose from.

For that reason, they can be pickier if they want to rank your website or not. It’s not just about backlinks or optimizing your on-page code, it’s about providing what’s best for the end user.

That means Google is going to rank fresh content that isn’t regurgitated.

If you want to take the route of just writing dozens of articles each way and trying to rank for everything under the sun, you can. It’s still possible, but it will take more time and it will be harder as there is more competition.

More so, the way content marketing is changing in 2019, and we saw a little of this in 2018, is that you need to update your content.

No longer can your strategy be to write a lot of content. You are going to have to plan on updating your content on a regular basis.

For example, I have one person who works for me full time going through my old blog posts to update them. Also, I now only have time to write once piece of content each week. There is no way I can go through my blog and update over a thousand blog posts.

You’re going to have to do the same if you want to maintain your search traffic. If you are established and have an old blog, spend half your time updating your old content. If you are a new blog, you don’t really need to spend more than 5% of your time updating your old content.

Drastic Change #5: You’ll need to focus on new search engines and new content types

We can all agree that text-based content is saturated.

If you don’t agree with me, just scroll back up to Drastic Change #4 😉

We all know it takes forever to rank on Google. If you aren’t willing to give it a year, you shouldn’t spend much time doing traditional SEO.

What if I told you there was another form of SEO in which you can see results very, very fast?

So fast, that within 30 days (or even a few days!) you can rank at the top. And, better yet, those rankings mean you will get traffic.

Just look at my search traffic from this different kind of search engine:

youtube search

Can you guess that what search engine this is?

YouTube!

I generate 198,380 views every month from YouTube search. And those people watch my content for an average of 559,237 minutes a month.

I’m generating over 388 days of watch time each month just from YouTube search. That’s crazy!

YouTube isn’t nearly as competitive as Google. Nor is optimizing for the iTunes store if you have a podcast.

Don’t just focus your efforts on Google.

Focus your efforts on less-saturated forms of content like video and audio while optimizing for less common search engines like YouTube and iTunes.

Plus, these new channels have a very lucrative audience as they are engaged. Did you know that 45% of podcast listeners have a household income of $75,000 or more?

Here are some articles that’ll help you out:

How to Hack YouTube SEO
How to Create a YouTube Traffic Jam
Is YouTube Marketing Really Worth It?
How to Improve Your iTunes Rankings
iTunes SEO: What Works Now

If you don’t have a big marketing budget no worries. These channels aren’t as expensive or competitive yet. You also don’t need a studio to film or record. You can just bust out your iPhone and start recording yourself.

Believe it or not, a lot of people prefer that over studio quality content as it is more authentic.

Drastic Change #6: Budgets will start shifting into conversion rate optimization

At the beginning of this post, I broke down Google’s yearly revenue.

As you can see it has continually increased even during recessionary periods.

Sure, some of it has to do with more people coming online. But also, the cost per click is rising.

Same with Facebook Ads. I literally know hundreds of affiliates who used to make over a million dollars a year in income because Facebook Ads were so affordable.

But in June/July 2017, Facebook crossed a point where they had more advertisers than inventory… at least in the United States.

Over time, that trend continued into other countries, which mean Facebook Ad costs drastically increased.

Just look at the graph below. As you can see, companies spend the majority of their budget on Google AdWords and Facebook Ads.

marketing by spend

Now let’s look at what channel produces the highest ROI. Can you guess what it is?

marketing roi

SEO, right?

Although the chart shows SEO produces the biggest ROI, in reality, it is the second runner up.

What’s hard to see because it is classified as “other” in the chart and it is grouped with other marketing channels, is conversion rate optimization. And that channel produced the biggest ROI by far. It beat SEO by leaps and bounds.

It was just hard to see that because not enough companies spend money on conversion rate optimization. And when they do, it is a very small portion of their budget.

In 2019, start running A/B tests. Whether you use Crazy Egg or any other solution out there, don’t forget to include it in your marketing arsenal.

Drastic Change #7: Marketers will learn what funnels are

You may have heard of marketing funnels or sales funnels, but I bet you aren’t using them.

And no, a funnel isn’t something as simple an email sequence.

Because ads are getting more expensive, you’ll find yourself doing things like running more A/B tests (as I mentioned above), but it will only help so much.

As your competition also starts running A/B tests, you’ll find that ad prices will go up again.

So, what should you do?

You are going to have to upsell and downsell your visitors. I learned this tactic from Ryan Deiss years ago and he was spot on.

The best way to generate revenue isn’t to get more customers, it’s to get more money out of your existing customers.

Sure, your customer base is only going to spend so much. But if you offer upsells and downsells you can see increases in revenue from 10% to 30%. And some cases you’ll even double your revenue.

The key points with upselling and downselling are as follows:

Offer at least 2 or 3 upsells (or downsells).
If people don’t take the offer, considering offering the same offer again with monthly installments.
The best offers are speed and automation. In other words, if you can help people get results faster or in an automated way, they are much more likely to take it. People are lazy and impatient, hence speed and automation always win when it comes to upsells.

At this point you are probably wondering how to do all of this upselling or downselling, right?

You have to build a marketing funnel. The good news is, you don’t have to hire a developer, you can use solutions like Click Funnels and Samcart.

They are easy to use, and you can get started in minutes.

Conclusion

Expect 2019 to be a crazy year. What worked once, won’t work in 2019.

Technology is more sophisticated and with things like machine learning and artificial intelligence knocking at the door, we are going to be on a crazy rollercoaster.

Don’t be afraid, though!

If you take the concepts above and start working on them now, you are going to be in for a much smoother ride with fewer downs and more ups.

So what do you think is going to change in 2019?

The post How Digital Marketing Will Change in 2019 appeared first on Neil Patel.

Read more: neilpatel.com

 The Ultimate Keyword Research FAQ + a Step-by-Step Tutorial

Whether you are content marketing or conversion optimization professional, keyword research study is an important job that you require to be doing regularly.

In this post, I will stroll you through the procedure of keyword research study, from start to complete, using tools, design templates and suggestions on how to find the very best keywords, enhance your material and/or landing page, and get one of the most of natural search direct exposure:

What Is Keyword Research? Why Is Keyword Research Important? How Do I Get Started with Keyword Research? How Should I Organize My Keyword Research? How Can I Use Keyword Research to Increase My Traffic? How Much Does Keyword Research Cost? .What Is Keyword Research?

Keyword research study is the procedure of finding a list of expressions and words your target market utilizes when checking out a concept or going over or a subject that relates to your organisation and/or your site.

Many online marketers presume keyword research study is almost Google and comprehending which words your capacity clients or leads type into the search box. Keyword research study can likewise be based on social media habits (understanding how individuals discuss your subject on social media)

For the sake of focus, this guide is based upon search habits due to the fact that it supplies us with the most user friendly and structured information. For more SEO standard ideas and terms, checked out here .

.Why Is Keyword Research Important?

Keyword research study is necessary for lots of factors:

.Keyword research study offers the online marketer actionable information on how to construct natural search exposure (i.e. increase the site rankings) and what subjects to develop material around.Keyword research study assists us examine and comprehend our rivals (what they are concentrating on, which methods appear to work best for them and how we can do much better).Keyword research study assists us enhance our offering (by comprehending what our possible consumers are fighting with, what they like/dislike and how to serve them much better).How Do I Get Started with Keyword Research?

Keyword research study constantly begins with a core term that is the primary subject of your service or site. You understand it currently.

Now, run and take that word through a keyword research study tool of your option. Here are a couple of choices.

.The very best complimentary keyword research study tools:. Google Suggest tool Google Trends Wordtracker Scout Google Search Console (this one works for those sites that are currently ranking for some questions).The very best paid (freemium) keyword research study tools:.SEMrush ($ 99/m).Serpstat ($ 19/m).Ahrefs ($ 99/m).Spyfu ($ 39/m).Moz PRO ($ 99/m).

The kept in mind rate is for the lowest-tier item. Each of the above tools provides lots of plans based upon your requirements.

Most of the tools above will offer you with Google search volume number: The greater it is, the more individuals look for that word/phrase on a month-to-month basis.

