The Bay Lights on the Bay Bridge

San Francisco — Two are better than one.

Two keynote speakers will grace the stage at the New Dentist Conference during the ADA FDI World Dental Congress in San Francisco this September, aiming to inspire new dentists to new heights.

New dentists — dentists who graduated from dental school less than 10 years ago as well as dental students — who register for the two-day conference will hear Dr. Miguel Stanley on Sept. 5 and then Marko Vujicic, Ph.D., on Sept. 6. The conference, which allows attendees to network and discuss practice issues in a small-group environment, will also include the ever-popular New Dentist Reception and other special opportunities.

Dr. Stanley’s address, titled “Are Consumers and Technology Driving the Future of Dentistry?,” will explore how consumer expectations and digital dentistry, along with the sharing economy of our profession, are shaping the future of dentistry. Dr. Stanley will share his philosophies on the global community of dentistry, dental artistry versus profit and how dentistry is changing lives. He is the host of the first National Geographic documentary on dentistry.

Dr. Vujicic’s keynote, titled “The Generational Shift: 5 Things Dentists Need to Know About the Changing Dental Patient,” will bring attendees the latest and greatest data showing the shifting paradigm young dentists are going to grapple with in their practice careers. Dr. Vujicic is chief economist and vice president of the ADA’s Health Policy Institute, where he is responsible for overseeing all policy research activities. Prior to joining the ADA, he was with The World Bank, where he directed the global health workforce policy program.

The rest of the New Dentist Conference will provide participants an ideal opportunity to network and focus on issues that concern them as new dentists, while allowing them to take advantage of the overall ADA FDI World Dental Congress experience.

The registration fee of $250 includes:

Customized new dentist continuing education track.
Two keynotes.
Ticket to the New Dentist Reception.
Networking opportunities and meals.
Access ​to the ADA FDI 2019 Exhibit Hall and free CE on the exhibit floor.

New Dentist courses include Breakthrough Digital Marketing: Growing the Modern Dental Practice; ​Pediatric Oral Diseases: The Times They Are A-changin’; Social Media and Other Electronic Communication in Dentistry; and Medical and Dental Collaboration: Working in the Community, among others.

Conference details and a schedule are at Registration will open Feb. 13 at

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By Abby Heugel

One of the biggest mistakes that brick-and-mortar retailers can make is to dismiss online marketing.

In an increasingly competitive marketplace filled with change and innovation, small businesses are now having to compete with larger organizations like never before. It’s no longer good enough to rely solely on word-of-mouth for increased business and new customers. Retailers must now provide an omnichannel shopping experience that brings people in and brings people back.

What does this have to do with online marketing? More or less, everything. If you want to achieve retail success, you need to have a strategy that leverages not only social media and email, but one that also gets creative and makes good use of new forms of marketing.

According to Statista, retail e-commerce sales worldwide reached $2.84 trillion in 2018 and are expected to reach 4.9 trillion in 2021. Translation: the Internet isn’t going anywhere.

But while customers are shopping and pricing things online, in-store sales still accounted for 91% of all retail sales in the US in 2017. And according to one study, 58% of US consumers hate paying for shipping, and 34% think product return process is difficult when shopping online.

So while online sales are important, brick-and-mortar isn’t going anywhere, either.

What this means is that in order to compete with larger stores and survive in 2019 and beyond, retailers have to provide a seamless and consistent customer experience across all sales channels — both online and off. Give them what they want, when they want it, and how they want it.

Easier said than done? Perhaps. But with consumers increasingly relying on digital tools and channels to aid their shopping journeys, you have no choice but to keep up.

Here’s how online marketing tools can help to drive traffic to your store.

Tool #1: Buy Online, Pick Up In Store (BOPIS)

“Buy online, pick up in store” is just what it sounds like. Customers shop your online store, make their purchases, and then physically come into the store to pick them up. According to a survey from JDA Software, 50% of consumers had used BOPIS in the past year, which is a 43% increase over two years ago.

Almost every major retailer offers this service now, with 44% of retailers surveyed viewing BOPIS as a competitive imperative, with another 38% saying BOPIS was key to bringing shoppers into the store where they make additional purchases.

But it’s not without challenges, as retailers have to focus even more on logistics and inventory tracking, all while training and managing staff with new responsibilities. But the end goal of BOPIS is something retailers are focusing on already — providing a memorable customer experience.

