Four Ways to Effectively Capture Leads From Organic Social Media Traffic

Organic social networks can be among the most significant sources of premium leads. Here are some pointers to get you began. Most individuals relate driving traffic to paid social networks projects, however natural social networks traffic is likewise an important traffic generator. (Social media drives 25.6% of site traffic from natural and paid sources.) Organic […]

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 – Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to […]

The Slow Death of Inbound Marketing

Campaign_Creators / Pixabay Economists talk about markets being oversaturated when too many product or concept variations are competing in the same space. Over-saturation leads to products being devalued. That’s what’s happening to inbound marketing. The buzzword has been on the forefront of the digital space for the past decade, and now it seems to have […]