The paid tools likewise provide some kind of natural competitors metric, i.e. keyword problem. Learn more about keyword trouble here .

Your objective is to discover keywords with a minimum of some search volume (no usage enhancing for keywords nobody looks for) and low/moderate competitors.

.How Should I Organize My Keyword Research?

Coming up with a reliable keyword research study company regimen is the most crucial action here: It will specify all your future material marketing and conversion optimization regimen.

After running several of the above tools, you are most likely to wind up with hundreds (if not thousands) of keyword recommendations. What’s next?

The next action is to proceed and run Serpstat’s clustering tool to understand that list. Serpstat utilizes a distinct clustering algorithm recognizing groups of keywords based upon relevance.

It utilizes Google SERPs to determine relevance: the more similar outcomes 2 SERPs have, the more associated the search inquiries are. By doing this, it groups keyword expressions by how carefully they relate rather of organizing them based upon a typical word.

 Serpstat keyword clustering

Read more about keyword clustering here .

Once you determine groups of your picked (i.e. focus) keywords (the majority of those groups can be consisted of in one piece of material), go on and utilize Excel or Google Spreadsheets to prepare your material technique .

There put your focus keywords (and keyword groups), one by one, and utilize all type of labels to specify your future actions:

 arrange keywords in spreadsheet

.Kind of material/ page (e.g. old/ brand-new material, classification page, item page, list building page, and so on).Seasonality (learn more on this here )Search intent (learn more on search intent here ).Regional keywords (find out more on regional keyword research study here ).Branded (learn more on top quality keywords here ).

You can have as much of those spreadsheets as you require. I utilize Cyfe to keep all of them together within one control panel to enhance various areas of my site and monitor my natural traffic:

 cyfe keyword company

.How Can I Use Keyword Research to Increase My Traffic?

Now that we have done all the footwork, how do we in fact utilize keyword research study to enhance material and boost search traffic?

No, it’s not about keyword density. Google has actually moved far from exact-match keywords and we need to too. For more details on how SEO has actually progressed, checked out here .

To develop and enhance your material, usage Text Optimizer .

This tool utilizes semantic analysis to extract associated terms from Google SERPs, in addition to break your picked short article concept into classifications (subtopics).

Just get the keyword from your spreadsheet and run the tool. Text Optimizer will examine Google SERPs and return:

.Terms you require to consist of in your future post —– select around 20 of those to consist of into your material.Subject classifications (those work excellent for much better understanding and structuring your material in addition to, for the most part, breaking your material into subsections utilizing H2/H3 subheadings).Popular concerns (those are excellent for developing material around them). This entire keyword research study FAQ was developed making use of “Topic concepts”/” Editorial Suggestions” from Text Optimizer.

 test optimizer

Once your material is developed, run the tool once again to see how well it’s enhanced and composed.

Text Optimizer drives your entire material optimization procedure motivating you to consist of more associated principles, cover popular concerns, and break your material into significant subsections. The simplest method to utilize the tool is utilizing its Google Chrome plugin .

When it pertains to enhancing for your focus word, you can deal with the essentials utilizing plugins like Yoast SEO (or any of the options ). They will trigger you to include your focus keyword in the title, meta description, URL slug, and so on

.Just How Much Does Keyword Research Cost?

For specialists, the minimum expense of keyword research study is $79 each month ($ 19/m for Serpstat + $60/m for TextOptimizer)

Those are 2 tools a major material online marketer requirements (Serpstat being the most budget friendly one out of its closest options), at the bare minimum.

With that being stated, keyword research study can be complimentary, however if you are dealing with material on a regular monthly basis, you do require a minimum of those 2 tools.

On the other hand, if SEO is your occupation, the more keyword research study tools you have, the much better, since they will all have a little various outcomes and will match one another.

And what’s your keyword research study procedure? Please tweet to @seosmarty with your feedback and concerns!

The post The Ultimate Keyword Research FAQ + a Step-by-Step Tutorial appeared initially on Convince and Convert: Social Media Consulting and Content Marketing Consulting .

.

Read more: convinceandconvert.com

 Your 2019 Content Strategy: 5 Trends You Can't Ignore

As a digital marketing expert at Altimeter, I’’ ve been tracking the ever-changing world of material marketing because 2013, however this is the very first year where the modifications have actually been genuinely significant.

When I fielded the study for my newest research study report ““ The 2018 State of Digital Content,”” I anticipated to discover little technological advances in the method we develop, provide, and step material marketing , however very little else. Rather, I discovered an essential shift in the whole practice of material marketing.

Companies are now utilizing material to do more than develop awareness or brand name health. They’’ re utilizing it to straight drive profits, end up being more cost-effective and customize the consumer experience . Which is to state, they’’ re utilizing material marketing to do much more than marketing.

Here are 5 crucial findings from the study that highlight this shift. We released the study in August 2018, with 400 participants throughout North America, Europe (France, UK and Germany) and China, from business with a minimum of 1000 staff members.

.Material Trend # 1: Most Companies Can Prove business Impact of Content.

Despite the appeal of material marketing as a practice, business have actually typically had a difficult time showing its favorable monetary effect, relying rather on softer metrics such as brand name awareness and brand name health. In our study, 81% of business concurred or rather concurred they were able to straight connect income produced by material.

 material marketing maturity research study

Furthermore, when we asked business about their leading difficulties, just 9% stated they had trouble showing the effect of material.

 material market research: leading obstacles

These findings raise the bar on expectations of all material marketing groups, due to the fact that they now need to show conclusive influence on profits, and can’’ t pay for to continue concentrating on brand name awareness and health. The bright side is we’’ re creating much better methods to determine the effect of material, and much better tools to do it with.

.Material Trend # 2: Interactions Are Better Performance Metrics than Reach.

When we very first carried out the study in 2016 , reach (37%) and engagement (36%) were the most popular methods to determine the efficiency of material. In 2018, while engagement (specified as remarks, shares, or clicks) is still preferred as the leading metric (30%), reach (12%) is far less popular. Rather, business are utilizing more financially-focused metrics such as performance (23%) and conversions (23%) to determine the success of their material techniques.

Engagement is the # 1 most popular method to determine the efficiency of material. Click To Tweet

 material market research: efficiency metrics

This is another indication of the greater expectations of material, and the methods business are releasing it to conserve loan, create leads or drive individuals closer to acquire, instead of just utilizing it as a method to disperse brand name messages at scale.

.Material Trend # 3: Product-Focused Content Outperforms Thought Leadership.

In news that will be troubling to a great deal of marketing and interactions specialists, our study discovered that product-focused material (29%) surpassed all other kinds of material, consisting of believed management or subject knowledge (25%), brand-focused material (18%), or company-focused material (17%) developed to promote openness and commitment.

 finest content types: material market research

.Due to the fact that it would show that consumers choose the one type of material that is least most likely to be produced by a PR or material marketing group, #ppppp> This is significant. The outcomes did alter when we divided the findings by market. Idea management carried out much better for service markets such as financing, innovation and health care, whereas makers and sellers discovered product-focused material to be the very best. This indicates that business with physical items must focus on content about their items, while business that offer services can win by supplying valuable material that develops them as a market authority.

These outcomes must require every material marketing group to assess its technique and ask itself if it’’ s really serving the consumer ’ s requires with material, or if’it ’ s serving the needs/or predisposition of a single department.

.Material Trend # 4: Short-Form Video Is the very best Performing Content Format.

It’’ s not a surprise that video is an extremely appealing format for material, however our report revealed that it was the very best carrying out material (in regards to engagement) throughout every location and every market. In specific, short-form video, which is less than 2 minutes, was the leading entertainer, followed carefully by fixed images. It stresses the point that purchasing visuals is a strong bet for material in 2019, offered how common it has actually ended up being on social networks channels and mobile.

A brand-new research study by @altimetergroup discovered that short-form video is the very best carrying out #content format Click To Tweet

.5. Information and Technical Expertise Are Preferred Over Creative Skills.

Despite the high-scoring engagement of video and visuals, we were amazed to discover that innovative abilities, such as video modifying (16%) and graphic style (22%), were at the bottom of the list of preferred skills. Rather, information analysis (41%), task management (39%) and marketing automation competence (37%) were the most popular abilities for brand-new hires in 2019. Could this indicate the wholesale replacement of Mad Men with ““ Math Men ”?