Here’s how to make sure the BOPIS experience is as convenient as possible for both shoppers and staff:

Integrate your online and offline sales channels

Use a multichannel integration platform that gives you insight into both your physical store and website inventory — the what, where, and how quickly an item can get to the store where it’s needed.

One example of a retailer doing this right is Hop Burns & Black, a craft beer, hot sauce, and vinyl records retailer in London. Hop Burns & Black uses Vend and Shopify to sell both in-store and online. Since the two platforms are tightly connected, they’re able to offer services like BOPIS without having to manually update their inventory system.

Vend and Shopify are able to “talk” to each other, so whenever Hop Burns & Black sells something online or offline their sales and products sync automatically.

Overcommunicate with BOPIS customers.

When shoppers place an order, send an immediate confirmation, along with details about when the order will be ready, where to pick it up, and what kind of identification is needed.

Macy’s does this really well. In addition to sending you a confirmation email AND text message when you complete the purchase Macy’s notifies you when your order is ready for pick up. It sends you a detailed message both via email and text, containing:

The store address
The pick-up area within the store, including a detailed description of where to go
A list of things to bring when picking up your order

Stay on top of staff training

The concept of BOPIS is easy enough to understand, but executing it in-store isn’t as simple. Depending on your processes, you may need to conduct additional staff training when it comes to:

Fulfilling online orders and preparing them for pickup. As DigitalCommerce360 points out, “order fulfillment training needs to be passed down the employee chain – from the regional manager, to the store manager and to all store associates. Retailers must ensure all employees are familiar with the necessary POS tools to ensure a seamless checkout process, whether through regional training events or user guides.”

Upselling and cross-selling. Nearly half of people who opt for in-store pickup end up making a purchase when they head to the store. This means that you and your staff have a solid opportunity to increase the basket sizes of BOPIS customers. Dont’t miss your chance to convert them.

Train your team on the art of upselling and cross-selling without being sleazy. Encourage them to connect with customers and make sure they have the knowledge and tools they need to further assist shoppers.

Tool #2: Email marketing

In 2018 alone, more than 218 billion emails were sent — every single day. That number is expected to increase to more than 333 billion daily mails in 2022. When it comes to email marketing, the average return on a $1 investment is $44, and email marketing is used by 82% of B2B and B2C companies.

Smart retailers know they can’t do it alone, which is why millions of people use email marketing to create engaging newsletters that encourage conversions.

For example, with MailChimp, there are multiple customization tools to make your content look and feel professional, and they offer sign up forms to specifically match your brand. They also make it easy to add merge tags and offer subscriber profiles. This helps you see exactly how engaged each customer is, and what their website activity has been.

ConstantContact allows you to create email marketing campaigns with drag-and-drop customizable templates that you can personalize, send to your contacts, and track the response. And if you’re looking for an email marketing platform with more than 700 mobile responsive email templates to automate your email marketing, AWeber might just be what you need.

As for how you can use email marketing to drive traffic in-store, consider the following:

Announce free gifts in-store

Dealing with excess stock? Got additional store swag that you can to give away? Use those items to drive in-store traffic. In September 2018, for example, Kate Spade offered complimentary tote bags to their in-store visitors and then used email to spread the word.

Talk about events nearby

When you’re running in-store events, don’t forget to notify your email list. Pro tip: If you have multiple stores, segment customers by location, so you can email them with events closest to their location.

Total Wine & More, for example, regularly sends out “Events Near You” emails that contain a lineup of in-store classes and workshops happening at the recipient’s neighborhood stores.

Encourage people to bring a friend

Get your email subscribers to visit your store and bring friends along with special promotions.

Check out what cannabis retailer MedMen are doing. They ran a “BFF deal” that awarded shoppers 20% off their purchase when they bring in a new customer. The email had a clear call to action (i.e., Find Your Store”), which let people find the nearest MedMen location so they can plan their visit.

Tool #3: Social media management platforms

In order to survive, retailers have to not only have a presence in-store and with a website, but also on social media. That means you have to put time and resources into Twitter, Facebook, Instagram, and Pinterest depending on the nature of your business. But that’s a time-consuming task. How will you find enough time to share and manage various social media accounts?

