Three Email Trends Retailers Should Keep in Mind for 2020

At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from, we like to make sure you hear about it. 
That’s why we’re giving you a preview of eMarketer’s new report: Email Marketing 2019.
You can purchase and download the full report here.

Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with.US Internet Users Want More Control Over the Branded Content They Receive Than What Marketers Currently Offer, Nov 2018

“We treat our email marketing program as an opportunity to strengthen and deepen engagement with our most loyal users,” said Lawrence Scotland, senior vice president of digital and brand marketing at frozen meal brand Luvo. “And we use it as an outlet to solidify and drive credibility in the nutrition and health and wellness space, which is the area that we play in.”

In eMarketer’s latest report on the topic, Email Marketing 2019: Still a Leading Touchpoint for Marketers and Consumers Alike, we look at the trends shaping email marketing practices next year.See the rest of the story at Business Insider

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