.

Data analysis is the # 1 most preferred ability for brand-new material group employs. Click To Tweet

 material marketing abilities

Part of the description might be the oversupply of imaginative, relative to the specialized functions of information expert and marketing software application operator, which drives need for the latter. Furthermore, big business are most likely to have firm partners to which they can contract out imaginative work while concentrating on the technical procedures internal. Regardless, it reveals the shift of material marketing from being a practice that resembled marketing and PR (extremely imaginative, no direct earnings attribution), to a practice that’’ s commercially focused, and significantly advanced with its usage of information for customization.

The post Your 2019 Content Strategy: 5 Trends You Can’t Ignore appeared initially on Convince and Convert: Social Media Consulting and Content Marketing Consulting .

.

Read more: convinceandconvert.com

When Mary and I came up with the idea for Green Global Travel at our lodge in Tortuguero National Park, Costa Rica, we had no clue how to start a travel blog.

It was the summer of 2010, and at that time we hadn’t even read a single blog. We knew nothing about html coding or social media marketing. We’d never even heard of WordPress, so we created our blog on a complicated content platform called Joomla. And unfortunately, there weren’t a lot of great guides on how to start your own blog at that time.

So instead, we relied on our professional and entrepreneurial experience. I had spent 15 years developing content strategy and editing magazines and newspapers, while Mary had spent 10 years managing a small corporate psychology business. Together, we had briefly run a successful improv comedy company in north Atlanta.

Today, I firmly belief that this business-focused approach gave us a huge leg up on building a successful travel blogging business.

Once GGT was established on the lists of the world’s best travel blogs, we made it our mission to help other bloggers learn how to build a better brand. We wanted to help the nascent travel blogging industry grow, because we firmly believe that more professional travel bloggers will mean better opportunities for everyone.

So we started the Business of Blogging Facebook group, offering free advice on blogging for beginners. We offered 1-on-1 mentorships on how to create a blog that will stand out and become sustainable long-term. We led workshops at travel conferences like TBEX and SATW, teaching everything from branding to SEO and content marketing.

In the meantime, the blogging industry has grown by leaps and bounds. These days, the best travel blogs bring in hundreds of thousands of page views a month. Top travel bloggers earn well over $100,000 a year, with advertising networks (such as Mediavine), affiliate sales, and paid partnerships making a 7-figure blogging income possible.

As a result, there are more and more people asking “How do I start a blog?” each year. So we decided to condense as much info about the travel blogging business as we could into one epic post.

Not only will we walk you through the process of starting a travel blog, step by step. We’ll also share the results of our in-depth survey on the travel blogging business, explore 10 steps in building a successful travel blogging brand, and share 20 great travel blogging tips for beginners.

This is a very long, very detailed read. Feel free to bookmark this page so that you can refer back to it as you embark upon your journey in creating a travel blog that could change your life in the same way Green Global Travel has transformed ours…

How to Create a Travel Blog: Step by Step
Travel Blogging Business Survey
Brand Strategy for Travel Bloggers

10 Steps in Building a Travel Blogging Brand

20 Travel Blogging Tips for Beginners

How to Start a Travel Blog & Build a Successful Travel Blogging Business: includes step by step instructions for Travel Blogging Beginners, Travel Blog Branding, Travel Blogging Tips and results from a Professional Travel Blogging Business Survey via @greenglobaltrvl #travelblog, #travelblogging, #travelblogger, #starttravelblog, #starttravelblogging, #createtravelblog, #travelblogbranding, #travelblogbusiness, #travelblogbeginner, #travelbloggingforbeginners, #travelbloggingtips
How to Start a Travel Blog & Build a Successful Travel Blogging Business: includes step by step instructions for Travel Blogging Beginners, Travel Blog Branding, Travel Blogging Tips and results from a Professional Travel Blogging Business Survey via @greenglobaltrvl #travelblog, #travelblogging, #travelblogger, #starttravelblog, #starttravelblogging, #createtravelblog, #travelblogbranding, #travelblogbusiness, #travelblogbeginner, #travelbloggingforbeginners, #travelbloggingtips

HOW TO CREATE A TRAVEL BLOG

Starting a travel blog can admittedly seem a bit daunting at first, especially if you’ve never created a blog before.

But modern technology has made the process fairly simple… even for people like me, who get the heebie-jeebies just thinking about html coding.

In this section we’ll walk you through every single step in the process of creating a blog. We’ll cover everything from choosing travel blog names and the best web hosting provider to installing WordPress (including the best plug-ins and themes) and writing a blog post.

How to Start a Travel BlogBret blogging at our Dive Resort in Norway
Step 1: How to Name Your Blog and Secure Your Domain

First and foremost, you’ll need to name your blog, which is arguably among the most important decisions you’ll make.

For some people, that’s exciting! For others, it’s the scariest part, and may take weeks or even months of research. How do you come up with a name that will stick with you for the rest of your blogging life?

Much like naming any business, product, or personal Gmail account, there are a few things to keep in mind if you want to find a successful blog name.

Choose a Travel Blog Name

Choosing your domain name is a major step in branding your travel blog. You’ll want something that’s easy for people to remember, and that resonates as closely as possible with your blog’s actual name. To that end, try to avoid using hyphens: mytravelblog.com is easier to remember than my-travel-blog-com.

Searching Domains on HostGator

Check Availability

Check Availability of Your Domain Name Ideas

Of course, since anyone can start a blog and anyone can buy a domain, there is a decent chance that the blog name you really want may be taken.

So before you buy the domain, you’ll want to check to see if the domain name is actually available. In the worst-case scenario, it’s best have a plan B, and perhaps even a plan C.

Once you’ve made sure that your desired domain is available, you’ll also want have a look at the various social media channels and make sure no one else has used the name there.

Your travel blog’s social media handles should also be easy for your readers to find and remember. So having something like @mytravelblog998 is not going to gain you as large a following as something simple, like @mytravelblog.

Use a Unique Blog Name

You should also have a look at other travel bloggers and try to steer clear of picking a name that is too similar to another blog.

Our advice is to steer clear of overused blogging cliches such as “nomad/nomadic,” “vagabond,” “adventurous,” and “backpacker.” There are numerous veteran bloggers who have been around for many years and therefore rank really high for those terms.

You’re better off finding something original that will allow you to carve out your own niche. You want your travel blog name to be memorable, but not confused with other, similar blogs.

Plan for Your Blog’s Future

If you’re hoping to become a professional travel blogger long-term (as opposed to just documenting  a round-the-world journey), your blog’s name needs to be able to grow with you.

You may only be able to blog about your home state or region right now. But if you one day hope to travel the rest of the world, then having a name like My California Travels is not a great idea.

We’ll talk about this in more detail in our Brand Strategy section below.

Register Your Domain Name

Once you’ve settled on the name for your travel blog, you also need to choose a provider to register your domain with. Domains are renewed annually, so this cost will not recur each month.

We originally registered Green Global Travel with HostGator, who was also our hosting provider at the time. They currently offer domains starting at just $12.95 per year.

When choosing your domain name, you will need to choose whether you want a .com, .net, or a different type of domain.

Domains that end with .com are the most popular. But if you’re writing for a targeted audience in your country, you may want a domain that is specific to your geographical region.

Register Your Domain

Step 2: Find a Blog Hosting Company

Finding the right hosting company for your travel blog is essential.

We once had a hosting company [whose name we won’t mention, but it rhymes with GlueGhost] that couldn’t keep up with the volume of traffic Green Global Travel was getting. This led to our site crashing over and over again, creating frustration both for us and our readers.

Your hosting provider package will determine not only the cost of having your travel blog online, but also the speed of your site and how much space you have to build your site on. There are countless different hosting companies available, so it can be difficult to decide which one to sign up with.

Obviously we can only recommend a company we trust and have had good experiences with in the past, such as HostGator. They offer extremely affordable rates, plenty of data capacity for travel blogging beginners, and make it very easy to set up a blog.

shared-hosting

Learn more about Hosting

Their web hosting packages are designed to save you money. They offer three basic options depending on how many domains you want and whether you’re a hobbyist or need professional tools.