The answer to your problems is to use a social media marketing platform like one of the tools listed below.

Buffer helps small businesses schedule social posts on various social networking platforms. It allows you to manage all your social media accounts in one place, schedule social media posts for your preferred times, review your analytics to see how your posts are performing, and add multiple team members and set access levels.

With Hootsuite, you can quickly find and schedule social content, then measure its impact. You can keep your social presence active 24/7 by automatically scheduling hundreds of social media posts at once, across your social accounts and then measure the impact of your social media campaigns through comprehensive reporting.

Sprout Social understands that 80% of consumers are more likely to do business with a brand that offers a personalized experience, which is why they help you “create real connection by understanding your consumers’ needs and meeting them there.” You can extract real business value out of social media through effective engagement, publishing, and analytics.

Tool #4: Mobile promotions that are redeemable in-store

Mobile users spend more than four hours a day on their phones, and according to Statista,
mobile accounted for 52.5% of worldwide website traffic in 2018. Not only that, but while email has an average open rate of around 24%, the rate of text message open rate in the US is a whopping 82%.

What this should tell retailers is that while email marketing is necessary and still very effective, you should also be optimizing the use of mobile in your marketing efforts. Just as you collect email addresses, start to collect phone numbers, as well.

Once you have a decent list, use SMS to start sending coupons and gift codes that can only be redeemed by coming into the store — where you can hopefully entice them into more purchases.

Snowflakes, a dessert shop in Cerritos, CA does just that. They occasionally reach out to existing customers via text who haven’t stopped by in a while with an offer they can redeem in-store.

Tool #5: Local inventory ads

According to a study from Kibo Software, 80% of consumers are less likely to go to a store if they can’t view available inventory levels online in advance, so why not give the shoppers what they want?

The first step is to make sure shoppers can easily find your local store and all the necessary details, like phone numbers, email, hours, and address. Then provide local inventory availability information for each item at each store location.

Does that sound daunting? Enter Google Local Inventory Ads.

With Google Local Inventory ads, online shoppers have an easy way to identify products available in stores near them. For example, say someone is camping and wants a new pair of sunglasses. All they have to do is take out their phone and type in “womens sunglasses near me” and a list of stores with available sunglasses will pop up.

If they click on the ad, they’re brought to a Google-hosted web page of the store (known as the local storefront) which provides the sunglasses available, and also the distance to the brick-and-mortar location and store hours.

That’s truly an omnichannel shopping experience.

According to Google, in order to qualify for local product ads, you must meet the following requirements:

You must have a local brick and mortar business location where customers can physically visit, view, and purchase the desired item.
Sell physical goods that shoppers can buy without an additional purchase (like a membership).
Protect customers personally identifiable information (PII).
You must be physically located in the country for which your ads are targeted.

Further Reading

Looking for more insights to help you engage and sell to customers? Check out Vend’s Sales Guide, and learn the 10 proven techniques to increase sales in your retail store.

In this resource, you will learn how to:

Optimize your store design for maximum sales
Set yourself apart from your closest competitors
Add real and perceived value to each sale

Learn More

Looking ahead

In order to be successful, retailers have to have a sound online marketing strategy in place — one that incorporates social media, email marketing, and convenient options that approach customer acquisition and satisfaction in various ways.

It also means using the right tools at the right time, and hopefully these online marketing tips will help drive more traffic to your store — both online and off.

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The post Digital Marketing for Retailers: 5 Online Marketing Tools to Drive More Traffic To Your Store appeared first on Vend Retail Blog.

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Who you have in your store is practically as important as what you have in it. Your staff has a direct impact on sales, customer satisfaction, and the overall success of your store, which is why it’s important that you should not only invest in finding and hiring the right people but also put in the effort to keep them happy and motivated.

To help you accomplish this, we’ve put together some pointers on how to drive employee morale and performance. Go through them and see whether you can apply them in your retail store.

1. Regularly recognize people for a job well done

Matt Heller, author of The Myth of Employee Burnout, says that recognition is one of the best ways to stimulate your employees to take the actions you want them to take.

If staff members are making a positive impact on your business, be sure to tell them how amazing they are. “The more people hear how they are having a positive impact on others, the more they will want to do it again and again,” adds Heller.

