Faced with rising online costs, DTC brands are now spending more money on traditional marketing channels

This summer season, direct-to-consumer swimsuit brand name Andie Swim made its signboard launching. The brand name, which introduced in the spring of 2017, ran its very first out-of-home project in June and July, with advertisements running in train stations and on signboards in New York City and Chicago. It dealt with the brand name services […]

In the News: Back to School Retail Sales Expected to Rise in 2019

There’s a lot of good news this week for small business owners that’s looking in the rear view. But let’s look a little bit ahead and some big news this week for some retail small businesses. New data from the National Retail Federation suggests that Back to School shoppers plan to spend $40 more this […]

“Cryptokicks”: What We Know About Nike’s Potential Gateway Into Crypto

The U.S. footwear titan has applied for a trademark for the term “cryptokicks.” Nike, the United States footwear and clothing behemoth, has recently joined the ranks of mainstream corporations that are considering entering the field of cryptocurrencies, currently spearheaded by the likes of Facebook and Starbucks. A document filed with the U.S. Patent and Trademark […]

The 12 Days of Christmas Retail

The holiday is an enjoyable and amazing time for the majority of people. For numerous sellers, obviously, it’s likewise much, a lot more. It’s the make-or-break minute for the whole year. With all that pressure, it can be a difficulty for merchants to go back and create reliable methods to take advantage of their vacation […]