For each of those options you can choose to pay by the month or for up to 36 months in advance. The longer the web hosting package you sign up for, the cheaper your monthly rate is.

As we’re extremely thrifty with our budget, we recommend signing up for the longer option. First off, because it will save you a lot of money in the long run. But, perhaps more importantly, it symbolizes a serious commitment to making your travel blog a success in the long-term.

When setting up your web hosting account, you’ll need to enter your domain (or register one if you haven’t already) and pick the specific package you prefer. Then you just fill in your personal details as well as payment details. Pro Tip: Pay with a credit card that earns you frequent flyer miles!

choose-renew-period

Step 3: Install the Best Platform for Blogging: WordPress

There are many different platforms you can use when creating your travel blog. But WordPress is the common favorite content management system (or CMS) among most bloggers today.

WordPress is arguably the best blog platform out there. It’s easy for blogging beginners to get a handle on, has tons of free and easy plug-ins to improve functionality, and works well for getting your blog posts to rank well in Google search.

Don’t make the same mistake we made the first time we started a travel blog. We started blogging on Joomla, a competing CMS that isn’t nearly as simple for beginning bloggers to manage. We got very little Google traffic the first year, then had to pay for an expensive site migration to WordPress.

You can start your blog off on WordPress for free, then add premium and paid features as you need. There is also a fantastic community of WordPress bloggers worldwide. Going onto professional travel blogging forums on social media will help you to find the answers to most questions that you have.

How to Install WordPress on Your HostGator Hosted Blog:

Log in to your Cpanel.
Find the Software section, then click on the quick install icon.                                                        QuickInstall
In the QuickInstalls, you’ll see One-Click Installs.  OneClickInstall
Here, find and click on the WordPress box.   OneClickInstalls
You’ll need to select your domain from the drop-down list.    install-wordpress
Once you’ve done that, fill in the form as it prompts. Add your blog name as you want it to display to your readers. So it won’t be mytravelblog, but My Travel Blog. install-settings
Enter a username and password. This will be your details used to log into your site, so make sure it’s something you’ll remember. Then save the info in a secure file on your computer, phone, and even on paper in case your tech device fails.
Add your other details and ensure that the email address you entered is valid and working, as you’ll need to receive confirmation emails before your installation is done.
Click Install and you’re ready to roll!

installation-complete-wordpress-hostgator

Step 4: Choosing a WordPress Theme for Your Travel Blog

The overall look of your blog depends largely on the WordPress theme that you choose. You simply can’t create a good-looking travel blog without a good theme.

There are many different themes available on WordPress. Some are completely free, while others you have to pay a small one-time fee for. Sites like TechRadar do annual unbiased reviews of the Best WordPress Themes for Bloggers, which can walk you through the pros and cons of each.

To access the backend of your blog, type in your domain with ‘/wp-admin’ at the end, so the url (Uniform Resource Locator, a.k.a. web address) will look like this: yourdomain.com/wp-admin.

If you’re not quite ready to buy a theme, you can go to dashboard -> appearance -> themes -> add new. You’ll then see a wide variety of free themes on offer, from clean and simple designs with lots of white space to more cool and funky designs that reflect your personality.

If you’re determined to start off like a professional travel blogger, there are multiple places to find affordable paid themes. A paid theme comes with lots of extras, including support for any issues that you run into, as well as add-ons such as widgets for photo galleries, newsletter sign-ups, and more.

Most of these themes will have demos available, which offer you a more detailed template of what your new blog might look like. Demos make it easier to replace demo content with your own so that you can see the look and style of your site before you buy.

Some of the best travel blog theme websites are:

ThemeForest
Elegant Themes
CSSIgnitor
Mojo Marketplace

Once you’ve paid for the theme, you’ll be prompted to download a zip file. That zip file can then be uploaded onto your site by using dashboard -> appearance -> themes -> add new -> upload file. Once that’s done, you’re ready to actually start your travel blog!

Mary Gabbett of Green Global Travel at TBEX AthensMary answers questions about blogging at TBEX Athens (Photo by Vera Wolters)
Step 5: Set Up Your Travel Blog Website

Now that you have your domain, hosting, and WordPress installed, this is where the real fun begins! Building your website is really not as hard as it sounds. The great thing about WordPress is that you can be a total website-building beginner and still come out with a fantastic travel blog.

You’ll start by going to your travel blog’s login page. Here you’ll use the username and password that you set up when installing WordPress to log in to the backend of your site.

Now that you have your WordPress theme installed, you’ll be able to customize the look of your website. Insert your blog’s name and logo, as well as a tagline if you have one. We’ll teach you more about how to create these elements once we get to the branding section below.

Set Up Your Travel Blog Website with Plugins
Best WordPress Plugins for Starting a Travel Blog

Plugins are a great way to add functionality to your blog. Many plugins have free options as well as premium, paid versions. To add a plugin to your site, go to dashboard -> plugins -> add new.

You will see tons of plugins available. You won’t need all the plugins: Too many plugins can slow down your site speed, which affects the user experience and can hurt your chances of ranking well in Google Search. But adding certain specific plugins will make your life easier and your blog much better!

Some of the best plugins for a travel blog we would recommend are:

Askimet – This plugin will help keep your blog safe from spam comments and other security threats. Consider it like a bodyguard for your blog. Askimet has blocked around 1,169,192 spam comments on our site in the last 6-7 years.
Contact Form – This will give you simple and easy-to-use contact forms for your contact page. You’ll want to connect it to your preferred email (your HostGator shared hosting server will allow you to host your own email) so that readers and potential business partners can contact you directly.
Jetpack – With this plugin, you’ll be able to see your site stats in a simple way, check who is viewing your blog, which pages and posts they are viewing, and where your traffic is coming from. It also adds cool widgets and opens up a whole range of free themes as well. Some bloggers don’t like Jetpack because it can slow down your site, but we personally feel the positives outweigh the negatives.
Yoast- Yoast is a blogger’s best friend when it comes to simplifying SEO. It tells you how your posts will do in the SEO world, using a simple checklist to ensure your target keyword is in your title, at least one header, text, and meta description. It also gives you suggestions on readability, as well as if there is anything missing from your post, such as images, sub-headers, etc.

There are plenty of other cool WordPress plugins, like the interactive map on our landing page that shows our readers the destinations we have covered. But, for beginning bloggers, it’s a good idea to start with the basics and then add more plugins once you’re more comfortable with the site.

Create Your Travel Blog’s Main Pages

Once you have the WordPress plugins installed, it’s time to start building the foundation of what you want your travel blog to look like.

Just as an architect draws out plans before constructing a skyscraper, you’ll want to plan out your blog’s appearance and navigation. Having great content is wonderful, but if your readers can’t find it, it might as well not exist!

You’ll want to start by deciding what information you’re going to display on what pages, and if/how they will interconnect. The most common pages are:

Home– This will either be a static page where you display the various elements of your blog (which is how we do it), or you can set it up to simply display your latest blog posts in chronological order. There’s no right or wrong way to do it. It’s all about what you prefer.
About– You’ll want to use this page to explain who you are, what your blog is about, how they’ll benefit from following you, and any other information you’d like to share. It’s also good to emphasize any expertise or relevant experience that establishes your authority. Have at least one really good photo of you (preferably without sunglasses) and your travel experiences.
Contact– This page is the perfect place for your readers to get into contact for any reason. It’s also great to have for when brands are wanting to collaborate with you. This page should include a contact form, as well as your email address, any other contact information, and links to your social media channels.
Content Categories- Everyone has a different way to organize content. But you’ll want some way for readers to explore the stories that don’t appear on the first page of your blog. Our advice is to have a few main categories, each of which breaks down into sub-categories, so that your readers can easily find what they’re looking for.

Bret Love teaching a workshop at TBEX AthensBret Love teaching a blogging workshop at TBEX in Costa Brava, Spain
Step 6: Set up Google Analytics for Your Blog

For those who aren’t very technically-minded (like us), this step may seem a little intimidating. But trust us, it’s not as hard as it may sound.