Also, note that recognizing employees shouldn’t be something that you should only do every once in a while. The key to truly motivating people is recognizing the good that they’re doing on a regular basis.

“Too often company initiatives are talked about in an orientation program only to be never mentioned again. This can actually be very demotivating, because people start to wonder why they are doing what they are doing,” he says.

“On the other hand, if you regularly communicate how an employee’s behavior is impacting others, they will start to understand how they support the bigger picture and company goals.”

To illustrate how a store owner could motivate the staff, Heller offers the following scenario:

Let’s say you have an employee, Josh, who is very good at resetting the store and displays after large crowds have come through. Recognition that ties his behaviors back to the company goals might sound like this:

“Josh, I noticed how quickly you get out on the floor to reset the displays after a big rush of guests. I really appreciate this! It helps the guests find what they need and ultimately creates a more pleasant shopping experience for everyone.”

Now Josh knows that what he does has a direct impact on the guest experience and the performance of the store, and is much more likely to be motivated to take that action again.

Keep this example in mind whenever you see your employees doing their job well. Verbalize how much you value their work and make sure they know that what they’re doing directly affects your business.

2. Encourage peer-to-peer recognition

Rachel Cooper, a marketing specialist at incentive program platform provider, re-affirms the importance of employee recognition but adds that companies must also encourage their staff to recognize their fellow employees.

“Not only is it important that managers recognize employees for a job well done, it is equally important that there is some sort of peer-to-peer recognition going on at work,” mentions Cooper.

“Think about it. People you work with have a large impact on your self-esteem and ability to succeed. These are people you are seeing on a day-to-day basis. Even if you don’t want to admit it, their opinions matter.”

Promote a positive work environment by encouraging your workers to support and build each other up. One effective way of implementing this is by sharing “recognition stories.”

In an article on, Josh Bersin of HR research and advisory firm Bersin & Associates writes that they identified storytelling as one of the most powerful practices in employee recognition.

“When someone does something great and is recognized by their peers, tell people about it,” he writes. “These stories create employee engagement and learning.”

So, the next time you have a meeting or even a social gathering with your staff, brag about their success by telling feel-good recognition stories.

On top of motivating employees to perform better, having a “recognition-rich-culture” can also lower turnover rates. According to a study by Bersin & Associates, companies that do a great job at fostering recognition and engagement “have 31 percent lower voluntary turnover than their peers with ineffective recognition programs.”

3. Pay and train your employees well

Money may not be the only thing driving your staff, but you have to admit that it does play a significant role when it comes to employees — especially in retail.

Multiple studies have shown that retailers with well-paid, well-trained employees outperform competitors that didn’t invest enough in their staff.

In a New piece about retail staffing, James Surowiecki cites a Wharton School study that found that “every dollar in additional payroll led to somewhere between four and twenty-eight dollars in new sales.”

Similarly, MIT professor Zeynep Ton conducted an in-depth study on the operations of various retailers and discovered that companies such as Trader Joe’s, Costco, QuikTrip, and Mercadona, which invest significantly more in their employees, “have high profits, low prices for their industry, excellent operational metrics, and a reputation for great customer service.”

“These retailers deliver great value to their customers, employees, and investors all at the same time,” she adds.

It may be tempting to cut labor costs when you’re trying to increase profits or reduce expenses, but Ton warns that doing this can cause your operations to suffer. Remember that properly stocking shelves and serving customers requires significant effort and judgment; not paying your staff well could discourage them from exerting themselves fully.

As Ton aptly puts it:

It’s the low-paid employee, not the inventory-management software, who notices that a shelf looks messy or that some of the products are in the wrong place. It’s the low-paid employee who notices that some of the lettuce has gone bad or that there are still signs up for last week’s promotion. It’s the low-paid cashier who can tell the difference between serrano peppers and jalapeno peppers during checkout. It’s the low-paid employee who notices that there are too many customers waiting in the checkout and offers to open an additional cash register. When retailers don’t invest in human capital, operational execution suffers and the company pays with lower sales and lower profits than it could have had.

It’s best to view labor as a sales driver rather than a cost driver. Realize that paying and training your employees well leads to better output and, in turn, higher sales and customer satisfaction.

4. Listen to your front-line employees

“One of the easiest things retail managers can do to boost morale and engagement for their employees is to just listen to them,” says Carlos Castelán, Managing Director of The Navio Group.

