‘A Rentrak takeover’: Inside the fallout from Comscore’s executive shakeup

When the year began, Comscore appeared poised to make a legitimate run at Nielsen’s dominance over the measurement industry and make cross-platform measurement, a long-held dream among advertisers, into a reality. Comscore was seemingly coming out of a bumpy period, marked by an accounting scandal in which the company misreported revenue from 2013 through 2015 and had its […]

Video now accounts for a third of TUI’s paid social budget

Video now represents a 3rd of the spending plan tourist group TUI invests in paid social, particularly on Facebook and Instagram. That’s due to the fact that the travel brand name has actually discovered that paid social provides more instantly reportable returns than other channels, even search, according to Nicolas Elshout, head of programmatic media […]

TikTok’s new ‘Hashtag Challenge Plus’ lets video viewers shop for products in the app

TikTok, the short-form video platform preferred by young people and teenagers, has actually released a brand-new function that enables users to look for items related to a sponsored Hashtag Challenge, without leaving its app. These sponsored obstacles are Gen Z-friendly marketing projects where users are triggered to publish videos of them utilizing an item — […]

‘People would stay in there forever’: Agencies grapple with phone-booth politics

In open-plan offices, where privacy is nearly impossible to find and office chatter has made headphones the norm, the answer has become phone booths: small cubicles that allow for a modicum of lost private space, without forcing employers to give up the far more economically feasible open-plan concept. For agencies, the open-plan office is meant […]

‘Who has what?’: Agency execs want more clarity into Xandr and WarnerMedia’s sales relationship

Roughly a year after AT&T obtained WarnerMedia (née Time Warner) and formally presented its innovative marketing arm, Xandr , the telecom huge’’ s 2 advertising-related services have firm advertisement purchasers seeing double, expecting a clearer view of how the 2 departments will collaborate. That is particularly obvious now, now that this year’’ s yearly TV-and-video […]

WPP and Omnicom take a stand against Accenture-led audits

Two of the largest agency holding groups are pushing back hard against Accenture to prevent the consulting firm from auditing their media data. Both WPP and Omnicom appear to have found ways to avoid having to trust Accenture’s agency division Accenture Interactive to objectively audit their media and in doing so shape the strategy for […]

‘A variety of different compensation models’: Incoming GroupM CEO Christian Juhl on the future of media agencies

Christian Juhl, the existing worldwide CEO of Essence , will take the reins of GroupM as worldwide CEO in October. Ahead of taking control of GroupM, which uses 35,000 individuals and has $48 billion in customer billings, making it the biggest media financial investment company on the planet, Digiday overtook Juhl to become aware of […]

Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Implementar ações de marketing B2B é uma tarefa desafiadora, já […]

5 Twitch influencers you need to know

This short article becomes part of an editorial series on mobile video game marketing sponsored by AdColony. Twitch, the livestreaming platform best understood for players livestreaming themselves while playing Fortnite and Overwatch, to name a few, has actually pitched marketers on its extremely engaged young male audience. Prominent players on the platform have the ability […]

30 jobs in the PR and marketing world

Scores of music fans will flock to Chicago this weekend for Lollapalooza, and you might intern for the company behind the celebration, if you land today’’ s included position. . The Windy City will be rocking this coming weekend. Lollapalooza begins this Thursday at Chicago’’ s Grant Park and continues through the weekend. The four-day […]