Setting up Google Analytics for your blog is an extremely important step in starting a blog.

It gives you great insights into what sorts of stories your audience is responding to, where your audience is coming from, and how much traffic you’re getting on a day-to-day/week-to-week/month-to-month basis.

How to Set Up Google Analytics on Your Blog:

Go to google.com/analytics.
Click on “Start for free.”analytics-tools3. Then click on “Sign Up.”analytics-sign-up4. Fill in your website’s details.analytics-on-blog5. Once you’ve done that, you’ll be given your tracking ID. This ID needs to be added to your WordPress site in order for analytics to work.

You can either add the tracking ID manually or use a WordPress plugin, such as MonsterInsights.

With all of that done, you’ll be able to track your website’s analytics by logging back into Google Analytics at any time.

But our advice is not to obsess over your stats too much when you’re just starting a travel blog. It can be a rabbit hole of data analysis that distracts you from what you should be doing, which is creating killer content, learning how to do SEO keyword analysis, and using social media to promote your stories.

Bret Love & Mary Gabbett speak on Journalism Skills at TBEX Costa BravaBret Love & Mary Gabbett teaching writing skills at TBEX Costa Brava. Photo by Laurence Norah
Step 7: How to Start Writing a Blog Post

Now– FINALLY!– you’re ready to begin the actual blogging part of starting a blog.

If you’re new to writing blog posts, having the Yoast plugin for WordPress installed will help guide you along the correct path. The best travel blog posts should be unique, authoritative, offer expert insight, and have quality images that will catch the reader’s eye.

The travel blogging field has gotten increasingly crowded in recent years, as more and more people see it as a viable professional career. That means you’ll have to work harder and smarter if you want your blog to stand out against the pack.

What travel stories can you tell that haven’t been told before? What new angles can you offer on places and experiences that other travel bloggers have already covered ad nauseum?

Whether it’s a bad experience at the Dead Sea in Jordan, a he said/she said story about climbing Nigardsbreen Glacier in Norway, or interviewing a guide who worked with Dian Fossey while hiking to see Mountain Gorillas in Rwanda, writing a successful travel blog post is all about combining creativity with providing expert insights for your readers.

But writing a blog post and hitting publish is really just the first step in content marketing– an essential skill for beginning bloggers. Now it’s time to share it. Start with your friends and family, who should be (but aren’t always) your biggest supporters.

Create social media profiles for your blog on all the major platforms (including Facebook, Twitter, Pinterest, Instagram, and YouTube). Use your blog posts to encourage readers to follow you there, and then use those channels to promote all your new content, using relevant hashtags where appropriate.

Some people enjoy engaging with other travel bloggers, whether in Facebook groups and on their social media channels. If you enjoy their work, you can comment and/or share it if it’s relevant to your audience. But it’s best never to do this with any expectation of reciprocation. Professional travel bloggers are very wary of beginning bloggers who ask them to share their work.

Much better is to reach out to destination marketing organizations (DMOs), hotels, restaurants, and/or tour operators you cover in your stories. Since they’re being promoted for free in your work, it’s in their best interest to share it with their followers. They don’t always do it, but it doesn’t hurt to ask politely.

Using Keysearch to Get More Traffic
Step 8: Use Keysearch to Get More Traffic

Though promoting your content on social media can have a significant impact on getting visitors to your travel blog, learning SEO (search engine optimization) is even more important. Especially for beginning bloggers who haven’t yet built up a following.

SEO is the process of affecting the online visibility of a website or web page in a search engine’s organic, unpaid results. The higher your story ranks on a search engine such as Google, and the more frequently your website appears in its search results, the more visits you’ll receive from its users.

Great SEO starts with choosing great target keywords when writing a blog post. For that, you have to do keyword analysis. In our opinion, KeySearch is arguably the single most important tool for bloggers who want to get more traffic from Google.

We started using KeySearch exclusively last December as part of a new strategy for SEO optimization of our old content. As a result, our traffic numbers have exploded, from 75,000 page views in November 2017 to more than 585,000 page views in November 2018.

We’ll go much deeper into how to use this keyword tool effectively in a future blog post on SEO and content marketing. But it basically allows for in-depth analysis of countless keywords in terms of competition and potential traffic benefits to your site.

KeySearch is very affordable for beginning bloggers (much more so than competitors like Ahrefs and SEMrush), with starter plans available for around $17/month. If you want to sign up using our affiliate link and discount code KSDISC, you’ll save an additional 20%.

Learn more about Keysearch

READ MORE: Using Journalism Skills to Build Your Travel Blog

Travel Blogging Business Survey

TRAVEL BLOGGING BUSINESS SURVEY

If you start a travel blog with the intent of becoming a full-time professional, it’s extremely important that you start treating it like a business as soon as possible.

Working on both sides of the divide between PR/Marketing and professional travel blogging (as we do with our content marketing agency, Green Travel Media), it’s been shocking to realize just how much miscommunication exists around the business of blogging.

PR/marketing reps in the travel industry often decry the lack of professionalism and poor ROI (return on investment) of their partnerships with bloggers. They share tales of diva-like behavior, rookie mistakes, irresponsible follow-through, and an overall focus on getting free stuff over business acumen.

On the other side, many travel bloggers feel undervalued by an industry that has been slow to adapt to digital media. They claim that these companies are simply choosing the wrong bloggers to work with. They blame brands for focusing on easily-gamed stats (traffic, social media followers, etc.) rather than more important intangibles, such as brand alignment, content quality, and professionalism.

Travel Blogging Influence

According to a recent study conducted by Nielsen, influencer marketing content delivers an ROI 11 times higher than traditional forms of digital marketing. But both sides of the influencer marketing divide have ample room for growth in improving the business of blogging. So we decided to gather some data that might help us develop a better blueprint for professional travel bloggers.

In 2014 and 2017 we conducted in-depth surveys on brand/blogger partnerships for our talks at TBEX, the world’s largest travel blogging conference. We sent them to over 2000 travel industry PR and Marketing representatives, hoping to see how the industry evolved over three years.

These two surveys received over 250 responses from some of the world’s leading DMOs and travel brands. Many of these companies are at the forefront of working with travel bloggers. So we thought it would be important to get their insights on where brand/blogger relationships are now, and where they might be headed in the future.

Here, we’ll share some of our more significant data…

BUSINESS OF BLOGGING SURVEY RESULTS
1) In the past 12 months, how often have you worked with bloggers?

Travel Blogging Business - how often have you worked with bloggers?

Just 1% of our respondents said they’d never worked with travel bloggers before, and only 17% said rarely. But 39% of these companies had worked with bloggers more than once a month, and 26% had worked with bloggers constantly. In 2014, 36% worked with bloggers more than once a month, while only 19% worked with bloggers constantly. So these numbers are slowly but steadily climbing.

2) Do you anticipate you’ll work with bloggers more frequently in the coming year? 

Travel Blogging Business - work with bloggers more frequently in the coming year

A whopping 84% of the brands we surveyed anticipated they would work with bloggers even more often in the coming year. This marks a 2% increase on our 2014 survey result. This suggests that there will be continue to be more and more opportunities for professional travel bloggers in the near future.

 

3) How do you find bloggers to work with on a given campaign?

Travel Blogging Business -How do you find bloggers to work with on a given campaign

Word-of-mouth was the most popular response, with 77% of our respondents using that method. Around 54% used professional organizations and events, such as the Society of American Travel Writers or the TBEX Conference. And 51% relied on a simple Google search. In short, the professional reputation of a travel blogger plays a key role in ensuring they get partnership opportunities.

 

4) On a scale of 1-10, how important are these stats when selecting which bloggers you will work with? 

Travel Blogging Business-how important are each of these statistics when choosing which bloggers to work with

Unsurprisingly, Traffic and and Social Media Followers were ranked highest here, despite the fact that these two statistics are the most easily gamed by bloggers. Demographics and external freelance outlets ranked third and fourth, respectively. It seems that many PR/Marketing reps do not yet understand the value of Domain Authority, which measures the prestige of a website, the quality of its content, and how it will compete in search engines for a given topic. We believe this metric will become increasingly important in the future in evaluating a blogger’s true influence over purchase decisions.