“Store employees are able to provide great feedback on topics such as technology solutions to products, or even fellow employees, but management teams have to be willing to listen and make changes. Employees regularly interact with customers and so they’re uniquely aware of pain-points and can jump-start the process of identifying areas for improvement.”

According to Castelán, your willingness to listen to your front-line employees can benefit you in two big ways: first, your staff members get a boost in morale because they feel more valued; and second, the input they provide can lead to positive transformations in your business.

As an example, Castelán brings up Best Buy’s “Renew Blue” transformation, which led to the company’s highly successful comeback. Plenty of changes were implemented at Best Buy during this period of change, but one of the key steps that Best Buy CEO Hubert Joly took was to engage with rank-and-file employees in Best Buy stores.

In doing so, he discovered that employees were frustrated with the company’s internal search engine which returned inaccurate results. That issue was fixed shortly thereafter.

Joly also brought back employee discounts and invested in training Best Buy’s staff on new technologies.

All those changes led to happier and well-trained employees who were better-equipped to serve shoppers.

Vend Tip

Looking to upgrade your point-of-sale system? Give Vend’s  POS software a try. Your staff will love it!

Learn More

5. Hire A-players

It goes without saying that you should always aim to hire A-players; they perform better and get results. But that’s not the only reason that you should go for superstar employees. A study by the National Bureau of Economic Research found that the mere presence of A-players in the company can have a positive effect on the performance of other employees.

As the Harvard Business Review cites:

On average, department-level output increases by 54% after the arrival of a star. A significant fraction of the star effect is indirect: after removing the direct contribution of the star, department level output still increases by 48%.

There are two explanations for this. The first is that A-players can motivate their colleagues to perform better, and the second is that they help the organization “recruit better talent going forward.”

Keep this study in mind whenever you’re dealing with staffing issues. Invest the necessary resources to find superstar employees, and be sure to apply the tips above to keep them.

Further Reading

Need more staffing tips and insights? Check out The Ultimate Guide to Training and Motivating Retail Employees, an in-depth resource packed with actionable takeaways for motivating employees and boosting staff productivity. In this guide, you’ll learn:

How to empower your workforce to maximize happiness and productivity
What tools and methods to use when educating your staff
How to motivate your staff to bring their best selves to work

Learn More

6. Empower them with better tools

Invest in up-to-date and well-functioning tools and equipment. This not only empowers your staff but also increases productivity and helps them do their jobs better.

Let’s consider the case for upgrading your point-of-sale system. Having your employees use an outdated cash register with limited functionality slows them down, whereas having a cloud-based POS makes their job faster and easier and can enable them to get more things done. (Plus, using a sleek POS system feels much better than a clunky cash register).

The call to give workers more modern tools has been echoed by companies such as Intel. In a study on the effects mobile technology on employee productivity, Intel found that employees who were given a wireless notebook to work with gained nearly 100 hours of additional productivity per year.

See whether you can put this tip to work in your store. Look around for tools or equipment that are due for an upgrade and consider replacing them with something better.

7. Come up with the right incentives

Incentives can certainly help with motivation, but only if you choose the right ones. For some retailers, the right incentives could be sales commissions.

Roberta Perry at says that in her business, a 10% commission does really well in driving the performance of their sales associates.

“I pay $1 per hour over minimum wage, but then pay a full 10% of commission. We sell skin care and the average sale is $60. So every time they sell the average, they get $6, but how amazing that if they raise the sale they raise the salary,” she says.

“I just believe that I would rather have 90% of something than 100% of nothing. It not only has increased sales for the whole team but most definitely raised morale!”

If your business operates like Scrubz, then consider following a similar strategy.

But you should also remember that there are other ways to structure your incentives. As Stan Tan, digital marketing manager at Selby’s puts it, “Commissions would be the simplest form of incentive. However, that might not tie in with your company’s long-term goals on let’s say customer satisfaction.”

As an alternative, Stan recommends rewarding associates based on the purchase rate of your customers.

“For example, for every 100 customers served what % of them go on to purchase something? That incentives the sales rep to serve each customer properly and going above and beyond to ensure each customer they serve go on to purchase something,” Stan adds.

He also recommends giving bonuses in line with your Net Promoter Score (NPS), and that those bonuses should be given out to stores instead of individuals. “This ensures everyone works together to hit their target.”

