Three Tools to Better Understand Your Site Users and Increase Conversions

Technology is disrupting the way consumers are interacting with online businesses. These days, the buyer journeys are complex. Consumers discover products through social media ads or artificial-intelligence-driven product recommendations. They know the tools to use to compare and track prices. They expect immediate interaction with brands on social media. They know how to do product […]

Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you […]

How this startup scaled from local in-person tuitions to a blended edtech model

In recent years, Byju's has emerged a runaway success in India, displaying the powerful impact that technology can have on scaling and accessibility in education. What started off as an offline coaching service in 2006 is now synonymous with edtech in India. Today, Edusquare is another startup that is making waves with its blended learning […]

Ex-Flipkart exec brings entrepreneurship to schools to make students job creators not job seekers

When Mekin Maheshwari thought of launching, his mind was concentrated on one concern just – How were young minds and state of minds being formed? The ex-Flipkart worker, who has actually held numerous CXO level functions in the business, constantly looked for one vital component as a leader – an entrepreneurial spirit and drive. &#xA 0; […]

How to Keep Marketing Content Secure

Marketing material is a preferred target of hackers considering that it typically exists throughout a range of various systems, and is public-facing. In addition, the information that exists in your internet marketing platform is really important, whether it’’ s the individual info of your clients or marketing products that represent a major financial investment of […]

How AWS helps application security company Indusface deliver on its promise of near-zero downtime to 1,000+ customers

According to Gartner, by 2023, more than 30 percent of public-facing web applications will be secured by cloud web applications and API security (WAAP) services that integrate dispersed rejection of service (DDoS) security, bot mitigation, API defense, &#xA 0; and WAFs. At present, this number is less than 10 percent. With the increasing concentrate on online […]

8 Women Share How They Work From Anywhere in the World

The career landscape is changing. Inc. magazine recently reported that 63 percent of companies have remote workers, and Forbes proclaimed that digital nomadism — taking your laptop and working with you while travel the world — is officially on the rise. There’s a palpable allure to location independence. We envision poolside work sessions, laptops in […]

Reflecting on a decade long journey of verification and measurement companies: what lies ahead?

This year marks a significant turning point for digital marketing, it has actually been 25 years given that the extremely first digital display screen advertisement that appeared in 1994 . The advertisement was bought by AT&T on Wired Magazine’’ s hotwired.com as a part of their bigger ““ You Will ” project. . That specific […]

How to Find a Fantastic Agency for Your Social Media Marketing

Some of the very best brands on social media get by with a little help from their friends — agencies and consultants and strategists. If the agency route is one you’ve thought about exploring, then we think you’ll find a lot to love in this collection of agency advice, tips, and strategy. Or if you […]

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Published by MiriamEllis ““ To get whatever, one need to open one’’ s hands and provide. ”- Taisen Deshimaru, Buddhist thinker A lady stands in a hectic grocery store checkout line. The buyer in front of her understands that they wear’’ t have adequate loan with them to cover their purchase, so she actions in […]