 

5)  On a scale of 1-10, how important are these intangible elements when choosing which bloggers you will work with? 

Travel Blogging Business: intangible elements when choosing which bloggers to work with

One of our more intriguing survey results was the ranking of “Intangible” factors. With an average of 9.0, Content Quality rated higher on the respondents’ scale of importance than Traffic (8.8), while Influence/Engagement rated equally important as Traffic. And Professionalism, which received an average of 8.7, rated higher than Social Media Followers (8.4). We were pleasantly surprised to see so many of these intangibles ranking higher than some of the hard stats.

 

6) Which of the following services have you paid bloggers for in the last year?

Travel Blogging Business -Which of the following services have you paid bloggers for in the last year

The most important statistic here is one you won’t see on the chart: 46% of all respondents left this question blank, insisting in the comments that they don’t pay bloggers at all. Of those who did respond, 59% paid for Press Trips/FAM Tours, 56% paid for Branded Content creation (blog posts, photos, and/or videos); 39% paid for advertising (usually in the form of sponsored posts and paid social media promotion); 24% paid for Brand Ambassadorships; 15% for Product Reviews; and 13% for other things (including e-books, Instagram takeovers, and attending meet-ups).

 

7) What percentage of your marketing budget is earmarked for working with bloggers?

Travel Blogging Business -What percentage of your marketing budget is earmarked for working with bloggers

Here’s the bad news: 79% of our respondents said that less than 20% of their budget goes for paying bloggers, and many of those had no budget whatsoever. Around 15% of them use 21-40% of their marketing budget to pay bloggers for their services, and only 6% had 41-60% of their total budget earmarked for blogger campaigns.

Professional Travel Blogging Survey Insights

BUSINESS OF BLOGGING SURVEY INSIGHTS

There are some simple conclusions about the travel blogging industry that we can draw by comparing the results of our 2014 and 2017 surveys:

• PR and Marketing reps are working with bloggers more often now than they were four years ago, and most expect that frequency to gradually increase in the years to come.

• Bloggers’ traffic and social media followers remain important stats, but many companies are placing increasingly high value on demographics and other aspects of brand alignment.

• Intangible elements such as authenticity, authority, and professionalism are now considered just as important as traffic, which marked a major shift since our first survey. (Coincidentally, in 2018 Google updated its algorithm to prioritize EAT– expertise, authoritativeness, and trustworthiness.)

• There are more and more companies wanting to work with bloggers, but most of the brands we surveyed have little to no budget for paying them.

• Those companies that do pay bloggers primarily hire them for press trips/FAM tours, creating branded content, and advertising (usually in the form of sponsored posts or paid social media promotion).

The problem for professional bloggers is that, with thousands of new people starting a travel blog each year, there’s ever-increasing competition for a relatively small pool of paid projects.

Fortunately, we have developed our own strategy for long-term blogging success that’s based in the concept of business branding, which can help even beginning bloggers to stand out.

READ MORE: Bret & Mary- A Story About Love (How Green Global Travel Was Born)

Elements of Branding

BRANDING STRATEGY FOR TRAVEL BLOGGERS

Branding, whether personal or organizational, is basically a means of communicating who we are and what we stand for. It’s about defining the unique identity that separates you and your business from everyone else. 

Branding is an organic process through which you can build your business on a solid foundation, providing the roots from which your blog can grow sustainably over time. Think of it like a map: It’s not just about where you are now as a blogger, but a guide to help get you wherever you want to go.

Branding also provides a blueprint for every decision you make about your blog in the future. “Does this choice help me achieve my mission for my brand?” If the answer is yes, then go for it. If not, you may want to consider the Opportunity Cost involved.

Defined as “the loss of potential gain from other alternatives when one alternative is chosen,” Opportunity Cost is a way of examining the consequences of every choice we make, including the positives that result from our decision and the negatives that come from not taking a different path.

For example, were recently offered an all-expenses-paid press trip to Saudi Arabia for a major auto racing event being held there. But it’s not really eco-friendly, to say nothing of the sociopolitical ramifications of visiting that country, and therefore not the best fit for Green Global Travel.

Every decision we make for our travel blogging brand is either a deposit or a withdrawal from the trust invested by our readers. And like any investment, depleting the account balance causes people to lose interest. When it comes to our brand, we always prefer to put long-term strategy over short-term gain.

To put a finer point on it, branding provides a tangible way for people to understand and recognize your identity; differentiates you from others in your niche; communicates your values and ideas effectively; and distills all the elements of your vision for your business into an easily digestible whole.

It’s not about following everyone else’s path to success, but blazing your own trail. Here’s a look at the 10 most important steps in creating a brand that will lead to a long-term sustainable blogging business.

READ MORE: How We Quadrupled Our Travel Blog Traffic in 6 Months

Bret Love Speaking on How to Build a Better Blogging Brand at TBEX AthensBret Love teaching a standing-room-only Branding session at TBEX Athens. Photo by Laurence Norah
10 Steps for Building a Brand For Your Blog

Mission Statement
Brand Name
Tagline
Logo
Web Design
Content
Social Media
PR Outreach
Native Advertising
Freelance Work

1. Mission Statement

Your Mission Statement defines your purpose for existing, spelling out your goals and guiding your decisions. It should answer some pretty deep questions about your blog as succinctly as possible:

Who are you as a business? What drives you? Who is your target audience, and why should they care about you? What are the defining values that set you apart? The best brands always stand for something. This is a great way to explain what it is that makes you and your blog tick.

Our mission statement is the first thing readers see: We believe that Ecotourism– responsible travel that conserves the environment and improves the well-being of local people– is the future of travel. Our mission is to share our deep love for Ecotourism adventures, inspire people to travel and live more sustainably, and encourage everyone to do their part to make the world a better place. 

2. Brand Name

It’s been said that choosing a Brand Name is only 20% creative & 80% practical. Your blog’s name is one of your most valuable assets, so it’s worth taking the time to research thoroughly. You want something that tells your story and helps you stand out in the crowd.

When we came up with Green Global Travel, we brainstormed a whole list of different ideas, researched which keywords were most search-friendly (and had URLs available), and then picked the one that sounded best in a linguistic sense. Green Global Travel just kind of rolled off the tongue.

One last suggestion: Make sure your brand name reflects your mission statement well, but try not to box yourself into a corner. You probably won’t be a 20-something, Solo, Nomadic, Round-the-World Backpacker forever…

3. Tagline

Your Tagline is a like a 10-second elevator pitch in which you summarize what your brand is all about. When done right, it should clearly communicate your unique brand identity in 10 words or less.

Because our site focuses on conserving nature, wildlife, culture, and history, we started our blog with the tagline, “Saving the world, one story at a time.”

Taglines are the easiest part of your branding to change, so don’t be afraid to adapt it as your brand grows. Our current tagline is, “Ecotourism is an adventure that changes lives.”

Other examples include our friends at the Center for Responsible Travel, who went with “Transforming the way the world travels,” while the Nature Conservancy’s tagline is “Protecting Nature. Preserving Life.” In each case, the tagline is short and easy to remember, and the mission is clear and concise.

 

Green_Global_Travel_logo

4. Logo

Think of your Logo as the face of your travel blogging business. It should be a visual representation of yourself, your goals for your business, and your blog’s reason for being.

For Green Global Travel’s logo, we chose an African-inspired font to reflect the fact that I first learned about ecotourism in South Africa.

Then we incorporated a tree frog and hummingbird to pay tribute to Costa Rica, where we originally came up with the idea for the site. We used the colors green (trees and grass) and blue (skies and ocean) to symbolize Nature.

There are five different types of logos– wordmarks (such as Google), letterforms (Yahoo), emblems (LEED), pictorial marks (Apple) and abstract marks (Nike). Logos also evolve over time in order to stay current with design trends. But the best ones, such as IBM, remain virtually unchanged.

5. Web Design

Websites are considered the #1 branding tool– not just for blogs, but for business in general. And because web technology is changing so rapidly, Web Design is the branding element likely to change most frequently over time.

Many of the world’s top travel blogs undergo huge design changes every 3-5 years. We completely redesigned ours in 2017.