Want to learn more about retail staffing?

Catch our on-demand webinar on retail hiring. In it, you will learn a proven, successful process that will exponentially reduce your number of bad hires and make your successful hires even better. You’ll get to know the “Hire Like You Just Beat Cancer” system, a process that will lessen your staffing frustrations and help you become a hiring champion among all retailers – large and small.

Hope to see you there!

Recommended Articles

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The post Motivating Retail Associates: 7 Proven Ways to Boost Employee Morale and Performance appeared first on Vend Retail Blog.

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With billions of dollars being bought digital marketing, there’’ s no doubt it ’ s end up being a reputable channel in the marketing world. And, among the lots of favorable aspects of online marketing is the look of leading figures within the market.

Whether it’’ s by establishing a distinct method, finding out how to hack development, or just concentrate on increasing and driving sales earnings, the leading figures are constantly forming the digital marketing market.

The finest part is that these professionals are not standard celebs, however available specialists who wish to share their understanding with the world. And, due to the fact that they assist establish brand-new methods, these affiliate marketing experts are likewise as much as date with the most reliable methods readily available.

Below, we’’ ve assembled a list of 5 digital marketing essential people you ought to keep an eye out for.

Without more ado, let’’ s leap right in!

.Nick Shackelford.

First on the list is Nick Shackelford from Orange County, California. With a tested performance history, Shackelford has actually made a name for himself as one of the leading marketer in the United States.

He’’ s a previous expert athlete that broadened his scope to end up being a professional at scaling projects past the 8-figure mark, whether they are for reputable business or companies trying to find their huge break.

By taking a multi-channel method, Nick supports business and enables them to establish robust projects. These can consist of programmatic purchasing, e-mail technique, Google Ads, and the leveraging of different marketing influencers.

Follow Nick on Facebook: Nick Shackelford

.Depesh Mandalia.

Known as among the premier Facebook advertisement professionals in the UK and Europe as a whole, Depesh Mandalia is among our leading marketing figures to watch out for. Because 2012, Depesh has actually handled to attract more than $100 million in income for the business he works together with.

Depesh is likewise an active part of Facebook’’ s group, where he deals with medium-sized and little business in addition to advertisements and companies item groups. Aside from this, Mandalia likewise handles an advertising agencies tailored towards the social networks platform and is accountable for among the most amazing digital training programs readily available.

Follow Depesh on Twitter: @DepeshM

James Van Elswyk.

Growth hacking is among those evasive terms that some business invest their whole presence looking for. For them, James Van Elswyk has actually developed a name for himself as one of the finest media purchasers, lead generation specialists, and development hacking masters out there.

Van Elswyk is accountable for taking a start-up past the 7-figure earnings monthly in less than a year. He focuses on generating income from native and Facebook Ads with a heavy concentrate on screening. Not just this, he’’ s the creator and CEO of Purple Leads , a reputable worldwide ad agency that covers several channels.

At the very same time, he’’ s a devoted instructor that takes part in market online forums and enjoys to groom future professionals.

Follow James on Facebook: James Van Elswyk

.Dee Deng.

When it concerns digital marketing and entrepreneurship, Dee Deng is considered as a ““ Jack of all trades and master of all.” ”


Needless to state, Deng has actually developed himself as a leading online marketer and imaginative mastermind on the planet of online marketing. He is a specialist on development through Facebook marketing chatbot marketing, e-mail projects, and imaginative video production.

And, Dee likewise has a tested performance history after creating more than $1.2 million in yearly repeating earnings through his company, Right Hook Digital . What’’ s more, he ’ s likewise worked his magic for customers, producing more than $1 million in earnings for a males’’ s style start-up after just 90 days.

Follow Dee on Twitter: @realdoseofdee

Josh Elizetxe.

A board member of the Phoenix Coding Academy and the creator of Snow Teeth Whitening , Josh Elizetxe is among the USA’s youngest and most effective marketing professionals and serial business owners. Josh introduced his entrepreneurial profession back in high-school, in between classes, and is now amongst the nation’’ s most desired development marketing advisors.

Since 2009, Josh has actually produced more than $1 billion in business worth. Elizetxe is a data-driven angel financier for e-commerce, advertisements tech, and SaaS markets. He’’ s likewise a devoted keynote speaker and the handling principal at one of the most remarkable privately-owned portfolios of web business.

