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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 – Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to …

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Software robots are taking over many manual processes

Software application robotics —– or bots as they are called —– are doing to company procedures what automation did to producing years back. For HR departments handling numerous resumes, there are bots today that can go through resumes versus task descriptions, determine the most appropriate ones, and even schedule interviews with those prospects. For contact …

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Link Building in 2019: Get by With a Little Help From Your Friends

Posted by kelseyreaves Editor’s note: This post first appeared in December of 2015, but because SEO (and Google) changes so quickly, we figured it was time for a refresh!  The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works …

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SEO & Progressive Web Apps: Looking to the Future

Posted by tombennet Practitioners of SEO have always been mistrustful of JavaScript. This is partly based on experience; the ability of search engines to discover, crawl, and accurately index content which is heavily reliant on JavaScript has historically been poor. But it’s also habitual, born of a general wariness towards JavaScript in all its forms …

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Build a Search Intent Dashboard to Unlock Better Opportunities

Posted by scott.taft We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton …

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