There are many things to consider when planning your site design, including the graphics, typography, imagery that reinforces your Brand identity, ease of navigability, and mobile responsiveness.

It’s also worth researching the psychology of color, as studies have shown that 60% of consumer decisions to purchase a product are based on color. How do the main colors of your site influence your readers’ feelings?

6. Content

Content has been a HUGE factor in Green Global Travel’s success. As mentioned above, 91% of DMOs, tour operators, and PR firms we surveyed said that content quality is the most important intangible factor in determining which bloggers they want to work with.

So clearly, the stories we tell and the photos and videos we share on our blogs and social media channels are a critical element in the branding process.

Every story on your site should help to reinforce brand identity in some way, because Branding provides both you and your audience with a clear map of expectations.

To reinforce your brand with quality content, we recommend telling impactful stories that make it clear why readers should care; exploring storytelling forms that appeal to different types of readers in your niche; being transparent when there is sponsorship involved; avoiding too much self-promotion; and making sure that any guest posts align with your mission.

READ MORE: 10 Simple Wildlife Photography Tips

How to write a travel blog

7. Social Media

To quote branding expert Matt Dunn, “Social Media is an amazing tool through which we can build, energize and empower communities to support our Brand.”

Social media is not just about sharing your own stories and engaging with your followers; it’s also an opportunity to establish your brand as a leading authority in its niche.

We always recommend that our clients use social media to be a content curator, not just a creator. By sharing stories from other great content creators within your niche, you convey to your followers that they can trust you as an expert authority on the types of content they’re interested in.

Social media can also be strategic as well: Sharing stories from a company or blogger you want to work with is a great way to establish a connection. When we write about a DMO, environmental charity, or tour operator, tagging them on social media often leads to them sharing our stories with their audience.

8. PR Outreach

PR Outreach has been a huge factor for us in terms of creating sponsorship opportunities, press trip partnerships, freelance assignments, and more. Because of my print media background, connecting with travel industry PR people was part of our branding process from the beginning.

Before we even started our travel blog, we made a list of every company in our niche that we admired, aligned with ideologically, or wanted to work with. We included DMOs, tour operators, gear manufacturers, agencies, non-profit organizations, and media outlets.

Then we researched the PR/Marketing reps from each company to find their name, email address & other contact info, which Mary put into a spreadsheet. Whenever we have big news to announce–maybe a few times a year– we’ll send out a press release to our contact lists.

It usually takes at least 3 to 5 press releases to get someone’s attention. But by slowly and steadily cluing people into what your blog is about and marking the milestones on your journey, you eventually define your Brand in their mind as a leading authority. In essence, you’re helping PR reps do their job.

As a bonus, these press releases can also lead to media coverage for your blog, which provides broader exposure and allows you to reinforce your Brand message through other channels.

9. Native Advertising

Sponsored posts can be a thorny topic in the travel blogging world, and everyone has their own opinions about if, and how, they should be done. We’re not here to judge anyone else’s business model, but we believe in full disclosure and have found an approach that works for us.

A few years ago I became fascinated by the concept of Native Advertising, which is designed to be seamlessly cohesive with your blog’s other content. In these types of sponsored posts, the story isn’t really about the advertiser, but instead is designed to help your audience.

For example, we sold sponsorship of an in-depth story on the History and Different Types of Glamping to an upscale dude ranch. We sold sponsorship of a story on The Best Road Trips in the World to a company that rented camper vans. The best part is, once the sponsorship period is over, the sponsor’s name and link are removed and you still have a great post that can generate ad revenue for years!

We also sell sponsorships of our trips to companies who align with our Brand and want to reach our audience. The Oslo-based Helly Hansen clothing sponsored our Fjords of Norway road trip, while Enterprise Rental Car sponsored our trip to Great Smoky Mountains National Park. Again, it’s all about Brand alignment and finding a natural fit that doesn’t interfere with content quality.

10. Freelance Work

For a long time, there was a significant portion of my Freelance Work that wasn’t well-aligned with the GGT Brand. But, as we discussed earlier, having freelance outlets is a HUGE factor for attracting press trips and other partnerships.

Over the last few years we’ve focused our efforts on only pitching outlets that would allow us to cover our core topics– ecotourism, adventure, conservation of nature/wildlife, and indigenous culture– for a broader audience than we can reach with our site.

We had to work our way up the ladder, which occasionally meant writing for less than our normal freelance rate or working for free (for non-profits such as World Wildlife Fund and Sustainable Travel International).

But, going back to what we said about considering opportunity cost when making decisions, this “free labor” was a strategic decision that paid off incredible long-term dividends. Our agency, Green Travel Media, signed a content marketing deal with International Expeditions in 2014 that was worth more than we made in all of 2013! And we’ve been their content agency of record ever since.

READ MORE: How I Became a Professional Writer

Bret Love and Mary Gabbett in CuracaoCuraçao’s Historic Willemstaad, July 2010 (one of our first press trips as travel bloggers)
20 TRAVEL BLOGGING TIPS FOR BEGINNERS

Using these branding strategies and following our business instincts, we’ve made a lot of smart choices, a few dumb mistakes, and learned an awful lot about blogging along the way. Here, we share some of our best travel blogging tips for beginners. Hopefully, they’ll help you as you create your travel blog and embark upon the entrepreneurial adventure of a lifetime!

1. If you want to be a professional travel blogger, focus on your passion. Whether it’s a specific style of travel, a specific region, or a specific activity you enjoy in destinations around the world, make sure it’s something you’ll love long-term. The more unique your blog is, the more you’ll standing out.

2. It’s relatively easy to start a travel blog these days, but it takes a lot of work to build a sustainable blogging business. Strategizing a solid business plan will make things easier as your blog grows and evolves. Don’t worry about having a rigid structure: Just outline your big picture goals and the steps you foresee taking in order to achieve them. This can be a great map towards the future you want.

3. It’s not enough these days to be a solo travel blogger, adventure travel blogger, or responsible travel blogger. The industry has grown too much and gotten too crowded to rely on niche (or personality) alone. These days you need to build a solid brand. Make sure your blog’s name, logo, design, mission statement, and content all work together to define your brand, or others will define it for you.

READ MORE: European Travel Guru Rick Steves on Travel Blogging

Bret Love & Mary Gabbett Rappeling in Riviera Maya, MexicoRappelling in Mexico’s Riviera Maya, October 2010

4. Quitting your job to travel sounds great, but most people who start a travel blog don’t make much money. In fact, 48% of professional travel bloggers make less than $15,000 a year, while 24.8% make less than $30,000/year. In short, 72.8% of all professional travel bloggers make less than $15 an hour. If you don’t have a lot of savings, keep another source of income to give your blog time to grow.

5.  ALWAYS put your readers and the story first. Getting advertisers or sponsors are great, but building a strong community of people who are actively interested in your work is what will keep the advertisers and sponsors coming back to work with you. Focus on strengthening your storytelling by honing your journalism skills, and your brand will inevitably benefit.

6. It’s important to study what successful travel bloggers have done before. But this business is constantly changing, and it’s often the innovators rather than the imitators who get ahead.

READ MORE: Jeff Greenwald, the World’s First Travel Blogger

Dominican Republic Sunset-2010Enjoying a Dominican Republic Sunset, February 2011

7, When it comes to blogging, nobody does EVERYTHING well. It’s important to know your strengths and weaknesses. Consider paying others to do the work you either can’t do, or simply don’t like to do. We’re good at content marketing and SEO, but we suck at web design and the technical side of running a site, so we hire others to do it for us.

8. Don’t be afraid to reach out to other bloggers to ask for help. One of the reasons we started the Business of Blogging Facebook group back in 2012 was that we saw too many veterans getting snarky with newbies who asked for travel blogging tips. Not every blogger will respond positively, but those who do tend to provide really sound advice based on years of experience.

9. Once you learn how to be successful in travel blogging, pay it forward. Sharing knowledge and sharing stories from other bloggers who fit your brand establishes good karma, makes you a content curator, and helps build a stronger travel blogging industry. As it grows, all truly professional travel bloggers benefit, and there’s plenty of work and money to go around.