Follow Josh on Facebook: Josh Elizetxe

.Stay Up to Date with the most recent Trends.

The digital marketing landscape is continuously altering, so the very best method to remain on top of the brand-new patterns is to follow what the professionals need to state. By taking a look at the essential figures noted above and teaming up on your projects, you’’ ll have the ability to take your service to the next level.


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Landing pages are designed to help marketers and businesses increase their conversion rates and grow. It can be in the form of a homepage, or a standalone page created to promote a specific event, sale, campaign, or product.

Designing a high converting landing page requires a few must-have elements:

• A killer headline
• Persuasive sub-headlines
• Images
• Lucrative copy
• Contact details
• A powerful call-to-action

With those on board, you will be able to create a seamless landing page that will draw people to click.

But what does each mean? How to excel in executing each element?

Not to worry!

We have compiled the best articles and tips from bonafide marketers that will help you set off the most clickable landing page you have ever constructed.

The Essentials of a High Converting Landing Page

“Crafting a high converting landing page is not rocket science“

The first thing you need to recognize is that no landing page is like another and there’s no one-size-fits-all guide to creating one and landing pages are as diverse as the people who look at them.

In this article, Crazy Egg’s Neil Patel lays out the absolute essentials you’ll need to create a high converting landing page. Read on.

Landing page – Asana. Image source: Crazy Egg

The Best Landing Page Design Examples

“How do you convince your visitors to take the plunge on your website?”

As 2018 is close to an end and 2019 takes over, it’s never too late to look back on the most impressive, modern-looking landing pages assembled by Hubspot’s Karla Cook. Karla delivers 19 landing-page examples from various sites which tapped a few tactics and spawned inspiring results.

You might grab a few insights from one of these guys, however, make sure to always test them out for yourself.

As mentioned above, what works for one purpose may not work for another. Read on.

Landing page – Airbnb. Image source: Hubspot

Before You Build a Landing Page…

Before you head over to create your landing page, you need to ask yourself a few questions.
What is my goal? Who is my audience? What do I offer?

GoDaddy’s Cara Tarbaj covers 15 questions you need to consider even before you hit the ‘publish’ button. These questions will help you add assurance and structure to your offer or campaign and determine whether you’re ready to launch. Read on.

Example of a click-through landing page. Image source: GoDaddy.

The Best Landing Page Tools of 2018

It’s action time! Are you ready to start creating your landing page?

Landing pages are the essence of any digital marketing campaign. Without them, you won’t be able to send as much traffic to your website.

With all the above elements taken into consideration, using a good landing page creation tool can simplify your building process and save you a lot of time before you start driving conversions.

Landing-page tools go beyond just creating and designing, although you are exposed to +100 landing-page templates, drag-and-drop editors and mobile responsiveness, among other features. Some tools will include powerful optimization tools such as A/B testing, SEO, and analytics as well.

Here’s VentureHarbour’s take on the best eight landing-page builders for you to choose from. Read on.

Image source: VentureHarbour

What’s your favorite landing-page builder?

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In today’’ s digital period it ’ s vital to benefit from innovations out there, there are unlimited chances to utilize it to enhance your consumers’ ’ experience, which will assist make you stand apart among the rest. What are the innovations you can use to make your hotel a much better experience from start to end, and even after they are gone?

Simple, we have actually assembled 5 (sophisticated and easy) methods innovation can make your hotel much better for your visitors.

With each visitor being special, with particular choices, behaviours and so on having the ability to deal with their specific likes, customising their experience and exceeding the high expectations of consumers, will take your hotel to the next level.

( Related material: Hotel Marketing Trends For 2018 )

.1. Supply Mobile Check-ins.

Mobile check-in combination is a terrific example of innovation that can enhance visitor experience for your visitors throughout their remain at your hotel. The last thing your visitors wish to do after taking a trip miles to your hotel (often for hours) is to then stand in a line, with their bags, waiting to check-in at reception.

Even if there is not a line at your hotel, some individuals will like less interaction in their weekend away and might choose to sign in online. Others who like to be personally fulfilled face to deal with by a receptionist still can be. The point here is that you are providing individuals the choice to select based upon their choices.

