Why Digital Media is Killing TV Advertising

In 2018, research study carried out by the Leichtman Research Group discovered that 78% of families still view standard satellite or cable . Looking at that fact, you would not believe that TELEVISION watching is on the decrease– however it is, and with it, TELEVISION advertisement invest. For circumstances, thinking about research study from the […]

In the News: Back to School Retail Sales Expected to Rise in 2019

There’s a lot of good news this week for small business owners that’s looking in the rear view. But let’s look a little bit ahead and some big news this week for some retail small businesses. New data from the National Retail Federation suggests that Back to School shoppers plan to spend $40 more this […]

See How Clever Call Tracking Helped This Agency Get 219% More Leads for Their Client

If you’re an agency owner, there’s a lot of pressure on you to prove to clients (beyond a shadow of a doubt) that your strategies and tactics are working. But what if you’re working with a client who gets way more phone calls than online conversions? Businesses like plumbers, roadside assistance, healthcare, emergency services, construction, […]

A Simple Guide to Marketing ROI [Formula & Examples]

Whenever you release a brand-new marketing project, you must evaluate whether the expense of the job is assisting or harming your business. To figure out something’s success, numerous online marketers take a look at ROI– or return on financial investment. At one of the most standard level, ROI compares the quantity of loan you invest […]

Software robots are taking over many manual processes

Software application robotics —– or bots as they are called —– are doing to company procedures what automation did to producing years back. For HR departments handling numerous resumes, there are bots today that can go through resumes versus task descriptions, determine the most appropriate ones, and even schedule interviews with those prospects. For contact […]

Community Managers: What They Do & How to Be a Great One

Twitter, with its 126 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers. Twitter isn’t the only […]

Google Sandbox: Is it still affecting new sites in 2019?

Google Sandbox is a commonly believed filter that’s used by Google to prevent new websites from ranking high in Google’s Search Engine Results Pages (SERPs). It’s believed that Google uses this filter to put some restrictions on rankings for new websites. The main idea behind it is that new websites may not be as relevant […]

The Traditional Marketing Funnel Is Dead—Use This Model Instead [Infographic]

A skilled angler will inform you that some fish will bite a baited hook when they are starving, some bite it due to the fact that they wonder, and some bite it due to the fact that they are mad. The fish’’ s inspiration can actually alter with the wind, water temperature level, cloud cover, […]

The Ultimate Guide to Content Curation (With Examples!)

Saving time, making connections with influencers, building authority — these are just some of the benefits of content curation. But you might also have lots of questions like… How much time should you spend curating content versus creating great posts of your own? How can you make curated posts stand out amidst all the noise […]

The Ultimate Guide to Influencer Marketing in 2019

Have you ever purchased something because a well-known person you admire used the product or service? I’m definitely guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market […]