In the News: Back to School Retail Sales Expected to Rise in 2019

There’s a lot of good news this week for small business owners that’s looking in the rear view. But let’s look a little bit ahead and some big news this week for some retail small businesses. New data from the National Retail Federation suggests that Back to School shoppers plan to spend $40 more this […]

See How Clever Call Tracking Helped This Agency Get 219% More Leads for Their Client

If you’re an agency owner, there’s a lot of pressure on you to prove to clients (beyond a shadow of a doubt) that your strategies and tactics are working. But what if you’re working with a client who gets way more phone calls than online conversions? Businesses like plumbers, roadside assistance, healthcare, emergency services, construction, […]

A Simple Guide to Marketing ROI [Formula & Examples]

Whenever you release a brand-new marketing project, you must evaluate whether the expense of the job is assisting or harming your business. To figure out something’s success, numerous online marketers take a look at ROI– or return on financial investment. At one of the most standard level, ROI compares the quantity of loan you invest […]

Tips from the gaming industry on how to create brand fanatics

Video video games influence a level of engagement and fandom that a lot of brand names would eliminate for. Effective video game brand names are more than a repeating touchpoint in a fan’’ s every day life; they can end up being a significant part of a fan’’ s identity. As we take a look […]

How to Add Landing Page Services to Your Agency Offering (and Price Them)

As a firm owner, growing your earnings per account has a substantial effect on your bottom line. The obstacle is doing this while likewise producing significant ROI upgrades for your customers. You wish to knock their socks off and extend customer life times, sure, however that indicates you require to make every dollar they invest […]

Community Managers: What They Do & How to Be a Great One

Twitter, with its 126 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers. Twitter isn’t the only […]

The Ultimate Guide to Content Curation (With Examples!)

Saving time, making connections with influencers, building authority — these are just some of the benefits of content curation. But you might also have lots of questions like… How much time should you spend curating content versus creating great posts of your own? How can you make curated posts stand out amidst all the noise […]

The 16 Best Digital Marketing Tools in 2019

I’m a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won’t do the work for you), the right technology stack can really help you zoom past the competition. Some tools out there are foundational — things like email marketing, […]

The Ultimate Guide to Influencer Marketing in 2019

Have you ever purchased something because a well-known person you admire used the product or service? I’m definitely guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market […]

How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

It’s not a surprise you wish to end up being a paid Instagram influencer– heck, the typical cost for a sponsored Instagram post is $300 , and if you end up being more effective, like yogi Rachel Brathen , you might be making $ 25,000 per post . But the concept of getting your posts […]