Statistics from Statista reveal that 51% of 18-24 year-olds would choose to select a hotel with check-in centers through mobile phone.

Having a mobile check-in alternative implies that visitors can check-in prior to getting to your hotel, making the entire procedure easier and less time taking in for your visitors. This will still enhance the check-in procedure for visitors that choose to check-in on arrival at your hotel as they will as a result have much shorter lines.

Result = speed, performance and the flexibility of option

.2. Bluetooth Beacons.

A Bluetooth beacon is a gadget that can benefit both your visitors and your hotel. A beacon is a Bluetooth-enabled gadget that can exchange information to close-by portable electronic gadgets. When near it, the gadget allows mobile phones, tablets and other gadgets to carry out actions.

This makes tracking visitor choices much easier for you and advantageous for your visitors, as you can position several gadgets around your hotel for particular centers. You might position beacons in your lobby, day spa, health club, dining establishment &&bar so that when a visitor gos to those locations, a particular deal notifies their gadget such as ‘‘ 10 %off medspa treatments throughout your stay’’.


Your visitors would require to at first get in touch with the Bluetooth gadget, normally through an online app (in which they can sign in online likewise) so that the beacons can get their gadget when near.

Result = comprehend your clients much better, engage them with prompt deals

.3. Online Experience.

Gift Pro is an excellent example of an innovation that can be utilized to not just enhance the online experience when individuals pick to visit your site however in parallel boost income to the hotel. GiftPro is a terrific online tool in the market, it’’ s customisable and an actually easy to use method for hotels to offer and handle present coupons.

This innovation makes the experience for your visitors smooth, satisfying and effective.

Some hotels still believe the client experience begins when they get in the structure, this is no longer the case in the digital world we reside in. The experience begins the minute they discover you online, from when they engage with your site and even after they leave when they choose to acquire a present online for a buddy.

The client experience exists outside the worlds of the hotel itself, the digital experience is simply as essential as the rest.

Result = increase the client experience online, not simply offline

( Related material: 5 Reasons To Invest In a New Website )

.4. Commitment Programmes &&Memberships.

Loyalty programs and subscriptions are fantastic for increasing client commitment, as recommended by its name.

These plans are currently commonly utilized, nevertheless, most of individuals wear’’ t actively engage with them as they aren ’ t prompt, appropriate or performed well.

Imagine that a household checks out the hotel. The hotel has collaborations in location with regional hair salons, activity centres and regional services, which just increases the consumers’ ’ experience throughout their stay. The household gets an e-mail or Rich SMS on arrival at the hotel as part of the commitment program, which provides concepts of the leading 10 locations to go to in the city. Together with this is a digital voucher 20% for all the activities discussed in the list and a voucher for kids go complimentary.

Loyalty programs and subscriptions incorporated online can assist your hotel learn your visitors’ ’ choices, suggesting that customised benefits can be produced. Benefits based upon your choices are much more most likely to be utilized than a typical discount rate. In return, visitors will have an even more favorable visitor experience and will likely engage more with your commitment programs and subscriptions.

Result = engage your visitors with customised concepts that they will thank you for

.5. Web of Things.

The Internet of Things (IoT) is a network of physical gadgets that permits the user to manage any powered gadgets (that are linked to it) e.g. light bulbs, thermostats, heating systems.

This innovation is typically utilized for hotel personnel in order to minimize expenses and end up being more eco-friendly, e.g. this innovation can let you understand if a visitor has actually left lights on or left the tiny bar open and so on

This innovation can likewise work for visitors remaining at your hotel. A terrific example is visitors having the ability to manage the temperature level utilizing the IoT innovation; if it’’ s a cold night and they’’ re out all the time, they can increase the temperature level of their space from their gadget prior to they show up, guaranteeing that the space has actually currently heated up prior to their arrival.

Result = include an unanticipated touch to clients high expectations

.Personalise Your Guests’ Experience.

We hope this short article has actually provided you insight into the manner ins which innovation can make your hotel much better for your visitors with personalisation and how you can embrace these concepts into your own digital marketing method.

Starting with an audit is an excellent primary step. Discover Why Running A Digital Audit Is The Best Decision You Will Make This Year .

The post 5 Technologies Which Can Make Your Hotel Better For You &&Your Guests appeared initially on Hotel Speak .


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