READ MORE: Andrew McCarthy on Travel Blogging, Fear & the Journey of the Soul

Bret love and Mary Gabbett at Sunset in the Peruvian AmazonSunset in the Peruvian Amazon, February 2012

10. Try not to waste too much time comparing yourself to others. There will ALWAYS be someone whose blog grows faster and becomes more successful than yours. Stay in your lane, follow your passion, and focus on building the best travel blogging brand you can build, and success will come in time. You’ll find that the biggest challenge is simply outlasting the competition.

11. Never stop learning about the business of blogging, because it’s always changing. Read articles about the specific skill sets you want to master, take online courses, go to conferences and workshops in order to improve yourself. We didn’t master SEO until 2017- seven years into our blogging career! Education, dedication, and persistence are the keys to growth and success.

12. It’s hard, but try not to focus too much on stats, especially in the early days after you first start a travel blog. It’s a distraction from what really matters, which is creating quality content. Then you can learn how to use the tools of the trade we discussed above to help build your traffic.

READ MORE: Don George on Travel Blogging, Writing & “Working for Exposure”

Bret Love & Mary gabbett Diving Panama's Coiba National Park, April 2012Diving Panama’s Coiba National Park, April 2012

13.  Try to listen to all of the blogging advice that will inevitably come your way. But it’s also important to know when to ignore it completely. People can only tell you what works in their experience, not yours. You ultimately have to find your own path and define what blogging success looks like for you.

14. Please, for the love of all that is good and holy in this world, do not use the word FREE. If you’re getting a comped press trip, tour, or product, there is always an expectation of coverage in return. Call it a barter, an exchange, a trade of goods and services, but THERE IS NO SUCH THING AS FREE.

15. The world does not need any more travel blogging divas. We heard so many horror stories about blogger behavior from our industry surveys, it was truly shocking. Nobody likes it (especially other bloggers), it makes you look like an asshat, and believe me when I tell you that word in both the blogging and PR industries travels fast. There really is a blacklist!

READ MORE: Peter Greenberg on the Travel Business, Travel Blogging & Budget Travel

Bret Love & Mary Gabbett in Emerald Pool Falls, DominicaMaking in Splash in Dominica’s Emerald Pool, June 2012

16. Starting a travel blog and traveling the world is an amazing thing, but it’s not the only thing that matters. We’ve watched a lot of full-time nomads get burned out and quit the industry entirely over the years. Finding balance is important if you want your blog to be a sustainable long-term business.

17. Travel blogging makes you a public figure, and everything you do (whether online or in person) is basically in the public domain. Conduct yourself accordingly (especially at travel conferences, where some attendees tend to party too hard), or you risk being derided as the Lindsey Lohan or Kim Kardashian of the blogging world.

18. Travel blogging can be a lonely life, so it’s important to find your tribe and be part of a supportive community. Facebook groups like The Business of Blogging, We Travel We Blog, and DNW- Making Money From Blogging are a great place to start, but small mastermind groups also work well.

READ MORE: Thoughts on Travel Blogging, Suicide and Living the Dream

Bret Love & Mary Gabbett in Wadi Rum Desert, JordanWadi Rum Desert, September 2012

19. The more you succeed as a travel blogger, the more haters you’ll likely attract. And more often than not it seems to come from other bloggers! It’s important to remember that their hate is never about you, but about whatever is going on with them– jealousy, feelings of inadequacy, whatever. It’s important to understand it, but of course that doesn’t excuse it.

20. Your blogging brand– your website, your social media channels, etc.– are yours to control. Constructive criticism is one thing, but don’t let the trolls and haters be abusive or disrespectful of you, your brand, or your readers on your turf.

If you’ve read this far, we hope you’ll find this story helpful as you create a travel blog and build your travel blogging business. We wish you the best of luck with all your travel blogging endeavors, and look forward to meeting you at a travel conference soon! –Bret Love & Tammi Dooley

 

This post contains affiliate links. But our opinions are our own, and we will never compromise the integrity of our relationship with our readers.

 

The post How to Start a Travel Blog (& Build a Successful Travel Blogging Business) appeared first on Green Global Travel.

Read more: greenglobaltravel.com

 material marketing significance lessons

You’re in a fight for attention. Determining the very best method to make attention in a maelstrom of details and home entertainment is the terrific marketing difficulty of contemporary times.

But the response is apparent: significance.

Relevancy is the killer app. Significance develops attention.

Relevancy is the killer app. Significance develops attention. Click To Tweet

I’ve stated it previously, and I’ll keep stating it: If you desire your material to prosper, it needs to be someone’s FAVORITE blog site, podcast, video, or haiku worldwide.

If you desire your material to prosper, it needs to be someone'' s FAVORITE blog site, podcast, video, or haiku worldwide. Click To Tweet

And to be somebody’s preferred, you require to be active pertinent.

The technique is, as your audience grows, it can end up being harder to focus, and therefore your relevance subsides. We are continuously dealing with this problem at Convince &&Convert. This is among the really couple of online stations that covers social networks technique, material marketing technique, digital marketing technique, word of mouth method , and client experience . That breadth is a plus (I hope), however it likewise can produce relevance concerns, as we aren’t hyper-focused on ONE component of digital marketing and CX.

That’s why it is important that we do regular studies of our blog site and e-mail readers, to evaluate what they REALLY desire. We just recently finished the 2018 upgrade of our study, and I discovered these 6 lessons:

 Lonna whiting

Congrats Lonna! Can’t wait to see you at CONEX.

.First, a Winner!

Big congratulations to Lonna Whiting , who won our survey-takers contest. Lonna is an experienced material developer who focuses on worker, branding and consumer experience, internal and business interactions, and social networks technique. She’ll be joining me at the CONEX occasion next August, in Toronto, on my cent.

.Lesson 1: Analytics Can Fool You.

If you take a look at our site analytics, around 50% of our audience remains in the USA. 76% of our study participants state their business’s head office is situated in the United States, followed by EMEA at 9%, and Canada at 8%. We presume study participants are truly our “core” audience, so it’s intriguing to see such a huge space in traffic location in between all visitors and core visitors.

 material marketing significance figure

.Lesson 2: B2B and B2C Can Coexist.

We do not play favorites on this front, and I believe the B2B vs. B2C argument is normally lost. Our audience here at C&C is simply somewhat most likely to be B2B.

.Lesson 3: Most Marketing Challenges Apply to All Sizes.

Our audience operates in both really little and really big business, and whatever in between.

35% of our study participants stay in business with 10 or less employee. Alternatively, 41% operate in business with more than 100 staff members; and 27% become part of big companies with 501 or more staff member.

.Lesson 4: Decision Makers Seek Information.

73% of our audience affects or decides in the business about software application, conferences, and comparable. There is a story often outlined executives and supervisors that recommend they do not do their own reading and knowing; that they hand over that job to subordinates. This information shows otherwise.

.Lesson 5: Old Dogs Want New Tricks.

One of the important things I like about digital marketing is that it is constantly altering. Which consistent flux needs continuous knowing. Our audience concurs, and a lot of them are OGs in this market! 79% have actually remained in marketing for 6 or more years, and a remarkable (a minimum of to me) 51% of our study individuals have 11 or more years of experience.

.Lesson 6: 2019 Marketing Budgets are Going Up.

Among our study participants, 54% state that they anticipate their marketing/sales/CX budget plan to increase in 2019; and simply 5% think their spending plan will decrease next year.

Based on the lessons discovered in this research study, we’ll continue to make modifications here at C&C, both in our editorial method and in our media/sponsorship offerings. We deal with more than 25 business to create awareness and leads for their options, through our blog site, podcasts, webinars, videos, e-mails, and more.

In reality, this year we had the distinct situation where we in fact offered out of media stock. That holding true, we are deep into conversations with lots of MarTech and AdTech business about 2019 programs. Please let us understand ASAP if we can assist you with your need gen. Here are our 2019 chances . We are so fired up to learn more about you much better.

 persuade transform media

The post 6 New Lessons About Content Marketing Relevance appeared initially on Convince and Convert: Social Media Consulting and Content Marketing Consulting .

.

Read more: convinceandconvert.com