Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 – Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to […]

5 Conversion Optimization Tactics that Also Drive Traffic

Conversion optimization does not need to stand in a method of traffic acquisition. CRO and SEO are even more efficient when integrated. These 2 marketing channels can (and should!) successfully notify and empower each other. Here are 5 methods to improve your conversions while increasing traffic to your website: .1. Create More Sales through Upselling.How […]

17 Charts That Show Where Content Marketing is Heading

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed […]

Digital Marketing: Keyword Research 101

Basic keyword research study plays a basic function in any marketing effort and need to be the beginning point. It need to be kept in mind that great keyword preparation doesn’’ t exempt pursuing other kinds of seo (SEO) or having a responsive site, however it does put you ahead in regards to adherence to […]

How to Drive Traffic to a Brand-New Site with Little to No Money

I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you […]